So far, the 2016 campaign season has been like no other in history. The word “unconventional” is actually a polite understatement. And there are undoubtedly more unexpected developments to come. For political candidates, campaigns, PACs and coalitions facing this unprecedented voter landscape, intelligence is what provides the winning edge. This presentation looks at key attributes of Millennials.

2. Which of the following channels is most likelyto be used by
MILLENNIALS for election campaigninformation?
Source: Resonate survey of17,074 U.S. Adults, 2016, index
BLOGS
A
SOCIAL MEDIA
B
FRIENDS/FAMILY
C

3. Source: Resonate survey of17,074 U.S. Adults, 2016, index
Millennials are2.5times more
likely than theaveragevoter,tovalue
election information fromblogs.
SocialMedia
isNOTallthat
matters to
Millennial Voters

4. TIP
To reachMILLENNIAL
VOTERS, think beyond just social
media.

5. Which issue are MILLENNIAL VOTERS most likely to
be engaged by, when compared to the average voter?
Source: Resonate survey of17,074 U.S. Adults, 2016, Index
GAY & LESBIAN
RIGHTS
A
ALTERNATIVE
ENERGY
C
CIVIL
LIBERTIES
B

6. Millennials are51%morelikely than
theaveragevotertoengageon
GAY AND LESBIAN
RIGHTS.

7. TIP
Different issues motivate voters within each
demographic group.
Think beyond the
voter file; don’t miss
an opportunity to connect
and persuade on issues that matter
mostto the voter.

8. Whichlate nightshow are MILLENNIAL
VOTERSmore likely to watch?
Source: Resonate survey of17,074 U.S. Adults, 2016, Index
THE DAILY SHOW WITH
TREVOR NOAH
A
LATE NIGHT WITH
SETH MEYERS
B
THE TONIGHT SHOW
WITH JIMMY FALLON
C

9. comparedto
online adults
Millennial
Votersare
128%
more likely
towatch

10. Source: Resonate survey of17,074 U.S. Adults, 2016, Index
We Know Millennial
VotersCare AboutThemselves…

11. But MILLENNIAL VOTERSalso favor…
Source: Resonate survey of17,074 U.S. Adults, 2016, Index
INCREASINGTAXES 21%
INCREASING FOREIGN AID
65%
FUNDING FOR SNAP/WIC
HOUSING
20%
Comparedtoonline adults
65%