The 2016 Election is an election like no other. These unconventional times call for unconventional voter intelligence and insights. Campaign marketing dollars are precious, so harnessing data to better determine the best targets is a key to success. Here are a few voter insights from Resonate's HI-RES intelligence-to-activation platform on Latino Millennials, Women, African Americans, Seniors, Asian Americans, and Millennials.
The Resonate Analytics platform is built on the nation’s largest primary consumer insights database and pulls from over 7,000 attributes across demographics and behaviors, plus Resonate’s unique and proprietary motivations-based data.
Is Marijuana Legalization a Red or Blue Issue?Cannabis News
Will cannabis legalization decide the presidency, read this https://cannabis.net/blog/opinion/is-marijuana-legalization-a-red-or-a-blue-issue-in-a-politically-charged-world
Campaigns can now move beyond conventional demographic voting blocs to discover the real issue positions and priorities that drive voter's actions.
Resonate leveraged its expansive primary survey data and analytics platform to identify 10 key voter segments based on the issue positions and values that motivate voters to support a candidate.
Thinknow Defining Moments Report 2019 - Insights Into Culture and AuthenticityThinkNow
This year-end report highlights trends in consumer sentiment, purchase behavior, and digital media use over the last 12 months, and explores the impact culture has had on these trends. The report also includes marketing predictions for 2020.
So far, the 2016 campaign season has been like no other in history. The word “unconventional” is actually a polite understatement. And there are undoubtedly more unexpected developments to come. For political candidates, campaigns, PACs and coalitions facing this unprecedented voter landscape, intelligence is what provides the winning edge. This presentation looks at key attributes of Latino Millennials.
So far, the 2016 campaign season has been like no other in history. The word “unconventional” is actually a polite understatement. And there are undoubtedly more unexpected developments to come. For political candidates, campaigns, PACs and coalitions facing this unprecedented voter landscape, intelligence is what provides the winning edge.
This presentation looks at key attributes of fiscally conservative/socially liberal voters.
So far, the 2016 campaign season has been like no other in history. The word “unconventional” is actually a polite understatement. And there are undoubtedly more unexpected developments to come. For political candidates, campaigns, PACs and coalitions facing this unprecedented voter landscape, intelligence is what provides the winning edge.
This presentation looks at key attributes of African American Voters.
So far, the 2016 campaign season has been like no other in history. The word “unconventional” is actually a polite understatement. And there are undoubtedly more unexpected developments to come. For political candidates, campaigns, PACs and coalitions facing this unprecedented voter landscape, intelligence is what provides the winning edge. This presentation looks at key attributes of Women.
So far, the 2016 campaign season has been like no other in history. The word “unconventional” is actually a polite understatement. And there are undoubtedly more unexpected developments to come. For political candidates, campaigns, PACs and coalitions facing this unprecedented voter landscape, intelligence is what provides the winning edge. This presentation looks at key attributes of Millennials.
So far, the 2016 campaign season has been like no other in history. The word “unconventional” is actually a polite understatement. And there are undoubtedly more unexpected developments to come. For political candidates, campaigns, PACs and coalitions facing this unprecedented voter landscape, intelligence is what provides the winning edge. This presentation looks at key attributes of Asian Americans.
A New Political Beat- Beyond Red and Blue StatesLerma Agency
Our comprehensive research initiative, Millennials Deconstructed, pulls back the curtain on the political views of today’s 18- to 34-year-olds. You can’t know Millennials without knowing these insights.
In 2016, JUST Capital surveyed nearly 4,000 Americans from all regions and walks of life, in its second annual Poll on Corporate America. Fully weighted to the U.S. Census, our annual survey was established in 2015 to give the American people a greater voice in the dialogue on business culture and understand what matters most to the public when it comes to corporate behavior. Since 2015, we’ve surveyed over 50,000 Americans to find out what they believe makes for a JUST company. Our study is one of the largest of its kind ever undertaken.
Is Marijuana Legalization a Red or Blue Issue?Cannabis News
Will cannabis legalization decide the presidency, read this https://cannabis.net/blog/opinion/is-marijuana-legalization-a-red-or-a-blue-issue-in-a-politically-charged-world
Campaigns can now move beyond conventional demographic voting blocs to discover the real issue positions and priorities that drive voter's actions.
Resonate leveraged its expansive primary survey data and analytics platform to identify 10 key voter segments based on the issue positions and values that motivate voters to support a candidate.
Thinknow Defining Moments Report 2019 - Insights Into Culture and AuthenticityThinkNow
This year-end report highlights trends in consumer sentiment, purchase behavior, and digital media use over the last 12 months, and explores the impact culture has had on these trends. The report also includes marketing predictions for 2020.
So far, the 2016 campaign season has been like no other in history. The word “unconventional” is actually a polite understatement. And there are undoubtedly more unexpected developments to come. For political candidates, campaigns, PACs and coalitions facing this unprecedented voter landscape, intelligence is what provides the winning edge. This presentation looks at key attributes of Latino Millennials.
So far, the 2016 campaign season has been like no other in history. The word “unconventional” is actually a polite understatement. And there are undoubtedly more unexpected developments to come. For political candidates, campaigns, PACs and coalitions facing this unprecedented voter landscape, intelligence is what provides the winning edge.
This presentation looks at key attributes of fiscally conservative/socially liberal voters.
So far, the 2016 campaign season has been like no other in history. The word “unconventional” is actually a polite understatement. And there are undoubtedly more unexpected developments to come. For political candidates, campaigns, PACs and coalitions facing this unprecedented voter landscape, intelligence is what provides the winning edge.
This presentation looks at key attributes of African American Voters.
So far, the 2016 campaign season has been like no other in history. The word “unconventional” is actually a polite understatement. And there are undoubtedly more unexpected developments to come. For political candidates, campaigns, PACs and coalitions facing this unprecedented voter landscape, intelligence is what provides the winning edge. This presentation looks at key attributes of Women.
So far, the 2016 campaign season has been like no other in history. The word “unconventional” is actually a polite understatement. And there are undoubtedly more unexpected developments to come. For political candidates, campaigns, PACs and coalitions facing this unprecedented voter landscape, intelligence is what provides the winning edge. This presentation looks at key attributes of Millennials.
So far, the 2016 campaign season has been like no other in history. The word “unconventional” is actually a polite understatement. And there are undoubtedly more unexpected developments to come. For political candidates, campaigns, PACs and coalitions facing this unprecedented voter landscape, intelligence is what provides the winning edge. This presentation looks at key attributes of Asian Americans.
A New Political Beat- Beyond Red and Blue StatesLerma Agency
Our comprehensive research initiative, Millennials Deconstructed, pulls back the curtain on the political views of today’s 18- to 34-year-olds. You can’t know Millennials without knowing these insights.
In 2016, JUST Capital surveyed nearly 4,000 Americans from all regions and walks of life, in its second annual Poll on Corporate America. Fully weighted to the U.S. Census, our annual survey was established in 2015 to give the American people a greater voice in the dialogue on business culture and understand what matters most to the public when it comes to corporate behavior. Since 2015, we’ve surveyed over 50,000 Americans to find out what they believe makes for a JUST company. Our study is one of the largest of its kind ever undertaken.
We load our children and parents up with storytimes, create wacky programs for teens and students, and provide an array of lifelong learning opportunities for seniors, but what happens when our patrons just reach adulthood? Often referred to as the "Lost Generation", millennials are actively seeking opportunities to engage and join their communities. Learn how to create targeted marketing materials and how to provide programs and services designed specifically with this group in mind.
Presentation given at the 2017 Conference of the American Association of Public Opinion Research (AAPOR).
Abstract: The 2016 Election placed a great focus on the record 27.3 million Hispanic eligible voters and their political values and attitudes. At the beginning of this campaign, Donald Trump made provocative comments about Mexican and Muslim immigrants and Hispanics in general. The issue of immigration was also a focal point of Trump's campaign. The 2016 presidential election drew strong responses among the Latino community overall, but did Trump's comments motivate Latino voters more than in past election years? This presentation is based on a number of Pew Research Center surveys done prior to the election, media exit polls done on the night of the election and the latest data from the Bureau of Labor Statistics and Census Bureau on civic engagement (November supplement to the Current Population Survey). Findings highlight that although a majority of Latino voters were engaged in the election and had discussed Trump's comments about Hispanics; this does not appear to have had a strong effect on voter engagement or voter turnout. A month before the election, 69% of Latino registered voters said they were absolutely certain they would vote on this election, compared with 77% who said so in 2012. In 2016 the number of Hispanic voters reached a record number, but voter turnout rate remained at levels similar to past elections, with only about half of those eligible to vote casting a ballot.
Reports of hate crimes and violence against Asian Americans have made headlines across the United States in the past year, prompting calls to increase the community’s visibility to combat negative stereotypes and misconceptions.
But large data gaps exist about Asians and their experiences in America. Why are those stories missing? And what can the research community do to bring them to light?
The Pew Research Center and a panel of distinguished experts for a look at recent research on Asian Americans as they explore how to close those data gaps and how better data can serve policymakers, the press, and advocates.
The publication details the policies that should be the priority of federal lawmakers across civil rights, criminal justice, economic security, education, health and well-being, and immigration issues.
The Latino community has made notable gains across key indicators including health, education, and the economy. Yet harmful policies and regulations issued under the Trump administration threaten to reverse this progress and widen inequities. UnidosUS’s policy agenda urges the 116th Congress to prioritize American workers and families—including Latinos—by protecting and advancing the gains they have made over the past decade.
Open Primaries conducted a statewide phone survey of voters in Florida from 5 Jan 2016- 30 Jan 2016. Our list consisted of a random sample of registered voters who are identified as Independent or unaffiliated.
We wanted to gauge voters’ opinion on the political environment in Florida, learn their views on the upcoming Presidential Primary, and provide voter education about nonpartisan election reform.
The survey had 428 respondents from across the state.
Resonate's Director of Data Science, Dan Scantlebury, PhD, explains why previously unearthed voter segments are going to be the key to voter marketing in the 2020 election cycle. Originally Presented at CampaignTech East 2019.
Resonate's Chief Revenue Officer, Jason Schneider, and Michael Horn, Chief Data Officer from Huge presented at Adweek's Brandweek Challenger Brand event on Wednesday, February 6th. If you missed it, check out the slides to learn about the 3 Keys to Thriving in a Challenger Market. They discussed data-driven stories of building brand love with deep consumer insights, featuring the Zelle success story.
3 Strategies for Connecting with the 28 Million Insurance SwitchersResonate
In 2019, 28.3 million people plan to switch their insurance providers from major players like GEICO, Progressive, State Farm and Allstate. Without a doubt, the insurance industry is transforming as traditional business models get upended by disruptive technology and changes in consumer behavior.
During this webinar, we’ll delve into these monumental shifts and shed light on the strategies that today’s insurance brands must employ to keep up with evolving consumer needs.
In this webinar, 3 Strategies for Connecting with the 28 Million Insurance Switchers, you’ll learn:
• Which insurers are losing customers this year and why
• The right messaging to switchers for retention and competitive conquesting
• The best channels to connect with insurance switchers across digital and traditional media touchpoints
Join Paul Lucas, Managing Editor—Insurance, Insurance Business and Steve Touhill, Executive Director, Resonate to learn the keys to a successful 2019.
So far, the 2016 campaign season has been like no other in history. The word “unconventional” is actually a polite understatement. And there are undoubtedly more unexpected developments to come. For political candidates, campaigns, PACs and coalitions facing this unprecedented voter landscape, intelligence is what provides the winning edge.
This presentation looks at key attributes of senior voters.
Resonate surveyed the breakfast eating population to more deeply understand how their choices and perspectives regarding the most important meal of day affects their overall lives and actions. Turns out, you really are what you eat! See more: http://blog.resonateinsights.com/breakfast-made-me-do-it/
Sleep deprivation can be quite impactful. Here’s how insomniacs compare to the adult online population http://blog.resonateinsights.com/insights-on-insomnia/
Resonate data shows that Americans prefer the use of non-combat forces to solve disputes. See more: http://blog.resonateinsights.com/americans-say-no-to-combat/
Resonate reveals deep insights into what motivates Millennials, this often misunderstood audience. The results are both surprising and promising. This report goes beyond basic demographics to deliver a unique understanding of what drives millennials’ actions.
Resonate revealed the impact that values and health behaviors have on adherence and proactivity – including the differing effects on self-sufferers vs. caregivers.
Examining factors such as trust, comfort, and communication with physicians, health literacy, and demographics, Resonate makes sense of the data to help tailor strategy and messaging to connect with audiences.
Data Centers - Striving Within A Narrow Range - Research Report - MCG - May 2...pchutichetpong
M Capital Group (“MCG”) expects to see demand and the changing evolution of supply, facilitated through institutional investment rotation out of offices and into work from home (“WFH”), while the ever-expanding need for data storage as global internet usage expands, with experts predicting 5.3 billion users by 2023. These market factors will be underpinned by technological changes, such as progressing cloud services and edge sites, allowing the industry to see strong expected annual growth of 13% over the next 4 years.
Whilst competitive headwinds remain, represented through the recent second bankruptcy filing of Sungard, which blames “COVID-19 and other macroeconomic trends including delayed customer spending decisions, insourcing and reductions in IT spending, energy inflation and reduction in demand for certain services”, the industry has seen key adjustments, where MCG believes that engineering cost management and technological innovation will be paramount to success.
MCG reports that the more favorable market conditions expected over the next few years, helped by the winding down of pandemic restrictions and a hybrid working environment will be driving market momentum forward. The continuous injection of capital by alternative investment firms, as well as the growing infrastructural investment from cloud service providers and social media companies, whose revenues are expected to grow over 3.6x larger by value in 2026, will likely help propel center provision and innovation. These factors paint a promising picture for the industry players that offset rising input costs and adapt to new technologies.
According to M Capital Group: “Specifically, the long-term cost-saving opportunities available from the rise of remote managing will likely aid value growth for the industry. Through margin optimization and further availability of capital for reinvestment, strong players will maintain their competitive foothold, while weaker players exit the market to balance supply and demand.”
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
3. Latino Millennials are more Millennialthan
Latinoin theirpolitics
Source: Resonate survey of17,074 U.S. Adults, 2016
*When compared totheaverage U.S. adult
4. Latino Millennials are more Millennial
thanLatinoin theirpolitics
Source: Resonate survey of17,074 U.S. Adults, 2016
*When compared totheaverage U.S. adult
5. Source: Resonate survey of17,074 U.S. Adults, 2016, index
81%
OF LATINO 18 YEAR-OLDS
WERE BORN IN THE U.S.
46%
OF LATINO 34 YEARS-OLDS
WERE BORN IN THE U.S.
They’re more culturally MILLENNIAL than
traditional Latino because more of them
are born in the U.S.
6. Which candidates’ supporters are LEAST LIKELY to follow a
GLUTEN FREE DIET?
Source: Resonate survey of17,074 U.S. Adults, 2016, Index
TED CRUZ
DONALD TRUMP
BERNIE SANDERS
7. Source: Resonate survey of17,074 U.S. Adults, 2016, Index
Sanders’ supporters are
53%LESS LIKELY to
follow a gluten-free diet
AND
88%more likely than the
average voter to eat
VEGETARIAN OR
VEGAN.
8.
9.
10.
11.
12.
13. ASIAN AMERICAN growth in theU.S.is
fueledby immigration
Reason for
Population Increase:
Source: PewResearch Center, AnnaBrown. 26June 2014
VS.
Asian Americans
IMMIGRATION
61%
Hispanic
NATURAL
78%
14. ASIAN AMERICANSare more likely to
consider climate change the biggest
threatto the U.S.
Source: Resonate survey of17,074 U.S. Adults, 2016, index
CLIMATE CHANGE 140
DOMESTICTHREATS 109
TERRORIST GROUPS 87
INDEX = 100
Conversely, 13% less
likely
40% more likely
than average U.S.
adult.
15.
16. So, which issue are ASIAN AMERICAN voters most likely
to say is important to their support of political candidates?
Source: Resonate survey of17,074 U.S. Adults, 2016, Index
FOREIGN
POLICY
A
TAX
POLICY
B
IMMIGRATION
POLICY
C
17. Source: Resonate survey of17,074 U.S. Adults, 2016, Index
Theyare
94% less likely
tosayit’s
ImmigrationPolicy.
ASIAN
AMERICANS are
42%morelikely to citeTax
Policy
asanimportant
issue.
18. USING THE VOTER FILE IS
GREAT FOR BASIC DEMOS
AND VOTING RECORDS.
Find new persuadable audiences
by augmenting the Voter File with data on voter
motivation, values &
issue position attributes.
TIP
19.
20. Source: Resonate survey of17,074 U.S. Adults, 2016
Yes, most strongly in New
England and the Upper Midwest.
Regionally,
bipartisanship is
becoming a less
common priority
for voters.
NEW
ENGLANDUPPER
MIDWEST
DOES ANYONE STILL CARE ABOUT BIPARTISANSHIP?
21. “Blunt” resistance to marijuana
legalization
is especially “chronic” in Utah and
Arizona.
Source: Resonate survey of17,074 U.S. Adults, 2016
Northern CA and
Nevada are relaxed
about the issue.
TENSEABOUT MARIJUANA LEGALIZATION?
UTAH
ARIZONA
22. Heavily concentrated in
Kentucky, Tennessee,
Western North
Carolina and Northern
Texas
Source: Resonate survey of17,074 U.S. Adults, 2016
WHERE ARE THEFRIENDS OF KIM DAVIS?
Thesevotersarefarmorelikely to
believe religious rights ofgovernment
employees supersedemarriagerights.
KENTUCKY,
TENNESSEE
NORTHERN
TEXAS
23. While the“Acela corridor”
ismost in favorofincreased gun
control…
Pockets supportingincreased
regulationare alsoevident
throughouttheMidwest.
Source: Resonate survey of17,074 U.S. Adults, 2016
IS ACCESS TO GUNS TO BLAME FORGUN VIOLENCE?
MIDWEST
24. DELIVER THE RIGHT
MESSAGE TO THE
RIGHT AUDIENCE:
Bemindfulof geo differences
in civic expressionwhen
developing state-level
message strategy.
TIP
25. WhichPresidential Candidates’
Supporters are themost optimistic?
Source: Resonate survey of17,074 U.S. Adults, 2016, based on composition
TED CRUZ
DONALD TRUMP
BERNIE SANDERS
HILLARY CLINTON
27. Amplify Email Marketing
Increaseyour fundraisingeffectiveness
and/oropen and engagement ratesby
analyzingand segmenting your list
into detailed personas.
Enhancingyour intelligenceon eachsegment’s
interests,values andmotivations empowers
you to personalize messaging to most
efficiently activateyour target.
28.
29. Which of the following channels is most likelyto be used by
MILLENNIALS for election campaigninformation?
Source: Resonate survey of17,074 U.S. Adults, 2016, index
BLOGS
A
SOCIAL MEDIA
B
FRIENDS/FAMILY
C
30. Source: Resonate survey of17,074 U.S. Adults, 2016, index
Millennials are2.5times more
likely than theaveragevoter,tovalue
election information fromblogs.
SocialMedia
isNOTallthat
matters to
Millennial Voters
32. Which issue are MILLENNIAL VOTERS most likely to
be engaged by, when compared to the average voter?
Source: Resonate survey of17,074 U.S. Adults, 2016, Index
GAY & LESBIAN
RIGHTS
A
ALTERNATIVE
ENERGY
C
CIVIL
LIBERTIES
B
34. TIP
Different issues motivate voters within each
demographic group.
Think beyond the
voter file; don’t miss
an opportunity to connect
and persuade on issues that matter
mostto the voter.
35. Whichlate nightshow are MILLENNIAL
VOTERSmore likely to watch?
Source: Resonate survey of17,074 U.S. Adults, 2016, Index
THE DAILY SHOW WITH
TREVOR NOAH
A
LATE NIGHT WITH
SETH MEYERS
B
THE TONIGHT SHOW
WITH JIMMY FALLON
C
37. Source: Resonate survey of17,074 U.S. Adults, 2016, Index
We Know Millennial
VotersCare AboutThemselves…
38. But MILLENNIAL VOTERSalso favor…
Source: Resonate survey of17,074 U.S. Adults, 2016, Index
INCREASINGTAXES 21%
INCREASING FOREIGN AID
65%
FUNDING FOR SNAP/WIC
HOUSING
20%
Comparedtoonline adults
65%
39.
40. WOMEN VOTERS are more likelythan the average
voter to want their candidates to focus on the following three
issues:
Source: Resonate survey of17,074 U.S. Adults, 2016, index
HEALTHCARE POLICYEDUCATION POLICYSOCIAL ISSUES
41. Whichof the followinguses of militaryforce in hostile
countriesare SINGLE WOMENlikely to
support?
Source: Resonate survey of17,074 U.S. Adults, 2016, Index
U.S. GROUND TROOPSA
NON-COMBAT FORCE USEB
NEITHER GROUND TROOPS NOR COMBAT FORCESC
42. U.S. ground troops
in
hostile countries.
Single Women
Voters are27%
more likely
than online
adults to support use
of
43. Whichof the followingvalues are
SINGLE WOMEN VOTERS
most motivated by?
Source: Resonate survey of17,074 U.S. Adults, 2016, Index
B SELF-FULFILLMENT
C PRIDE
A SELF-IMAGE
45. Which ofthe followingare SINGLE WOMEN
VOTERS most likely value?
Source: Resonate survey of17,074 U.S. Adults, 2016, Index
B INDIVIDUALITY
C ROMANTIC LOVE
A SOCIAL/PROFESSIONAL STATUS
47. When targeting anaudience, make
sure your messaging addresses their
underlying motivations—not just
demographics.
WHY DO VOTERSACT?
48. What are the top TV shows
SINGLE WOMEN VOTERSwatch?
Source: Resonate survey of17,074 U.S. Adults, 2016
NEW GIRL
A
EMPIRE
B
UNBREAKABLE
KIMMY SCHMIDT
C
52. Match the candidate withthe FAST
FOOD his supporters prefer
DONALD TRUMP
BERNIE SANDERS
Source: Resonate survey of17,074 U.S. Adults, 2016, Index
ChipotleBurger King Wendy’s McDonald’s Sonic
ChipotleBurger King Wendy’s McDonald’s Sonic
Chipotle
82%more likely than the average American to eat Chipotle
Sonic
111%morelikely than the average Americanto eat Sonic
53. CHALLENGE
I need to deploy campaigns
quickly, so I can act on the
issues of themoment.
SOLUTION
Makesureto havethe mostup-to-date
issuepositionsurvey datareadytodeployimmediately--
vs.just voter filesandsimplepropensityscores.
54.
55. Tend to think
corporate
taxes are:
Source: Resonate survey of17,074 U.S. Adults, 2016, index
Voters who are > > >
TOO LOW
SOMEWHAT LOW
TOO HIGH
57. How are
Source: Resonate survey of17,074 U.S. Adults, 2016, Index
UNION INTERESTS PREVAIL OVER MEMBER INTERESTS
HAVE TOO MUCH POLITICAL POWER
ARE A NECESSARY PART OF AMERICAN INDUSTRY
voters mostly likely to feel
towards LABOR
UNIONS?
59. Source: Resonate survey of17,074 U.S. Adults, 2016, Index
What are these voters most likely to believe is
the biggest threat to the U.S.?
CHINA
DOMESTIC THREATS
ROGUE NUCLEAR STATES
60. Voters aremost likelyto
believe Chinaisthe
biggest threattotheU.S.
Compared toonlineadults
Source: Resonate survey of17,074 U.S. Adults, 2016, Index
61. Source: Resonate survey of17,074 U.S. Adults, 2016, Index
Which of the following motivators are
voters most likely to value?
FINANCIAL STABILITY
TAKING CARE OF FAMILY
HAPPINESS
62. Source: Resonate survey of17,074 U.S. Adults, 2016, Index
Voters are
48%more likelyto
personally value
Financial
Stability
Compared toonlineadults
66. AFRICAN-AMERICAN VOTERS are more likely
to value and be motivated byreligion than other minority voter blocs
Source: Resonate survey of17,074 U.S. Adults, 2016
*When compared totheaverage U.S adult
LATINOS 19%
ASIAN-AMERICANS 11%
AFRICAN-AMERICANS 55%
LIFE GROUNDED IN RELIGION FOR:
67. AFRICAN-AMERICAN VOTERS are more likely to
value and be motivated by religion than other minority voter blocs
Source: Resonate survey of17,074 U.S. Adults, 2016
*When compared totheaverage U.S adult
LATINOS 22%
ASIAN-AMERICANS 38%
AFRICAN-AMERICANS 68%
HEAVY RELIGIOUS SERVICE ATTENDANCE FOR:
68. When targeting anaudience, make
sure your messaging addresses their
underlying
motivations--not just
demographics.
WHY DO VOTERSACT?
69. Most influentialsources of election information
among AFRICAN-AMERICAN
VOTERS:
Source: Resonate survey of17,074 U.S. Adults, 2016, Index
DEBATES 52%
BROADCAST NEWS 28%
CABLE NEWS 25%
DEBATES 52%
70. How do AFRICAN-AMERICAN
VOTERS intend to cast their ballots on
election day?
Source: Resonate survey of17,074 U.S. Adults, 2016, Index
B IN-PERSON ON ELECTION DAY
C ABSENTEE BALLOTS
A IN-PERSON EARLY VOTING
71. Source: Resonate survey of17,074 U.S. Adults, 2016, Index
to Vote early
in-person
Compared toonlineadults
African-American
Votersare
86%
more likely to
plan
72. Charitableissues
AFRICAN-AMERICAN Voters are
most likely to be involved in:
Source: Resonate survey of17,074 U.S. Adults, 2016, Index
POVERTYPOVERTY
UNDERPRIVILEGED/AT RISKYOUTH
RELIGIOUSOUTREACH/MISSIONS
73. What issues are AFRICAN-AMERICAN VOTERS
more likelyto be politically motivated by?
Source: Resonate survey of17,074 U.S. Adults, 2016, Index
CRIME/LAW
ENFORCEMENT
A
JOB
CREATION
B
EDUCATION
C
Comparedto online adults
76. Which of the followingissues is most important to
VOTERS 75+?
Source: Resonatesurveyof17,074 U.S. Adults,2016, Index
HUMAN
RIGHTS
C
ONLINE
PRIVACY
B
GUN
CONTROL
A
78. ONLINE VOTERS AGES 54 - 74
wanttheir candidates to concentrate
most on what?
Source: Resonate survey of17,074 U.S. Adults, 2016, Index
B HOMELAND SECURITY
C DEFENSE/MILITARY
A BIPARTISANSHIP
80. Different issues motivate voters within each
demographic group.
Think beyond the voter file;
don’t miss an opportunity to connect and
persuade on issues that matter most
to the voter.
TIP
81. Whichinformationsources are VOTERS 55+ most
likely to consider whendeciding on a candidate?
Source: Resonate survey of17,074 U.S. Adults, 2016, Index
CABLE
NEWS
A
EDITORIAL
ENDORSEMENTS
B
PRINT/ONLINE
NEWSPAPERS
C
83. WhichCANDIDATES’ SUPPORTERS
are most motivated by a sense of personal pride?
Source: Resonate survey of17,074 U.S. Adults, 2016, based on index
TED CRUZ
DONALD TRUMP
BERNIE SANDERS
HILLARY CLINTON
84. Bernie Sanders’ supporters are34%
more likelythantheaverageonline
adulttobe motivated byasenseof
PERSONAL PRIDE
85. USING THE VOTER FILE TO
ACTIVATE ONLINE MIGHT
PROVIDE ONLY A 20 - 30%
AUDIENCE MATCH RATE
Don't risk missing 70% of potential
voters. Supplement voter files with
intelligent data modeling strategies
to ensure you hit as muchof your
target audience as possible.
TIP
86. CHALLENGE
I need a strategy aimed at
gettingpotentialvoters to
engagewithour ads.
SOLUTION
Know Who is Most Engaged with Your Campaign
Combine detailed analytics with adeffectiveness
studies to trulyunderstand who startsengaging with
yourad vs. whointeracts with it allthe way through.
Editor's Notes
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HIGH PRIORITY DATA VIZ (100 orange people, 50 purple people )
Bob B
DESIGN/ANIMATION NOTE: Add callout animation
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Nice to have data viz (100 orange people, 34 purple people )