Little City, a nonprofit that provides services for people with autism and developmental disabilities, won Best in Show for their direct mail campaign at the 2016 Tempo Awards. The Tempo Awards recognize excellence in multichannel marketing and response campaigns in Chicago. Little City's "Senior Special" direct mail campaign was judged the best among other winning entries in categories like direct mail, email, online advertising and social media.
For consumers, radio plays multiple roles and fulfills various needs. This presentation provides opinion poll results among marketers and a glimpse at how radio delivers on those insights.
The ANA Advertising Financial Management Conference is the only industry event that brings together brings together top client-side marketing procurement and finance professionals with agency CFOs and other key industry stakeholders to discuss the intricacies of marketing spend and procurement. This presentation provides the 10 key takeaways from this year's conference.
Focused entirely on growth, the 2016 ANA Masters of Marketing Conference served as a masterclass for how attendees can move the needle, build momentum, and ultimately raise ROI. These are 10 of the key tips our speakers provided during the four-day event.
Weak branding doesn't drive revenue. That's why the 2017 ANA Brand Masters Conference focused on highly-effective brands driving real results. With an agenda featuring some of the industry's top marketers, including some who have won an Effie Award or two, these are the five conference takeaways you can’t afford to miss.
For consumers, radio plays multiple roles and fulfills various needs. This presentation provides opinion poll results among marketers and a glimpse at how radio delivers on those insights.
The ANA Advertising Financial Management Conference is the only industry event that brings together brings together top client-side marketing procurement and finance professionals with agency CFOs and other key industry stakeholders to discuss the intricacies of marketing spend and procurement. This presentation provides the 10 key takeaways from this year's conference.
Focused entirely on growth, the 2016 ANA Masters of Marketing Conference served as a masterclass for how attendees can move the needle, build momentum, and ultimately raise ROI. These are 10 of the key tips our speakers provided during the four-day event.
Weak branding doesn't drive revenue. That's why the 2017 ANA Brand Masters Conference focused on highly-effective brands driving real results. With an agenda featuring some of the industry's top marketers, including some who have won an Effie Award or two, these are the five conference takeaways you can’t afford to miss.
Earlier this year, the business marketing world descended on Chicago for the annual ANA Masters of B2B Marketing Conference. Expert business marketers from across the industry were on hand to share their insights on driving tangible business growth. Six of those insights are covered in this presentation.
Maxwell+Miller is a brand communications firm in Kalamazoo,MI. We give our clients a competitive edge by positioning them as uniquely qualified to meet their customers\' needs; then conveying that message through online and traditional media. Our customer-oriented approach has been proven successful with both consumers and business-to-business clients.
UNBOX AUSTRALIA: Removing Unconscious Bias from the marketing processAnne Miles
The only training program specifically for the marketing and creative process developed by a former agency employee and brand strategist specifically for the entire marketing and creative process.
Influencer marketing is one of the hottest trends today. Whether you are utilizing influencer marketing for your company or client or even if you are building your own personal brand, the power of influence is rapidly growing in value. Consumers often rely on the value proposition that influencers bring as one of the most trusted forms of advertising in a noisy digital world. Join us as we examine the power of influence with a virtual panel of real-world influencers who are reaching today’s consumers in ways that brands cannot.
In this presentation, we've pulled together the ten key takeaways from the more than 100 events the ANA held this year. All for your reading convenience.
The digital and social media marketing world once again came together at the 2016 ANA Digital & Social Media Conference to discuss what's working in the digital space, what needs work, and how to tell the difference. Here are the key takeaways.
Guerrila Marketing tip 14 Solar Leads Club - Parking TicketsSolar99
Guerrilla Marketing tip 14 Solar Leads Club - Parking Tickets
Solar Energy Lead Generation with Un Tickets as Parking Tickets - Amazing way to Get Solar Leads
Earlier this year, the business marketing world descended on Chicago for the annual ANA Masters of B2B Marketing Conference. Expert business marketers from across the industry were on hand to share their insights on driving tangible business growth. Six of those insights are covered in this presentation.
Maxwell+Miller is a brand communications firm in Kalamazoo,MI. We give our clients a competitive edge by positioning them as uniquely qualified to meet their customers\' needs; then conveying that message through online and traditional media. Our customer-oriented approach has been proven successful with both consumers and business-to-business clients.
UNBOX AUSTRALIA: Removing Unconscious Bias from the marketing processAnne Miles
The only training program specifically for the marketing and creative process developed by a former agency employee and brand strategist specifically for the entire marketing and creative process.
Influencer marketing is one of the hottest trends today. Whether you are utilizing influencer marketing for your company or client or even if you are building your own personal brand, the power of influence is rapidly growing in value. Consumers often rely on the value proposition that influencers bring as one of the most trusted forms of advertising in a noisy digital world. Join us as we examine the power of influence with a virtual panel of real-world influencers who are reaching today’s consumers in ways that brands cannot.
In this presentation, we've pulled together the ten key takeaways from the more than 100 events the ANA held this year. All for your reading convenience.
The digital and social media marketing world once again came together at the 2016 ANA Digital & Social Media Conference to discuss what's working in the digital space, what needs work, and how to tell the difference. Here are the key takeaways.
Guerrila Marketing tip 14 Solar Leads Club - Parking TicketsSolar99
Guerrilla Marketing tip 14 Solar Leads Club - Parking Tickets
Solar Energy Lead Generation with Un Tickets as Parking Tickets - Amazing way to Get Solar Leads
Calling the Roll: Study Circles for Better SchoolsNatalie Aflalo
Policy Research Report. A two-year evaluation by the Southwest Educational Development Laboratory of statewide study circle programs that addressed education issues in Arkansas and Oklahoma. This study places special emphasis on the role of policymakers in study circles.
Inspiration Lookbook for Financial Servicescolletteseline
We’ve compiled a list of groundbreaking direct mail
campaigns that utilize a cross-channel approach at
different lifecycle stages, all within the financial services space.
Take a look and get inspired.
During “work” hours (a difficult term to nail down given I work for a global company), I help the 25th largest brand in the world, SAP, run better in North America. Specifically I direct marketing strategy to generate demand with companies in the professional services industry. I also blog on Business2Community as well as several SAP internal sites. Mostly my topics center on all things marketing, but I also share insights on business innovation. I’ve had the honor of being nominated “Top Talent” within SAP marketing (twice!), and I’ve garnered quite a few awards. Most excitingly: I work with some of the most phenomenal individuals in the business.
Detailed resume available upon request.
Conversant what the bleep does personalized marketing really meanConversant, Inc.
Outlines the essential components of a personalized marketing strategy and solution. Simplifies the process of identifying the right approach to personalization for any brand.
#CNX14 - What the Winners are Doing: How Smart Brands Drive New and Repeat Sa...Salesforce Marketing Cloud
Serving has become the new selling and the key to selling more and creating genuine brand advocates is delivering a great customer experience at each stage of the customer lifecycle. See best-in-class examples of how innovative digital marketers are using data, content, and technology to deliver offers, information, and services that are personal, relevant, and timely. Join Joel Book from the ExactTarget Marketing Cloud as he shows you what the winners are doing to aid the customer’s product evaluation and purchase decision and provide great new user on-boarding and service after a purchase has been made.
HUBSPOT MEDIA PARTNER PROGRAM [INBOUND 2014] HubSpot
Do you ever wish the trade journals in your client’s industry knew the value of inbound marketing? Or that local news sites would run meaningful campaigns that combined inbound best practices and native advertising instead of just banner ads and pop ups? You would have a reliable traffic source. Lead quality would go up. Clients would be happier, faster. Attend this session to witness the launch of HubSpot’s Media Partner program. Melanie Collins, Sales Director for HubSpot’s Media Partner Program, and Peter Caputa, VP Sales at HubSpot, will explain how HubSpot’s Media Partners use inbound how HubSpot Agency Partners can leverage these pre-existing relationships with Media Partners to drive client results faster.
This submission outlines a direct marketing campaign conducted by students at St. Lawrence College for a real client--Blueprint Clothing Boutique in Kingston, Ontario.
THE HOLISTIC, ONE-STOP MARKETING SOLUTIONS PROVIDER.
We want our clients to be fully assured that their marketing campaigns are in good hands at all times—from the planning stages, to execution, to sustenance and post-campaign analytics, we support you in creating the most effective work possible.
1. For Immediate Release
Media Contact:
Glenda Sharp
Executive Director
312-849-2236 [CADM]
info@cadm.org
Little City Nonprofit Direct Mail Marketing
Campaign Recognized as "Best in Show" at 2016
Tempo Awards
CADM Awards program honors Chicago's best multichannel
response marketing work and talent
WESTMONT, IL, JULY 26, 2016
-Little City was recognized with the
Past Presidents' Award at the 2016
Tempo Awards Ceremony in Chicago
on July 14. Little City is a nonprofit
providing children and adults with
autism and other intellectual and
developmental disabilities the best
options and opportunities to live
safely, work productively, explore
creatively and learn continuously
throughout their lifetime. Their "Little
City Senior Special" nonprofit direct mail campaign was awarded Best in Show.
Ten marketing service companies and fifteen advertisers/brands submitted
entries in twelve categories. The campaigns launched between October 1, 2014 and
December 31, 2015, and were part of marketing programs designed to generate
measurable response from a target audience.
"Tempo celebrates and honors the best and brightest marketing work and
professionals in Chicago's Multichannel Response Marketing Community" explained
CADM President Brad Schwab. "As marketers, we are always working ahead of the
trends and often times do not take the time to appreciate our accomplishments and
achievements. CADM is proud to help recognize our multichannel response
2016 Tempo Awards Press Release https://ui.constantcontact.com/visualeditor/visual_editor_preview.jsp?age...
1 of 3 7/26/2016 10:40 AM
2. marketing community and their accomplishments."
Twelve experienced response marketers judged the
entries. First place winners include:
Nonprofit Direct Mail: Little City - Senior Special
Direct Mail (less than $300/M): CBD Marketing
& Illinois Tool Works - ITW BuildClean Direct Mail
Direct Mail ($300/M or more): FCB & Paccar Parts
- Kenworth & Peterbilt brands - The Kenworth and
Peterbilt Monthly Flyer Program
Print Collateral, Non-Mail: FCB & Paccar Parts -
Kenworth & Peterbilt Brands - The Kenworth &
Peterbilt Monthly Retail Campaigns
Campaign Microsite: The Marketing Store & McDonald's Corporation
- McDonald's Minion Mania
Branded Web Sites: CBD Marketing & AeraMax Professional - Fellowes
AeraMax Professional Website
E-Mail: FCB & Cox Communications - Awakening the Unengaged: The
Re-Engagement Email Campaign
Online Advertising: FCB & Cox Communications - Meta Millennials
Social Media: OgilvyOne & Kimberly-Clark/Huggies - Huggies & Pandora
Baby Making Station
Loyalty/Frequency Marketing: FCB & Cox Communications - Let's
Reconnect
Interactive Marketing Campaign: Epsilon & American Home Shield
- Chances
Integrated Marketing Campaign: The Marketing Store & McDonald's
Corporation - McDonald's Minion Mania
A team of past CADM presidents selected Little City as "best in show" from among all
of the first place entries. Click here for a complete list of winners.
In addition, Chicago's Epsilon received the Jay Gondelman Award for Innovative
Achievement in Electronic Direct Marketing for the Chances interactive marketing
campaign for American Home Shield.
Planning for the 2017 Tempo Awards will begin in August. Contact Glenda Sharp at
info@cadm.org or 312-849-2236 if you would like to participate.
About CADM
As Chicago's collaborative community for multichannel response marketers, CADM
sparks ideas, business relationships and career growth.
CADM | 312-849-2236 [CADM] | Fax 708-469-1642 | info@cadm.org | www.cadm.org
CADM, P.O. Box 578, Westmont, IL 60559-0578
2016 Tempo Awards Press Release https://ui.constantcontact.com/visualeditor/visual_editor_preview.jsp?age...
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![For Immediate Release
Media Contact:
Glenda Sharp
Executive Director
312-849-2236 [CADM]
info@cadm.org
Little City Nonprofit Direct Mail Marketing
Campaign Recognized as "Best in Show" at 2016
Tempo Awards
CADM Awards program honors Chicago's best multichannel
response marketing work and talent
WESTMONT, IL, JULY 26, 2016
-Little City was recognized with the
Past Presidents' Award at the 2016
Tempo Awards Ceremony in Chicago
on July 14. Little City is a nonprofit
providing children and adults with
autism and other intellectual and
developmental disabilities the best
options and opportunities to live
safely, work productively, explore
creatively and learn continuously
throughout their lifetime. Their "Little
City Senior Special" nonprofit direct mail campaign was awarded Best in Show.
Ten marketing service companies and fifteen advertisers/brands submitted
entries in twelve categories. The campaigns launched between October 1, 2014 and
December 31, 2015, and were part of marketing programs designed to generate
measurable response from a target audience.
"Tempo celebrates and honors the best and brightest marketing work and
professionals in Chicago's Multichannel Response Marketing Community" explained
CADM President Brad Schwab. "As marketers, we are always working ahead of the
trends and often times do not take the time to appreciate our accomplishments and
achievements. CADM is proud to help recognize our multichannel response
2016 Tempo Awards Press Release https://ui.constantcontact.com/visualeditor/visual_editor_preview.jsp?age...
1 of 3 7/26/2016 10:40 AM](https://image.slidesharecdn.com/10f019e5-5283-44c5-a869-647724d9de6d-160728194249/85/2016-tempo-awards-press-release-1-320.jpg)
![marketing community and their accomplishments."
Twelve experienced response marketers judged the
entries. First place winners include:
Nonprofit Direct Mail: Little City - Senior Special
Direct Mail (less than $300/M): CBD Marketing
& Illinois Tool Works - ITW BuildClean Direct Mail
Direct Mail ($300/M or more): FCB & Paccar Parts
- Kenworth & Peterbilt brands - The Kenworth and
Peterbilt Monthly Flyer Program
Print Collateral, Non-Mail: FCB & Paccar Parts -
Kenworth & Peterbilt Brands - The Kenworth &
Peterbilt Monthly Retail Campaigns
Campaign Microsite: The Marketing Store & McDonald's Corporation
- McDonald's Minion Mania
Branded Web Sites: CBD Marketing & AeraMax Professional - Fellowes
AeraMax Professional Website
E-Mail: FCB & Cox Communications - Awakening the Unengaged: The
Re-Engagement Email Campaign
Online Advertising: FCB & Cox Communications - Meta Millennials
Social Media: OgilvyOne & Kimberly-Clark/Huggies - Huggies & Pandora
Baby Making Station
Loyalty/Frequency Marketing: FCB & Cox Communications - Let's
Reconnect
Interactive Marketing Campaign: Epsilon & American Home Shield
- Chances
Integrated Marketing Campaign: The Marketing Store & McDonald's
Corporation - McDonald's Minion Mania
A team of past CADM presidents selected Little City as "best in show" from among all
of the first place entries. Click here for a complete list of winners.
In addition, Chicago's Epsilon received the Jay Gondelman Award for Innovative
Achievement in Electronic Direct Marketing for the Chances interactive marketing
campaign for American Home Shield.
Planning for the 2017 Tempo Awards will begin in August. Contact Glenda Sharp at
info@cadm.org or 312-849-2236 if you would like to participate.
About CADM
As Chicago's collaborative community for multichannel response marketers, CADM
sparks ideas, business relationships and career growth.
CADM | 312-849-2236 [CADM] | Fax 708-469-1642 | info@cadm.org | www.cadm.org
CADM, P.O. Box 578, Westmont, IL 60559-0578
2016 Tempo Awards Press Release https://ui.constantcontact.com/visualeditor/visual_editor_preview.jsp?age...
2 of 3 7/26/2016 10:40 AM](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)