1. INNOVATE•EDUCATE•INSPIRE CONFERENCES AND EVENTS
MEGA-CONFERENCE
REVENUE SUMMIT
SOCIAL + MOBILE
fall conference
Digital agency summit
This is a collaborative effort between Inland Press, SNPA and
LMA. The conference attracts over 550 local-media executives
and R&D partners and is quickly becoming one of the top
industry events of the year.
For more than five years, LMA has partnered with The Blinder
Group to conduct the annual Revenue Summit. This affordable
event is laser-focused on revenue growth and always results in
high evaluation scores.
This new conference debuted in August 2013 via a partnership
between Borrell Associates, Local Search Association and
Local Media Association. Over 170 attended the program that
featured top executives from Google, comScore & more. Case
studies featured a mix from broadcast, directory publishers,
newspapers and pure plays.
The LMA Fall Conference is the signature event of the year.
Nearly 300 publishers, advertising directors, R&D partners
and media buyers attend every year. The robust trade
show was up by 43% this year. And over 20 media buyers
participated in the one-on-one meetings with our members
(often referred to as ‘speed dating’ by attendees). Keynote
addresses from Deseret’s Clark Gilbert and McClatchy’s Chris
Hendricks topped one of the strongest programs ever.
For this two-day event, LMA partnered with BIA/Kelsey this
year and attendance increased by more than 60 percent.
Like the Social + Mobile conference, this conference,
consisted of a broad mix of companies across different
media platforms.
“The conversations (at the 2013 Mega-Conference) were real and on point. The ideas were concrete
and offered real playbooks for implementation. Whether it was luring SMBs with the strawberry
margaritas of the Elkhart Truth’s Strawberry Agency, or the Paxton Media groups “modular” deals for mom and pop
businesses, publishers, like me, left New Orleans less bewildered and more energized to embrace new things.”
Jennifer Parker, Editor/Publisher, CrossRoadsNews
“Thanks to LMA and Mike Blinder for providing another great event. The presentations regarding digital agencies
were timely and relevant for any newspaper company. I also appreciate the willingness of the participants to
share real-life experiences which will help me avoid some of the hurdles they experienced in the development and
implementation of new ideas.
Les Borgmeyer, Vice President of Sales, Columbia Daily Tribune/ Tribune Publishing Company
“I really enjoyed this Social+Mobile Conference. I think there was a lot of great information and I’m excited to take
what I learned back into my market. My key takeaway was how desperately businesses need help with mobile site
presence. Great conference.”
Kelsey Martin, Digital Advertising Sales Manager, Steamboat Pilot & Today
“The Fall Conference gathering, and its focused agenda, was one of the, if not THE, best conference this
organization has presented. Very inspirational and energizing... We heard about so many vital topics including the
A-B transformation, ABCD sales approach, deals, Google AdWords, paywalls, metering and the list goes on and on. “
Gloria Fletcher, Publisher, Sound Publishing
“I would rate the Digital Agency Summit a ten. After attending the conference I came back to the office with an
overwhelming amount of information that I would not have had. Every speaker brought something new to the
table.”
Lauren Simons, Advertising Manager, Greater Media Newspapers