Two promotional campaigns developed by the Palmer Ad Agency and Financial Center Credit Union received CUNA Diamond Awards for best promotions. The campaigns - Lucha Loans and Game of Loans - used creative themes like wrestling and Game of Thrones respectively to promote loans and other products. As a result of the campaigns, FCCU saw large increases in loans, applications, and returns on investment, showing the effectiveness of partnering with Palmer Ad Agency on creative and relevant marketing programs.

1. FOR
IMMEDIATE
RELEASE
Palmer
Ad
Agency
Campaign
and
Financial
Center
Credit
Union
Receives
CUNA
Diamond
Awards
for
Best
Promotions
FCCU
Wins
Best
Point
of
Sale
and
Retail
Merchandising
and
Complete
Campaign
Awards
Thanks
to
Palmer
Advertising
Creative
Team
SAN
FRANCISCO
(May
17,
2016)
–
Two
promotional
campaigns
developed
by
the
Palmer
Ad
Agency
and
Financial
Center
Credit
Union
(FCCU)
of
Stockton,
California,
have
received
Diamond
Awards
from
the
Credit
Union
National
Association
(CUNA).
Diamond
Awards
were
given
for
the
Best
Point
of
Sale
and
Retail
Merchandising,
beating
out
all
other
entrants
in
that
category,
and
the
Complete
Campaign
category.
The
Diamond
Awards
are
presented
by
Marketing
&
Business
Development
Council,
a
national
network
comprised
of
over
1,200
credit
union
marketing
and
business
development
professionals.
Awards
are
given
in
each
of
30
categories
ranging
from
advertising
to
community
events
and
beyond.
“We
love
to
see
our
clients
receive
industry
recognition
for
campaigns
we
helped
develop,”
said
Drew
Palmer,
founder
of
the
Palmer
Ad
Agency.
“Our
goal
is
to
make
our
clients
shine,
and
receipt
of
these
Diamond
Awards
from
CUNA
is
recognition
that
our
marketing
programs
are
creative
and
effective.
We
couldn’t
ask
for
a
greater
honor.”
The
FCCU’s
Lucha
Loans
campaign
developed
with
the
aid
of
the
Palmer
Ad
Agency
was
singled
out
for
a
CUNA
Diamond
Award
in
Retail
Merchandising.
The
Lucha
Loans
promotion
used
cartoon
wrestlers
to
promote
various
products
and
loans
with
the
slogan,
“They
can’t
be
beat!”
The
promotional
assignment
was
to
develop
a
fun
campaign
that
would
resonate
with
both
the
region’s
large
Latino
community
while
engaging
the
non-­‐Latino
community
as
well.
The
campaign
spanned
multiple
forms
of
point
of
sale
display,
including
posters,
ATM
ads,
teller
mats,
tee
shirts,
decals,
and
even
plush
toys.
As
a
result
of
the
Lucha
Loans
campaign,
FCCU
realized
an
increase
in
loans,
fast
cash,
and
Visa
card
applications
with
a
projected
819.3
percent
return
on
investment.
FCCU’s
“Game
of
Loans”
promotion
was
also
selected
for
a
Diamond
Complete
Campaign
Award.
Palmer
Ad
Agency
designed
the
promotion
to
attract
younger
members
to
turn
to
the
credit
union
for
financing.
By
linking
the
loans
promotion
to
the
popular
“Game
of
Thrones”
television
series,
FCCU
was
able
to
surpass
loan
goals
for
the
target
demographic.
The
campaign
resulted
in
a
32.99
percent
increase
in
auto
loans
over
the
previous
year,
a
76.09
percent
increase
in
Signature
Loans
over
the
previous
year,
and
a
107.2
percent
Visa
limit
increase
over
goal.
“Marketing
is
taken
seriously
at
Financial
Center,”
said
Michael
Duffy,
Financial
Center
President/CEO.
“We
have
always
maintained
high
standards
and
followed
pop
culture
trends
to
connect
with
the
local
audience.
It’s
been
exciting
to
partner
with
an
agency
that
has
a

2. collaborative
approach
and
working
knowledge
of
our
market
area,
including
the
Latino
community.
Together,
we’ve
launched
fun,
relevant
campaigns
that
captured
our
members’
attention
and
loans.”
Award
winners
were
recognized
at
the
council’s
23rd
annual
conference
in
Anaheim,
California.
For
more
information
on
the
Diamond
Awards
or
to
view
the
entire
list
of
winners,
go
to
www.cunacouncils.org/awards.
For
more
information
about
Palmer
Ad
Agency
and
more
success
stories,
please
visit
www.palmeradagency.com.
About
Financial
Center
Credit
Union
Financial
Center
members
enjoy
some
of
the
highest
savings
rates
around,
fast
and
easy
loans
for
almost
anything,
Checking
that
Pays,
many
fee-­‐free
products
and
the
friendliest
service
around!
Discover
today
why
Financial
Center
Credit
Union
is
“Better
Than
A
Bank!”
Founded
in
1954,
Financial
Center
Credit
Union
serves
more
than
31,000
members,
with
$425,000,000
in
assets,
and
six
branches
in
the
county.
Financial
Center
serves
employees
of
the
San
Joaquin
County,
City
of
Stockton,
City
of
Manteca,
and
employees
of
numerous
other
sponsoring
groups
throughout
California.
About
the
Palmer
Ad
Agency
For
the
past
30
years,
the
Palmer
Ad
Agency
has
taken
clients
though
the
Palmer
Process,
a
scalable,
affordable
program
that
creates
a
strategic
foundation
for
advertising
programs
that
meet
immediate
goals
and
long-­‐term
marketing
objectives.
Over
the
past
three
decades,
the
firm
has
developed
inspired
campaigns
for
organizations
in
financial
services,
health
care,
solar
energy,
technology,
and
other
markets.
The
Palmer
Ad
Agency
is
a
full-­‐service
firm
that
brings
the
latest
tools
and
strategies
for
online
and
omnichannel
marketing,
as
well
as
expertise
in
print
advertising,
outdoor
promotions,
collateral
development,
social
media,
and
other
promotional
tactics.
To
learn
more
about
The
Palmer
Ad
Agency,
visit
www.palmeradagency.com.
Contact: