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Playful Spaces as Catalysts for Urban Transformation

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Presentation is from Park Pride's 15th Annual Parks and Greenspace Conference. The speakers are Carrie Sagel Burns, Connie Chung, Ken Edelstein, and James Siegal.

This panel will explore the economic and community benefits - as well as the challenges - of implementing playful programming that is cross-culturally and intergenerationally engaging.

Published in: Environment
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Playful Spaces as Catalysts for Urban Transformation

  1. 1. Playful Spaces as Catalysts for Urban Transformation National Perspectives James Siegal CEO, KaBOOM! Candace Damon Vice Chairman, HR&A Advisors Connie Chung Director, HR&A Advisors Local Case Studies Kenneth Edelstein President, Candler Park Conservancy Carrie Sagel Burns President, Castleberry Hill Neighborhood Association
  2. 2. HR&A is a real estate and economic development consulting firm that partners with design firms to lead collaborations of the public, private, nonprofit and civic sectors. We provide financial analysis, strategic advice, project management and facilitation with the aim of transforming communities in the United States and abroad.
  3. 3. We are at the leading edge of a movement to design, operate, program & fund the development of new urban open space. Planning Design & Construction Phased Implementation Complete MSP San Francisco Phoenix Seattle Philadelphia Memphis Atlanta Manhattan Brooklyn Cincinnati Boston Santa Monica
  4. 4. THE CASTLEBERRY SPUR
  5. 5. New Amsterdam Spirits believes that great things happen when people come together. Whether over shared drinks or shared causes, we challenge locals to join one another in celebrating the best of their town. The New Amsterdam Fund Mission Statement: New Amsterdam is on a mission to bring communities together. Through the New Amsterdam Fund, we’re committing to revitalizing public spaces for community enjoyment, making each a place where locals can come together to enjoy the city in which they live.
  6. 6. Castleberry Hill was the name generally associated with a topographic rise that peaked along Walker Street between Fair and Stonewall Streets on land owned by Daniel Castleberry, an early settler and grocer. As Atlanta grew after the Civil War from a newly chartered city to a regional rail distribution center, so did Castleberry Hill. The area began as a residential district with Peters Street functioning as a trade and commercial strip supporting adjacent residential areas as well as the railroad-related businesses. Today, Castleberry Hill is a unique urban community with a strong historic identity. Many of the early 20th-century warehouse buildings have been converted to lofts and are now the predominate housing type. The population is culturally diverse and the area is continuing to grow in both the number of residents as well as retail and other establishments.
  7. 7. Design Challenge Create a branded public space at 310 Trenholm Street to support a variety of uses including small festivals, market places, art exhibits, recreation, and live performances. Gensler New Amsterdam Pop-up Space 310 trenholm street, ATLANtA, GA 30313 0 NTS N 2016.03.04 NEW AMSTERDAM POP-UP SPACE CASTLEBERRY HILL copyright2016©gensler
  8. 8. Neighborhood Analysis Castleberry Hill Neighborhood Boundaries • Spring Street at I-20 • along I-20 to McDaniel Street • North on McDaniel Street to Northside Drive • along Northside Drive to MLK Jr. Drive • East on MLK Jr. Drive to Russell Plaza • South from Russell Plaza to Mitchell Street • East on Mitchell Street to Spring Street • South on Spring Street to I-20 Key Existing Restaurants Existing Art Galleries Existing Recreation Areas Site: 310 Trenholm Street Gensler New Amsterdam Pop-up Space 310 trenholm street, ATLANtA, GA 30313 0 NTS N 2016.03.04 NEW AMSTERDAM POP-UP SPACE CASTLEBERRY HILL copyright2016©gensler
  9. 9. Neighborhood Analysis Castleberry Hill Neighborhood Boundaries • Spring Street at I-20 • along I-20 to McDaniel Street • North on McDaniel Street to Northside Drive • along Northside Drive to MLK Jr. Drive • East on MLK Jr. Drive to Russell Plaza • South from Russell Plaza to Mitchell Street • East on Mitchell Street to Spring Street • South on Spring Street to I-20 5 MINUTE WALKING R ADIUS Key Existing Restaurants Existing Art Galleries Existing Recreation Areas Site: 310 Trenholm Street Gensler New Amsterdam Pop-up Space 310 trenholm street, ATLANtA, GA 30313 0 NTS N 2016.03.04 NEW AMSTERDAM POP-UP SPACE CASTLEBERRY HILL copyright2016©gensler
  10. 10. Neighborhood Analysis Castleberry Hill Neighborhood Boundaries • Spring Street at I-20 • along I-20 to McDaniel Street • North on McDaniel Street to Northside Drive • along Northside Drive to MLK Jr. Drive • East on MLK Jr. Drive to Russell Plaza • South from Russell Plaza to Mitchell Street • East on Mitchell Street to Spring Street • South on Spring Street to I-20 5 MINUTE WALKING R ADIUS 10 MINUTE WALKING RADIUS Key Existing Restaurants Existing Art Galleries Existing Recreation Areas Site: 310 Trenholm Street Gensler New Amsterdam Pop-up Space 310 trenholm street, ATLANtA, GA 30313 0 NTS N 2016.03.04 NEW AMSTERDAM POP-UP SPACE CASTLEBERRY HILL copyright2016©gensler
  11. 11. Neighborhood Analysis Castleberry Hill Neighborhood Boundaries • Spring Street at I-20 • along I-20 to McDaniel Street • North on McDaniel Street to Northside Drive • along Northside Drive to MLK Jr. Drive • East on MLK Jr. Drive to Russell Plaza • South from Russell Plaza to Mitchell Street • East on Mitchell Street to Spring Street • South on Spring Street to I-20 15 MINUTE W ALKING RADIUS 5 MINUTE WALKING R ADIUS 10 MINUTE WALKING RADIUS Key Existing Restaurants Existing Art Galleries Existing Recreation Areas Site: 310 Trenholm Street Gensler New Amsterdam Pop-up Space 310 trenholm street, ATLANtA, GA 30313 0 NTS N 2016.03.04 NEW AMSTERDAM POP-UP SPACE CASTLEBERRY HILL copyright2016©gensler
  12. 12. TRENHOLM STREET VIEW VACANT LOT VIEW THE SPUR VIEW Castleberry Demographics Population 2,225 Median Household Income $35,540 Average Household Net Worth $383,969 Long-term Residents (5+ years) 14% Annual Turnover 23% Median Age 31 years WALKER STREET CAR TRAFFIC THE SPUR ENTRANCE FOOT TRAFFIC Gensler New Amsterdam Pop-up Space 310 trenholm street, ATLANtA, GA 30313 0 NTS N 2016.03.04 NEW AMSTERDAM POP-UP SPACE CASTLEBERRY HILL copyright2016©gensler
  13. 13. PERFORMANCES SOCIAL DRINKING NIGHT MARKETS PREPARED FOOD MARKET OUTDOOR LOUNGER LARGE SCREEN FOOD TRUCKS OUTDOOR MOVIES FOOD KIOSKS POP-UP EATERIES REC & ACTIVITIES SOCIAL SEATING LAWN GAMES INTERACTIVE GAMES WIFI/CHARGING GAME TABLES Project for Public Works conducted a survey asking the residents of Castleberry Hill what they would like to do in the vacant lot space. What do YOU want in your community space? Results 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Gensler New Amsterdam Pop-up Space 310 trenholm street, ATLANtA, GA 30313 2016.03.04 NEW AMSTERDAM POP-UP SPACE CASTLEBERRY HILL copyright2016©gensler
  14. 14. LIVE PERFORMANCES MUSIC, MOVIES, SHOWS 1 SOCIAL INTERACTION GAMES, FOOD, DRINK 2 MARKET PLACE ARTS & CRAFTS 3 RECREATION SOCCER, BOCCE, FRISBEE 4 Design Drivers
  15. 15. Design Concept Create a community driven environment that reflects the authentic local culture of Castleberry Hill, serves as a cultural catalyst for the New Amsterdam Fund, and encourages potential partnerships for future projects. Gensler New Amsterdam Pop-up Space 310 trenholm street, ATLANtA, GA 30313 2016.03.04 NEW AMSTERDAM POP-UP SPACE CASTLEBERRY HILL copyright2016©gensler
  16. 16. PRECEDENTS inspiration inspiration photos and visuals from the local area and source product Railroad Snake Nation Arts District Brand Identity Design Ideas 1 2 3 4 Gensler New Amsterdam Pop-up Space 310 trenholm street, ATLANtA, GA 30313 2016.03.04 NEW AMSTERDAM POP-UP SPACE copyright2016©gensler CASTLEBERRY HILL
  17. 17. PRECEDENTS Landscape using the landscape to reinforce the design concept Manipulated Landscape Rail Road Ties Unique Materials Reusing Cut from Soccer Fields Trees in the Terraces Hardscape as Accent Design Ideas 1 2 3 4 5 6 Gensler New Amsterdam Pop-up Space 310 trenholm street, ATLANtA, GA 30313 2016.03.04 NEW AMSTERDAM POP-UP SPACE copyright2016©gensler CASTLEBERRY HILL
  18. 18. PRECEDENTS Repurposing repurposing common local materials into dynamic space Milk Crate Transparent Wall Container Marketplace Container VIP Seating Pallets on Walls Pallets as Stage Reclaimed Objects as Art Metal as Tapestry Communal Spaces Design Ideas 1 2 3 4 5 6 7 8 Gensler New Amsterdam Pop-up Space 310 trenholm street, ATLANtA, GA 30313 2016.03.04 NEW AMSTERDAM POP-UP SPACE copyright2016©gensler CASTLEBERRY HILL
  19. 19. PRECEDENTS inspiration inspiration photos and visuals globally and locally Sense of Fun and Playfulness Unique Materials Textural Variety Reclaimed Materials Reporpused Elements Design Ideas 1 2 3 4 5 6 Gensler New Amsterdam Pop-up Space 310 trenholm street, ATLANtA, GA 30313 2016.03.04 NEW AMSTERDAM POP-UP SPACE copyright2016©gensler CASTLEBERRY HILL
  20. 20. PRECEDENTS Berges de Seine The Berges de Seine, located in Paris, France along the River Seine opened in the summer of 2013. The approximately 1.5 miles stretch features gardens with local plants, entertainment venues, and innovative areas for adults and children to play and relax. Lounge seating Local plants Multi-levels Natural materials Containers Design Ideas 1 2 3 4 5 Gensler New Amsterdam Pop-up Space 310 trenholm street, ATLANtA, GA 30313 2016.03.04 NEW AMSTERDAM POP-UP SPACE CASTLEBERRY HILL copyright2016©gensler
  21. 21. PRECEDENTS Contenedores Food Place The Contenedores Food Place is locat in Medellin, Colombia. It’s a food hall restaurant made up of shipping conta Cafe seating Sheltered areas Incorporated greenery Variety of materials Containers Active Evening Presence Design Ideas 1 2 3 4 5 6 Gensler New Amsterdam Pop-up Space 310 trenholm street, ATLANtA, GA 30313 0 NTS N 2016.03.04 NEW AMSTERDAM POP-UP SPACE CASTLEBERRY HILL copyright2016©gensler
  22. 22. PRECEDENTS the site located at the southern edge of the neighborhood, potential anchor Pallet Fencing Urban Garden Next Door Extending the Sidewalk Utilities in the Eastern Corner Edge of the Neighborhood Changes in Elevation Design Ideas 1 2 3 4 5 6 Gensler New Amsterdam Pop-up Space 310 trenholm street, ATLANtA, GA 30313 0 NTS N 2016.03.04 NEW AMSTERDAM POP-UP SPACE CASTLEBERRY HILL copyright2016©gensler
  23. 23. Southern Anchor Active Evening Presence Local Gathering Spot Community Culture Encourage Arts Changing Environment Sunday Market in Urban Garden Design Ideas 1 2 3 4 5 6 7 PRECEDENTS the site located at the southern edge of the neighborhood, potential anchor Gensler New Amsterdam Pop-up Space 310 trenholm street, ATLANtA, GA 30313 0 NTS N 2016.03.04 NEW AMSTERDAM POP-UP SPACE CASTLEBERRY HILL copyright2016©gensler
  24. 24. Trenholm soccer field grading 0’ 30’ 11.24.1 NOT FOR CONSTRUCTTrenholm soccer field grading 0’ 30’ 11.24.1 NOT FOR CONSTRUCT Trenholm soccer field grading 0’ 30’ 11.24.1 NOT FOR CONSTRUCTTrenholm soccer field grading 0’ 30’ 11.24.1 NOT FOR CONSTRUCT Trenholm soccer field grading 0’ 30’ 11.24.1 NOT FOR CONSTRUCTTrenholm soccer field grading 0’ 30’ 11.24.1 NOT FOR CONSTRUCT Section at Trenholm soccer field Space 11.24.1 NOT FOR CONSTRUCT AREA OF CUT AREA OF CUT VISUAL / AUDIBLE CONNECTION - PHYSICAL BARRIERRELATIONSHIPS AND DIRECTED VIEWS AXIAL SEQUENCINGPERFORMANCE VARIETY SHIFTED GRID, RELATIONSHIP TO WALKER, BRANDINGSCALES OF SPACE EXTRA LARGE LARGE MEDIUM SMALL SMALL Gensler New Amsterdam Pop-up Space 310 trenholm street, ATLANtA, GA 30313 0 NTS N 2016.03.04 NEW AMSTERDAM POP-UP SPACE CASTLEBERRY HILL copyright2016©gensler
  25. 25. TRENHOLM STREET LARKINPLACE Drawing North FOOD TRUCKS 20’-0” ROLLING GATE PALLET ENTRY PYLONS - UNDERLIT PERVIOUS GRAVEL PARKING LOT - 14 SPACES CONCRETE WITH RECYCLED GLASS LAWN - LOW MAINTENANCE GROUNDCOVER COMPOSITE WOOD DECKING - 2 TYPES PALLET STRUCTURE - STAGE AND CANOPY RAIL ROAD TIE LIGHT POSTS STRING LIGHTING GUARD RAILS 60’-0’ BOCCE COURT REUSED SHIPPING CONTAINERS - BLUE MANIPULATED LANDSCAPE & FIRE PIT 7 V 7 SOCCER FIELD - ARTIFICIAL TURF STONE GABION WALL TERRACED SEATING WOODEN FARM STYLE FENCING TENSILE FABRIC SHADING BERMED EARTH - REUSED FROM CUT ON SITE PROJECTABLE TENSILE SCREEN SURFACES RAIL ROAD TIE SEATING BRANDED CASEWORK COUNTER STORAGE AREA AND DOOR IN 1/2 CONTAINER 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 SITE PLAN Gensler New Amsterdam Pop-up Space 310 trenholm street, ATLANtA, GA 30313 0 N 2016.03.04 NEW AMSTERDAM POP-UP SPACE copyright2016©gensler SITE PLAN 30 1 1 2 3 3 4 5 6 6 7 7 8 9 10 11 12 13 22 23 13 13 13 14 15 16 16 17 17 18 19 19 20 21
  26. 26. TURF B MANUFACTURER: SYNLAWN MODEL: SYNLAWN 356 COLOR: LIGHT GREEN TURF B MANUFACTURER: SYNLAWN MODEL: SYNLAWN 356 COLOR: LIGHT GREEN DECKING A MANUFACTURER: FIBERON MODEL: GOOD LIFE DECKING COLOR: CABIN DECKING B MANUFACTURER: FIBERON MODEL: GOOD LIFE DECKING COLOR: VILLA PAVERS MANUFACTURER: HANOVER MODEL: GRANITE PAVERS COLOR: BASALT BLACK GRANITE CRUSHED STONE MANUFACTURER: N/A MODEL: SMALL COLOR: BASALT BLACK TRENHOLM STREET LARKINPLACE Drawing North Gensler New Amsterdam Pop-up Space 310 trenholm street, ATLANtA, GA 30313 0 NTS N 2016.03.04 NEW AMSTERDAM POP-UP SPACE copyright2016©gensler FINISH PLAN
  27. 27. SIDE TABLE MANUFACTURER: LOLL DESIGNS MODEL: ADIRONDACK SIDE TABLE COLOR: BLACK CAFE CHAIR MANUFACTURER: ARC EN CIEL MODEL: FOLDING CHAIR COLOR: BLACK CAFE TABLE MANUFACTURER: ARC EN CIEL MODEL: FOLDING TABLE COLOR: BLACK LOUNGE CHAIR MANUFACTURER: LOLL DESIGNS MODEL: ADIRONDACK ROCKER COLOR: BLACK UMBRELLA MANUFACTURER: TUCCI MODEL: OCEAN MASTER COLOR: BLACK - CLASSIC SQUARE CHAIR MANUFACTURER: MAGIS MODEL: SPUN COLOR: BLACK TRENHOLM STREET LARKINPLACE Drawing North Gensler New Amsterdam Pop-up Space 310 trenholm street, ATLANtA, GA 30313 0 NTS N 2016.03.04 NEW AMSTERDAM POP-UP SPACE copyright2016©gensler FURNITURE PLAN
  28. 28. LEVEL 01 0' - 0" LEVEL 01 0' - 0" LEVEL 01 0' - 0" Gensler New Amsterdam Pop-up Space 310 trenholm street, ATLANtA, GA 30313 0 N 2016.03.04 NEW AMSTERDAM POP-UP SPACE copyright2016©gensler SITE SECTIONS 30
  29. 29. NEW AMSTERDAM POP-UP AND REC FIELDS 310 TRENHOLM STREET | AP1.010Gensler New Amsterdam Pop-up Space 310 trenholm street, ATLANtA, GA 30313 0 N 2016.03.04 NEW AMSTERDAM POP-UP SPACE copyright2016©gensler AXONOMETRIC 30
  30. 30. Gensler New Amsterdam Pop-up Space 310 trenholm street, ATLANtA, GA 30313 2016.03.04 NEW AMSTERDAM POP-UP SPACE copyright2016©gensler PERSPECTIVE RENDERING
  31. 31. Playful Spaces as Catalysts for Urban Transformation DISCUSSION National Perspectives James Siegal CEO, KaBOOM! Candace Damon Vice Chairman, HR&A Advisors Connie Chung Director, HR&A Advisors Local Case Studies Kenneth Edelstein President, Candler Park Conservancy Carrie Sagel Burns President, Castleberry Hill Neighborhood Association

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