Mobile survey
October 2013
Respondent profile
Total number of respondents: 175

Type of organisation
Historic house/site

5%

Independent museum

37%...
1. Approximately how many on-site visitors did you have last year?
20%

19%

18%
16%

15%

14%

14%
12%

11%

11%

10%
8%
...
2. Do you currently have a mobile offer?

(Mobile technologies include handheld devices provided by the museum and visitor...
3. What mobile technologies does your museum currently provide to visitors?
iPad tour

13%

Mobile phone wayfinding/GPS

1...
4. What are your main objectives in offering mobile technologies?
(Select up to three)

To widen access for people with sp...
5. What demographic groups would you most like to target with your mobile offer?
(Select up to three)

Young children/fami...
6. What mobile technologies does your museum plan to provide to visitors within the
next 12 months?
iPad tour

20%

Mobile...
7. What are the barriers to increasing your mobile offer?
(Tick up to three)

Venue has structural barriers that constrain...
8. If you don't offer any mobile technologies and have no plans to within the next 12
months, please state the main reason...
9. Does your organisation currently offer free wifi for visitors?
60%
56%

50%

40%

30%
25%

19%

20%

10%

0%
No

Yes - ...
10. If yes, is it open access (ie no log-in required)
50%
45%

43%

43%

40%
35%
30%
25%
20%
15%

14%

10%
5%
0%
Yes

No

...
11. If no, do you plan to start offering wifi within the next:
70%

59%

60%

50%

40%

30%

21%
20%
15%
10%
5%

0%
6 mont...
Mobile technology offer by organisation type
Historic house/site

11%

56%

Independent

45%

Local Authority

33%

44%

1...
Mobile technology offer by organisation type
More than 1,000,000

0% 7%

93%

750,001 - 1,000,000
500,001 - 750,000

11%

...
Upcoming SlideShare
Loading in …5
×

Museum mobile survey 2013

914 views

Published on

Etude Museum mobile survey 2013 de la Museums Association sur la façon dont les musées du Royaume-Uni utilisent la technologie mobile.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
914
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
14
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Museum mobile survey 2013

  1. 1. Mobile survey October 2013
  2. 2. Respondent profile Total number of respondents: 175 Type of organisation Historic house/site 5% Independent museum 37% Local authority museum 27% National museum 11% University museum 7% Volunteer-run museum 3% Freelance/consultant 2% Other 7% Region/nation Channel Islands East Midlands East of England London North East North West Northern Ireland Scotland South East South West Wales West Midlands Yorkshire 1% 5% 7% 19% 2% 13% 2% 11% 13% 12% 2% 5% 6% Number of visitors Less than 10,000 10,000 – 25,000 25,001 – 50,000 50,001 -100,000 100,001 – 250,000 250,001 – 500,000 500,001 – 750,000 750,001 – 1,000,000 More than 1,000,000 Don’t know No answer 18% 14% 13% 10% 10% 6% 3% 5% 7% 6% 9%
  3. 3. 1. Approximately how many on-site visitors did you have last year? 20% 19% 18% 16% 15% 14% 14% 12% 11% 11% 10% 8% 8% 7% 6% 6% 5% 4% 3% 2% 0% Less than 10,000 10,000 -25,000 25,001 50,000 50,001 100,000 100,001 250,000 250,001 500,000 500,001 750,000 750,001 1,000,000 More than 1,000,000 Don't Know
  4. 4. 2. Do you currently have a mobile offer? (Mobile technologies include handheld devices provided by the museum and visitors' personal devices, such as mobile phones) 60% 50% 50% 40% 31% 30% 19% 20% 10% 0% Yes No - but plan to within the next 12 months No - and no plans to within the next 12 months
  5. 5. 3. What mobile technologies does your museum currently provide to visitors? iPad tour 13% Mobile phone wayfinding/GPS 11% 3% QR Codes 63% Augmented reality 9% Mobile Giving 1% 20% Smartphone app (for Android) 3% 22% Smartphone app (for Apple) Paid 14% 26% Mobile-optimised website Free 9% Both 4% 44% Museum-provided device, multimedia tour 17% Museum-provided device, audio only tour 1% 9% 40% Mobile phone-guided audio tours 20% 0% 10% 6% 3% 20% 30% 40% 50% 60% 70%
  6. 6. 4. What are your main objectives in offering mobile technologies? (Select up to three) To widen access for people with special needs (eg visually-impaired visitors) 27% To raise our public profile/marketing 18% To provide visitor information (eg opening times) 24% To provide primary interpretation to visitors 18% To provide additional content to visitors 68% To provide access for people with a foreign language 8% To provide a more engaging visitor experience 67% To keep up with visitor demand 28% To keep up with museum peers 13% To generate income 17% To attract new visitors 33% To allow visitor participation 26% Received funding for mobile project 7% As part of education programme 11% 0% 10% 20% 30% 40% 50% 60% 70% 80%
  7. 7. 5. What demographic groups would you most like to target with your mobile offer? (Select up to three) Young children/families 17% Visitors with special needs (eg visually-impaired visitors) 13% University students/academics 13% Teenagers 19% Specific social economic groups 2% School groups Key Stage 3 9% School groups Key Stage 2 8% School groups Key Stage 1 2% Retired visitors: 60 and over 7% Potential donors 5% Friends of the museum 2% Foreign visitors 8% All visitors 75% Adults under 35 33% Adults between 35 and 60 17% 0% 10% 20% 30% 40% 50% 60% 70% 80%
  8. 8. 6. What mobile technologies does your museum plan to provide to visitors within the next 12 months? iPad tour 20% Mobile phone wayfinding/GPS 1% 3% 26% 6% QR Codes 66% Augmented reality 29% 3% Mobile Giving 38% Smartphone app (for Android) 6% 43% Smartphone app (for Apple) 9% 39% 10% Mobile-optimised website Free 5% Paid Both 5% 69% Museum-provided device, multimedia tour 22% Museum-provided device, audio only tour 8% 3% 36% Mobile phone-guided audio tours 1% 1% 31% 0% 10% 5% 20% 1% 30% 4% 40% 50% 60% 70% 80%
  9. 9. 7. What are the barriers to increasing your mobile offer? (Tick up to three) Venue has structural barriers that constrain the use of mobile technologies 30% Too expensive 41% No dedicated budget for mobile 50% Mobile technology is not suited to institution 3% Mobile is not an institutional priority 23% Lack of visitor demand/unsure of visitor demand 22% Insufficient staff time 60% Insufficient knowledge of mobile 23% 0% 10% 20% 30% 40% 50% 60% 70%
  10. 10. 8. If you don't offer any mobile technologies and have no plans to within the next 12 months, please state the main reasons why: (Tick up to three) Venue has structural barriers that constrain the use of mobile technologies 16% Too expensive 47% No dedicated budget for mobile 55% Mobile technology is not suited to institution 6% Mobile is not an institutional priority 31% Lack of visitor demand/unsure of visitor demand 33% Insufficient staff time 61% Insufficient knowledge of mobile 37% 0% 10% 20% 30% 40% 50% 60% 70%
  11. 11. 9. Does your organisation currently offer free wifi for visitors? 60% 56% 50% 40% 30% 25% 19% 20% 10% 0% No Yes - across the entire building Yes - in certain areas
  12. 12. 10. If yes, is it open access (ie no log-in required) 50% 45% 43% 43% 40% 35% 30% 25% 20% 15% 14% 10% 5% 0% Yes No N/A
  13. 13. 11. If no, do you plan to start offering wifi within the next: 70% 59% 60% 50% 40% 30% 21% 20% 15% 10% 5% 0% 6 months 12 months 1-5 years No plans
  14. 14. Mobile technology offer by organisation type Historic house/site 11% 56% Independent 45% Local Authority 33% 44% 11% 17% 48% National 35% 70% Other 25% 58% University Volunteer-run 8% 67% 10% 17% 58% 33% 0% 10% 20% 20% Yes 30% 17% 17% 40% 50% 60% No - but plan to within the next 12 months 70% 80% 90% No - and no plans to within the next 12 months 100%
  15. 15. Mobile technology offer by organisation type More than 1,000,000 0% 7% 93% 750,001 - 1,000,000 500,001 - 750,000 11% 44% 44% 250,001 - 500,000 20% 20% 60% 100,001 - 250,000 40% 10,000 -25,000 41% Less than 10,000 10% Yes 52% 7% 39% 30% 20% 42% 17% 42% 0% 36% 24% 30% Don't Know 37% 16% 47% 25,001 - 50,000 30% 15% 20% 65% 50,001 - 100,000 40% No - but plan to within the next 12 months 9% 9% 82% 50% 60% 70% 80% No - and no plans to within the next 12 months 90% 100%

×