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How to research keywords for your seo strategy

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How to Research Keywords for your SEO Strategy, Basic considerations During Keyword research, Understanding the Long Tail of Keyword Demand. www.meritas.in , www.meritasdigitalmarketing.com

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How to research keywords for your seo strategy

  1. 1. Step 1: make a list of important, relevant topics based on what you know about your business. FIND AT LEAST 10TOPIC BUCKETSTHAT ARE RELATEDTOYOUR BUSINESS THOSETERMS SHOULD BE GENERIC IT SHOULD BE RELEVANTTOYOUR BUSINESS 11/29/2016 2COPYRIGHT © MERITAS DIGITAL MARKETING BY KRIS HARIS. ALL RIGHTS RESERVED.
  2. 2. Step 2: fill in those topic buckets with keywords. 11/29/2016 3COPYRIGHT © MERITAS DIGITAL MARKETING BY KRIS HARIS. ALL RIGHTS RESERVED.
  3. 3. Step 3: research related search terms. 11/29/2016 4COPYRIGHT © MERITAS DIGITAL MARKETING BY KRIS HARIS. ALL RIGHTS RESERVED.
  4. 4. Step 4: check for a mix of head terms and long-tail keywords in each bucket. Step 5: see how competitors are ranking for these keywords. Step 6: use the google adwords keyword planner to cut down your keyword list. 11/29/2016 5COPYRIGHT © MERITAS DIGITAL MARKETING BY KRIS HARIS. ALL RIGHTS RESERVED.
  5. 5. 1.SEO keyword research is one of the most important, valuable, and high return activities in the SEO 2.Ranking for the right keywords can make or break your website. 3.By researching your market's keyword demand, you can learn which terms and phrases to target with SEO 11/29/2016 6COPYRIGHT © MERITAS DIGITAL MARKETING BY KRIS HARIS. ALL RIGHTS RESERVED.
  6. 6. IT'S NOT ALWAYS ABOUT GETTING VISITORS TO YOUR SITE, BUT ABOUT GETTING THE RIGHT KIND OFVISITORS. 11/29/2016 7COPYRIGHT © MERITAS DIGITAL MARKETING BY KRIS HARIS. ALL RIGHTS RESERVED.
  7. 7. WHAT IS A KEYWORD IN SEO? Your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site. 11/29/2016 8COPYRIGHT © MERITAS DIGITAL MARKETING BY KRIS HARIS. ALL RIGHTS RESERVED.
  8. 8. WHY KEYWORD RESEARCH IS IMPORTANT IN SEO? 1. Keyword research is fundamental to almost everything you do online. 2. Websites that rank highly on search always have the right keyword strategy. 11/29/2016 9COPYRIGHT © MERITAS DIGITAL MARKETING BY KRIS HARIS. ALL RIGHTS RESERVED.
  9. 9. WHAT IS A KEYWORD RESEARCH? Keyword research is the process of researching and choosing words and phrases that users will search for, that directly relate to your business, product or services. 11/29/2016 10COPYRIGHT © MERITAS DIGITAL MARKETING BY KRIS HARIS. ALL RIGHTS RESERVED.
  10. 10. WHY GUESSING KEYWORDS CAN BE COSTLY AND DANGEROUS? 1.Low traffic 2.Low conversion rate 3.Useless traffic 4.Low search engine ranking 5.Negative branding 6.Revenue loss 7.Losing the existing customers 11/29/2016 11COPYRIGHT © MERITAS DIGITAL MARKETING BY KRIS HARIS. ALL RIGHTS RESERVED.
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  12. 12. 1) CREATING YOUR INITIAL LIST OF KEYWORDS 11/29/2016 13COPYRIGHT © MERITAS DIGITAL MARKETING BY KRIS HARIS. ALL RIGHTS RESERVED.
  13. 13. 2) STREAMLINEYOUR LIST USING A GOOD KEYWORD RESEARCHTOOL • Wordstream’s keyword tool (free) • Freshkey ($20 software) • Soovle (free) • Ubersuggest (free) • Search term/query reports (free) • Google keyword planner (free) • Competitor source code (free) • Adwords display planner (free) 11/29/2016 14COPYRIGHT © MERITAS DIGITAL MARKETING BY KRIS HARIS. ALL RIGHTS RESERVED.
  14. 14. 3) refine your shortlist using keyword suggestions 4) be careful in using broad keywords 5) use keyword research for specific products or services you offer 7) maximize long tail keywords 11/29/2016 15COPYRIGHT © MERITAS DIGITAL MARKETING BY KRIS HARIS. ALL RIGHTS RESERVED.
  15. 15. ASKYOURSELF... Is the keyword relevant to your website's content? Will searchers find what they are looking for on your site when they search using these keywords? Will they be happy with what they find? Will this traffic result in financial rewards or other organizational goals? If the answer to all of these questions is a clear "yes!"Then go on… 11/29/2016 16COPYRIGHT © MERITAS DIGITAL MARKETING BY KRIS HARIS. ALL RIGHTS RESERVED.
  16. 16. Search for the term/phrase in the major engines Understanding which websites already rank for your keyword gives you valuable insight into the competition, and also how hard it will be to rank for the given term. Are there search advertisements running along the top and right-hand side of the organic results? Typically, many search ads means a high-value keyword, and multiple search ads above the organic results often means a highly lucrative and directly conversion-prone keyword. 11/29/2016 17COPYRIGHT © MERITAS DIGITAL MARKETING BY KRIS HARIS. ALL RIGHTS RESERVED.
  17. 17. Buy a sample campaign for the keyword at google adwords and/or bing adcenter If your website doesn't rank for the keyword, you can nonetheless buy test traffic to see how well it converts. Ingoogle adwords, choose "exact match" and point the traffic to the relevant page on your website. Track impressions and conversion rate over the course of at least 200-300 clicks. 11/29/2016 18COPYRIGHT © MERITAS DIGITAL MARKETING BY KRIS HARIS. ALL RIGHTS RESERVED.
  18. 18. Using the data you’ve collected, determine the exact value of each keyword For example, assume your search ad generated 5,000 impressions in one day, of which 100 visitors have come to your site Three have converted for a total profit (not revenue!) Of rs.300. In this case, a single visitor for that keyword is worth rs.3 to your business. Those 5,000 impressions in 24 hours could generate a click-through rate of between 18-36% with a #1 ranking, which would mean 900-1800 visits per day, at rs.3 each, or between 10 to 20 lakhs rupees per year. 11/29/2016 19COPYRIGHT © MERITAS DIGITAL MARKETING BY KRIS HARIS. ALL RIGHTS RESERVED.
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  20. 20. 11/29/2016 21COPYRIGHT © MERITAS DIGITAL MARKETING BY KRIS HARIS. ALL RIGHTS RESERVED.
  21. 21. Contact us Web: www.meritasdigitalmarketing.com Email id: meritasdigitalmarketing@gmail.com Mobile: 944-899-5555 Address: #761, Sri SaiRam Mansion, Above Andhra bank, Beside Shanmukha Restaurant, Near Marathahalli Bridge, Bangalore - 560037. 11/29/2016 22COPYRIGHT © MERITAS DIGITAL MARKETING BY KRIS HARIS. ALL RIGHTS RESERVED.

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