[心得分享] 洞察。開啟創新
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This document discusses user experience design and innovation. It covers several key points: - Innovation comes from understanding user needs and creating products/services that users love and are passionate about. - All industries are service industries - solving users' problems. - Users should be involved in the design process and help create solutions. - Experience prototypes should be used to communicate and test ideas with users. - Innovative processes come from spotting opportunities, empathizing with users, co-creating with users, unleashing cross-disciplinary ideas, exciting users through prototypes, and creating value.
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[心得分享] 洞察。開啟創新
- 1. 洞察。開啟創新 aco
- 2. 使用者經驗設計
- 3. • 創新就是 Market Value – 使用者於對產品/服務的愛好、感動和堅持 • 所有產業都是服務業 – 你有什麼問題，我們幫你解決，ex：中鋼 – 誠品 Life Style，喫茶趣 飲食，飲茶文化 • 使用者就是創造答案的一部份 • 創造出感質的產品 回憶、感覺、經驗
- 4. Innovation by making sense of the world Jan Christoph Zoels Experientia 創始合夥人
- 10. Low2no
- 17. Spot, embrace and fuel change – Explore weak signals. Embrace ambiguous paths of exploration from foresight to design thinking in creating value. Take risks and don’t be afraid of failures. Empathise with people and cultures – Discover people’s aspirations and make them tangible. Be inspired by progressive behaviours – Provide a clear understanding of Progressives and their role in societies. Act upon people’s insights to structure the design activity. Co-create – Open the design cycle to people, by exchanging values and evolving together. Understand people by sharing, shaping and evaluating their experiences. Unleash cross-disciplinary ingenuity – Recognise the importance of the ideas spread all stakeholders. Allow people a sense of ownership and achievement. Excite through experience prototypes – Use emotionally engaging media to communicate and test ideas. Share. Evangelise. Create value through innovative process – Value arises from implementation: spot, empathise, be inspired, co-create, unleash, excite, live!
- 20. 創新造型 1994 創新材料 2003 創新技術 2006 創新思考 2008 創新服務 2008 創新商模 2010 創新策略 2010
- 32. • What is your organization’s vision? • Do you agree? • Where are you in the vision?
- 33. A 10-Year Old Startup • Myth of a “Tech Company” • Inconsistency / Painful Experiences • Costly Support / Internal Training
- 34. UI Engineer Team 1998 - 2002 • A group of people who can’t code well • A dedicated “design” team to FIX inconsistencies • A team who might be able to DEFINE designs and standards • A team which actually does all of the above, and goes beyond
- 35. Consumer Design & Doc • Everyone could comment on the look and Feel and influence terminology decisions • Get CXO to go through the E2E pain and realistic ground
- 36. Really complex products! Complicated Configurations! Not sexy at all!
- 37. Titanium • Design Objectives • Spirit – Light, Fast and Smart • Design for Patricia • E2E User Experience Optimization
- 39. • Feature Complexity 50% • Support Contract Rate 40% • Good Reviews – Minimalistic interface, easiest-to-use security suite interface (CNET Review) – Well-designed and easy to use (PC Magazine) Feedback
- 40. 1. Sketch a vision 2. Believe in what you sell 3. Empower your team 4. Be a great leader to your team 5. Get feedback regularly and iteratively Step by Step
- 43. Every Pixel Counts Every Step Counts Every Touch Point Counts Sense of Ownership Sense of Urgency
- 45. 關鍵創新經營決策
- 51. 新! 新! 新雄獅 黃信川 雄獅集團總經理
- 53. 經營網路社群
- 54. 衍生商品
- 55. 平面媒體
- 56. 影音媒體
- 57. 網路媒體
- 58. 知識力 欣講堂
- 59. 文創力 Lion Café
- 60. 科技力
- 61. Q & A
- 62. Thank You Putting People First