10 questions you need an answer for before starting the creative process. It should be common sense, but in reality it always needs a little more time and effort to gather information from different stakeholders and to pinpoint the relevant facts. This short summary as part of the Swipe x PAGE Academy (http://page-online.de) is a quick guide to recapitulate the important briefing questions.

1. The Art of
Briefing Design
K R U N C H T I M E
I NT E RACT IV E

2. 10 questions you need an answer for
T H E A R T O F T H E B R I E F

3. Target

4. T H E A R T O F T H E B R I E F
1

5. Target group

6. T H E A R T O F T H E B R I E F
2

7. Competition

8. T H E A R T O F T H E B R I E F
3

9. USP

10. T H E A R T O F T H E B R I E F
4

11. Ambition

12. T H E A R T O F T H E B R I E F
5

13. Benchmarks

14. T H E A R T O F T H E B R I E F
6

15. Platforms

16. T H E A R T O F T H E B R I E F
7

17. T E C H N O L O G I E & D E V E L O P M E N T
Website
Responsive Website
Mobile Webapp
Hybrid App
Native App
Smartphone
Tablet
Android iOS

18. Content

19. T H E A R T O F T H E B R I E F
8

20. Languages

21. T H E A R T O F T H E B R I E F
9

22. Delivery

23. T H E A R T O F T H E B R I E F
10

24. T H E A R T O F T H E B R I E F
Workshops !

25. T H E A R T O F T H E B R I E F
Workshops !

26. Alexander Meinhardt
krunchtime.org
KRUNCHTI M E I NTE RACTIVE