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Rapid Prototyping to
Validate Ideas
andrew@sfappworks.com
https://www.linkedin.com/in/greensteinandrew/
@abgr26
presented by
Andrew Greenstein
W H O A M I ?
Entrepreneur
Product Lead
Design Thinker
CEO at SF AppWorks
•
•
•
•
B I G T H O U G H T
"Every weakness has a
corresponding strength"
- Somebody
W H O A M I ?
I am an explorer
The Product
Development
Triathlon
Dr. Saras Sarsvathy
E N T R E P R E N E U R , T R A I N E R
Effectuation
Theory
Pilot in
the plane
E F F E C T U A T I O N T H E O R Y
The bird
in the hand
E F F E C T U A T I O N T H E O R Y
The lemonade
principle
E F F E C T U A T I O N T H E O R Y
The crazy
quilt
E F F E C T U A T I O N T H E O R Y
The affordable
loss
E F F E C T U A T I O N T H E O R Y
T W O A P P R O A C H E S W H E N Y O U D O N ' T K N O W W H A T T O B U I L D
A time-constrained, five-phase Design Thinking exercise
Design Sprint
A process for building and testing multiple
features at the same time.
Rapid Prototyping
5 S T A G E S O F A D E S I G N S P R I N T
Understand Sketch Decide Prototype Validate
5 S T A G E S O F A D E S I G N S P R I N T
5 S T A G E S O F A D E S I G N S P R I N T
User research
C A S E S T U D Y
C A S E S T U D Y
Chatbot
Hello!
I'm your West Elm virtual
assistant.
What can I help you with
today?
West Elm Chat
C A S E S T U D Y
VR Showroom
C A S E S T U D Y
Augmented
Reality App​
C A S E S T U D Y
AI-powered
style matcher
F I L D I
F&#% It!
Let's Do It​
P R O G R E S S I V E
W E B A P P
P I N T E R E S T
M A T C H I N G T O O L
D E S I G N A S S I S T A N T
C H A T B O T
Useful for basic design guidance
Supporting evidence
01
C A S E S T U D Y
02
03
Great Press! +17% time on site
+8% revenue per user
Thank you!
andrew@sfappworks.com
https://www.linkedin.com/in/greensteinandrew/
@abgr26
Andrew Greenstein

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Rapid Prototyping session.pdf