AgilOne received survey responses from 70+ retail marketers which clearly shows that 2014 will be the watershed year for data-driven marketing and predictive analytics. 80% say that by the end of 2014 they will have some central customer data warehouse (but most do not yet collect all customer data) and 70% will try at least some form of predictive analytics (but most will only do this in the email channel). While there is great interest, the survey also shows how immature most retail organizations are: 61% admits to not running any abandoned cart campaigns. Even fewer have win-back campaigns or VIP programs