2015 Blueprint

1. To deliver product, service and design innovations that enhance beauty
and functionality, creating greater value to our customers throughout the world.
To be the best provider of building products in the eyes of our
customers, employees, shareholders, suppliers and communities.
our customer commitment
Freely Contribute
Ideas & Add Value
Are Positive &
Encouraging
Integrity is the foundation
for everything we do.
MASONITE EMPLOYEES:
Deliver On
Commitments
Work Well
With Others
Continuously Strive
To Improve
Exhibit Flexibility
& Urgency
values
Our Vision
Engage employees through
timely communication,
coaching, feedback,
training and development
Embrace effective safety,
environmental and business
processes within a culture of
good corporate governance
Attract, hire, retain and
develop top talent who
have the capabilities
and behaviors to drive
our strategic platforms
Promote a culture of
creativity, ownership and
excitement based on
a strong commitment
to our vision
Successfully complete
ERP deployments
including next generation
architectural configurator
Launch MAX 3 enhanced
residential configurator
and improved digital sales
and marketing platform
Finalize and implement
distribution and service
platforms building
upon advancements in
information technology
Invest in resources and
capabilities to deliver
product and process
innovation platforms yielding
superior growth and value
Deploy automation and
continuous improvement
programs to improve quality,
service and productivity
Implement clear, efficient
and effective sales and
marketing practices
to drive greater value
throughout the channel
Initiate programs to
reduce complexity
throughout the business
and improve performance
Optimize global business
portfolio and business
services offerings,
including additional
tuck-in acquisitions
Develop and implement
brand, product and
customer strategies targeting
key influencers to deliver
a more profitable mix
Invest in differentiated,
high value products and
services to drive share
growth and profitability
Deploy integrated marketing
programs building Masonite
brand health and creating
channel pull in all segments
Implement disciplined selling
and channel strategies
that maximize segment
penetration through
intelligent use of information
DEVELOP
HIGH
PERFORMANCE
CULTURE
OPTIMIZE,
AUTOMATE AND
SIMPLIFY OUR
PROCESSES
OUTPERFORM
THROUGH SALES,
MARKETING,
AND PRODUCT LINE
EXCELLENCE
REINVEST
IN INNOVATION
AND
DIFFERENTIATION
the beautiful door
2015 MASONITE BLUEPRINT