2. An approach that
draws from two
key lessons
Not just an IT project
Need to change legacy behavior
Understand business goals
1
Long-term Success
Need a prescribed and deliberate
investment over time
2
4. EXCITE
Engage
stakeholders
Build sponsorship, define
scope and plan your support
model, communications and
training
ENABLE
Deploy
services
Deploy services and execute on
support model, training and
communications plans
EXPAND
Grow
adoption
Establish ateam, run
Transformation Labs, and
manage support operations
EMBED
Measure and
promote successes
Measure adoption progress,
promote success stories and
support users through self help
Ensure long-term success
5. Customer Success Methodology
EXCITE ENABLE EXPAND EMBED
People
Governance
Process
Technology
Support
Ongoing successDeployment ~ 90 daysSales
6. EXCITE EXPANDENABLE EMBED
Technolog
y
Set technical scope
Understand the technical requirements
to define scope
Deploy services
Deploy services to the workforce
Stabilize platform
Formalize policies and procedures, and
administer domain operations
Grow the platform
Turndown legacy application and
develop new business application
Determine business
objectives
Define vision to inspire change
Engage stakeholders
Build sponsorship, assess change
impacts, and plan communications and
training
Initiate business process
discovery
Run transformation labs
Execute training &
communications
Deliver training and communications,
engage user groups
Implement business
process solutions
Discover & implement innovation
opportunities for entire organization
Conduct ongoing training &
communications
Promote adoption through ongoing
communication and training
Document and measure
process improvements
Document and measure process
improvements and their impact
Promote successes
Reward success, target ongoing
education and remove roadblocks
ProcessPeople
Plan deployment
Define requirements, finalize scope and
draft a plan
Manage implementation
Oversee stakeholders, activities, and
scope of deployment
Build a team
Establish a cross functional innovation
council
Manage on-going program
Establish an operational rhythm for
managing programs
GovernanceSupport
Launch support model
Optimize and launch support model best
suited for new platform
Optimize end user support
Ensure help desk, 2nd and 3rd lines of
support model operating effectively
Track trends & metrics
Monitor support metrics to identify areas
to improve operational efficiencies
SALES DEPLOYMENT ~ 90 DAYS ONGOING SUCCESS
Customer Success Methodology
10. EXCITE EXPANDENABLE EMBED
Engage sponsors
Identify executive sponsor and conduct
executive briefing with leaders
Engage change agents
Engage leaders for go-live support and
recruit and train staff
Promote adoption
Engage leadership to promote new
technology across the organization
Champion continuous
innovation
Lead ongoing transformation
opportunities
Analyze organization
Identify user groups, assess org.
impacts and document cultural goals
Address impact
Communicate new cultural norms and
resolve user & organizational conflicts
Measure success and
evaluate needs
Continuously evaluate change success
metrics and address any gaps
Plan communications
Develop messaging strategy and create
a communications plan
Execute project
communications
Conduct marketing campaign and
deliver communications
Continue communications
Share use cases and successes and
recognize desired behaviors
Promote innovation
initiatives
Communicate ongoing transformation
initiatives, including product updates
Conduct training
Develop and deliver training programs
and evaluate effectiveness
Plan training
Conduct training analysis and create a
training plan
Continue training
Conduct advanced product and process
training
Train on new releases
Provide ongoing training on new
products, features and transformation
initiatives
Prioritize transformation
opportunities
Identify skills gaps and assess
transformation readiness
SALES DEPLOYMENT ~ 90 DAYS ONGOING SUCCESS
TrainingCommsOrgAnalysisSponsorship
People deep-dive
People Deep-Dive
24. Technology
Business Transformation
EXCITE EXPANDENABLE EMBED
Analyse infrastructure
Create inventory of current applications
and document existing infrastructure &
technical architecture
Provision users
Configure directory sync tool to
automate Google Apps user creation
and configure authentication
Manage domain
Automate domain management tasks
e.g. user onboarding & offboarding
Develop custom
applications
Identify & migrate appropriate legacy
applications to Cloud
Define interim and final
architecture
Define the infrastructure used during
each phase of the project
Optimize environment
Configure mail-flow, eDiscovery & other
service settings for each enablement
phase, including any network updates
Modernize legacy IT
Replace or retire redundant applications
and services e.g. desktop applications,
network drives, etc
Configure user access
Setup secure access to services from
browsers and mobile devices
Update IT policies
Document policies and procedures to
support new cloud services & platform
Integrate systems
Review IT architecture & integrate
Google with other business systems
Migrate data
Migrate required user data from
legacy applications
Expand the platform
Review and deploy Apps Script solutions
and integrated 3rd party applications
Review security
Conduct a Security Review workshop
and update security & incident
procedures
SALES DEPLOYMENT ~ 90 DAYS ONGOING SUCCESS
Plan technical deployment
Define technical requirements, finalize
scope and draft a plan
Conduct platform reviews
Perform regular reviews of system,
security and admin reports and logs
Our methodology for deploying customers has evolved over the many years
First, we recognize that deploying tech is not just an IT project. The technical bits & bytes have been tried and tested and our partners are very good at deploying the core technology. The key to success is in the change management and leadership provided for this transition. What is the investment we’ll make in helping people work a new way and realize the full potential of the product.
Second, we recognize it takes time. Not everyone will switch to working differently on the Monday you move to a new tech. And as such, we want to be partners with you for long haul. There’s a lot to do and we want to help you leverage the full capabilities of the tech.
So focusing on the first point, that it’s not just an IT project…
To meet these demands, we propose accelerating the digital transformation of your business processes.
This effort can be summed up simply with this diagram. Often times, IT will focus on only one part of the solution (technology) or maybe two, the people side with sprints of organizational change management that supports the technology changes.
However, we propose that true “innovation” is only achieved when all three components are acted on together in a sustained way. That is to say, through enabling technology, motivating people and reinventing processes, organizations are able to achieve true innovation.
In this session we are specifically focusing on business processes as we aim to find “catalysts” to show what’s possible and inspire others to do the same.
And elaborating on the second point, that it takes time...our methodology has evolved to include best practices that span beyond your initial go-live to help users adapt to their new tools and help them become an embedded part of your collaborative culture.
When you bring these two concepts together we get a high-level view of our deployment methodology. A strong focus on the People (traditional change management), Process (business process transformation), and Technology (the technical migration). And again, we want to be a partner for the long term, not just the initial onboarding of the tools.
Certainly this methodology has a lot of detail behind it. We don’t need to read off each of these here, but certainly we can dive deeper in the areas you are interested in discussing in more detail.
Speaker Notes:
In general, the average user is going to need to take time out of their busy schedule to setup their inbox and - for many - learn new features and ways of working, which will slow them down
Past experience deploying a nes tech has shown that employees tend to struggle with things like
Searching instead of sorting
Threaded conversations
Setting up and organizing their inbox
Working offline
If people encounter these features and don’t know what to do and can’t do their work, it can send huge reverberations throughout the org
In post-deployment user surveys, we hear comments like:
“It is very difficult to use and is not very professional” because people don’t know how to set up their inbox or navigate the user interface
“It is not designed (!) to work offline.” because no one showed them how to do so
It lacks the same formatting abilities
Attachments are cumbersome
When those negative comments add up or come from influential individuals, we lose deals
That said, we also get feedback that:
Literally every part of my workday has been made simpler. No longer is there a question about what version of a document we are all working off of. This has saved a TON of time.”
“Collaboration on proposal and project documents is much faster now that access is less cumbersome and multiple people can edit the docs at the same time. The downside is loss of version control etc but who has time for that now anyway? “
There are specific user groups that are particularly impact
Speaker Notes:
Now consider employees or user groups who are going to be heavily or uniquely impacted
Past experience has highlighted a common grouping of impacted stakeholders
Executives: Typically mobile users; key influencers; target them for special training
Exec Assist: Lots of time in delegated calendars and inbox;
IT Admin: Need to understand how to use console
Help desk: Need to understand product deeply; have scripts to support effort
Customer service: How to use group mailboxes
Average users: Group that should be documented for general trainings
Mobile users: Need to understand how to set up devices; can have ‘Bring your own device day’ where can turn in device for set up
Other user groups might include Legal users who sometimes have special workflow and message discovery requirements.
Sponsorship and Stakeholder management
Business Analysis and impact
Planning and executing communications
Training
Ideally, change managers are involved in the Excite or Sales cycle and stick around past go live, into the Expand and Embed phase
We bucket the work we do into four key areas
Sponsorship & engagement to influence users
This means finding an Exec Sponsor to act as the face of the change and to drive it forward and role model
Means engaging other influential department level execs in a committee, so critical areas have a voice
And means engaging a groundswell of individuals to act as guides
Org analysis to understand how people are using the tools, to adapt plans to meet those needs, and to gather data to monitor progress and success
Communications to build visibility and excitement
This entails messaging the case for change
Getting the message out through multiple comms channels
Marketing the change so it’s visible and increasingly familiar
Training to build proficiency, entails
Understanding specific training needed for various groups
Building targeted training
When we talk to our customers who have successfully transformed how they work using the new tech, they tell us they went for key reasons: to get stuff done quicker, to increase innovation, and improve sharing and collaboration.
For successful transformation of how work gets done you need more than just change management, you need to find the business processes in your business that can be improved with increased collaboration and then redesign those processes with the appropriate training and communications. That’s what our methodology is all about. Combining the business processes with the change management to change how people work.
Want you to think about a change you have experienced in the workplace, ideally a tech
During this change, did you ever feel in the dark, confused about what to do, or frustrated about it?
This tends to be the case, regardless of the change, if you simply replace the technology
If a technology or structure is changed, but nothing is done to help you understand why it’s being done or how to adjust your work accordingly, the impact is going to be pretty nominal
See red line
Providing change management support can reduce this confusion and increase adoption by helping employees understand why and how to change
This is important and will increase the adoption and benefits of whatever change is being made
That said, if this sort of support only lasts through deployment (or through when the org goes live), don’t really see people changing the way in which they work to take advantage of the new tech’s features
Products should be more than just an exchange of one system for another; they should act as a means to greater collaboration and productivity
To achieve this, we focus on two things:
Providing change management support beyond the launch of a new tech, so employees have access to necessary information, training and support as they climb the learning curve and
Providing process-related support, so the organization can find ways in which tech can streamline inefficiencies
You may wonder why the process piece is important
The process component is critical because the true benefits of a new tech comes from enabling teams to work together, from anywhere, at any time
Transformation labs are critical in finding business processes that can be improved using a particular. These labs involve brainstorming existing business processes, prioritize to find the ones that can be most improved, and building prototype solutions. The magic here is that the business users will see first hand the benefit of collaboration by building the solution in teams during the lab. They then meet back up with their lab tam in 1-2 weeks after the lab to track progress on turning the prototype into reality.
A key part of the methodology is to select and implement “quick-wins” that we know most companies will benefit from. There are many known high impact and easy to implement solutions that should be examined with every transformation program.
Implementing these quick-wins, helps kick start the process,
Once people realize the power..they are self empowered to innovate
Throughout the transformation journey you need to measure the success of your activities. For Google Apps we measure three things: adoption (how much are people using the tools), collaboration (how are people collaborating with each other and the tools), and impact (how much have these new tools impacted your business). For adoption and collaboration we use metrics related to product usage and for Impact we conduct Business Impact Surveys.
All of these technical components should be covered to make the transition as comprehensive and seamless as possible.
The actual technical transition happens in three simple steps.
A portion of users is brought as early adoptors to validate your technical environment and served as a dry run for a final go-live.
The final stage is the cutover of the remainder of your organization to bring everyone into the platform at once. This can feel counterintuitive to traditional IT roll outs of piecemealing, but for this sort of transition it is important that as many people as possible who work together are in one platform together.