Selling Performance & Accessory Parts: Trends and Growth Opportunities. A review of the many online trends that has disrupted the traditional distribution and sales cycle in our industry. And by disruption, I mean that in the introduction of each of these trends, they have caused us to reevaluate how we need to conduct or adapt our businesses to capitalize – or just keep up with changes in consumer shopping and buying behavior.
What an All-in-one Payment Platform Means for Commerce & Your Bottom LineKimberly Rowell
The document discusses the evolution of payment platforms and the need for businesses to adopt next generation, all-in-one payment solutions. It notes that early platforms focused only on connectivity, while current platforms offer APIs and regional processing. However, businesses now require built-in functionality, integrations, and analytics to optimize mobile and cross-border sales in today's global digital economy. The document advocates that businesses adopt a single, all-in-one payment platform that can handle online and mobile checkout as well as payments for platforms and marketplaces, while offering built-in products, reporting, and analytics. Adopting such a platform promises to deliver sales growth, reduced IT costs, and optimized checkout experiences.
Presentación Antony McGregor Dey - eRetail Day México 2015eCommerce Institute
Diapositivas presentadas por Antony McGregor Dey, Director of Marketing and Global Lead Gen Emarsys, en el eRetail México 2015 en la plenaria "TREND PITCH RETAIL ECOMMERCE I >>COMO MEJORAR EL ROI A TRAVÉS DE ESTRATEGIAS DE PERSONALIZACIÓN, CLUSTERIZACION Y SEGMENTACION".
Rick Kenney: Removing Friction from Commercesinnerschrader
Removing friction from the online shopping experience has accelerated the growth of digital commerce. Conversion rate is an outdated metric, as mobile devices allow for more spontaneous, interrupted shopping sessions. Mobile phones now fuel the majority of commerce growth, with average visit times on phones shorter than desktops. The shopping cart has become the new focus, with add-to-cart rates and cart creation up significantly on mobile. By removing points of friction, online retailers have seen more visits, orders, and higher sales per customer.
This document outlines a presentation on the future of marketing and agencies. It discusses emerging technologies that will impact consumers by 2025 like widespread use of wearables and predictive analytics. Four scenarios for 2025 consumer engagement are presented: Brand Me-Q, Me & The Brand Next Door, iControl, and Best Buy Brands. It also discusses how agencies may adapt their business models, talent, creativity, and offerings in response to these future scenarios. A panel discussion follows on aligning topics like innovation, customer experience, and brand communications with the scenarios.
This document provides summaries from ecommerce marketing experts on trends for 2018. It discusses three buckets or areas of focus for ecommerce merchants: 1) Fixing existing email campaigns through improved personalization and targeting, 2) Evolving omnichannel experiences such as buy online pickup in store, and 3) Preparing for browserless commerce using voice assistants. The importance of mobile optimization is also highlighted given growing mobile shopping trends.
EasySize is a data-driven technology that analyzes online shop order records to define correct clothing sizes. It seeks €X in funding from VCs at a valuation of ≈€X. EasySize's algorithm accurately predicts sizes 79.45% of the time by analyzing various factors like country of manufacture, clothing cut and fabric, brands and collections. It offers to integrate with online shops in under an hour and can decrease returns by 35-40%, saving shops 5-7% of revenue through a monthly subscription model based on order volume.
What an All-in-one Payment Platform Means for Commerce & Your Bottom LineKimberly Rowell
The document discusses the evolution of payment platforms and the need for businesses to adopt next generation, all-in-one payment solutions. It notes that early platforms focused only on connectivity, while current platforms offer APIs and regional processing. However, businesses now require built-in functionality, integrations, and analytics to optimize mobile and cross-border sales in today's global digital economy. The document advocates that businesses adopt a single, all-in-one payment platform that can handle online and mobile checkout as well as payments for platforms and marketplaces, while offering built-in products, reporting, and analytics. Adopting such a platform promises to deliver sales growth, reduced IT costs, and optimized checkout experiences.
Presentación Antony McGregor Dey - eRetail Day México 2015eCommerce Institute
Diapositivas presentadas por Antony McGregor Dey, Director of Marketing and Global Lead Gen Emarsys, en el eRetail México 2015 en la plenaria "TREND PITCH RETAIL ECOMMERCE I >>COMO MEJORAR EL ROI A TRAVÉS DE ESTRATEGIAS DE PERSONALIZACIÓN, CLUSTERIZACION Y SEGMENTACION".
Rick Kenney: Removing Friction from Commercesinnerschrader
Removing friction from the online shopping experience has accelerated the growth of digital commerce. Conversion rate is an outdated metric, as mobile devices allow for more spontaneous, interrupted shopping sessions. Mobile phones now fuel the majority of commerce growth, with average visit times on phones shorter than desktops. The shopping cart has become the new focus, with add-to-cart rates and cart creation up significantly on mobile. By removing points of friction, online retailers have seen more visits, orders, and higher sales per customer.
This document outlines a presentation on the future of marketing and agencies. It discusses emerging technologies that will impact consumers by 2025 like widespread use of wearables and predictive analytics. Four scenarios for 2025 consumer engagement are presented: Brand Me-Q, Me & The Brand Next Door, iControl, and Best Buy Brands. It also discusses how agencies may adapt their business models, talent, creativity, and offerings in response to these future scenarios. A panel discussion follows on aligning topics like innovation, customer experience, and brand communications with the scenarios.
This document provides summaries from ecommerce marketing experts on trends for 2018. It discusses three buckets or areas of focus for ecommerce merchants: 1) Fixing existing email campaigns through improved personalization and targeting, 2) Evolving omnichannel experiences such as buy online pickup in store, and 3) Preparing for browserless commerce using voice assistants. The importance of mobile optimization is also highlighted given growing mobile shopping trends.
EasySize is a data-driven technology that analyzes online shop order records to define correct clothing sizes. It seeks €X in funding from VCs at a valuation of ≈€X. EasySize's algorithm accurately predicts sizes 79.45% of the time by analyzing various factors like country of manufacture, clothing cut and fabric, brands and collections. It offers to integrate with online shops in under an hour and can decrease returns by 35-40%, saving shops 5-7% of revenue through a monthly subscription model based on order volume.
ENGIE harnesses TagCommander to drive digital performanceCommanders Act
ENGIE is a global energy player active across the entire value chain
from production through to retail. The Group employs 152,900
worldwide and generated €74.7 billion in revenue in 2014.
Million $ Button Optimization - Which Test Won TLE 2014Michal Parizek
Avast!, an antivirus software company, optimized the "Renew now" button that appears when a user's subscription is about to expire. Testing different landing pages and upsell options increased sales per view by 18% and incremental monthly sales by $200,000. Key learnings included that upsells work best when the sales element is intentionally opened and decoy pricing affects choices. The optimized button helped increase Avast!'s annual revenue.
Decrease returns in your online store with EasySizeEasySize
EasySize helps clothing online retailers to decrease returns by recommending the correct clothes size.
For online shoppers who have bought something in an online shop previously EasySize automatically predicts the size based on their previous purchases. And new customers should add a size of any piece of clothing they own.
Accuracy of the algorithm is 79,45% and it helps to decrease returns by 35-40%
Research on Amazon's love for logistics:
i) Amazon's existing logistics network: Last Mile Delivery Network
ii) Amazon's aggressive expansion in logistics to become a 3PL leader
iii) Factors influencing Amazon's revenue
The Global E-commerce marketplace Ecbilla brings latest e-commerce updates in the form of news, press releases, articles and blogs on various topics.
Source<> http://www.ecbilla.com/press-release/exclusive/get-latest-e-commerce-updates.html
Scaling Your eCommerce business – Local & Global Opportunities at eTailing In...eTailing India
The document discusses opportunities for scaling ecommerce businesses globally and locally. It provides statistics on Chinese consumers buying overseas products and the sales of Chinese sellers in Europe and the US. The document outlines strategies for sellers and brands to sell cross-border including partnering with local logistics partners and keeping inventory in target destinations. It also discusses opportunities for retailers with stores to go omnichannel and cross-border through marketplaces, partnerships, and consistent branding. The document is a presentation from Vinculum Group on these strategies.
This document promotes Worthix Corp., which offers an alternative to traditional customer satisfaction surveys and Net Promoter Score metrics. Worthix uses a scientifically designed 8 question assessment to better explain why customers are buying or not buying. The company claims over 800 customer research projects and traction with telecom and airline companies in South America. It is seeking investors and has partnerships with over 1,700 potential resellers in the US.
The document discusses observations of the top 25% of franchise car dealers, noting that they focus on selling cars online, turn inventory in 37 days on average by pricing to market from day 1 and regularly re-pricing, and achieve better profit margins through fast stock turnover while maintaining prices at market levels. It also outlines how the consumer car buying journey involves multiple research moments online and the importance of being present in these moments with useful information.
Philippine Automotive Industry Insights | AutoDeal | Q3 2018 Christopher Franks
The document provides insights from AutoDeal, the Philippines' leading online automotive marketplace, on key metrics and trends in the automotive industry in Q3 2018. Some highlights include:
- Website visits, quotes/test drives, and conversations were up year-over-year, while confirmed purchases increased 1% from Q2 2018.
- Inquiries were dominated by Toyota, Ford, and Mitsubishi models and came primarily from mobile devices.
- Purchase intent has slowed compared to 2017, suggesting longer buying cycles, emphasizing the importance of lead retention.
- The top locations for leads were Metro Manila and key Luzon cities like Quezon City, Angeles City, and Bacoor City
The document discusses a social m-commerce platform called forTiBi that uses a group-buying model to enable users to receive discounts by inviting friends to buy products together. It operates in the German market, which is one of the largest and most stable e-commerce markets in Europe. The business model aims to cultivate an active buyer base through a viral and interactive shopping experience on mobile. The presentation outlines the company's vision, team, and future steps which include launching an MVP and developing an e-commerce marketplace.
DRIIM, il programma di ricerca nato dalla collaborazione tra #ACINMilan e SDA Bocconi, ogni bimestre raccoglie gli aggiornamenti più rilevanti del mondo del retail e CPG, con l’obiettivo di identificare i trend più rilevanti del momento, tecnologie più innovative e delineare possibili traiettorie di sviluppo. Scopri le novità dei mesi di marzo e aprile 2019.
Mesto is a relatively new entrant (2011) in the emerging market of the Ukraine. It is taking on several well established incumbents and making great progress. This session looks at the lessons learned by Mesto.
The evolution of commerce is here with the All-in-one Payments Platform. A single integration to the platform gives you the ability to accept payments for any sales channel.
Enabling Indian Ecommerce Sellers and Brands GO GLOBAL at eTailing India Expo'17eTailing India
This document discusses capabilities required for brands and sellers to manage and scale e-commerce marketplace businesses globally. It outlines the need for an integrated platform to manage listings, operations, catalogues, analytics and logistics across marketplaces, suppliers and regions. The document then introduces Anchanto's software and network which enables sellers and distributors to connect their catalogues and outsource logistics across marketplaces through open APIs and an integrated global logistics network.
Eelko van Wijk - The App Economy, the next turning point in Online RetailingMeet Magento Italy
Nowadays, no one will dispute anymore that mobile devices are on their way to becoming the #1 channel for internet usage. However, new changes are on the horizon.
Eelco will paint the picture of a profound, yet almost undocumented, change in the way consumers shop on their mobile devices. Using figures from a variety of independent sources, he will show that the next pivot point for Online Retailers is the m-commerce App.
The App economy will have significant impact on most of your business drivers as an Online Retailer: search & online marketing, development, and on loyalty. Lastly, he will shed his light on some of the most hotly debated topics among Online Retailers, such as: “Responsive website, native app, or both?”, and “What are the costs involved of making my business ready for the Mobile era?”.
How to optimizite, retain and get double digit conversions (TLE2015 Europe)Michal Parizek
What optimization projects we work on at Avast.
- Our experience with Auto-renewal
- Optimizing in-app store
- A/B testing of an email campaign
- In-app banner optimization
- A/A test results and experience
Jd Power Online Automotive Review Fixed Op Web MarketingAncira Auto Group
1) Some car dealers are successfully moving accessory sales online to reach new customers beyond their local market. They are recognizing that accessory marketing can be a profitable business in its own right.
2) Successful online accessory retailers pay careful attention to things like product photos, descriptions, pricing transparency, shipping policies, and handling returns to provide a positive customer experience.
3) Examples highlighted in the article include dealers that created separate websites just for accessories with easy navigation, appealing product information, and policies to build customer trust in online ordering.
Auto aftermarket digital driver research studiesHouseLead Italia
Drivers are increasingly researching automotive parts online before making purchases. While most purchases still occur offline, 7 in 10 drivers research parts online first, regardless of whether they ultimately buy online or offline. Search engines are the most used resource for online research. Both branded and generic category search terms are used, with category terms more likely to attract new customers. Over a third of drivers watch online videos about parts, which helps them discover new brands and often influences them to purchase parts or visit retailers. Mobile devices are used extensively throughout the research and purchase process, even when shopping in stores.
ENGIE harnesses TagCommander to drive digital performanceCommanders Act
ENGIE is a global energy player active across the entire value chain
from production through to retail. The Group employs 152,900
worldwide and generated €74.7 billion in revenue in 2014.
Million $ Button Optimization - Which Test Won TLE 2014Michal Parizek
Avast!, an antivirus software company, optimized the "Renew now" button that appears when a user's subscription is about to expire. Testing different landing pages and upsell options increased sales per view by 18% and incremental monthly sales by $200,000. Key learnings included that upsells work best when the sales element is intentionally opened and decoy pricing affects choices. The optimized button helped increase Avast!'s annual revenue.
Decrease returns in your online store with EasySizeEasySize
EasySize helps clothing online retailers to decrease returns by recommending the correct clothes size.
For online shoppers who have bought something in an online shop previously EasySize automatically predicts the size based on their previous purchases. And new customers should add a size of any piece of clothing they own.
Accuracy of the algorithm is 79,45% and it helps to decrease returns by 35-40%
Research on Amazon's love for logistics:
i) Amazon's existing logistics network: Last Mile Delivery Network
ii) Amazon's aggressive expansion in logistics to become a 3PL leader
iii) Factors influencing Amazon's revenue
The Global E-commerce marketplace Ecbilla brings latest e-commerce updates in the form of news, press releases, articles and blogs on various topics.
Source<> http://www.ecbilla.com/press-release/exclusive/get-latest-e-commerce-updates.html
Scaling Your eCommerce business – Local & Global Opportunities at eTailing In...eTailing India
The document discusses opportunities for scaling ecommerce businesses globally and locally. It provides statistics on Chinese consumers buying overseas products and the sales of Chinese sellers in Europe and the US. The document outlines strategies for sellers and brands to sell cross-border including partnering with local logistics partners and keeping inventory in target destinations. It also discusses opportunities for retailers with stores to go omnichannel and cross-border through marketplaces, partnerships, and consistent branding. The document is a presentation from Vinculum Group on these strategies.
This document promotes Worthix Corp., which offers an alternative to traditional customer satisfaction surveys and Net Promoter Score metrics. Worthix uses a scientifically designed 8 question assessment to better explain why customers are buying or not buying. The company claims over 800 customer research projects and traction with telecom and airline companies in South America. It is seeking investors and has partnerships with over 1,700 potential resellers in the US.
The document discusses observations of the top 25% of franchise car dealers, noting that they focus on selling cars online, turn inventory in 37 days on average by pricing to market from day 1 and regularly re-pricing, and achieve better profit margins through fast stock turnover while maintaining prices at market levels. It also outlines how the consumer car buying journey involves multiple research moments online and the importance of being present in these moments with useful information.
Philippine Automotive Industry Insights | AutoDeal | Q3 2018 Christopher Franks
The document provides insights from AutoDeal, the Philippines' leading online automotive marketplace, on key metrics and trends in the automotive industry in Q3 2018. Some highlights include:
- Website visits, quotes/test drives, and conversations were up year-over-year, while confirmed purchases increased 1% from Q2 2018.
- Inquiries were dominated by Toyota, Ford, and Mitsubishi models and came primarily from mobile devices.
- Purchase intent has slowed compared to 2017, suggesting longer buying cycles, emphasizing the importance of lead retention.
- The top locations for leads were Metro Manila and key Luzon cities like Quezon City, Angeles City, and Bacoor City
The document discusses a social m-commerce platform called forTiBi that uses a group-buying model to enable users to receive discounts by inviting friends to buy products together. It operates in the German market, which is one of the largest and most stable e-commerce markets in Europe. The business model aims to cultivate an active buyer base through a viral and interactive shopping experience on mobile. The presentation outlines the company's vision, team, and future steps which include launching an MVP and developing an e-commerce marketplace.
DRIIM, il programma di ricerca nato dalla collaborazione tra #ACINMilan e SDA Bocconi, ogni bimestre raccoglie gli aggiornamenti più rilevanti del mondo del retail e CPG, con l’obiettivo di identificare i trend più rilevanti del momento, tecnologie più innovative e delineare possibili traiettorie di sviluppo. Scopri le novità dei mesi di marzo e aprile 2019.
Mesto is a relatively new entrant (2011) in the emerging market of the Ukraine. It is taking on several well established incumbents and making great progress. This session looks at the lessons learned by Mesto.
The evolution of commerce is here with the All-in-one Payments Platform. A single integration to the platform gives you the ability to accept payments for any sales channel.
Enabling Indian Ecommerce Sellers and Brands GO GLOBAL at eTailing India Expo'17eTailing India
This document discusses capabilities required for brands and sellers to manage and scale e-commerce marketplace businesses globally. It outlines the need for an integrated platform to manage listings, operations, catalogues, analytics and logistics across marketplaces, suppliers and regions. The document then introduces Anchanto's software and network which enables sellers and distributors to connect their catalogues and outsource logistics across marketplaces through open APIs and an integrated global logistics network.
Eelko van Wijk - The App Economy, the next turning point in Online RetailingMeet Magento Italy
Nowadays, no one will dispute anymore that mobile devices are on their way to becoming the #1 channel for internet usage. However, new changes are on the horizon.
Eelco will paint the picture of a profound, yet almost undocumented, change in the way consumers shop on their mobile devices. Using figures from a variety of independent sources, he will show that the next pivot point for Online Retailers is the m-commerce App.
The App economy will have significant impact on most of your business drivers as an Online Retailer: search & online marketing, development, and on loyalty. Lastly, he will shed his light on some of the most hotly debated topics among Online Retailers, such as: “Responsive website, native app, or both?”, and “What are the costs involved of making my business ready for the Mobile era?”.
How to optimizite, retain and get double digit conversions (TLE2015 Europe)Michal Parizek
What optimization projects we work on at Avast.
- Our experience with Auto-renewal
- Optimizing in-app store
- A/B testing of an email campaign
- In-app banner optimization
- A/A test results and experience
Jd Power Online Automotive Review Fixed Op Web MarketingAncira Auto Group
1) Some car dealers are successfully moving accessory sales online to reach new customers beyond their local market. They are recognizing that accessory marketing can be a profitable business in its own right.
2) Successful online accessory retailers pay careful attention to things like product photos, descriptions, pricing transparency, shipping policies, and handling returns to provide a positive customer experience.
3) Examples highlighted in the article include dealers that created separate websites just for accessories with easy navigation, appealing product information, and policies to build customer trust in online ordering.
Auto aftermarket digital driver research studiesHouseLead Italia
Drivers are increasingly researching automotive parts online before making purchases. While most purchases still occur offline, 7 in 10 drivers research parts online first, regardless of whether they ultimately buy online or offline. Search engines are the most used resource for online research. Both branded and generic category search terms are used, with category terms more likely to attract new customers. Over a third of drivers watch online videos about parts, which helps them discover new brands and often influences them to purchase parts or visit retailers. Mobile devices are used extensively throughout the research and purchase process, even when shopping in stores.
Asug aut mi new realities of aftermarket 2016 0310 v fWilliam Newman
Presentation to the ASUG Michigan Automotive SIG panel on preliminary findings from SAP and AASA aftermarket survey conducted in 4Q2015, preview of hybris Automotive
LKQ held its 2016 Investor Day, presenting information on the company's strategic direction and market overview. The agenda included presentations on company direction and strategy by Rob Wagman, acquisition and development by Walter Hanley, and the wholesale business in North America and Europe. Financial information was presented by Nick Zarcone. Rhiag and PGW acquisitions were also discussed, establishing LKQ's leadership in Europe and filling a void in LKQ's product offering worldwide.
10 most profitable automotive accessories for your dealership to sell!Marketing Torq
Would you like to know what automotive accessories are the most profitable to sell? There are plenty of accessories that sell major amount of volume, but the profit margins are smaller.
Here at Marketing Torq, we've compiled a list of the ten most profitable auto accessories to sell so that you can maximize your profits and liven up your S&P department. Learn more at: http://www.marketingtorq.com
Open a 3M Car Care Franchisee Store (http://www.facebook.com/3MCarCareIndia)Vishesh Nigam
Hello!
Happy to see your interest in the 3M Car Care Franchise!, a franchise that is going to change the way India keeps its cars
An already matured and evolved business in the USA, Europe and Australia, this is known as “CAR DETAILING”. After extensive market research that started in 2005, 3M is confident that “Car Detailing” is the next big thing to happen in automotive space in India
…let us step back for a moment and think - have we not often wished our car upholstery and interiors could look and feel fresh again. Or maybe get those stubborn scratches on the car surface removed and car body made to look like a 2 month old beauty again.
Yes, we all have at some point of time thought that way…and more often when someone we value sits in our car. However, we rarely find an authentic place for getting our car care needs addressed. 3M India Ltd. sees this as a big opportunity in the ever growing Indian car market.
3M is now entering the car care business through a nation wide network of franchisee run stores. These stores would address most car related needs of a car owner,
This presentation would give you a glimpse of the very detailed work that is happening at 3M in making this business a success and how you can be a part of it.
Read on!
Truly,
Vishesh Nigam
For more inquiries please call/ write to-
Paresh Padia: 09686669486 pareshpadia@mmm.com if you are in South
Seshu Rao: 09225805476 srao@mmm.com if you are in West
Kapil Dua 09910900042 dkapil@mmm.com if you are in North or East
Unlike US and some other developed countries, India’s car aftermarket is totally fragmented. There are no national level players of any significance.
Car aftermarket typically has 2 parts: the workshop market where repair and servicing jobs are done; and a pure retail market, where the customer buys parts and accessories. In the US, these markets are called DFIM (do it for me) and DIY (do it yourself) market respectively.
The report focusses on a segment of the retail market: car care and accessories. By car care, we mean washing and cleaning. Accessories refers to items like seat covers, mats; electronic items like audio and security systems; car care items like cleaning and waxing products, and application tools; perfumes; and exterior products like alloy wheels, luggage carriers, trims etc.
Overall, car care and accessory market is close to a $2B market in India. A few organised players are beginning to emerge. In car detailing and cleaning, 3M India, CarzSpa and Speed Car Wash are some of the leading names. In accessories, there are online players like Autofresh.in and carindiaaccessories.in. Reliance Autozone is trying to build a brick and mortar chain.
IBR believes this is a very attractive market for organised players to focus on. Current focus of organised players has been on ‘workshop’ segment of car aftermarket. Some other have focussed on second hand car sale. We think those are the more difficult businesses as compared to car care, and just about all of them are struggling. Fixed investment is high, getting customers is not easy, and OEMs don’t want these guys to compete with their authorised dealer network.
We believe the market has missed a trick. The Car Care market has very attractive dynamics. Gross profit of 50% is available to retailers, which is an excellent margin to work with. Unorganised players are getting marginalised in many markets. The same will happen here.
This document summarizes statistics and forecasts for the automotive industry in the ASEAN region from 2005-2021. It outlines key drivers of growth including increasing gasoline consumption, emerging electric vehicles and autonomous technologies, improving logistics performance, evolving tax regimes, investments in education and infrastructure, and national government policies. Production is forecasted to reach 6 million vehicles annually by 2020, led by Thailand, Indonesia, and Malaysia. Challenges include inconsistent policies, high taxes, and underdeveloped infrastructure in some countries.
What does the future of automotive market hold? 2016 Presentation Yole Develo...Yole Developpement
The world is getting richer, even though 2/3 of Earth’s population can’t access consumer goods 2B people consuming internationally-traded goods
2B mobile phones sold each year
1B cars in use
Motorization rate is very different depending on countries. Where it is low, there is a huge opportunity for automotive
IS20G11 - Your Digital Advertising and Reporting is Massively Flawed - Jeremy...Sean Bradley
Jeremy Anspach is the founder and chairman of PureCars, a company that provides marketing automation and business intelligence to auto dealers. In his presentation, he argues that digital advertising reporting is flawed because it lacks context about factors like inventory stocking, vehicle merchandising, and market conditions. He says attribution has become complex and can no longer be viewed as just first or last click. To make reporting more useful, dealers need integrated signals about stocking, merchandising, and how their inventory compares to market shifts. With these insights, dealers can make smarter advertising buys that sync with their inventory to maximize sales.
IS20G12 - Understanding the Customer Journey: Know the Signals that Influence...Sean Bradley
This document discusses understanding the customer journey in car sales and how digital advertising needs to be optimized. It notes that the customer journey has changed and car buying is no longer a linear process. It emphasizes that digital advertising needs logic and data applied at scale to understand signals like who, what, where, when to most effectively target audiences. Vanity metrics are not enough and ROI needs to be measured. Success requires balancing technology, expertise from vendors, and people to maximize returns on ad spend through continuous optimization.
What the hell are my ads doing? A look into Multi-Touch Attribution - Present...Ian Cruickshank
Many dealers have heard that it’s important to have a good “digital advertising mix” in order to be the most successful. However, SEM, organic and direct sources seem to be consistently at the top of the list when they look at their Google Analytics conversion source reports.
If this is the case, then many dealers may be asking themselves “why do I need to have other marketing channels in my marketing mix?” and, more importantly, “what the hell are my other ads doing?”
Join this session to learn how your marketing mix works as a whole, how to measure its impact, and how to get digital multi-touch attribution without spending additional funds by using your existing Google Analytics.
Primary Learning Objectives:
* Learn how to get multi-touch attribution for FREE using your existing Google Analytics account.
* Learn how your digital advertising works together to help you convert.
* Finally find out what your other ads are doing.
Learn how Joe Conroy provides 4x generation solution for Lawyers using Google AdWords. Joe Conroy, President of InnoVitae, has been a leading Google AdWords and landing page expert since 2008.
Joe shows how a law firm can 4x its Google AdWords marketing by (a) improving the click-through-rate, and (b) using a high converting landing page. These strategies have been tested and optimized with many law firms, of various sizes across the United States.
Note: The fundamentals and principles presented here will work of other industries also.
How Does Mobile Marketing Not Make the Same Mistakes the Internet DidGreg Stuart
This is a presentation done at DMEXCO in Cologne Germany on Sept 20, 2011. Focus is on understanding where Internet marketing and advertising missed the mark and what Mobile needs to think about on it's way to building a superior marketing and media channel.
How Evenflo Expanded Their eCommerce Marketplace StrategyTinuiti
Walmart is poised to be an emerging player in digital advertising and a viable channel for brands expanding beyond Amazon — especially for advertisers who invest early. Discover different ways to advertise your products on Walmart.com and the benefits of expanding onto this marketplace. Discover how our client Evenflo increased return on ad spend (ROAS) by 231% and significantly improved their CTR for Sponsored Products on Walmart.com. Be an early mover and diversify your marketplace presence.
DMIEXPO - Dan Chen - 2020: The Year of eCommerce Media (Amazon, Alibaba, Goog...Morning Dough
As eCommerce is keeping growing faster than ever, a new opportunity arise: eCommerce
media. Join this session to learn how you can utilize it for your online activities.
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Envisage Infinitive proposes a futuristic marketing tool called "Bestie" that will revolutionize advertising. Bestie will provide free strategic marketing solutions and cost-effective plans to help companies promote their products. It aims to acquire 5 billion users globally by offering deals, discounts, and integrated services. Bestie has no direct competitors and will outdate alternatives like blockchain over time through continuous innovation. The goal is for Bestie to generate the highest revenues worldwide within a decade, funding further expansion of Envisage Infinitive's integrated business model.
第2回 Found Conference in Tokyo オープニングトークDemandSphere
The FOUND conference is about the future of search engine optimization and content marketing, also called "findability". It has been held annually since 2013 in various locations. The 2015 conference will be held in Tokyo because content marketing is still the most important online marketing trend and the conference's mission is to help businesses reach audiences through high-quality content.
This document provides an overview and agenda for a workshop on e-commerce in the MENA region. The agenda covers:
- The three key phases of successful e-commerce: attract, convert, and retain customers.
- An overview of the attract phase, including defining a unique selling proposition, branding, research and marketing.
- An overview of the convert phase, focusing on user experience and obstacles to conversion like payment methods.
- An overview of the retain phase, including delivery of promises, customer satisfaction metrics, and bringing back return customers.
The document also shares some data on the MENA region's economy, demographics, and growth of e-commerce.
Do you feel it coming? - 2019: The year of eCommerce mediaDan Chen
A quick overview of ecommerce media (2019)
It makes more sense and it is much more interesting when you hear what I am saying throughout the presentation...
This document discusses how dealers and consumers differ in their approaches to vehicle pricing and trade-in values. It introduces DealerCue as a system that bridges this gap by integrating third-party data and market insights. Specific products are highlighted, including VinCue for appraisals, RevCue for websites and inventory, and AdCue for targeted digital ads. Customer testimonials praise the responsiveness and results from using DealerCue's tools. The company's growth, finances, team, and opportunities are overviewed, with a focus on continued product innovation.
This document outlines an agenda for a meeting on October 24, 2015 about e-commerce technologies and strategies. It begins with an overview of the current distribution of e-commerce platforms, including that 57% of sites use open source options. It then covers a number of "architectural seeds" or fundamental questions to consider when building an e-commerce site, such as whether it will serve B2C or B2B customers. Next, it outlines various "functional seeds" or features to include, such as reviews, search, and reports. It also discusses integrating with ERP systems. Finally, it provides brief details about the open source platforms Drupal, WordPress, and Magento.
LotLinx Advertising Helps Car Dealers Sell Cars FasterBrian Pasch
Learn why LotLinx is helping dealers to sell cars faster, increasing turn and profits. LotLinx sends SHOPPERS just not TRAFFIC to dealership websites. Call PCG for a live demo 732-450-8200. PCG is proud to be an authorized reseller for marketing automation tools Lotlinx, which enhances our ability to create effective marketing campaigns for our clients. We receive a commission for LotLinx sales and support.
The Time for Execution in Retail Media Is Now: Priorities for 2022Tinuiti
In this session, we unpack two key concepts related to the expansion of DSPs using 1P retailer data. We'll also take a look at how brands can stand out in a retail media environment. (Spoiler - these two concepts are connected!)
Customer experience (CX) marketing is complex, crossing organizational and communication channels throughout the entire company. That’s why many companies rate their efforts low.
Our new report is here!
eCommerce Trends is our annual report, we've been doing for 6 years. This year we reached out to 10k eCommerce Managers and asked them to fill in our survey. Of those asked, 150 responded and we created this report based on the results.
What's inside?
Market Overview
B2C eCommerce Sales
Top eRetailers (Based on Revenue)
Top eCommerce Sites (Based on Traffic)
Capital Market
eCommerce Startups to Watch
Survey Results
eCommerce Investments 2018
eCommerce Investments 2019
Changes in Investments 2018-2019
Which Investments Had the Biggest ROI in 2018?
Most Impactful eCommerce Trends for the Next 5 years
Trends Matrix
Inspirations
Marketplaces: Better Prices, Free or Discounted Shipping and a Broader Selection
Voice Interfaces
Big Data & Business Intelligence: IoT as a Source
Chatbots: Growing Popularity
Microservices & Headless: Micro Frontends
Content Marketing & Digital Content
CRM: AI & Social CRM
Mobile CRO
Free Shipping/Returns
Mobile Approach: PWA
Personalization: Hyper-Personalization
Social Commerce: See. Tap. Shop.
Customer Lifetime Value and Referral Programs
Methodology
Research Methodology
Demography
TL;DR - Quick Summary of the Report
Content Marketing: Still Important
Personalization & Loyalty for the Win
Cryptocurrencies and the GDPR: Things of the Past
Content Marketing With the Biggest ROI
Voice Interfaces & Big Data Revolutionize eCommerce
Quick Wins vs. Highest ROI
What do experts say?
Download full version: https://go.divante.co/ecommerce-trends-2019/
Everything you want to know about sales growth but are afraid to askMcKinseyandCompany
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Implementing ELDs or Electronic Logging Devices is slowly but surely becoming the norm in fleet management. Why? Well, integrating ELDs and associated connected vehicle solutions like fleet tracking devices lets businesses and their in-house fleet managers reap several benefits. Check out the post below to learn more.
Welcome to ASP Cranes, your trusted partner for crane solutions in Raipur, Chhattisgarh! With years of experience and a commitment to excellence, we offer a comprehensive range of crane services tailored to meet your lifting and material handling needs.
At ASP Cranes, we understand the importance of reliable and efficient crane operations in various industries, from construction and manufacturing to logistics and infrastructure development. That's why we strive to deliver top-notch solutions that enhance productivity, safety, and cost-effectiveness for our clients.
Our services include:
Crane Rental: Whether you need a crawler crane for heavy lifting or a hydraulic crane for versatile operations, we have a diverse fleet of well-maintained cranes available for rent. Our rental options are flexible and can be customized to suit your project requirements.
Crane Sales: Looking to invest in a crane for your business? We offer a wide selection of new and used cranes from leading manufacturers, ensuring you find the perfect equipment to match your needs and budget.
Crane Maintenance and Repair: To ensure optimal performance and safety, regular maintenance and timely repairs are essential for cranes. Our team of skilled technicians provides comprehensive maintenance and repair services to keep your equipment running smoothly and minimize downtime.
Crane Operator Training: Proper training is crucial for safe and efficient crane operation. We offer specialized training programs conducted by certified instructors to equip operators with the skills and knowledge they need to handle cranes effectively.
Custom Solutions: We understand that every project is unique, which is why we offer custom crane solutions tailored to your specific requirements. Whether you need modifications, attachments, or specialized equipment, we can design and implement solutions that meet your needs.
At ASP Cranes, customer satisfaction is our top priority. We are dedicated to delivering reliable, cost-effective, and innovative crane solutions that exceed expectations. Contact us today to learn more about our services and how we can support your project in Raipur, Chhattisgarh, and beyond. Let ASP Cranes be your trusted partner for all your crane needs!
What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill RoadsSprinter Gurus
Unlock the secrets behind your Mercedes Sprinter's uphill power loss with our comprehensive presentation. From fuel filter blockages to turbocharger troubles, we uncover the culprits and empower you to reclaim your vehicle's peak performance. Conquer every ascent with confidence and ensure a thrilling journey every time.
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
Understanding Catalytic Converter Theft:
What is a Catalytic Converter?: Learn about the function of catalytic converters in vehicles and why they are targeted by thieves.
Why are They Stolen?: Discover the valuable metals inside catalytic converters (such as platinum, palladium, and rhodium) that make them attractive to criminals.
Steps to Prevent Catalytic Converter Theft:
Parking Strategies: Tips on where and how to park your vehicle to reduce the risk of theft, such as parking in well-lit areas or secure garages.
Protective Devices: Overview of various anti-theft devices available, including catalytic converter locks, shields, and alarms.
Etching and Marking: The benefits of etching your vehicle’s VIN on the catalytic converter or using a catalytic converter marking kit to make it traceable and less appealing to thieves.
Surveillance and Monitoring: Recommendations for using security cameras and motion-sensor lights to deter thieves.
Statistics and Insights:
Theft Rates by Borough: Analysis of data to determine which borough in NYC experiences the highest rate of catalytic converter thefts.
Recent Trends: Current trends and patterns in catalytic converter thefts to help you stay aware of emerging hotspots and tactics used by thieves.
Benefits of This Presentation:
Awareness: Increase your awareness about catalytic converter theft and its impact on vehicle owners.
Practical Tips: Gain actionable insights and tips to effectively prevent catalytic converter theft.
Local Insights: Understand the specific risks in different NYC boroughs, helping you take targeted preventive measures.
This presentation aims to equip you with the knowledge and tools needed to protect your vehicle from catalytic converter theft, ensuring you are prepared and proactive in safeguarding your property.
Expanding Access to Affordable At-Home EV Charging by Vanessa WarheitForth
Vanessa Warheit, Co-Founder of EV Charging for All, gave this presentation at the Forth Addressing The Challenges of Charging at Multi-Family Housing webinar on June 11, 2024.
Expanding Access to Affordable At-Home EV Charging by Vanessa Warheit
2015 AutoCommerce Keynote
1. #AutoCommerce2015
PRESENTED BY:
Life in the Fast Lane: Accelerating Growth in
the Automotive Aftermarket
Gigi Ho, Dir. Product Development
Direct Communications Inc. (DCi)
8. #AutoCommerce2015
What is DCi
Largest Sales & Data Network
for Performance & Accessory Parts Market
N e a rly
20 Years
of electronic cataloging
experience
O v e r
60,000
aftermarket businesses
annually supplied via the
data network
N e a rly
$7 Billion
in sales annually powered
via the sales network
O v e r
150 Million
vehicle fitments
11. #AutoCommerce2015
Social Media
– Present: As a way of connecting with your audience
and customers.
– Future: Several are transitioning to “social shopping”
blurring lines of connecting and buying.
• Products pinned or posted on Pinterest or Instagram
connecting to eCommerce product pages.
13. #AutoCommerce2015
Responsive Design
– Research and shopping predominantly mobile!
Buying still more on desktops and laptops.*
• 44% - desktops/laptops
• 41% - brick-and-mortar locations!
• 11% - phones/tablets
*2014 ComScore Study
15. #AutoCommerce2015
Marketplaces
– eBay and Amazon commands majority share.
– Their success has fueled others into the mix with
niche focus or brand name power.
• Newegg
• Walmart
• Etsy
17. #AutoCommerce2015
Logistics Entwined with Purchase Decision
– 58% will leave a cart after seeing shipping costs.*
– Customer are expecting more and waiting less.
• Need to have selection and inventory.
• Need to offer reasonable to free shipping options.
*2014 ComScore Study
20. #AutoCommerce2015
MAP and UPP are not new
“trends” per se.
New tools for manufacturers
to enforce these policies is
what’s next!
21. #AutoCommerce2015
Over 50% of premium brands today have MAP
or UPP on some or all of their products.
By end of 2015, could be over 70%.
And manufacturers are very serious about
enforcing these brand value-protection policies
today.
22. #AutoCommerce2015
Confessions of a MAP Violator
I sold below MAP and got caught by over 100
vendors and put on a Do-Not-Sell list on most…
I created fake UPCs and still got caught...
I changed my name in Amazon three times, trying
to avoid MAP pricing issues. Only to find that
Amazon gives [out our] company ID that is traced
by MAP enforcing companies…
25. #AutoCommerce2015
The Good
Helps level competition for small businesses
competing against big box or online stores.
Profit per transaction goes up.
Compliments and cross-promotes your brick-
and-mortar stores.
Allows for better customer service instead of
discounting yourself out of business.
27. #AutoCommerce2015
The Bad
In a Marketplace environment…
– Every merchant will be selling at same price.
– Capturing attention of new buyers will be hard if not
already established with customer base.
– Higher margin per sale, but the number of sales
decreases.
– No longer a “get rich quick” scheme.
29. #AutoCommerce2015
The Ugly…“Do Not Sell List”
Brand Protection Agency
Channel IQ
Brandskout
…with more monitoring services emerging.
Violate and risk being on the Do-Not-Sell list.
32. #AutoCommerce2015
Convenience
Variety (wider selection)
Availability
Product comparison
Seller comparison
Price is underlying in comparison but not always main reason for purchase.
33. #AutoCommerce2015
Compete with add-on services and value.
– Build loyalty programs
– Understand what your customers want
– Provide them with wanted content
– If available, promote installation services or
questions “hotline”
– Monitor your customers and your competitors
36. #AutoCommerce2015
Your Business
“Bags fly free”
– They don’t fly free. The cost is part of their price!
• But this gives passengers the feeling of convenience,
taking stress out a stressful check-in process.
37. #AutoCommerce2015
Your Business
Entire fleet are 737’s
– Gives them operational efficiency
• Replacement parts can be bought in bulk.
• Any plane can substitute for any route.
• Lowers maintenance and associated costs.
– Where can you find efficiency in your systems?
So obviously not Nile.
A foot shorter.
And completely opposite sex.
He was looking forward to talking with you all today,
but pressing family matters required his attention.
So you got me!
And who am I?
I am Gigi Ho.
I have been in the automotive aftermarket for a little over 14 years
helping companies digitize and distribute their product information
to generate awareness, interest and ultimately…sales!
I am now the product development director at DCi.
Always been a bit of a data geek, but better known as
The Data Goddess
We command the largest sales and data network
for the Performance and Accessory parts market.
Let me show you…
Product data is seen and searched in over 100 countries.
Nearly a TRILLION dollars worth of
product exposure worldwide.
The product data we manage reaches out to over
60,000 business locations in US & Canada.
Our network effectively facilitates
nearly 7 billion dollars in sales.
So what trends have we seen in the last few years disrupting
and changing the landscape of online marketing and sales…
- Social Media : being used to market products, talk to customers.
Future could see “social shopping” making transitioning from one channel to the next (i.e. social to ecommerce) for purchases will be completed much faster.
Think Pinterest and Instagram.
- Social Media : being used to market products, talk to customers.
Future could see “social shopping” making transitioning from one channel to the next (i.e. social to ecommerce) for purchases will be completed much faster.
Think Pinterest and Instagram.
- Responsive design : Mobile mobile mobile. The growing and most dominant users of mobile for shopping, buying, well…EVERYTHING are Millenials.
But Baby Boomers still command a large percentage of retail sales and prefer desktops for the larger images.
- Responsive design : Mobile mobile mobile. The growing and most dominant users of mobile for shopping, buying, well…EVERYTHING are Millenials.
But Baby Boomers still command a large percentage of retail sales and prefer desktops for the larger images.
- Marketplaces : eBay and Amazon still command majority stake in third party selling,
But their success has fueled others to come into the arena with niche or brand power, like Newegg, Walmart, Sears.
- Marketplaces : eBay and Amazon still command majority stake in third party selling,
But their success has fueled others to come into the arena with niche or brand power, like Newegg, Walmart, Sears.
- Logistics : selling online means having inventory and reasonable to free shipping/fulfillment options.
Delivering on those two consumer requirements takes creativity.
- Logistics : selling online means having inventory and reasonable to free shipping/fulfillment options.
Delivering on those two consumer requirements takes creativity.
Minimum advertised price is self-explanatory.
Unilateral pricing policy means that the price is the minimum a product can be sold at.
A little background on MAP and UPP in our industry – mostly MAP, since UPP is just burgeoning.
In the past 10-15 years, MAP was provided by the manufacturers really to appease their WDs, with little intention to enforce them.
Also, you will only see MAP and UPP for the Automotive Performance and Accessory parts segment.
Not at all prevalent in replacement parts.
Minimum advertised price is self-explanatory.
Unilateral pricing policy means that the price is the minimum a product can be sold at.
A little background on MAP and UPP in our industry – mostly MAP, since UPP is just burgeoning.
In the past 10-15 years, MAP was provided by the manufacturers really to appease their WDs, with little intention to enforce them.
Also, you will only see MAP and UPP for the Automotive Performance and Accessory parts segment.
Not at all prevalent in replacement parts.
Why Manufacturers Enforce MAP
- Manufacturers want to protect their brand image.
- Discounting works against premium brands, and new or innovative products.
- And manufacturers are very serious about enforcing these policies today.
Here’s an anecdote…
Capturing attention if not Top Rated Seller or Gold Merchant will be tough, and tough to get to those levels.
High margin is an incentive for resellers, but not having ability to offer price breaks, can make it harder to incentivize buyers to buy.
If you’re just trying to sell on price alone, you may not be around much longer.
What is the main reason?
Convenience.
Other reasons:
- Variety or wider selection.
- Availability
- Comparing products.
- Comparing price AND the sellers.
What is the main reason?
Convenience.
Other reasons:
- Variety or wider selection.
- Availability
- Comparing products.
- Comparing price AND the sellers.
Southwest your business:
- One Plane Fits All = operations efficiency – lowers maintenance and associated costs
- Point-to-Point Flying = delivery efficiency – shortest path between two points is a straight line
- No Frills, No Fees = pricing efficiency – give low-cost perks free, build other costs into price
- Strong Management
- A Relatively Happy Workforce
All result in…
Satisfied, Happy Customers
Southwest your business:
- One Plane Fits All = operations efficiency – lowers maintenance and associated costs
- Point-to-Point Flying = delivery efficiency – shortest path between two points is a straight line
- No Frills, No Fees = pricing efficiency – give low-cost perks free, build other costs into price
- Strong Management
- A Relatively Happy Workforce
All result in…
Satisfied, Happy Customers
Southwest your business:
- One Plane Fits All = operations efficiency – lowers maintenance and associated costs
- Point-to-Point Flying = delivery efficiency – shortest path between two points is a straight line
- No Frills, No Fees = pricing efficiency – give low-cost perks free, build other costs into price
- Strong Management
- A Relatively Happy Workforce
All result in…
Satisfied, Happy Customers
Southwest your business:
- One Plane Fits All = operations efficiency – lowers maintenance and associated costs
- Point-to-Point Flying = delivery efficiency – shortest path between two points is a straight line
- No Frills, No Fees = pricing efficiency – give low-cost perks free, build other costs into price
- Strong Management
- A Relatively Happy Workforce
All result in…
Satisfied, Happy Customers
So obviously not Nile.
A foot shorter.
And completely opposite sex.
He was looking forward to talking with you all today,
but pressing family matters required his attention.
So you got me!
And who am I?
I am Gigi Ho.
I have been in the automotive aftermarket for a little over 14 years
helping companies digitize and distribute their product information
to generate awareness, interest and ultimately…sales!
I am now the product development director at DCi.
Always been a bit of a data geek, but better known as
The Data Goddess