First Pitch Deck of forTiBi company

1. Social Shopping
REVOLUTION IN
ONLINE SHOPPING!
Presented by forTiBI Team

2. AGENDA
DISCUSSION POINTS
Core of business
Business model
Market (e-commerce)
Market (m-commerce)
Main players in market
Value proposition
How it will work?
Team
Our vision (further steps)

3. CORE OF BUSINESS
U T
A F F O R D A B L E R A T E S
Presentations are communication tools that can be used as
demonstrations, lectures, speeches, reports, and more.
T O P - N O T C H S E C U R I T Y
Presentations are communication tools that can be used as
demonstrations, lectures, seeches, reports, and more.
forTiBi is a social m-commerce platform
with a group-buying model.
Users can buy more and cheaper together. It makes buying more viral,
easily engages new clients and drastically increases sales.
That will create a highly active buyer base cultivated by a simple and
interactive shopping experience.

4. Business model
Group-buying model enables users to receive steep
discounts on certain products if they invite enough friends
to buy together (in the success case, Customer Acquisition
Cost will be divided at least twice as much).
Group-buying
model
Viral spreading via
Social Networks and
Messengers.
Low
CAC

5. Market (e-commerce)
For start, we chose Germany market. Why?
It’s one of the biggest (3rd place) and stable B2C e-commerce
market in Europe (estimation of online retail Germany market
was worth 65.1 billion euros in 2017);
1st in the world for logistical performance;
Internet users - 91%;
Internet penetration increasing with a positive growth rate;
Prediction for 2019: e-commerce in Germany will increase by
10.5 percent this year, so it would be around 71.9 billion euros
at the end of 2019.

6. 2014 2015 2016 2017 2018
75
50
25
0
E-commerce in Germany
https://ecommercenews.eu/ecommerce-in-germany-e65-10-billion-in-2018/

7. Market (m-commerce)
“Despite a sometimes sluggish economy, retail mcommerce sales
in Germany have grown steadily over the past five years. And this
should lead to mcommerce sales making up almost 39 percent of
all retail ecommerce sales in Germany at the end of this year.
Mcommerce had a relatively slow start in the country, partly due to
the older skew of the population. But momentum has picked up
significantly in the past year” - eMarketer writes.

8. 2016 2017 2018 2019 2020 2021
$40
$30
$20
$10
$0
M-commerce in Germany
https://ecommercenews.eu/mcommerce-uk-germany-france-e85-billion-2018/
2016 2017 2018 2019 2020 2021
50%
40%
30%
20%
10%
0%
2016 2017 2018 2019 2020 2021
50%
40%
30%
20%
10%
0%
M-commerce Sales in Germany, 2016-2021
Retail M-commerce
sales (billions)
% of E-commerce
sales
% Change

9. Main players in market
Am
azon
O
tto
Zalando
N
otebooksbilligerM
ediaM
arkt
Lidl
Bonprix
C
yberport
C
onrad
Alternate
€10,000,000,000
€7,500,000,000
€5,000,000,000
€2,500,000,000
€0
Amazon
51.2%
Otto
17.2%
Zalando
7.4%
Notebooksbilliger
4.4%
MediaMarkt
4.3%
Lidl
3.4%
Cyberport
3.1%
Alternate
2.7%
In 2017, this was the list of ten biggest (total of Sales)
E-commerce in Germany,
based on data from EHI Retail Institute

10. Value propostion
Channel to reach customers
Productstargettocustomerneeds
We want to focus on the personalized needs of large amount of users
Vertical E-commerce
Group customers by
product categories
(Zalando - fashion;
Otto - manufacture)
Social Shopping
Targeting specific
needs of all customers
(forTiBi)
Traditional Shopping Horizaontal E-commerce
Everything and
everyone
(offline stores)
Shopping based on search
(differenet items)
(Amazon)

11. How it will work?
Buy with friend and get
discount. You and friend
can buy a shoe for $140.
You need to share a link
with your friend via social
media or messangers.

12. TEAM
V A S Y L
Z E L I N S K Y I
Founder,, CEO

13. OUR VISION
(FURTHER STEPS)
Launch MVP
(group-buying model)
This can be a
short
paragraph or
description.
Launch Marketplace
This can be a
short
paragraph or
description.
E-commerce
ecosystem that
covers all contact
with the customers
(purchase items,
payment, shipping)
and will give a good
experience them.
This can be a
short
paragraph or
description.

14. GET IN TOUCH
WITH US
L O C A T I O N
Ukraine, Lviv
P H O N E
+380951666399
E M A I L A D D R E S S
fortibi.team@gmail.com