ENGIE is a global energy player active across the entire value chain
from production through to retail. The Group employs 152,900
worldwide and generated €74.7 billion in revenue in 2014.
Cross-border expansion for more e-sales - the game, the players, the success.JanSobczak5
Rolando Casanova
Managing Director Internel
Who wants to expand within Europe, will soon be faced with players like fulfillers, freight brokers and courier companies - all with their own and often differing agendas… This presentation uncovers these and contains practical tips how to succeed nevertheless - and sell more online. Bring a good sense of humour along.
Rolando is a dynamic change leader with 25 years experience in international logistics. He is the founder of the Internel group present in 3 countries, managing Internel Poland, a truly “non-conventional” and fast growing e-fulfiller. Rolando’s career began when he left the safety and comfort of Switzerland for Uganda, to work for the world’s largest global coffee trader. Overnight, he was responsible for thousands of tons of coffee as stock controller & factory manager. This was a game-changer: He very quickly adapted by scrapping logistics as theory in favour of a more practical, hands-on approach. Since then, Rolando has worked with and for 200+ organisations, multinationals and SME alike, across multiple industries to turn their supply chains into a competitive advantage. For the last 5 years, his passion is to helping e-tailers to increase their sales performance by providing a real, truly-devoted, effective and efficient fulfilment service - national & cross-border.
The Business Network is Hubwoo’s open collaborative business platform, a digital B2B marketplace with over one million active businesses. It leverages three of the most pervasive technology drivers of the 21st century – community, search, and ratings – on top of a leading platform of enterprise-class B2B commerce.
This document provides key metrics for a company that helps clients reduce indirect IT purchasing costs. It summarizes that in 2018 the company grew revenue 20% to 111.8 million euros with 104 employees, generating over 1 million euros per employee. The company operates in 33 countries through 274 distributors and offers 2,818 unique IT products. Performance metrics for 2019 show the company achieved average savings of 12.5% on product prices for clients and processed over 180,000 orders with average delivery times of 2.53 days.
The new main trends of the Digital Marketing are reconceiving the standards ok digital marketing management for the omnichannel (ecommerce and boutique) business with a key role of performance driven acquisition methods (PB, audience management, CRM DMP), the Experience personalization and conversion optimization
Pianificazione strategica per la creazione di un Global E-CommerceFederico Gasparotto
The document discusses the fashion company's e-commerce operations. It outlines the company's organizational structure, which includes divisions for sales, e-commerce, marketing, and IT. It also maps out the key functions within the e-commerce division, including trading, marketing, operations, and technology. Finally, it presents diagrams showing the company's affiliate marketing strategy and analytics tracking process.
Rated people why improving customer experience is not a one night standLiam Waite
Ruth Guthoff-Recknagel, Chief Product Officer at Rated People, discusses improving customer experience through continuous iteration. Rated People is the #1 online marketplace in the UK connecting homeowners with tradespeople. The company grew rapidly but faced "Growth Pains" with immature products. They rebuilt their product using agile Scrum methodology combined with UX design. Now, they use user testing, analytics and feedback to constantly refine the product in small increments. Improving customer experience requires an ongoing commitment rather than "a one night stand."
Markit CEO, Andres Agasild's presentation given at SEB’s Baltic CFO Forum 2019 about productivity as a competitive advantage. About Markit’s automation processes, the importance of measurement and how these bring value to our clients like SEB.
Cross-border expansion for more e-sales - the game, the players, the success.JanSobczak5
Rolando Casanova
Managing Director Internel
Who wants to expand within Europe, will soon be faced with players like fulfillers, freight brokers and courier companies - all with their own and often differing agendas… This presentation uncovers these and contains practical tips how to succeed nevertheless - and sell more online. Bring a good sense of humour along.
Rolando is a dynamic change leader with 25 years experience in international logistics. He is the founder of the Internel group present in 3 countries, managing Internel Poland, a truly “non-conventional” and fast growing e-fulfiller. Rolando’s career began when he left the safety and comfort of Switzerland for Uganda, to work for the world’s largest global coffee trader. Overnight, he was responsible for thousands of tons of coffee as stock controller & factory manager. This was a game-changer: He very quickly adapted by scrapping logistics as theory in favour of a more practical, hands-on approach. Since then, Rolando has worked with and for 200+ organisations, multinationals and SME alike, across multiple industries to turn their supply chains into a competitive advantage. For the last 5 years, his passion is to helping e-tailers to increase their sales performance by providing a real, truly-devoted, effective and efficient fulfilment service - national & cross-border.
The Business Network is Hubwoo’s open collaborative business platform, a digital B2B marketplace with over one million active businesses. It leverages three of the most pervasive technology drivers of the 21st century – community, search, and ratings – on top of a leading platform of enterprise-class B2B commerce.
This document provides key metrics for a company that helps clients reduce indirect IT purchasing costs. It summarizes that in 2018 the company grew revenue 20% to 111.8 million euros with 104 employees, generating over 1 million euros per employee. The company operates in 33 countries through 274 distributors and offers 2,818 unique IT products. Performance metrics for 2019 show the company achieved average savings of 12.5% on product prices for clients and processed over 180,000 orders with average delivery times of 2.53 days.
The new main trends of the Digital Marketing are reconceiving the standards ok digital marketing management for the omnichannel (ecommerce and boutique) business with a key role of performance driven acquisition methods (PB, audience management, CRM DMP), the Experience personalization and conversion optimization
Pianificazione strategica per la creazione di un Global E-CommerceFederico Gasparotto
The document discusses the fashion company's e-commerce operations. It outlines the company's organizational structure, which includes divisions for sales, e-commerce, marketing, and IT. It also maps out the key functions within the e-commerce division, including trading, marketing, operations, and technology. Finally, it presents diagrams showing the company's affiliate marketing strategy and analytics tracking process.
Rated people why improving customer experience is not a one night standLiam Waite
Ruth Guthoff-Recknagel, Chief Product Officer at Rated People, discusses improving customer experience through continuous iteration. Rated People is the #1 online marketplace in the UK connecting homeowners with tradespeople. The company grew rapidly but faced "Growth Pains" with immature products. They rebuilt their product using agile Scrum methodology combined with UX design. Now, they use user testing, analytics and feedback to constantly refine the product in small increments. Improving customer experience requires an ongoing commitment rather than "a one night stand."
Markit CEO, Andres Agasild's presentation given at SEB’s Baltic CFO Forum 2019 about productivity as a competitive advantage. About Markit’s automation processes, the importance of measurement and how these bring value to our clients like SEB.
E-commerce Berlin Expo 2018 - Fundamental eCommerce A.I. in FurnTechE-Commerce Berlin EXPO
The document discusses using AI in e-commerce, specifically for furniture retail. It outlines an agenda covering the status and use cases of AI in e-commerce, benefits and challenges, and how to implement AI. Key points include:
1. X24Factory is a furniture retailer that uses AI for product ranking, data management, and personalized recommendations to 2 million monthly users across 800 shops and 3.5 million products.
2. Popular AI uses in e-commerce include product and user ranking, pricing, search, image recognition, and chatbots. For marketplaces, AI helps with data quality, categorization, and shop ranking.
3. Benefits of AI include higher conversion rates through more relevant products
The document discusses a SaaS service that allows online retailers to do real-time personalization through A/B testing, on-site messages, and tracking on-site behaviors. It notes that acquisition costs are exploding for online retailers while conversion is weak, and this service provides a simple way for retailers to react in real-time to visitors. The business model involves monthly subscription plans ranging from €59 to €399 with no commitment, and projects 2019 revenue of over €27.6 million with 14,000 customers. It requests an investment of €250,000 to build out a committed team to pursue the large and growing global e-commerce market opportunity.
How to use Brand and Performance Marketing in Retail? [Case study]JanSobczak5
Thomas Kloubert
CMO Kfzteile24.de
For more than two years Thomas Kloubert has been responsible for the marketing and sales activities of kfzteile24.de GmbH, one of Germany's leading online retailers for car parts and accessories, based in Berlin. Prior to Kfzteile24.de and since 2013, he manage marketing and crm teams for hotel.de (HRS Group). Other positions held were at Dailydeal/Google, the leading online photo service provider in Switzerland, ifolor, and the customer loyalty program Payback. Thomas Kloubert started his professional career at Thomas Cook Group, where he was responsible for sales marketing and CRM.
Perhaps you're generating interest and traffic from online marketing, but are having a hard time converting it into paying clients. In this webinar, we explore some of the most common issues preventing lawyers from turning traffic into clients.
B2B Platforms Masterclass Day : Accélérez votre transformation digitale grâce...Mirakl
Au cours des dernières années, le nombre de marketplaces B2B n'a cessé d'augmenter avec un taux de croissance annuel moyen de +14%. Aujourd’hui, le marché des marketplaces B2B représente 12 200 milliards de dollars en valeur brute des marchandises (GMV) dans le monde entier, soit plus du double de sa valeur en 2013. Ainsi, les attentes des clients en B2B sont largement influencées par l'efficacité et l'excellence des outils B2C. Près de 50% des acheteurs professionnels préfèrent se tourner vers les sites B2C pour leurs achats professionnels.
Lors de cette masterclass, Mirakl rassemble les pionniers du modèle de plateforme B2B qui aborderont toutes les conditions nécessaires afin de réussir le lancement de sa marketplace.
Nous aborderons plusieurs thématiques parmi lesquelles les règles de sélection des vendeurs tiers, l’accompagnement des clients selon leur niveau de digitalisation et les nouveaux modèles d’organisation interne à l'entreprise.
The document discusses the three pillars of customer adoption - awareness, access, and authorization. It focuses on the importance of customer access for marketplace success. Easy registration, multiple access channels like desktop, mobile, and e-procurement are key. Integrating e-procurement punchout allows buyers to view products and pricing within their procurement systems. The presentation provides examples of a punchout integration partner and recommends including relevant product data and features to support B2B customers. Enabling various access channels and B2B-specific functionality improves the customer experience and drives greater sales.
New plan of digital action disrupts the automotive retailing ecosystemGeorgeSttaford
Though digitization has taken all over the automotive industry and is changing the face of the global landscape, the automotive dealers and retailers sector has been a slow responder to the digital transformation. Auto retailers have been slow to embrace e-commerce, but the coronavirus pandemic is changing that.
Selling Performance & Accessory Parts: Trends and Growth Opportunities. A review of the many online trends that has disrupted the traditional distribution and sales cycle in our industry. And by disruption, I mean that in the introduction of each of these trends, they have caused us to reevaluate how we need to conduct or adapt our businesses to capitalize – or just keep up with changes in consumer shopping and buying behavior.
EasySize is a data-driven technology that analyzes online shop order records to define correct clothing sizes. It seeks €X in funding from VCs at a valuation of ≈€X. EasySize's algorithm accurately predicts sizes 79.45% of the time by analyzing various factors like country of manufacture, clothing cut and fabric, brands and collections. It offers to integrate with online shops in under an hour and can decrease returns by 35-40%, saving shops 5-7% of revenue through a monthly subscription model based on order volume.
Danfoss IT procurement case study presentation given by Markit Head of Sales, Margus Vahemäe, at Procurement Leaders Data Intelligence & Technology Forum on 6-7 November 2019
Read more about the event at https://www.markit.eu/ww/en/b-wkbb/corporate-immune-systems-are-stifling-innovation-in-procurement
Small businesses are a major driver of growth in e-commerce. While big players see success online, small and medium-sized businesses (SMBs) contribute 45% of all goods sold and are growing 20% annually. SMBs succeed online due to their passion and creativity, knowledge of niche markets, and ability to provide a personal customer experience and local advice. However, SMBs face challenges of lack of capital, competition, and lack of help. To help SMBs thrive, e-commerce platforms need to provide simple and affordable online store solutions that SMBs can fully control, and support to help SMBs focus on their products and customers.
This document discusses developing a solution called Complio to help small and medium enterprises comply with privacy and data regulations for their ecommerce and cloud businesses. It proposes a freemium business model where a basic privacy policy generator is offered for free to attract customers, with additional compliance tools and services available for a fee. It outlines developing an initial minimum viable product and acquiring customers through content marketing, partnerships, and offering a limited free version to drive adoption of paid upgrades and subscriptions. The goal is to provide DIY compliance tools that are affordable and easy for SMEs to use.
This document promotes Worthix Corp., which offers an alternative to traditional customer satisfaction surveys and Net Promoter Score metrics. Worthix uses a scientifically designed 8 question assessment to better explain why customers are buying or not buying. The company claims over 800 customer research projects and traction with telecom and airline companies in South America. It is seeking investors and has partnerships with over 1,700 potential resellers in the US.
Sydney Subscribed 2016: Disrupting the Traditional Business ModelZuora, Inc.
The document discusses how traditional business models are being disrupted by the transition to personalized access and purchase of goods and services enabled by digital transformation. It identifies 6 key enablers of transformational change: having a compelling reason for change, a clear long-term vision and strategy, the patience to see transformation as a multi-year journey, putting customers at the center, proving success to skeptics, and over-communicating during times of change. The document also examines how subscription-based revenue models are fast becoming popular across many industries and consumer segments in Australia and New Zealand, with connectivity and personalization expected to be important drivers of digital goods and services spending in the coming years.
SpeedeCommerce provides an online B2B marketplace for customizing and procuring corporate promotional products. Participants include suppliers, distributors, and corporations that purchase promotional products. The company offers three services: an online order entry system called CommerceExpress, business process reengineering, and full supply chain customization. CommerceExpress will serve as an intermediary for any company that sells or buys promotional products, streamlining the purchasing process. SpeedeCommerce aims to empower corporate purchasing departments by offering a fully automated process for buying promotional products online.
Wow! Wat een mooi eerste Royal Brinkman partner event! Super leuk om leveranciers mee te nemen in de reis die wij als bedrijf nu maken. En nog interessanter, welke kansen er voor hen zijn. Ik mocht een mooi verhaal vertellen over waarom wij e-commerce, "speed-commerce" noemen.
Today’s evolving customer behavior and expectations have changed the rules of commerce. Consumers leverage devise proliferation and social media to engage with enterprises across multiple touch points, for making purchases. Mindtree’s integrated, comprehensive set of service offerings and solutions enable enterprises to address their commerce strategy needs. Our expertise in key digital commerce technologies, aids Fortune 500 customers in their digital commerce transformation.
The Lifetime Platform is a digital platform created by Sureify to help life insurance carriers modernize their operations and customer experiences. It provides tools to acquire, service, and engage customers and agents across the entire policy lifecycle. Some key capabilities include an e-application platform, policy servicing portal, customer engagement app, and agent portal. The platform aims to increase sales, improve customer retention, and reduce costs for carriers.
Channel Sales and Marketing Tools, Content, and Creative StrategyPeter Adam
Overview of Gage offering for Channel Sales and Channel Marketing. We offer software tools, content, strategy, and excellent customer service. If you are interested in enabling you channel organization through marketing automation, leverage training, and educational content, and provide rewards and incentives through your channel organization, please take a look. It doesn't matter if you want a software platform, expertise to get more sales out of your channel, or if you need content support. We can help.
E-commerce Berlin Expo 2018 - Fundamental eCommerce A.I. in FurnTechE-Commerce Berlin EXPO
The document discusses using AI in e-commerce, specifically for furniture retail. It outlines an agenda covering the status and use cases of AI in e-commerce, benefits and challenges, and how to implement AI. Key points include:
1. X24Factory is a furniture retailer that uses AI for product ranking, data management, and personalized recommendations to 2 million monthly users across 800 shops and 3.5 million products.
2. Popular AI uses in e-commerce include product and user ranking, pricing, search, image recognition, and chatbots. For marketplaces, AI helps with data quality, categorization, and shop ranking.
3. Benefits of AI include higher conversion rates through more relevant products
The document discusses a SaaS service that allows online retailers to do real-time personalization through A/B testing, on-site messages, and tracking on-site behaviors. It notes that acquisition costs are exploding for online retailers while conversion is weak, and this service provides a simple way for retailers to react in real-time to visitors. The business model involves monthly subscription plans ranging from €59 to €399 with no commitment, and projects 2019 revenue of over €27.6 million with 14,000 customers. It requests an investment of €250,000 to build out a committed team to pursue the large and growing global e-commerce market opportunity.
How to use Brand and Performance Marketing in Retail? [Case study]JanSobczak5
Thomas Kloubert
CMO Kfzteile24.de
For more than two years Thomas Kloubert has been responsible for the marketing and sales activities of kfzteile24.de GmbH, one of Germany's leading online retailers for car parts and accessories, based in Berlin. Prior to Kfzteile24.de and since 2013, he manage marketing and crm teams for hotel.de (HRS Group). Other positions held were at Dailydeal/Google, the leading online photo service provider in Switzerland, ifolor, and the customer loyalty program Payback. Thomas Kloubert started his professional career at Thomas Cook Group, where he was responsible for sales marketing and CRM.
Perhaps you're generating interest and traffic from online marketing, but are having a hard time converting it into paying clients. In this webinar, we explore some of the most common issues preventing lawyers from turning traffic into clients.
B2B Platforms Masterclass Day : Accélérez votre transformation digitale grâce...Mirakl
Au cours des dernières années, le nombre de marketplaces B2B n'a cessé d'augmenter avec un taux de croissance annuel moyen de +14%. Aujourd’hui, le marché des marketplaces B2B représente 12 200 milliards de dollars en valeur brute des marchandises (GMV) dans le monde entier, soit plus du double de sa valeur en 2013. Ainsi, les attentes des clients en B2B sont largement influencées par l'efficacité et l'excellence des outils B2C. Près de 50% des acheteurs professionnels préfèrent se tourner vers les sites B2C pour leurs achats professionnels.
Lors de cette masterclass, Mirakl rassemble les pionniers du modèle de plateforme B2B qui aborderont toutes les conditions nécessaires afin de réussir le lancement de sa marketplace.
Nous aborderons plusieurs thématiques parmi lesquelles les règles de sélection des vendeurs tiers, l’accompagnement des clients selon leur niveau de digitalisation et les nouveaux modèles d’organisation interne à l'entreprise.
The document discusses the three pillars of customer adoption - awareness, access, and authorization. It focuses on the importance of customer access for marketplace success. Easy registration, multiple access channels like desktop, mobile, and e-procurement are key. Integrating e-procurement punchout allows buyers to view products and pricing within their procurement systems. The presentation provides examples of a punchout integration partner and recommends including relevant product data and features to support B2B customers. Enabling various access channels and B2B-specific functionality improves the customer experience and drives greater sales.
New plan of digital action disrupts the automotive retailing ecosystemGeorgeSttaford
Though digitization has taken all over the automotive industry and is changing the face of the global landscape, the automotive dealers and retailers sector has been a slow responder to the digital transformation. Auto retailers have been slow to embrace e-commerce, but the coronavirus pandemic is changing that.
Selling Performance & Accessory Parts: Trends and Growth Opportunities. A review of the many online trends that has disrupted the traditional distribution and sales cycle in our industry. And by disruption, I mean that in the introduction of each of these trends, they have caused us to reevaluate how we need to conduct or adapt our businesses to capitalize – or just keep up with changes in consumer shopping and buying behavior.
EasySize is a data-driven technology that analyzes online shop order records to define correct clothing sizes. It seeks €X in funding from VCs at a valuation of ≈€X. EasySize's algorithm accurately predicts sizes 79.45% of the time by analyzing various factors like country of manufacture, clothing cut and fabric, brands and collections. It offers to integrate with online shops in under an hour and can decrease returns by 35-40%, saving shops 5-7% of revenue through a monthly subscription model based on order volume.
Danfoss IT procurement case study presentation given by Markit Head of Sales, Margus Vahemäe, at Procurement Leaders Data Intelligence & Technology Forum on 6-7 November 2019
Read more about the event at https://www.markit.eu/ww/en/b-wkbb/corporate-immune-systems-are-stifling-innovation-in-procurement
Small businesses are a major driver of growth in e-commerce. While big players see success online, small and medium-sized businesses (SMBs) contribute 45% of all goods sold and are growing 20% annually. SMBs succeed online due to their passion and creativity, knowledge of niche markets, and ability to provide a personal customer experience and local advice. However, SMBs face challenges of lack of capital, competition, and lack of help. To help SMBs thrive, e-commerce platforms need to provide simple and affordable online store solutions that SMBs can fully control, and support to help SMBs focus on their products and customers.
This document discusses developing a solution called Complio to help small and medium enterprises comply with privacy and data regulations for their ecommerce and cloud businesses. It proposes a freemium business model where a basic privacy policy generator is offered for free to attract customers, with additional compliance tools and services available for a fee. It outlines developing an initial minimum viable product and acquiring customers through content marketing, partnerships, and offering a limited free version to drive adoption of paid upgrades and subscriptions. The goal is to provide DIY compliance tools that are affordable and easy for SMEs to use.
This document promotes Worthix Corp., which offers an alternative to traditional customer satisfaction surveys and Net Promoter Score metrics. Worthix uses a scientifically designed 8 question assessment to better explain why customers are buying or not buying. The company claims over 800 customer research projects and traction with telecom and airline companies in South America. It is seeking investors and has partnerships with over 1,700 potential resellers in the US.
Sydney Subscribed 2016: Disrupting the Traditional Business ModelZuora, Inc.
The document discusses how traditional business models are being disrupted by the transition to personalized access and purchase of goods and services enabled by digital transformation. It identifies 6 key enablers of transformational change: having a compelling reason for change, a clear long-term vision and strategy, the patience to see transformation as a multi-year journey, putting customers at the center, proving success to skeptics, and over-communicating during times of change. The document also examines how subscription-based revenue models are fast becoming popular across many industries and consumer segments in Australia and New Zealand, with connectivity and personalization expected to be important drivers of digital goods and services spending in the coming years.
SpeedeCommerce provides an online B2B marketplace for customizing and procuring corporate promotional products. Participants include suppliers, distributors, and corporations that purchase promotional products. The company offers three services: an online order entry system called CommerceExpress, business process reengineering, and full supply chain customization. CommerceExpress will serve as an intermediary for any company that sells or buys promotional products, streamlining the purchasing process. SpeedeCommerce aims to empower corporate purchasing departments by offering a fully automated process for buying promotional products online.
Wow! Wat een mooi eerste Royal Brinkman partner event! Super leuk om leveranciers mee te nemen in de reis die wij als bedrijf nu maken. En nog interessanter, welke kansen er voor hen zijn. Ik mocht een mooi verhaal vertellen over waarom wij e-commerce, "speed-commerce" noemen.
Today’s evolving customer behavior and expectations have changed the rules of commerce. Consumers leverage devise proliferation and social media to engage with enterprises across multiple touch points, for making purchases. Mindtree’s integrated, comprehensive set of service offerings and solutions enable enterprises to address their commerce strategy needs. Our expertise in key digital commerce technologies, aids Fortune 500 customers in their digital commerce transformation.
The Lifetime Platform is a digital platform created by Sureify to help life insurance carriers modernize their operations and customer experiences. It provides tools to acquire, service, and engage customers and agents across the entire policy lifecycle. Some key capabilities include an e-application platform, policy servicing portal, customer engagement app, and agent portal. The platform aims to increase sales, improve customer retention, and reduce costs for carriers.
Channel Sales and Marketing Tools, Content, and Creative StrategyPeter Adam
Overview of Gage offering for Channel Sales and Channel Marketing. We offer software tools, content, strategy, and excellent customer service. If you are interested in enabling you channel organization through marketing automation, leverage training, and educational content, and provide rewards and incentives through your channel organization, please take a look. It doesn't matter if you want a software platform, expertise to get more sales out of your channel, or if you need content support. We can help.
Simply designing websites or apps is not enough anymore.Mauro Boffardi
Slides of presentation of Oliver Plas (Intershop), Mauro Boffardi (Accenture Interactive) ad Fran Merino (Fjord).
Learn about what has changed and why will this impact the way you should think about brand, from three industry experts at Fjord, Accenture Interactive and Intershop, as well as speaking to our clients Stadium, Åhlens and Martin & Servera. Attendees will participate to a live survey about the topics at hand, followed by a chance to debate about the experience you would like your customers to have – focusing on the direct and concrete online experience of the brand.
Data Integration and Marketing Attribution ROIVENUE™
Microsoft and ROIVENUE™ have teamed up to provide a glimpse into the benefits of integrating all your marketing data. All about the latest advancements in data management powered by Azure and how ROIVENUE™ helps marketers identify where to best allocate their digital spend with our Marketing Attribution models and Budget Optimizer™.
Digital Transformation | The changing relationship between accountants and th...Rebecca Hallworth
We are in the midst of a rapid era of digital transformation. At the heart of digital transformation is the objective to deliver better customer outcomes—more efficiently and more cost-effectively.
In this changing landscape how can accountants remain competitive and add value to their clients? And, what future developments are set to affect accountancy firms?
Download the full white paper for free by visiting: http://www.prodware.co.uk/resources/whitepapers/663
Stuart Moore is an ecommerce professional with 18 years of experience looking for a senior ecommerce position. He has held roles such as Ecommerce Consultant, Senior Ecommerce Manager, and Digital Marketing Project Manager for companies like Amazon, ITV, and Royal Mail. His experience includes launching and optimizing ecommerce sites, managing budgets and teams, increasing sales and conversions, and developing strategic plans.
Attribution or Misattribution? How to make digital measurement less awful - N...Mezzo Labs
Nic Pietersma presented Attribution or Misattribution? How to make digital measurement less awful. Nic put on his commercial hat to discuss common errors seen repeated time and time again. He discussed the idea that there may not be a single right way to do things, but recognising the wrong way is the first step on the path to improvement.
ROCKETROI for Allianz - Getting on the mobile revolutionROCKETROI S.L.
Find out how one of the leading insurance companies in the world reinvented their strategy and gained competitive advantage thanks to ROCKETROI’s team, an innovative strategy and technology.
Be inspired by our Klipfolio Partners, big and small, who are changing the game for their clients and taking their businesses to the next level.
From marketing agencies, to business consultants, to business solutions providers, you’re sure to find insights on how real life companies have made data a priority in their everyday making their reporting processes a breeze.
Gage is a Digital Marketing Agency focused on helping Clients that sell and market through Channel Distribution. Gage has software platforms for Marketing, Education, and Incentives for Channel Partners
K&L Ruppert is a German fashion retailer and offers formal, casual
and sports apparel for all ages. A family- owned company founded
in 1962, K&L Ruppert takes pride in being socially-responsible and
deliberately places its numerous customers and 1,600 employees
at the centre of all its decision- making.
Adtaxi is a digital marketing organization that helps advertisers solve complex marketing challenges through custom and data-driven solutions. It takes a holistic approach across channels like search, social media, and display advertising to understand the consumer journey. Adtaxi aims to simplify digital marketing for clients by managing all solutions through one platform and vendor. It uses its proprietary Magellan optimization platform and provides transparent reporting to maximize clients' return on advertising spend. A case study example showed how Adtaxi's performance-based approach drove a 590% return on investment for a Utah resort client.
Digital transformation for retail business 101
What is digital transformation for retail? Is it necessary and how can you implement it? We shed light on transforming your business operations, the customer experience and adapting your business model to align with expectations of the digital customer to cover every aspect of your business transformation.
This document outlines a digital marketing strategy for a company called Ingenex Digital Marketing. The strategy involves a 12-month campaign using Google advertisements, social media platforms like Twitter and Facebook, educational videos, and a referral program. The goal is to generate brand awareness, establish long-term client relationships, and drive traffic to Ingenex's website. Key metrics like website traffic, social media engagement, and new clients will be tracked to measure the effectiveness of the digital marketing efforts.
Building Next-Gen Enterprise Using Digital TransformationNIIT Technologies
This paper encapsulates the importance of Digital Strategy in building a brand and providing the fuel to fire growth in enterprise businesses. Gone are the days when online channels were used as mere travel booking tools. As we move into an era of the hyper connected world, businesses can no longer see technology in isolation. High expectations of ‘digitally aware’ travelers and the large amount of information available pose a unique challenge. Enterprises need to analyze if they have really been able to derive maximum potential from this digital surge, and turn it into a competitive advantage in their favor.
The document discusses Accenture's Technology Vision for 2015 and how companies can succeed in the new "We Economy" by collaborating within digital ecosystems. It highlights five key trends from Accenture's report, including the "Internet of Me" trend, which discusses how leading companies are creating highly personalized experiences for customers by connecting customer preferences and contexts across all digital channels. The summary provides two examples of how telecommunications companies used Pega's software to improve customer experience and increase revenue through more personalized marketing campaigns and offers tailored to individual customers.
This document discusses Accenture's Technology Vision for 2015 and how it relates to Pega. It covers five key trends identified in Accenture's report: 1) The Internet of Me, which involves highly personalized customer experiences; 2) The Outcome Economy, where companies sell outcomes and results through intelligent hardware; 3) The Platform (R)evolution, where digital platforms capture opportunities across industries; 4) The Intelligent Enterprise, which uses huge data and smarter systems; and 5) The Workforce Reimagined through human-machine collaboration. The document provides examples of how Accenture and Pega are applying these trends to help clients transform digitally and succeed in the new "We Economy" of digital ecosystems and collaboration
George Schindler CGI Value Creation CGI Ratkaisu19CGI Suomi
George D. Schindler, President and CEO of CGI Group Inc., gave a presentation on digitization and value creation on January 24, 2019 in Finlandia-talo. He discussed how digitization is redefining value creation by extending it to customers, business partners, and employees. There is an opportunity to more tightly align IT and business functions, which can create more value. CGI assessed companies and found a strong correlation between IT-business alignment and higher earnings performance. Where alignment was strongest, profit and EPS growth were 2-3 times higher. Digital value creation requires culture change enabled by agile ways of working, data, and technology.
Welovroi - "Simplifying the way you analyze your digital marketing content" Chirag Chandarana
Our innovative platform helps measure Web, SEM, SEO, and Social Media outlets in a simple yet elegant platform. In no matter of seconds your data is streamlined into descriptive digital dashboards which can be analyzed with ease and then compiled into real-time data reports that can be instantly shared with your team!
Similar to ENGIE harnesses TagCommander to drive digital performance (20)
Havas Voyages réduit le temps passé à gérer ses tags e-marketing de 80% avec ...Commanders Act
Havas Voyages est une division de Carlson Wagonlit Travel Group, l’un des leaders mondiaux spécialisé dans la gestion des voyages d’affaires. Depuis son siège parisien, l’entreprise anime 400 agences franchisées à travers la France. Elle travaille avec plus de 1.200 agences de voyages, et a établi des partenariats avec 300.000 hôtels, 8.000 villages de vacances et 200 compagnies aériennes.
Havas Voyages gère également le site havas-voyages.fr, qui permet aux internautes de planifier leurs voyages d’affaire en ligne, puis d’effectuer leurs achats en ligne, par téléphone, ou bien en agence.
K&L Ruppert réalise des économies de coûts à 5 chiffres grâce à une déduplica...Commanders Act
K&L Ruppert est l’une des plus grandes enseignes de mode en
Allemagne et propose des vêtements chics, décontractés et sportifs pour tous les âges. Entreprise familiale fondée en 1953, K&L Ruppert est fière de respecter une politique RSE stricte et place ses 800 000 clients et ses 1 600 employés au coeur de toutes ses décisions.
Pilotage temps réel des investissements médiaCommanders Act
Lagardère Active est un groupe média opérant en France de
nombreuses marques presse, radio, télévision et online. Il est un des 10 premiers acteurs de l’Internet en France avec 20 millions de visiteurs uniques mensuels et 0,6 milliards de pages vues mensuels.
Pixartprinting s’appuie sur la data pour optimiser les parcours clients à gra...Commanders Act
Cycles de déploiement des solutions marketing 12 fois plus rapides. Généralisation des A/B tests pour arbitrer entre nouvelles solutions marketing. Gain de 2-5% de revenus en optimisant ses leviers pour chaque marché
TagPerformance: Optimise the technical performance of your tagsCommanders Act
Managing the technical performance of tag integrations is essential for any organisation for which response times directly impact conversion or are seeking simply to streamline the customer experience.
Learn about:
• The business impact of tag optimisation
• The different approaches to optimisation
• How TagPerformance makes it easy to visualise, understand and identify opportunities for optimisation
TagPerformance : Optimisez la performance technique de vos tagsCommanders Act
Gérer la performance technique des tags est un enjeu de taille pour toute entreprise pour laquelle les temps de réponses jouent sur les taux de conversion ou qui cherche tout simplement à fluidifier l’expérience client.
Apprenez :
• Les enjeux business de l’optimisation technique des tags
• Les axes d’optimisation possible
• Comment TagPerformance permet de visualiser, de comprendre et d’identifier des sources d’optimisation
Le site www.gdfsuez-dolcevita.fr mise sur le tag management pour piloter sa performance digitale.
A l’occasion de la refonte de son site web grand public, ENGIE a misé sur le tag management pour réduire ses coûts de marquage, fiabiliser ses données et stimuler son acquisition de
clients en ligne.
On February 18th 2015, TagCommander and AT Internet hosted a seminar on the subject of Data Privacy. By popular demand, we are making the presentations available. You can now view the presentation of Vincent Toubiana, IT Expert at the French data protection authority on Slideshare.
In it you will learn about:
- The issues at stake in European data protection legislation with a focus on France
- Site and app functionality addressed, exemptions, informed consent
- Cookie and tracking functionality and the evolving law
- Some tips for technical compliance
GDF SUEZ Dolce Vita mise sur le tag management pour piloter sa performance di...Commanders Act
A l'occasion de la refonte de son site web grand public, GDF SUEZ a misé sur le tag management pour réduire ses coûts de marquage, fiabiliser ses données et stimuler son acquisition de clients en ligne.
GDF SUEZ est un acteur mondial de l'énergie, présent sur toute la chaîne de valeur depuis la production jusqu'à la commercialisation. Le groupe compte 147.400 collaborateurs dans 70 pays pour un chiffre d'affaires en 81,3 milliards d'euros.
Petit Déjeuner Privacy - Présentation de la CNIL par Vicent ToubianaCommanders Act
Les cookies et la collecte de données sont au cœur du Web et de l’e-commerce. Or la législation sur les données personnelles en ligne impose de nouvelles contraintes.
Quelles sont les recommandations de la CNIL? Comment interpréter la législation ? Quelles sont les contraintes à venir ?
This presentation by Juraj Čorba, Chair of OECD Working Party on Artificial Intelligence Governance (AIGO), was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
• For a full set of 530+ questions. Go to
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This presentation by OECD, OECD Secretariat, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by Nathaniel Lane, Associate Professor in Economics at Oxford University, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
This presentation by Professor Giuseppe Colangelo, Jean Monnet Professor of European Innovation Policy, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
Carrer goals.pptx and their importance in real lifeartemacademy2
Career goals serve as a roadmap for individuals, guiding them toward achieving long-term professional aspirations and personal fulfillment. Establishing clear career goals enables professionals to focus their efforts on developing specific skills, gaining relevant experience, and making strategic decisions that align with their desired career trajectory. By setting both short-term and long-term objectives, individuals can systematically track their progress, make necessary adjustments, and stay motivated. Short-term goals often include acquiring new qualifications, mastering particular competencies, or securing a specific role, while long-term goals might encompass reaching executive positions, becoming industry experts, or launching entrepreneurial ventures.
Moreover, having well-defined career goals fosters a sense of purpose and direction, enhancing job satisfaction and overall productivity. It encourages continuous learning and adaptation, as professionals remain attuned to industry trends and evolving job market demands. Career goals also facilitate better time management and resource allocation, as individuals prioritize tasks and opportunities that advance their professional growth. In addition, articulating career goals can aid in networking and mentorship, as it allows individuals to communicate their aspirations clearly to potential mentors, colleagues, and employers, thereby opening doors to valuable guidance and support. Ultimately, career goals are integral to personal and professional development, driving individuals toward sustained success and fulfillment in their chosen fields.
This presentation by Yong Lim, Professor of Economic Law at Seoul National University School of Law, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
The importance of sustainable and efficient computational practices in artificial intelligence (AI) and deep learning has become increasingly critical. This webinar focuses on the intersection of sustainability and AI, highlighting the significance of energy-efficient deep learning, innovative randomization techniques in neural networks, the potential of reservoir computing, and the cutting-edge realm of neuromorphic computing. This webinar aims to connect theoretical knowledge with practical applications and provide insights into how these innovative approaches can lead to more robust, efficient, and environmentally conscious AI systems.
Webinar Speaker: Prof. Claudio Gallicchio, Assistant Professor, University of Pisa
Claudio Gallicchio is an Assistant Professor at the Department of Computer Science of the University of Pisa, Italy. His research involves merging concepts from Deep Learning, Dynamical Systems, and Randomized Neural Systems, and he has co-authored over 100 scientific publications on the subject. He is the founder of the IEEE CIS Task Force on Reservoir Computing, and the co-founder and chair of the IEEE Task Force on Randomization-based Neural Networks and Learning Systems. He is an associate editor of IEEE Transactions on Neural Networks and Learning Systems (TNNLS).
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdfBen Linders
Psychological safety in teams is important; team members must feel safe and able to communicate and collaborate effectively to deliver value. It’s also necessary to build long-lasting teams since things will happen and relationships will be strained.
But, how safe is a team? How can we determine if there are any factors that make the team unsafe or have an impact on the team’s culture?
In this mini-workshop, we’ll play games for psychological safety and team culture utilizing a deck of coaching cards, The Psychological Safety Cards. We will learn how to use gamification to gain a better understanding of what’s going on in teams. Individuals share what they have learned from working in teams, what has impacted the team’s safety and culture, and what has led to positive change.
Different game formats will be played in groups in parallel. Examples are an ice-breaker to get people talking about psychological safety, a constellation where people take positions about aspects of psychological safety in their team or organization, and collaborative card games where people work together to create an environment that fosters psychological safety.
Gamify it until you make it Improving Agile Development and Operations with ...Ben Linders
So many challenges, so little time. While we’re busy developing software and keeping it operational, we also need to sharpen the saw, but how? Gamification can be a way to look at how you’re doing and find out where to improve. It’s a great way to have everyone involved and get the best out of people.
In this presentation, Ben Linders will show how playing games with the DevOps coaching cards can help to explore your current development and deployment (DevOps) practices and decide as a team what to improve or experiment with.
The games that we play are based on an engagement model. Instead of imposing change, the games enable people to pull in ideas for change and apply those in a way that best suits their collective needs.
By playing games, you can learn from each other. Teams can use games, exercises, and coaching cards to discuss values, principles, and practices, and share their experiences and learnings.
Different game formats can be used to share experiences on DevOps principles and practices and explore how they can be applied effectively. This presentation provides an overview of playing formats and will inspire you to come up with your own formats.
1.) Introduction
Our Movement is not new; it is the same as it was for Freedom, Justice, and Equality since we were labeled as slaves. However, this movement at its core must entail economics.
2.) Historical Context
This is the same movement because none of the previous movements, such as boycotts, were ever completed. For some, maybe, but for the most part, it’s just a place to keep your stable until you’re ready to assimilate them into your system. The rest of the crabs are left in the world’s worst parts, begging for scraps.
3.) Economic Empowerment
Our Movement aims to show that it is indeed possible for the less fortunate to establish their economic system. Everyone else – Caucasian, Asian, Mexican, Israeli, Jews, etc. – has their systems, and they all set up and usurp money from the less fortunate. So, the less fortunate buy from every one of them, yet none of them buy from the less fortunate. Moreover, the less fortunate really don’t have anything to sell.
4.) Collaboration with Organizations
Our Movement will demonstrate how organizations such as the National Association for the Advancement of Colored People, National Urban League, Black Lives Matter, and others can assist in creating a much more indestructible Black Wall Street.
5.) Vision for the Future
Our Movement will not settle for less than those who came before us and stopped before the rights were equal. The economy, jobs, healthcare, education, housing, incarceration – everything is unfair, and what isn’t is rigged for the less fortunate to fail, as evidenced in society.
6.) Call to Action
Our movement has started and implemented everything needed for the advancement of the economic system. There are positions for only those who understand the importance of this movement, as failure to address it will continue the degradation of the people deemed less fortunate.
No, this isn’t Noah’s Ark, nor am I a Prophet. I’m just a man who wrote a couple of books, created a magnificent website: http://www.thearkproject.llc, and who truly hopes to try and initiate a truly sustainable economic system for deprived people. We may not all have the same beliefs, but if our methods are tried, tested, and proven, we can come together and help others. My website: http://www.thearkproject.llc is very informative and considerably controversial. Please check it out, and if you are afraid, leave immediately; it’s no place for cowards. The last Prophet said: “Whoever among you sees an evil action, then let him change it with his hand [by taking action]; if he cannot, then with his tongue [by speaking out]; and if he cannot, then, with his heart – and that is the weakest of faith.” [Sahih Muslim] If we all, or even some of us, did this, there would be significant change. We are able to witness it on small and grand scales, for example, from climate control to business partnerships. I encourage, invite, and challenge you all to support me by visiting my website.
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
This presentation by Tim Capel, Director of the UK Information Commissioner’s Office Legal Service, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
Disaster Management project for holidays homework and other uses
ENGIE harnesses TagCommander to drive digital performance
1. A GLOBAL ENERGY PLAYER
ENGIE is a global energy player active across the entire value chain
from production through to retail. The Group employs 152,900
worldwide and generated €74.7 billion in revenue in 2014.
MEET EVOLVING ONLINE DEMAND
With over 1.4 million unique visitors monthly, ENGIE’s consumer
web site, particuliers.engie.fr, is a key component of the customer
relationship – both for acquisition and for customer care, since 44%
of visitors log in to manage their account and view their bills.
In 2014, the company decided to overhaul the web site to bring it in
line with evolving digital demand and work on two key dimensions.
• Improve the user experience – streamlining use cases such
as managing a house move – a key moment of truth with a
high risk of customer defection.
• Facilitate prospects coming to compare gas and electricity
tariffs and get a quote.
DRIVING DIGITAL PERFORMANCE
ENGIE wanted to build customer loyalty and that of high value
customers in particular.
The company wanted to identify customers at risk of defection and,
in turn, improve acquisition methods to capture prospects planning
a home move.
ENGIE wanted to explore new avenues for customer acquisition,
such as affiliation and retargeting but was unable to reliably
measure channel performance and correlate this with customer
contract value.
TAG MANAGEMENT AT THE HEART OF A REDESIGNED SITE
The response: A multi-device, user-centered redesign making it
easier for users to explore tariffs and get a quote, to sign up, and
to manage their account.
Incollaborationwithanindependentwebanalyticsagencyandwith
the help of consultants from TagCommander, ENGIE started out by
defining an extremely detailed tagging plan to give it fine-grained
measurements of over 950 elements across 275 pages of the site.
When redesigning its consumer Web site, ENGIE opted for a tag management system to
reduce tagging costs, ensure data relevance, and boost customer acquisition performance.
ENGIE harnesses TagCommander to drive
digital performance
B U S I N E S S C A S E | E N G I E
Reduced effort
Several days →⇒1 day
Total of 3 to 5 months work
saved over 1 year
20 new e-marketing
solutions
managed without outside
help
Reduced lead time
3 weeks min.
→ ⇒2 days
Better, more reliable tag
coverage:
275 pages,
950 measurable elements