The document discusses the evolution of Siebel's user interface over time from client-server architectures to responsive web design. It describes new features in Oracle Innovation Pack releases that improved usability, productivity and business agility. Finally, it provides a look ahead at continued enhancements to support responsive design across devices and persona-driven user experiences.

2. Responsive Web Design
Siebel Open UI
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Uma Welingkar and Darshan Kumar
Senior Director, Oracle Development
Andy Stevens
Director, Box Fusion
October 7, 2014

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Safe Harbor Statement
The following is intended to outline our general product direction. It is intended for
information purposes only, and may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or functionality, and should not be relied upon
in making purchasing decisions. The development, release, and timing of any features or
functionality described for Oracle’s products remains at the sole discretion of Oracle.

4. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Program Agenda
User Experience Evolution
Travel through Siebel UI Evolution
Responsive Web Design with IP-2013 and Box Fusion
Looking ahead to the future with Open UI
IP-2014 Highlights demo
1
2
3
4
5

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User Experience Evolution

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What is Usability?
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“User experience (UX) focuses on having a deep understanding of users, what they need, what they
value, their abilities, and also their limitations”
 User friendly experience
 Role / Persona based functional design
 Accessible anywhere
 Simplified and intuitive

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User Interface Evolution
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 Mobile and Social change the way we use applications
 Millennials expect modern, social, user experiences
 Easy to read, simplified, rapid, consumable interfaces
 Desktop interfaces of the past
 Enterprise applications based on list and forms
 Focused to repeatable tasks

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Travel through Siebel UI Evolution
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Siebel UI Evolution
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Client Server Insight Web Architecture Any Browser Any Device

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Evolution of Open UI
Innovation Pack 2012 Innovation Pack 2013
Open UI Framework
Process Simplification
Connected & Disconnected Mobile

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Open UI – By Features
Usability and Productivity
•CTI, Email Response, Notifications
•Calendar –Daily, Weekly, Monthly completely
configurable
•Siebel Search
•Chart and Reports
•Product Configurator, MVGs, Textboxes
•Smart Script, TBUI
•File attachments with drag and drop capabilities
•Currency, datetime controls
•Customer Dashboard
•Accessibility
•SiteMap filtering
Business Agility – Runtime Configuration
•Change look and feel of applications based on
color themes, navigation – tab versus menu
navigation
•Set theme by user preference
IP-2012 and Spring 2013
Usability and Productivity
•Binocular Find and Search – single navigation
paradigm
•Siebel Chat
•Promotion configuration and catalog for C/OM
•Dispatch board for agents
•Drag and Drop framework – integrated with
shopping cart and calendar appts
•Partner Relationship Management
•Self-Service applications
•Redesigned Siebel Marketing and loyalty
•Function space diary for event management
•Self-Service Registration
Business Agility – Runtime Configuration
•Change Look and feel of applets and views
•Ability to create application look and feel by
Roles, Responsibilities and User groups
IP-2013
Usability and Productivity
•iHelp
•Gantt Chart and Resource Scheduler
•Hierarchy View for Account, Contact & org chart
•Organizational Analysis View
•Inline editing for attachments & Correspondence
•Barcode scanning with global search
•Product Configurator administration
•Notifications for Universal Inbox
•Quote and Order Home Pages
•Smartscript designer
•Marketing Program Designer
•Print and email Invoice and Signature capture
Business Agility – Runtime Configuration
•Responsive Web design
•Ability to create views once and deploy across
desktops and tablets
Roadmap

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iHelp

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New Navigation Paradigm

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New Communications Panel
Communications Panel – Slim
Communications Panel – Normal
Size

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New Communications Panel - Undocked

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New Communications Panel - Undocked

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New Communications Panel - Undocked

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Siebel Reports

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Account Summary
Desktop
Tablet

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Tile Rendering

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List View

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Looking ahead to the Future
IP-2014 and beyond
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Driving Force for Future of Open UI
23
 Wireframe design based on user roles (day in the life
scenarios)
 Fresh and minimalist
 Laser focused user interface context
 Context sensitive navigation
 Collapsible content
 Content chunking
 Consistency across devices
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Concept to Reality

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Responsive Web Design
Device Friendly Design
 Single Open UI framework for both Touch and
Non-Touch devices
 Any application can now to run on desktops,
laptops & tablets
 Responsive applications that adjusts to Screen
Form Factors and Device Capabilities
 Enhancements to Open UI Configuration
capabilities to build once and use in multiple
form factors
 New UI theme that is responsive and modern
 New Navigation option with enhancements to
support default navigation option for an
application, position, responsibility & user.
24Oracle Confidential – Restricted

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Customer 360 Views
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• Intuitive workspace for
the agent
• Dashboard style
customer snapshot with
key information
• Easily digested view of
the customer’s history
• Recommendations to
promote up-sell or cross-
sell opportunities or
targeted messages

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OpenUI Evolution
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Web applications evolve and users now expect access from anywhere and with a seamless user experience
2012
OpenUI Framework Introduced
Any Browser, flexible deployment
Enhanced User Experience
Advanced Standards, use common skills
Templates to create your own UX quickly
Simplified Integration, reduce TCO
Leverage existing Siebel investments
2013
Mobile Applications
Any Device, choose your platform
Look and Feel, native device features
No Additional Hardware, low TCO
Configurable and Extendable
Online/Offline Support, Maximize
Productivity
Device Recognition, Automatic Device
Rendering
2014
Enhanced User Experience
Enhanced Mobile Applications
Responsive Web Design
framework
Persona Driven UI
Redesign of OOTB user
interfaces
Industry Specific Mobility
Solutions
2015
Feature Rich OpenUI
Server side Responsive Web
Design for rapid development
Open Interface framework for
cloud integrations
New industry portals enriched
with functionality
Disconnected mobile
framework enhancements

27. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Safe Harbor Statement
The preceding is intended to outline our general product direction. It is intended for
information purposes only, and may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or functionality, and should not be relied upon
in making purchasing decisions. The development, release, and timing of any features or
functionality described for Oracle’s products remains at the sole discretion of Oracle.

28. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |