A breakdown of the key numbers from the 2014 holiday shopping season. People spent a bit more than expected, and were majorly influenced by deals, loyalty and anything they could find on their smartphones.

1. 68%
…spending 45%of their holiday budget
on those two days.
2014 Holiday Shopping:
By the Numbers
From a mobile shopping surge to a gas price drop,
the 2014 holiday season was full of surprises for businesses and
consumers alike. Here are the statistics that defined the season.
Of shoppers who took
advantage of email
discount offers
Of shoppers who took
advantage of mobile
discount offers
Of shoppers who say they
plan to pay full price for
a holiday gift
As Did Brand Loyalty…
Two-Thirds of consumers planned
to shop at their favorite retailers
An Infographic by Access Development
58%
$
5 BILLION
Sources:
http://www.thestreet.com/story/13010400/1/holiday-spending-2014-what-actually-happened.html
http://www.emarketer.com/Article/How-Consumers-Kicking-Back-Post-Christmas/1011758
http://www.emarketer.com/Article.aspx?R=1011737
http://cdn2.hubspot.net/hub/352767/file-2129779256-pdf/News/Bond_Brand_Loyalty_Holiday_Shopping_Study_2014.pdf
http://www.thewisemarketer.com/briefs/archive.asp?action=read&bid=4781
of consumers planned to shop on
Black Friday and Cyber Monday…
82% $770
82%planned to spend less than previous years…
…But gift budgets were still up, averaging $770
(thanks, cheap gas!)
CouponsPlayed Major Roles in
Where those Budgets were Spent
Amount in Savings Available to
Consumers through Coupon Websites
18%
54%
SixofTenshoppersplannedtospend rewardspointsongifts
But perhaps the BIGGESTinfluence on consumer
spending during the 2014 holidays came from their
smartphones.
70% of US smartphone users said they
had completed or would soon complete a
purchase related to a smartphone search
26%of shoppers used mobile
coupons, up 5% from 2013.up 5%
And even though Christmas was over, deal-hungry
consumers weren’t finished shopping…
up
101%
over last
year
Purchases completed
via mobile device on
Christmas Day were
up 101%
over last year
For more info on consumer trends and customer
engagement, visit the Access Loyalty Blog at
http://blog.accessdevelopment.com.
47%of shoppers planned to shop
post-holiday and New Year’s Sales
2014
2013
up 4%
Alltold,the2014holidayseasonwasasuccessforconsumers(whogot
thedealstheywanted)andretailers:Saleswereupover4%from2013.