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The Impact of COVID-19 on Retail and Ecommerce: Survey 4

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As stores re-open, ecommerce growth continues based on 4th COVID-19 survey conducted by CommerceNext and analyzed by Forrester.

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The Impact of COVID-19 on Retail and Ecommerce: Survey 4

  1. 1. 1 The Impact of COVID-19 on Retail and eCommerce: Survey 4 Results from April 27-29, 2020
  2. 2. CommerceNext Research Methodology 2 ▫ Collected April 27-29, 2020 ▫ 84 respondents Source: CommerceNext COVID-19 Survey, April 27-29, 2020
  3. 3. Summary of findings ▫ In spite of April being the first full month of social distancing, retailers have been surprisingly resilient and optimistic ▫ The majority of retailers have reduced headcount or cut salaries, and the numbers continue to increase with every CommerceNext survey; however, 55% of retailers also say their business optimism is higher than in the prior week ▫ Seventy percent of retailers in this survey said their eCommerce revenues were above plan, though apparel continues to lag ▫ Retailers continue to transition customers from stores to the web, leading to improved traffic, which in turn justifies larger marketing spend ▫ Even as stores reopen, eCommerce executives believe that most new shoppers will stay in the online channel; the four things that most retailers plan to do for stores include providing PPE for employees, sanitizing spaces, adding hand sanitizer and limiting the number of people in stores 3 commercenext.com I #CNWebinars
  4. 4. Sales are gradually improving 4 Source: CommerceNext COVID-19 Survey, April 27-29, 2020
  5. 5. Apparel retailers have done less well than the industry but eCommerce is a bright spot 5 Source: CommerceNext COVID-19 Survey, April 27-29, 2020
  6. 6. The transition from stores to web has also helped but likely won’t offset sales decline altogether 6 Source: CommerceNext COVID-19 Survey, April 27-29, 2020
  7. 7. Traffic declines have stabilized 7 Source: CommerceNext COVID-19 Survey, April 27-29, 2020
  8. 8. Media spending is coming back as well 8 Source: CommerceNext COVID-19 Survey, April 27-29, 2020
  9. 9. Retailers believe that most new eCommerce shoppers will stay in the channel 9 Source: CommerceNext COVID-19 Survey, April 27-29, 2020
  10. 10. eCommerce will be an essential form of sales; stores will adapt to infection concerns 10 Source: CommerceNext COVID-19 Survey, April 27-29, 2020
  11. 11. Store re-opening protocols fall into different buckets 11 Source: CommerceNext COVID-19 Survey, April 27-29, 2020
  12. 12. Simon Malls is integrating this messaging 12 Source: CommerceNext COVID-19 Survey, April 27-29, 2020
  13. 13. Optimism is higher but the recovery period looks long 13 Source: CommerceNext COVID-19 Survey, April 27-29, 2020 Health, wellness (incl CBD) Smaller merchants
  14. 14. RIFs and salary cuts continue to grow 14 Source: CommerceNext COVID-19 Survey, April 27-29, 2020
  15. 15. Most retailers say they are still in the process of developing the criteria for reopening stores: few have defined plans 15Source: McKinsey COVID-19 retail recovery survey - April 6-8, 98 Retail Executives
  16. 16. Retailers are considering a range of different measures to promote customer and employee safety 16Source: McKinsey COVID-19 retail recovery survey - April 6-8, 98 Retail Executives
  17. 17. Many retailers expect to modify returns policies and handling processes to improve customer convenience and safety 17Source: McKinsey COVID-19 retail recovery survey - April 6-8, 98 Retail Executives
  18. 18. Less than 1 in 5 Digital Teams are Prepared to Support Store Re-Openings 18Source: April 29 CommerceNext Webinar Attendees
  19. 19. Dollar Tree Email Example 19
  20. 20. Simon Property - Web and Facebook 20
  21. 21. Best Buy CEO Email and Video 21
  22. 22. commercenext.com I #CNWebinars 22 commercenext.com/covid/
  23. 23. A Few Ways to Help 23 The Restaurant Workers’ Community Foundation Relief Fund https://www.restaurantworkerscf.org/ https://leeinitiative.org/ Open Source COVID19 Medical Supplies https://bit.ly/covidopensource commercenext.com I #CNWebinars
  24. 24. Thanks! Any questions? founders@commercenext.com

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