2. BluKo
The only failure, is
the failure to
participate.
Give 100% and
you will get 100%. 0%
25%
50%
75%
100%
Failure to Participate Give 100%
3. BluKo
Are You Above or Below the Line?
Blame
Excuses
Denial
Ownership
Accountable
Responsible
4. BluKo
Using Colours
To Make Sure You Get The Most From This Workshop...
~
WORKBOOK
~
Confusion
Turn Off Phones Left v Right Brain Workbook
Calling Out Answers Raising Your Hand
5. BluKo
To Make Sure You Get The Most Out of Your Learning...
You must be willing to have some
FUN!
6. BluKo
What Can You Expect From the Workshop?
Blinding Flashes of the Obvious
What do you do when you get one?
BFO
7. BluKo
USP - Unique Selling Proposition
• What is your USP?
• What is your point of
difference?
• Why would customers
choose you, if you’re not
different from your
competition?
9. BluKo
What you will learn today?
• How to develop and critique
your own successful marketing
• What makes a great campaign
• AIDA
• Targeted marketing for best
effect
• Testing and measuring to
ensure successful campaigns.
10. BluKo
Discounting Your Prices
The percentages in the middle show how much need to increase your sales to keep the same gross profit.
Reducing prices as a strategy to increase business has rarely ever worked!
20% 25% 30% 35% 40% 45%
2% 11% 9% 7% 6% 5% 5%
4% 25% 19% 15% 13% 11% 10%
6% 43% 32% 25% 21% 18% 15%
8% 67% 47% 36% 30% 25% 22%
10% 100% 67% 50% 40% 33% 29%
12% 150% 92% 67% 52% 43% 36%
Profit Margin
Discount
19. BluKo
Did You Know…
• It costs 13 times as much to get a
new customer than it does to keep
one
• T Mobile used to lose 35% of their
customers every year, costing them
£85 million in marketing to replace
them
• Companies that give good
customer service grow, on average,
twice as fast as their competitors
New
Customer
Existing
Customer
1x
13x
65%
35%
23. BluKo
The Ladder of Loyalty
SUSPECT
PROSPECT
SHOPPER
CUSTOMER
MEMBER
ADVOCATE
RAVING FAN
Someone Is A RAVING FAN If They
DO YOUR SELLING
FOR YOU!
24. BluKo
Your Top Five
• Can you list your top Five A
grade Customers?
• Can you list your top Five C/
D grade Customers?
• Where do YOU concentrate
your customer service
efforts?
27. BluKo
Mastermind Chat
• What have you got out of
group coaching in addition
to 1-2-1?
• What have you implemented
as a result of group
coaching?
• What has the experience of
group coaching added to
YOU and YOUR BUSINESS?
28. BluKo
Six Steps to Massive Results
From chaos to control
Predictable cash flow
Systemise for efficiency
Structure for growth
Well oiled machine
Multiplication or acquisition
MassiveResults
Mastery
Niche
Leverage
Team
Synergy
Results
Diversification
Freedom
Happiness
Time
Cash
Stability
30. BluKo
The Only 4 Ways to Leverage Your Business
Leverage Through
People Systems
MarketingFinance
Credit Card
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48-20-58 82650987
31. BluKo
Key Performance Indicators (KPIs)
• A set for each and every
position
• A set for each and every
team
• A set for each manager
• A set for the company over
all
32. BluKo
HomeFUN
• Complete an organisation chart for your
finished company.
• Create a template positional contract for
others so be modelled on.
• Keep a time log for the next 2 weeks -
handout.
• Create a list of ALL routine tasks and divide
into skill/fun classifications - handout.
34. BluKo
Your Comfort Zone
You mean you can
attend a seminar, learn
how to change, do it for
a week or two and then
go back to your old and
more comfortable ways.
35. BluKo
Feel the TAPS, see the SIGNS and listen
for the changes you need to make.
• Remember, you learnt to
walk by falling down
• The same is true of life,
business, sales, marketing
and creating wealth
• And, when you’re ready to
change, apply this formula