9 in 10 Americans have difficulty understanding basic health information. A little design thinking can go a long way in helping people understand and use health-related services. Together, we’ll discuss and critique a few materials from government agencies. Based on your suggestions for improving them, we’ll create a collaborative redesign live during the workshop.
25. Goals
What do they need to know?
What’s your main message?
@mollyampersand
26. Hierarchy
What’s the order in
which they need to
know the information?
@mollyampersand
27. Call to Action
What do they need
to do next?
@mollyampersand
28. Choosing a Font
Sans Serif
Comic Sans
Helvetica
Apply for CalFresh
@mollyampersand
Apply for CalFresh
Times New Roman
Apply for CalFresh
Papyrus
Apply for CalFresh!
Serif
These fonts are harder to read.
29. Choosing a Font
Apply for CalFresh
Montserrat
Calibri
Apply for CalFresh Apply for CalFresh
Source Sans
Mission Gothic
@mollyampersand
Apply
for
CalFresh
Sans serif fonts are usually easier to read.
30. Font Size (Print)
22-48 pt: headers
12-16 pt: paragraph/body text
8-11 pt: honey I shrunk the type!
@mollyampersand
31. Line Length
20+ words per line: too long
Medi-Cal eligibility is now simpler than ever. For most individuals, Medi-Cal eligibility will be based on your household size and your
income. Medi-Cal will also attempt to verify your information electronically so you may be found eligible for benefits without ever
having to provide paper verifications.
10-15 words per line: just right
Medi-Cal eligibility is now simpler than ever. For most
individuals, Medi-Cal eligibility will be based on your household
size and your income. Medi-Cal will also attempt to verify your
information electronically so you may be found eligible for
benefits without ever having to provide paper verifications.
@mollyampersand
32. Line Spacing
1 / 100%: so tight
Medi-Cal eligibility is now simpler than ever. For most
individuals, Medi-Cal eligibility will be based on your
household size and your income. Medi-Cal will also
attempt to verify your information electronically so you
may be found eligible for benefits without ever having
to provide paper verifications.
1.2-1.4 / 120%-140%: ahh, breathing room
Medi-Cal eligibility is now simpler than ever. For most
individuals, Medi-Cal eligibility will be based on your
household size and your income. Medi-Cal will also
attempt to verify your information electronically so you
may be found eligible for benefits without ever having
to provide paper verifications.
@mollyampersand
33. Hierarchy
@mollyampersand
Apply for Medi-Cal
Frequently Asked Questions
How does Covered California work with Medi-Cal?
Covered California will act as a “one-stop shop” for health insurance.
Not enough
Too much
Juuuust right
Apply for Medi-Cal
Frequently Asked Questions
How does Covered California work with Medi-Cal?
Covered California will act as a “one-stop shop” for health insurance.
Apply for Medi-Cal
Frequently Asked Questions
How does Covered California work with Medi-Cal?
Covered California will act as a “one-stop shop” for health insurance.
35. Summary
@mollyampersand
Sans Serif
Make it big!
12-16 pt for body text
10-15 words per line
1.2-1.4 spacing
Medi-Cal eligibility is now simpler than ever.
For most individuals, Medi-Cal eligibility will be
based on your household size and your income.
Fonts
Font Size
Line Length
& Spacing
Hierarchy
Create a clear path
for the eye to follow
Layout
Keep it simple
38. Who’s the audience?
What is the main message?
How should the information be organized?
What’s the call to action?
What would you do differently?
@mollyampersand
Circle it! Draw on it! Mark it up!
Sketch something new!