www.medi-circle.com : redefining collaboration between pharma industry and physicians

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www.medi-circle.com is the first Belgian online community for physicians interested in medical consultancy.

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www.medi-circle.com : redefining collaboration between pharma industry and physicians

  1. 1. Medi-Circle www.medi-circle.com Redefining collaboration between pharma industry and physicians…
  2. 2. Could this be history…? © Medi-Circle – 18 mei 2010 © 2009 – p.
  3. 3. Who is behind Medi-Circle? © Medi-Circle – 18 mei 2010 © 2009 – p. Bart Rubens Senior ICT Consultant Kristiaan Van Woensel Senior Marketing Consultant Geert Everaert Senior ICT Consultant
  4. 4. Medi-Circle’s X-ray © Medi-Circle – 18 mei 2010 © 2009 – p. INNOVATIVE AND DIRECT CUSTOMERS ACCESS E-PLATFORM FOR COLLABORATION AT MEDICO-MARKETING PROJECTS E-PLATFORM FOR EXCHANGE OF INFO AND IDEAS NEW WAY TO ECONOMIZE MARKETING BUDGET WITHOUT ACCESS LOSS
  5. 5. Medi-Circle Press Conference 13/01 © Medi-Circle – 18 mei 2010 © 2009 – p.
  6. 6. Medi-Circle: in press © Medi-Circle – 18 mei 2010 © 2009 – p. Het Medisch Weekblad nr.487
  7. 7. Medi-Circle: in press © Medi-Circle – 18 mei 2010 © 2009 – p. La Semaine Médicale nr.487
  8. 8. Medi-Circle: in press © Medi-Circle – 18 mei 2010 © 2009 – p. http://social.eyeforpharma.com/blogs/kristiaan-van-woensel/wwwmedi-circlecom-collaboration-between-pharma-industry-and-physicians-r
  9. 9. Medi-Circle: in press © Medi-Circle – 18 mei 2010 © 2009 – p. http://blog.medi-circle.com
  10. 10. Medi-Circle: in press © Medi-Circle – 18 mei 2010 © 2009 – p. http://www.medenews.be/archief/MEDENEWS401-nl.html
  11. 11. Medi-Circle www.medi-circle.com Redefining collaboration between pharma and physicians…
  12. 12. ‘ Collaboration’ between pharma and physicians has evolved over time © Medi-Circle – 18 mei 2010 © 2009 – p.
  13. 13. © Medi-Circle – 18 mei 2010 © 2009 – p.
  14. 14. <ul><li>Physician’s time allocation under pressure </li></ul><ul><li>Off line meetings are hard to organize </li></ul><ul><li>Pharma’s access towards physicians is restricted </li></ul><ul><li>Multiple information channels availability </li></ul><ul><li>Pharma ethics pollution </li></ul>Collaboration between pharma and physicians turned into a huge challenge © Medi-Circle – 18 mei 2010 © 2009 – p.
  15. 15. <ul><li>Too much of everything… </li></ul><ul><li>Representatives </li></ul><ul><li>Scientific meetings </li></ul><ul><li>Social events </li></ul><ul><li>Congresses </li></ul><ul><li>Advisory boards </li></ul>How guilty are we? © Medi-Circle – 18 mei 2010 © 2009 – p.
  16. 16. <ul><li>Too less of… </li></ul><ul><li>Collaboration </li></ul><ul><li>Sharing </li></ul><ul><li>Mutual profiting </li></ul>How guilty are we? © Medi-Circle – 18 mei 2010 © 2009 – p.
  17. 17. Does this look familiar to you? © Medi-Circle – 18 mei 2010 © 2009 – p. Dr.X Companies’ point of view: 1 evening with Dr.X/month
  18. 18. Does this look familiar to you? © Medi-Circle – 18 mei 2010 © 2009 – p. Dr.X Dr.X’s point of view: 4 evenings with companies/month
  19. 19. © Medi-Circle – 18 mei 2010 © 2009 – p.
  20. 20. © Medi-Circle – 18 mei 2010 © 2009 – p.
  21. 21. Pharma should reinvent itself to survive! © Medi-Circle – 18 mei 2010 © 2009 – p.
  22. 22. Pharma should reinvent itself to survive! © Medi-Circle – 18 mei 2010 © 2009 – p. <ul><li>Global online survey </li></ul><ul><li>N=360 senior executives in life science industries </li></ul><ul><li>Deloitte Touch Tohmatsu & The Economist, 2009 </li></ul>
  23. 23. e-Community for medical consultants © Medi-Circle – 18 mei 2010 © 2009 – p. & Business Communication Consultancy IT Consultancy
  24. 24. Medi-Circle’s mission is to optimize and innovate communication between you and your physicians through redefining ‘collaboration’! © Medi-Circle – 18 mei 2010 © 2009 – p.
  25. 25. e-Community for medical consultants © Medi-Circle – 18 mei 2010 © 2009 – p.
  26. 26. e-Community for medical consultants © Medi-Circle – 18 mei 2010 © 2009 – p.
  27. 27. http://www.medi-circle.com © Medi-Circle – 18 mei 2010 © 2009 – p.
  28. 28. http://www.medi-circle.com © Medi-Circle – 18 mei 2010 © 2009 – p.
  29. 29. Medi-Circle: milestones… © Medi-Circle – 18 mei 2010 © 2009 – p.
  30. 30. Medi-Circle testings: feedback © Medi-Circle – 18 mei 2010 © 2009 – p. Exciting! First e-community for medical consultants, ever! Time and energy savings while participating at medical projects! Interesting to follow discussions in other domains! Many colleagues avoid Facebook out of fear to meet patients! But this platform is well protected! My Network would help my cause: improve contact with GP's that refer to me ! Too many off line meetings are too much time consuming! Interesting to use Medi-Circle as communication tool along international trials ! First official communication channel for physicians towards Pharma ! The community is an excellent platform to make coalitions with peers around ideas ! Medical consulting as it is today is time-consuming and a great income loss ! With this new platform we could spare time and efforts !
  31. 31. Medi-Circle redefines ‘collaboration’ between pharma and medical consultants! © Medi-Circle – 18 mei 2010 © 2009 – p.
  32. 32. What makes Medi-Circle so different? © Medi-Circle – 18 mei 2010 © 2009 – p. <ul><li>Internet forum </li></ul><ul><li>New communication towards Pharma </li></ul><ul><li>Online collaboration at medical projects </li></ul><ul><li>Internet forum </li></ul><ul><li>New communication towards Physicians </li></ul><ul><li>Online posting of medical projects </li></ul><ul><li>www.medi-circle.com </li></ul><ul><li>SHARING </li></ul><ul><li>EXCHANGING </li></ul><ul><li>COLLABORATING </li></ul><ul><li>Internet forum </li></ul><ul><li>Exchanging project ideas towards Pharma </li></ul><ul><li>Online execution of medical projects </li></ul>
  33. 33. <ul><li>New and innovative access towards your medical ambassadors! </li></ul><ul><li>New and practical channel for gaining ‘insights’ ! </li></ul><ul><li>New opportunity to reallocate budget ! </li></ul>How do you benefit from Medi-Circle? © Medi-Circle – 18 mei 2010 © 2009 – p.
  34. 34. <ul><li>Independent, scientific and ethical platform </li></ul><ul><li>New!!! Intranet for physicians interested in medical consultancy and medical opinion </li></ul><ul><li>Two-way communication channel: Dr. to Company! </li></ul><ul><li>Data base of medical consultants by specialism </li></ul><ul><li>New approach in collaborators retention </li></ul><ul><li>New lasting approach to promote your commitment, your company and your products </li></ul><ul><li>Time savings for you and your physicians </li></ul>How do you benefit from Medi-Circle? © Medi-Circle – 18 mei 2010 © 2009 – p.
  35. 35. <ul><li>New and innovative way to collaborate at medical projects </li></ul><ul><li>Two-way communication channel : Dr. to Company! </li></ul><ul><li>New and first intranet for physicians interested in medical consultancy and medical opinion </li></ul>How do your physicians benefit from Medi-Circle? © Medi-Circle – 18 mei 2010 © 2009 – p.
  36. 36. <ul><li>Independent, scientific and ethical platform </li></ul><ul><li>First online community for physicians of all kind of specialism </li></ul><ul><li>New approach for physicians to lift their isolation </li></ul><ul><li>Data base of medical consultants by specialism </li></ul><ul><li>Wide span of project opportunities </li></ul>How do your physicians benefit from Medi-Circle? © Medi-Circle – 18 mei 2010 © 2009 – p.
  37. 37. <ul><li>Detail aid </li></ul><ul><li>Leave behind </li></ul><ul><li>Promotional gadget </li></ul><ul><li>Patient leaflet </li></ul><ul><li>Ad campaign </li></ul><ul><li>DTC communication </li></ul><ul><li>E-communication </li></ul><ul><li>E-learning </li></ul><ul><li>E-conference </li></ul>Project opportunities:gaining insights © Medi-Circle – 18 mei 2010 © 2009 – p.
  38. 38. <ul><li>Detail aid </li></ul><ul><li>Leave behind </li></ul><ul><li>Promotional gadget </li></ul><ul><li>Patient leaflet </li></ul><ul><li>Ad campaign </li></ul><ul><li>Brand web site/company website </li></ul><ul><li>E-learning </li></ul>Project opportunities: testings © Medi-Circle – 18 mei 2010 © 2009 – p.
  39. 39. <ul><li>Detail aid </li></ul><ul><li>Leave behind </li></ul><ul><li>Gadget </li></ul><ul><li>Patient leaflet </li></ul><ul><li>Ad campaign </li></ul><ul><li>Online Medical Survey </li></ul><ul><li>Online Advisory/Consultancy boards </li></ul><ul><li>Online case reporting with the aid of KOL </li></ul><ul><li>E-learning and E-conferencing </li></ul><ul><li>Medical Consultancy </li></ul>Project opportunities: online market research © Medi-Circle – 18 mei 2010 © 2009 – p.
  40. 40. Project opportunities: online market research © Medi-Circle – 18 mei 2010 © 2009 – p.
  41. 41. <ul><li>Treatment trends in medicine </li></ul><ul><li>Patients outcome </li></ul><ul><li>Physician’s situation </li></ul><ul><li>Company </li></ul><ul><li>Products </li></ul>Gaining insights through participation in ‘discussions’ © Medi-Circle – 18 mei 2010 © 2009 – p.
  42. 42. How it works… © Medi-Circle – 18 mei 2010 © 2009 – p.
  43. 43. How Medi-Circle fits into your marketing mix! © Medi-Circle – 18 mei 2010 © 2009 – p.
  44. 44. How Medi-Circle fits into your marketing mix! © Medi-Circle – 18 mei 2010 © 2009 – p.
  45. 45. Direct and indirect budget benefits from Medi-Circle! EXEMPLARY: ADVISORY BOARD MEETING © Medi-Circle – 18 mei 2010 © 2009 – p. Advisory board meeting Costs Meeting room € 1.000 Catering € 750 Consulting fees € 3.250 Time spent (2 employees) € 600 Fuel spent € 50 TOTAL € 5.650
  46. 46. Direct and indirect budget benefits from Medi-Circle! EXEMPLARY: ADVISORY BOARD MEETING © Medi-Circle – 18 mei 2010 © 2009 – p. Advisory board meeting Costs Consulting fees € 3.250 Time spent (2 employees) € 200 Medi-Circle 1.000 TOTAL € 4.450 Benefit € 1.200
  47. 47. Medi-Circle: future milestones © Medi-Circle – 18 mei 2010 © 2009 – p.
  48. 48. Medi-Circle redefines ‘collaboration’ for you, your physicians and your brand! © Medi-Circle – 18 mei 2010 © 2009 – p. INNOVATIVE AND DIRECT CUSTOMERS ACCESS E-PLATFORM FOR COLLABORATION AT MEDICO-MARKETING PROJECTS E-PLATFORM FOR EXCHANGE OF INFO AND IDEAS NEW WAY TO ECONOMIZE MARKETING BUDGET WITHOUT ACCESS LOSS
  49. 49. Medi-Circle: Q & A © Medi-Circle – 18 mei 2010 © 2009 – p.
  50. 50. © Medi-Circle – 18 mei 2010 © 2009 – p. Redefining collaboration between pharma industry and physicians…

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