Employee engagement and advocacy both have a direct impact on productivity and overall happiness in the workplace. In an environment where social media is the main vehicle for distributing and accessing news, it’s increasingly important for employers to find ways to integrate it into their business processes.
In this SlideShare, we'll outline strategies for using engagement to increase employee satisfaction. To learn more, check out our webinar diving deeper into each of these topics: https://getbambu.com/blog/webinars/keeping-employees-engaged-and-informed-webinar/?slideshare
3. Engaged team members spark
critical to every organization :
T W O T HI N G S
P A S S I O N P R O D U C T I V I T Y&
4. Engaged team members spark
critical to every organization :
T W O T HI N G S
P A S S I O N P R O D U C T I V I T Y&
YET ONLY 25% OF EMPLOYERS HAVE A DEFINED EMPLOYEE ENGAGEMENT STRATEGY
(Dale Carnegie)
5. Highly engaged employees are
38% more likely to have
above-average productivity levels.
“
Workplace
Research Foundation
17. FAR-FLUNG
COMPANIES
THE PROBLEM:
i n f o r m a t i o n g a p s
STARTUPS
VIRTUAL
ORGANIZATIONS
growth can create
RE-ORGS
e s p e c i a l l y i n:
18. Employees need to know what’s going
on—especially during times of
company growth or fluctuation.
Information is critical to employee
satisfaction & performance.
19. 92% of employees will work harder
if they know the company’s goals.“BetterWorks
Employee Sentiment
20. 92% of employees will work harder
if they know the company’s goals.“BetterWorks
Employee Sentiment
information = ownership
29. “Where are
we going?”
“What are
we doing to
get there?”
“How can I
contribute?”
4 KEY QUESTIONS | Lee Colan, Ph.D
1. 2 . 3.
PLANS ROLESGOALS
30. “Where are
we going?”
“What’s in it
for me?”
“What are
we doing to
get there?”
“How can I
contribute?”
4 KEY QUESTIONS | Lee Colan, Ph.D
1. 2 . 3. 4.
PLANS ROLESGOALS REWARDS
31. By breaking it down to these
questions,
you’ll keep the focus
direct and targeted
to the information your employees
need in order to do their jobs.
34. • Company plans and progress
• Additions/subtractions to the team
• Small and large wins
• Changes to company policy & norms
• Needed areas of improvement
• Competitor and industry information
WHAT YOU SHOULD SHARE:
36. Company plans and progress
• Additions/subtractions to the team
• Small and large wins
• Changes to company policy & norms
• Needed areas of improvement
• Competitor and industry information
MOST COMPANIES DO
A GOOD JOB WITH:
37. Company plans and progress
Additions/subtractions to the team
• Small and large wins
• Changes to company policy & norms
• Needed areas of improvement
• Competitor and industry information
MOST COMPANIES DO
A GOOD JOB WITH:
38. Company plans and progress
Additions/subtractions to the team
Small and large wins
• Changes to company policy & norms
• Needed areas of improvement
• Competitor and industry information
MOST COMPANIES DO
A GOOD JOB WITH:
40. • Company plans and progress
• Additions/subtractions to the team
• Small and large wins
• Changes to company policy & norms
• Needed areas of improvement
Competitor and industry information
BUT MANY STRUGGLE WITH:
41. Without company guidance,
employees are tasked with staying
ahead of industry & competitor
information themselves—and given
the breadth of resources available,
this can be overwhelming.
42. There are many places
to source information
BLOGSVIDEOS
eBOOKS WEBINARSPODCASTS
INFOGRAPHICS
44. This knowledge gap,
in turn, leads to
inefficiencies
across the board—
from poor use of
time, all the way to
an uninformed
workforce.
45. The best companies
keep everyone on
the same page using:
• Regular meetings // expensive
• Intranet/extranet // inconsistent
• Chat & messaging // thread issues
• Online community // archiving
46. The best companies
keep everyone on
the same page using:
• Regular meetings // expensive
• Intranet/extranet // inconsistent
• Chat & messaging // thread issues
• Online community // archiving
but what if there was
another option?
47. The best companies
keep everyone on
the same page using:
• Regular meetings // expensive
• Intranet/extranet // inconsistent
• Chat & messaging // thread issues
• Online community // archiving
• Email and web
48. The best companies
keep everyone on
the same page using:
• Regular meetings // expensive
• Intranet/extranet // inconsistent
• Chat & messaging // thread issues
• Online community // archiving
• Email and web This is
where the
majority of
employees
already are!
49. We’ve all had the
“you should read this!”
email-sending boss...
c o n f e s s i o n:
50. We’ve all had the
“you should read this!”
email-sending boss...
c o n f e s s i o n:
There was a better
way to communicate?
WHAT IF:
54. EXISTING
WORKFLOW
Hassle can be
detrimental to
advocacy initiative
CURATION
UP & DOWN
Corporate controls
posting, but
everyone can
suggest content
INTERNAL COMMS
EASE
OF USE
Your employees
are already using
web & email
55. EXISTING
WORKFLOW
KEY
METRICS
Insight to gauge
participation &
effectiveness
Hassle can be
detrimental to
advocacy initiative
CURATION
UP & DOWN
Corporate controls
posting, but
everyone can
suggest content
INTERNAL COMMS
EASE
OF USE
Your employees
are already using
web & email
56. We need to look at
Marketing & Communications
FROM THE INSIDE-OUT
57. We need to look at
Marketing & Communications
FROM THE INSIDE-OUT
WITHOUT INFORMATION
there is no engagement
58. We need to look at
Marketing & Communications
WITHOUT INFORMATION
FROM THE INSIDE-OUT
AND WITHOUT
ENGAGEMENT
there is no engagement
59. We need to look at
Marketing & Communications
WITHOUT INFORMATION
FROM THE INSIDE-OUT
AND WITHOUT
ENGAGEMENT
there is no advocacy.
there is no engagement