1. 29 СЕНТЯБРЯ 2013 ГОДА
МАРКЕТИНГ 2014:
СНАЧАЛА МОБИЛЬНЫЕ?
ВИТАЛИЙ ЯНКО, MYCOMMERCE РОССИЯ
2. Feedback?
МЫ В СОЦСЕТЯХ
Докладчик – твиттер @vYanko
Наш тэг в Твиттере #MyCommerce
http://twitter.com/MyCommerce_RUS
http://facebook.com/DR.MyCommerce
2
4. ДОЛИ РЫНКА: РОСТ МОБИЛЬНОЙ ИНДУСТРИИ
$6 млрд. в 2011
$10 млрд. в 2012
$31 млрд. в 2016
6 млрд. абонентов
мобильной связи в мире
75% населения мира
имеет доступ к
мобильной связи
Источники: Forrester Research и World Bank
4
9. ТРАФИК НА САЙТЫ (КОРЗИНЫ) КЛИЕНТОВ DIGITAL RIVER
Уменьшение:
трафика с
ПК/ноутбуков ~
на 50%
Увеличение:
Смартфоны х2
Планшеты х6-x7
Взлет Smart TV
Источник: Срез источников трафика клиентов Digital River по различным продуктам и сервисам
9
10. БУДУЩЕЕ МОБИЛЬНЫХ ПЛАТЕЖЕЙ – КЛЮЧЕВЫЕ ПОСЫЛКИ
Консьюмеризация
Шифрование
данных, поддержка
многовалютности
Удобство
Мультиканальность
Удобство
оплаты, фиксирова
нные тарифы
Планшет как
элегантная
альтернатива
громоздким POS +
аналитика внутри
10
12. СТРОИМ МОБИЛЬНУЮ ЭКОСИСТЕМУ
Камера
Жесты и
касания
Геолокация
Определение
устройства
Отзывчивый
дизайн
Счет в
онлайнкошельке
Market
trends
NFCплатежи
Компас
Таргетированный
контент
Адаптивный
дизайн
12
14. ИНФОРМАЦИЯ К РАЗМЫШЛЕНИЮ
Ныне работающие начинали на ПК,
переходя на планшеты и смартфоны.
Market
trends
Выпадание технологии: молодежь
начинает с мобильных устройств
Растущие рынки (Африка + ЮВА)
также минуют стационарные ПК
Дизайн, рассчитанный на касания
Влияние SEO! Только у 6% из Top 100
Fortune 500 компаний – сайты
Google’s Mobile Requirements*
* Источник: Pure Oxygen Labs
14
Clearly overall time spent on web increasingBut Consolidation starting to happen from Desktop and Laptop Winning: Smart Phones, Tablets, and “other” Trends to watch: Jupiter: Predicts physical goods sales purchased via mobile will increase 32.5% to more than a half billion by next year. Electronics is #4 for most popular category for mobile commerce purchases.
Sure the smart phone adoption is exploding, especially in BRIC countries, and we are nearly at 1:1 mobile plans to people world wide. Think about the new definition of mobile, any connected device.
Sure the smart phone adoption is exploding, especially in BRIC countries, and we are nearly at 1:1 mobile plans to people world wide. Think about the new definition of mobile, any connected device.
Take advantage of all of the tools in the your tool box. It is more than responsive DesignResponsive Design + Adaptive Design + Dynamic Personalization Not all browsers/devices support all of these yet, but support and capabilities are growing with each generation of device.
Missing the MarkFord only is explictly targeting ipad, they are not using responsive design to adjust to changing screens, which is very important for windows 8, hybrids and non-ipad are getting detected as desktop/laptop. Normal site is used. It is very hard to use on a touch deviceReport to read: http://searchengineland.com/only-6-of-top-100-fortune-500-companies-have-sites-that-comply-with-googles-mobile-requirements-164748Laptop or tablet?When building website go beyond basic device detection. Look at more characteristics of the device to determine Most websites would show the normal desktop website when this is in tablet mode. Many websites designed for keyboard and mouse can be very difficult to use with touch, such as flyout menus and some form controls like radio buttons. Controls need to be larger and easier to click on with touch. Small precise controls cause users to zoom up to make sure they can select the right target. By Default with Responsive Design and CSS alone convertible tablets would see the desktop site. Scrolling Boxes other than the page can be difficult to use with a touch deviceLinks and Images are more tightly packed together. This can cause false click with tapping with a finger. (Your fingertip is bigger than a mouse pointer)Detail links require clicking to see more information about an optionOn surface it is full site. And not responsive to it doesn’t adjust to the two window sizes. Three sizes on win 8
