The document outlines key lessons learned from over 40 field trials of WebRTC by service providers, emphasizing the need for simplicity and compatibility with existing telecom infrastructure. It discusses the challenges of integrating WebRTC with Voice over IP and existing systems, and advocates for a strategic approach that prioritizes service innovation and user experience rather than merely adding WebRTC as a technology. Ultimately, it stresses the importance of adapting to new business models and integrating WebRTC in a way that delivers meaningful services to users.