The document discusses the benefits and challenges of cloud-scale for independent software vendors (ISVs), highlighting NuoDB as a distributed database solution designed for cloud environments. It emphasizes the transition from traditional software models to cloud-based subscription services, outlining the need for ISVs to adopt general-purpose databases with simplified management and licensing. A case study of Dassault Systèmes illustrates the strategic investment in NuoDB to support their cloud initiatives and its scalability advantages.

1. Ins and Outs of Cloud-Scale for ISVs
March 19, 2014

2. Speakers
Dr. Michael Waclawiczek
Vice President, Marketing & Operations
Seth Proctor
Chief Technology Officer

3. Magic Quadrant 2013
NuoDB, Inc.
The leader in distributed database technology
NuoDB 2.0 released in October 2013
12,000 strong developer community
Recipient of numerous industry awards
Deep database DNA in management team and world-class
investors
Headquartered in Cambridge, MA

4. Case Study – Dassault Systèmes
2nd largest independent software vendor
(ISV) in Europe
Leader in 3D design software and Product
Lifecycle Management (PLM) solutions
170,000 customers and 10M on-premise
users
Announced cloud-based 3DExperience vision
Want their users to be able to get up and
running in minutes
Selected NuoDB for scale-out performance
and invested in the company

5. Our investment in NuoDB demonstrates
our strong interest and belief in NuoDB’s
strategy and technologies for
next-generation cloud-based services.
“
”Dominique Florack,
Senior Executive VP, Products-R&D

6. Crossing the Chasm to the Cloud
Traditional ISV
Perpetual license model
Software hosted by
company or ASP
Software and services
Cloud-based ISV
Subscription service
business model
Shared service based on
multi-tenant architecture
Provide a Service (directly
or through partner)

7. Transition to the Cloud
Potential Costs
Operational overhead
Development cost
Services impact
License revenue lag
Customer lock-in
Potential Benefits
Revenue uplift
Revenue predictability
New business revenue
New market revenue
Reduced cost of collection
Upgrades
Customer relationship
Potential Commercial Impacts for the ISV

8. What ISVs Need from a DBMS
General-purpose/SQL DBMS to
handle existing apps,
workloads, and user growth
DBMS that simplifies database
deployments
DBMS that takes advantage of
commodity hardware on-
premise & cloud infrastructure

9. What ISVs Need from a DBMS
Simple licensing model for single
and multi-tenant deployments
Simple management & monitoring
out-of-the-box
Reliability, redundancy built-in to
support greater-than 99.99%
availability
Efficient & automatic use of
resources to help reduce cost

10. Cloud Stack:
The Database Bottleneck
Web Server Web Server Web Server
App Server App Server App Server
DB
Scaling most database systems requires
you to either run it on expensive
hardware or implement a complex
replication or partitioning scheme!
. . .
. . .
. . .

11. Scaling Your DBMS: Active-Passive
Memory Cache
• Active DB handles
reads & writes from
App
• Passive replicas only
handle reads
• Replication delays in
Passive DBs from
Active DB
• Memory caching
requires App logic
• Failover requires
complex shuffling of
Passive and Active
DBs (with some
downtime)
App App App
Active
DB
Passive
DB
Passive
DB
Read/write Read
Replicate

12. Scaling Your DBMS: Shared Nothing
• Queries across DB
Partitions have to
be handled by App
• Shared Nothing
Approach doesn’t
support on-
demand scale-out
• Requires Standby
replicas for HA
Standby StandbyStandby
App App
DB
Partition
DB
Partition
DB
Partition
App
Read/write
Replicate
Memory Cache

13. Scaling Your DBMS: Shared Disk
DB Cluster
• Requires high-end
disk and file
subsystems
• Requires additional
replicas and
standbys
• DB Cluster machines
have to be fairly big
with hardwired
network connections
• Requires expert
support to set up the
cluster and maintain
it
Standby
DB Cluster DB Cluster
Memory Cache
Read/write
Replicate
App App App
DB
Shared
Disk

14. Scaling Your DBMS: NuoDB
• Delivers on-
demand, elastic
scale-out
• Memory-centric
architecture
• Built in support for
redundancy and HA
• SQL/ACID compliant
• Database scales
with the application
• Single datacenter or
geo-distributed
Transaction
Engine
Transaction
Engine
Storage
Manager
Storage
Manager
Read/write
Full replicas
App App App
Transaction
Engine
Single Logical
Database

15. NuoDB in a Nutshell
An architecture designed from the
start for cloud
Rich, standard SQL support
Single, logical service to manage &
monitor, with optional automation
Active-active model supporting rolling
upgrades & migration
Zero-impact backup and provisioning
Secure by default
NuoDB:
An architecture designed
from the start for cloud

16. What Makes Us Different!
A strong background in partnering with
ISVs and OEMs
The scale-out SQL cloud database
alternative to traditional DBMS solutions
Designed for cloud, datacenter, and on-
premise deployment
Unique ability to deploy an active-active
DBMS in multiple locations
Partnering with us means sharing risks
and rewards
Funded by investors with strong
database and ISV background

17. Join the NuoDB ISV Program
Free development software
Half day onsite with NuoDB Sales
Engineer
Full documentation
Ongoing technical support
Specialized training
Branding on the NuoDB website
Joint marketing opportunities
Additional Startup ISV benefits
available