These slides were presented at the beginning of a NetNewsCheck webinar Thursday, Oct. 4, 2012, by Borrell Associates CEO Gordon Borrell. For the narrative, download the deck and look in the notes for each slide.
This presentation represents Borrell Associates' analysis of Canadian advertising and marketing expenditures in 2011 with forecasts to 2012. It highlights the results of surveys and research conducted from November 2011 to April 2012 to assess the size, trending and forecasts in each Canadian market.
Gordon Borrell's Address to Texas Assoc. of Broadcasters Aug. 8, 2012Borrell Associates Inc.
This was presented to a packed room at the TAB annual convention. The hourlong presentation not only showed how much broadcasters are making in digital sale but also challenged them to think of themselves as digital-only entities in competition with all media, not just TV or radio stations.
These slides are excerpts from Borrell's September memo advising clients on their 2013 budget planning. It shows the top 20 companies growing local digital advertising fastest, as well as the bottom 10 seeing declines.
Storytelling vs. Storydoing™
Taking storytelling to the next level
Rosemarie Ryan, Co-Founder & Co-CEO, co:
Visit http://www.4astransformation.com for more information.
This presentation represents Borrell Associates' analysis of Canadian advertising and marketing expenditures in 2011 with forecasts to 2012. It highlights the results of surveys and research conducted from November 2011 to April 2012 to assess the size, trending and forecasts in each Canadian market.
Gordon Borrell's Address to Texas Assoc. of Broadcasters Aug. 8, 2012Borrell Associates Inc.
This was presented to a packed room at the TAB annual convention. The hourlong presentation not only showed how much broadcasters are making in digital sale but also challenged them to think of themselves as digital-only entities in competition with all media, not just TV or radio stations.
These slides are excerpts from Borrell's September memo advising clients on their 2013 budget planning. It shows the top 20 companies growing local digital advertising fastest, as well as the bottom 10 seeing declines.
Storytelling vs. Storydoing™
Taking storytelling to the next level
Rosemarie Ryan, Co-Founder & Co-CEO, co:
Visit http://www.4astransformation.com for more information.
The Social Software and Business Value: The Case for Talent AcquisitionHuman Capital Media
For the last several years, companies such as Google, Amazon.com and Wal-Mart have become masters of data analytics and social outreach. They leverage data on consumer buying behaviors and social interactions to drive business decisions at all levels of the organization. Now we are looking at managing our hiring candidate pools with the same level of analysis and engagement. The clear line that used to separate how we interacted with our customers and how we interacted with our prospective employees has faded away. Join Stacey Harris, vice president of research for Brandon Hall Group, as she shares recent research and key practices in expanding your talent pools and leveraging social software to improve talent acquisition efforts.
Key takeaways include:
Understanding the social software space for talent acquisition.
Key practices in widening talent pools.
Tips for building a strong business case for social talent acquisition.
This is Gordon Borrell's keynote presentation to Media Post's Mobile Insider Summit in Key Largo on Jan. 27, 2012. It includes research showing marketplace pressure to buy digital advertising, combined with high interest among SMBs in mobile, causing high likelihood that mobile ad sales will flourish in 2012 and beyond.
About one-fourth of all newspapers now have paywalls on their websites, with more to come. But 95% of all "local news" sites probably won't go that route. (Think TV sites, Patch, Examiner.com.) Is it a good idea, or will newspapers get eaten alive on the web? This presentation points to a bigger issue: Newspapers are getting beaten in the race to deliver content that holds the greatest value of all online: Advertising content.
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If a retailer does not recognize the changing dynamics of the consumer; how they will shop and connect with brands in the future, they will not just be punished; they will be punished with impunity.
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For the last several years, companies such as Google, Amazon.com and Wal-Mart have become masters of data analytics and social outreach. They leverage data on consumer buying behaviors and social interactions to drive business decisions at all levels of the organization. Now we are looking at managing our hiring candidate pools with the same level of analysis and engagement. The clear line that used to separate how we interacted with our customers and how we interacted with our prospective employees has faded away. Join Stacey Harris, vice president of research for Brandon Hall Group, as she shares recent research and key practices in expanding your talent pools and leveraging social software to improve talent acquisition efforts.
Key takeaways include:
Understanding the social software space for talent acquisition.
Key practices in widening talent pools.
Tips for building a strong business case for social talent acquisition.
This is Gordon Borrell's keynote presentation to Media Post's Mobile Insider Summit in Key Largo on Jan. 27, 2012. It includes research showing marketplace pressure to buy digital advertising, combined with high interest among SMBs in mobile, causing high likelihood that mobile ad sales will flourish in 2012 and beyond.
About one-fourth of all newspapers now have paywalls on their websites, with more to come. But 95% of all "local news" sites probably won't go that route. (Think TV sites, Patch, Examiner.com.) Is it a good idea, or will newspapers get eaten alive on the web? This presentation points to a bigger issue: Newspapers are getting beaten in the race to deliver content that holds the greatest value of all online: Advertising content.
Adobe Digital Insights 2016 U.S. Best Of The BestAdobe
It’s a battle for time and attention in today’s digital landscape. That was a major finding of the Adobe Digital Insights (ADI) “U.S. Best Of The Best” report, which found that time spent (minutes-per-month) on websites was down across all industries.
If a retailer does not recognize the changing dynamics of the consumer; how they will shop and connect with brands in the future, they will not just be punished; they will be punished with impunity.
Stay up to date on the current distributed marketing trends of 2013. We look at the top 10 trends for distributed marketing management, why we feel they're trends to watch, and how your company or organization can prepare. Don't be left out in 2013.
Search budgets rose 66% during the past five years, with some specific categories such as real estate and medical more than doubling. During that time, challenges such as an increase in churn rates and price competition surfaced. Will the next five years seem as bright? Or, will the industry see a dip in spending? Can brands still reap rewards from spending more? Join Corey Elliott, Director of Research at Borrell Associates, as he provides insight into which marketers will put ad dollars where during the next five years.
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This presentation was given by Gordon Borrell at the RAIN Summit West, a pre-NAB Show conference, on April 15, 2012, at the Las Vegas Hilton. The presentation theme was around the radio industry's big advantage when it comes to the Internet, yet its general inability thus far to capitalize on it. For the audience's reaction, see the tweets referencing @goborrell on April 15.
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1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
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1. Introduction and Key Concepts of Sustainability
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2. For the narrative of this presentation,
click “Save File” on the slide frame (above)
and download the presentation. See the narrative
in the notes beneath each slide.
4. Newspaper Print Ad Forecast
0.5% growth in advertising in 2013
1.7% growth in 2014
1% to 1.5% annual growth beyond that
Smaller newspapers grow by high single digits
Metro papers decline for foreseeable future
7. Local Online Ad Sales in 2013
30% overall growth in most local markets
Untargeted banner sales decline -3%
Targeted banner sales increase 105%
Online video ad sales up 43%
Little growth for “bundled” print+digital sales
10. Don’t Miss This Event!
Join us for the largest gathering of local digital media executives. For information,
Visit borrellassociates.com and click on “conference.”
11. Questions?
Gordon Borrell, CEO
Phone: 757-221-6641
Email: gborrell@borrellassociates.com
Website: www.borrellassociates.com
LinkedIn Group: Local Advertising & Marketing Trends
Editor's Notes
Kathy first question to Gordon: Gordon Borrell I’ve seen forecasts of newspaper revenue falling again next year, yet you’re seeing smaller and medium sized publishers generating revenue increases. What’s Borrell’s forecast for the industry in 2013?
Kathy first question to Gordon: Gordon Borrell I’ve seen forecasts of newspaper revenue falling again next year, yet you’re seeing smaller and medium sized publishers generating revenue increases. What’s Borrell’s forecast for the industry in 2013?