Arts Council England’s Digital Research Project. Caroline Greener, Marketing Manager at Audiences North East presents this new piece of research. The research involves UK wide e-survey with 2,000 digitally engaged people about their on and offline cultural consumption.
Arts Council England’s Digital Research Project. Caroline Greener, Marketing Manager at Audiences North East presents this new piece of research. The research involves UK wide e-survey with 2,000 digitally engaged people about their on and offline cultural consumption.
The presentation was a workshop at Evolve 2014: the annual event for the voluntary sector in London on Monday 16 June 2014.
The presentation was chaired by Karl Wilding, Director of Public Policy, NCVO and looks at how CEO use social media to help their charities, social media etiquette and two nonprofit CEO case studies.
Find out more about the Evolve Conference from NCVO: http://www.ncvo.org.uk/training-and-events/evolve-conference
"The Forecast // Beauty" report is the first edition of a series of consumer trends & insights reports. This sample is an overview of the beauty industry - including market dynamics, consumers' attitudes and global industry trends.
Presented at NCVO's Trustee Conference on Monday 11 November 2014.
The presentation was by Elizabeth Chamberlain, NCVO, Rosie Champan, BPRC Associates and Phillip Kirckpatrick, BWB. These slides provide the context in which charities currently operate, and talk about what measures can be taken to ensure organisations can be transparent and stand up to scrutiny without fear of anything going wrong.
To learn more about governance: http://www.ncvo.org.uk/practical-support/governance
To find out about NCVO's Trustee Conference: http://www.ncvo.org.uk/training-and-events/trustee-conference
This presentation to communicators and marketers discusses the role of older adult’s use of social media and how technical anxiety may be a factor in older adults using social media, which still are underrepresented in the overall computer use. Much of the presentation discusses Angela's current research on older adults and computer competency, which highlights the growth of older adults using this medium to decrease loneliness and enhance a sense of community; however, social media is still an under researched area focusing on older adults.
The Millennials are aged between 18 and 33 and they will earn $200 billion annually starting in 2017. But who are they? What are their attitudes, what do they value? Imagination explores the Millennials in this short presentation. For a longer deck or to discuss a presentation please contact garreth.owen@imagination.com.
Presentation from sheCommerce event in Dublin on 6th October including new Market Research by iReach on purchasing influence of females and influence of different media platforms and approaches.
iReach surveyed 2,000 females in Ireland during the summer of 2012
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
More Related Content
Similar to 2013 nov airbrushing reality - a touchy subject conference
The presentation was a workshop at Evolve 2014: the annual event for the voluntary sector in London on Monday 16 June 2014.
The presentation was chaired by Karl Wilding, Director of Public Policy, NCVO and looks at how CEO use social media to help their charities, social media etiquette and two nonprofit CEO case studies.
Find out more about the Evolve Conference from NCVO: http://www.ncvo.org.uk/training-and-events/evolve-conference
"The Forecast // Beauty" report is the first edition of a series of consumer trends & insights reports. This sample is an overview of the beauty industry - including market dynamics, consumers' attitudes and global industry trends.
Presented at NCVO's Trustee Conference on Monday 11 November 2014.
The presentation was by Elizabeth Chamberlain, NCVO, Rosie Champan, BPRC Associates and Phillip Kirckpatrick, BWB. These slides provide the context in which charities currently operate, and talk about what measures can be taken to ensure organisations can be transparent and stand up to scrutiny without fear of anything going wrong.
To learn more about governance: http://www.ncvo.org.uk/practical-support/governance
To find out about NCVO's Trustee Conference: http://www.ncvo.org.uk/training-and-events/trustee-conference
This presentation to communicators and marketers discusses the role of older adult’s use of social media and how technical anxiety may be a factor in older adults using social media, which still are underrepresented in the overall computer use. Much of the presentation discusses Angela's current research on older adults and computer competency, which highlights the growth of older adults using this medium to decrease loneliness and enhance a sense of community; however, social media is still an under researched area focusing on older adults.
The Millennials are aged between 18 and 33 and they will earn $200 billion annually starting in 2017. But who are they? What are their attitudes, what do they value? Imagination explores the Millennials in this short presentation. For a longer deck or to discuss a presentation please contact garreth.owen@imagination.com.
Presentation from sheCommerce event in Dublin on 6th October including new Market Research by iReach on purchasing influence of females and influence of different media platforms and approaches.
iReach surveyed 2,000 females in Ireland during the summer of 2012
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
3. The might of the media
• Ireland is a highly consumerist, commercial and media
saturated society
• The growth of media has been prolific.
• And its particularly visual
• Really embrace media
6. Advertising
Reflects
WANTS
Shapes NEEDS
Sets the
NORM
“Consumerism is the shame of marketing” Peter Drucker
• 400-600 ads per day
• #2 category global spend on advertising is cosmetics & toiletries
• #13 is fashion (and still rising)
• Top 3 companies as global spenders 2012 were P&G, Unilver and L’Oreal
7. What’s the effect?
• “does my bum look big in this?”
• Irish teens
– 43% aren’t happy with how they
look
– 4 in 10 feel conscious of their weight
– The influence of media &
celebrities can also lead to poor
self-esteem
– More than half said their body
image interfered with their
participation in activities like
swimming
• Selfies
• Unending….where will it end?
8. What’s the Problem?
• We’re giving consumers what they want
• It’s all about choice
• Celebs aren’t real people – consumers
know that
• Advertising is about aspirations not
reality
• It’s business
9.
10.
11.
12.
13. A disclaimer in small
print on the bottom of
the ad states the image
is an “illustrated effect”
The company admitted
that they used digital re-
imaging to “lighten the
skin, clean up make-up,
reduce dark shadows
and shading around the
eyes, smooth the lips
and darken the
eyebrows”
I’m a marketing consultant. I’ve worked in the media & advertising industry in UK and here for over 20 years. Work in PR. Do some journalism and research. Produce radio documentaries. I wrote an e-book
But whatever work hat I’m wearing. I am first and foremost and always a Mum. “MUMMY”
So whatever knowledge information or `viewpoint I have it is undeniably influenced by the fact that I am a parent.
So I guess it follows that there are 2 areas I want to cover off regarding this touchy subject. One being the media and the other being a key area that we must not lose sight of in this discussion
Modern day parenting is a fraught affair really. We can’t use our own childhood as a benchmark because it’s so different from today’s childhood. (Douglas Adams) So we’re left feeling unsure of ourselves
Everyday there’s headlines that scare the hell out of us – about mental issues, about health, about bullying, about technology, about grooming, paedophiles, eating disorders, suicides….
All parents want is for their kids to be happy and healthy….
I’m a Mum of 4 girls…. And I can tell you with all honesty it’s hard and its frightening
What do you do when you notice your teen daughter’s lunchbox is coming home still full? If it’s your 7 year old you get cross, you have words, you tell her to stop yapping at breaktime and to eat the fruit you’ve given her. It’s about her getting 5 a day. But when it’s the teen you have to approach it differently. You think why is she doing this, has she been doing this for long, is she trying to cut back on food, have I missed something….
What do you do when your beautiful teen is paranoid about their hormonal spots and covers it with too-orange make up?
And you ask yourself why?
Unease in our own skin is not the sole preserve of our kids
Parents get paranoid and parents panic …. But we also need to look at ourselves
Well lets turn to the media.
Now Im not saying its all the media’s fault…. but
We do live in a highly consumerist, commercial and media saturated society. And I don’t see this changing anytime soon.
The growth of media has been prolific. And its evolution has touched every aspect of our lives.
And its particularly visual
We spend 3hrs 35m per day on TV
Half the population has a FB profile… 60/58% of 9-16yr olds have a FB profile
80% are regular newspaper readers
Mags from the UK
Mobile phone ownership is 100+%
The media’s power is that it is such an integral part of our lives that it informs us and shapes our opinions…. Esp the younger audiences
The thing is media’s omnipresence has given it an undeniable power
it is such an integral part of our lives that it informs us and shapes our opinions…. Esp the younger audiences
This how the media works
The media’s power is that it is such an integral part of our lives that it informs us and shapes our opinions…. Esp the younger audiences
There’s a problem with that norm. It’s not real.
Is this really the norm? This week we’ve had a lot of on air debate about Debenhams using size 16 models because in the last 10 years the average size has gone from 12 to 16 (UK)
Obviously the media growth has facilitated the growth in another industry…. marketing and advertising
These are the type of images we’re consuming…. These aren;’t unique these are the typical style used to sell certain products ie cosmetics, fashion, and lifestyle
Reenforcing all the other images in the media
Nielsen
And whats the effect of the relentless exposure to all of these images:
Adults
2,156 teens from Comhairle na nOg:
Time and time again in research with teens poor self image and low self esteem comes up
Selfies: trying to emulate images of ourselves on FB that we see in the media
Now one thing I said I would do is play devils advocate:
In this room we have interested parties who can clearly see what the problem is. But something I’ve learnt over the years of raising issues around the commercialisation and sex ualisation of children is this:
To address areas where industry is concerned the carrot works better than the stick.
Bailey Review
The reason is this: business will ignore what they will see as the ‘soft’ facts (evidence based) if the hard facts ie market share and sales are advantageous to them…
The ‘lines’ you’ll hear will be…..
So we need to give them alternative reasons that matter to them
Actually consumers globally are saying they want to deal with what they deem to be responsible brand and most importantly YES they will spend more with these companies
Consumers want to make informed choices that make them feel good about themselves. Giving consumers the real information about products and the media
Effective advertising is about attainable aspirations that’s what induces an attiidudinal shift and behavioural (ie purchase) change
The business industry is beginning to either take notice or feel the brunt of this new ‘wave’ of concious
Rimmel ad banned by ASA in UK as the ad didn’t state the lashes were created with flasies
http://www.dailymail.co.uk/femail/article-1332602/Georgia-May-Jagger-gets-lashed-Rimmel-mascara-commercial-banned-false-advertising.html
Its not just the media and advertisers who are cuplable of misrepresentation:
The retailers also need to be questioned.
I’ve spoken on radio programmes about H&M’s use of mannequins online to advertise swimwear because they couldn’t get the perfect body in the real human form!
Previous slides showed Topshop and Miss Selfridges mannequins who are all size 10
Obviously Debenhams has hit the news this week.
Debenhams:
No abrushing on swimwear
June 2013: Announce on lingerie models
Debenhams said its designers would no longer use techniques such as arm slimming, thinning legs, whitening the eyes and teeth or "enhancing" the cleavage
Now uses curvier size 16 mannequins in-store
(44yr old AUDIENCE)
And the Boots No 7 campaign is worth a mention.
So its not all bad news.
But the 6 million dollar question is:
COLLECTIVE RESPONSIBILITY
Issues around childhood are societal issues
Issues around the media are societal issues
Issues around advertising and marketing are societal issues
Debate
engage
We need to tip the scale
Media as well as reflecting society can be an instrument of change …. That’s why its important to discuss and debate this both externally. And internally…. Should all media have a policy regarding airbrushing its images, or about carrying airbrushed ads that might mislead . Can they insist all are passed by the ASAI in this regard? Or that they carry a ‘noitice’ like advertorials or sponsored editorial has to?
Retailers (advertisers) should consider their ads and in-store marketing and displays. Can this be a part of the retailer guidelines?
Should the Industry in general create a kitemark or a disclaimer (of a decent size)
But most importantly, and I said I’d start and finish with the parents:
in my view when it comes to childrens issue we need to EMPOWERT parents and EDUCATE children.
We need the debate
By that I mean parents need to act on their position as primary role models as I mentioned earlier.
We need to empower ourselves and BAI campaign and complain about ads you don’t like
And to lobby politicans & Schools regarding the introduction of : media literacy programme
Naval gazing:-
As adults are we guilty of being overly body and image conscious? Did we think about how we look this am when we came in?
Adultd’ disatisfaction with our own appearnce is rife:
Cosmetic surgery on the rise
The Irish cosmetic surgery market might not be the same as in boom-time – but with an estimated value of over €25m it’s still flourishing Experts are cited as saying that it s growing in Ireland on a yearly basis. Client profile has changed. During the Celtic Tiger, a lot of people had it done just for the sake of it. Nowadays, those who get it done are quite serious about it. In my practice, I see celebrities and ‘ordinary’ people, who save to get work done.”
non-surgical cosmetic treatment is Botox (average cost €250-€350
most popular surgical procedure, Men rhinoplasty (nose reshaping), costing on average €5,500-€7,500. A lot of women opt for the ‘angel lift’, a rejuvenation treatment combining laser, platelet injection and fat grafting — prices from €3,500.
So where is all this disatisfaction coming from?