The document summarizes research on privacy perceptions and strategies in mobile technology. It discusses interviews conducted with developers to understand their perspectives on privacy issues. It then presents insights from the interviews, including the idea that privacy involves multiple layers and stakeholders. Finally, it introduces a design tool developed to help design for privacy in technology by considering user and developer needs.

1. decoding
PRIVACY
Tanja KORNBERGER I Diana SCHNEIDER ICED’13 Conference Presentation
BRISKROAD
ambassadors of design thinking
perceptions,conflicts&strategies
of privacy in the mobile world
©-http://experttechnologyreview.com/predic-
tions-for-mobile-technology-in-2013/

2. PROBLEM FIELD
RESEARCH APPROACH
DEVELOPER INSIGHTS
DESIGN TOOL
1
2
3
4
Tanja KORNBERGER I Diana SCHNEIDER ICED’13 I Decoding Privacy2

3. problem field
1Tanja KORNBERGER I Diana SCHNEIDER ICED’13 I Decoding Privacy3

4. interpersonal
subjective
individual
creative
nuanced
impersonal
objective
generic
basic
trivial
0011010110001
0101000101110111
01010101111101
10111001010
00001010111101
100011101010
11101001110
00011101010
10100011
29
55
30
56
check-in
31
57
32
58
33
59
26
52
34
60
27
53
35
28
54
password: ***********
private sphere vs. mobile solutions
?
Tanja KORNBERGER I Diana SCHNEIDER ICED’13 I Decoding Privacy4

5. 2
research approach
Tanja KORNBERGER I Diana SCHNEIDER ICED’13 I Decoding Privacy5

6. ONLINE PRE-SURVEY
Privacy Perceptions & Conflicts
CROWDSOURCED BETA
Privacy in Mobile Tech.
10
197
11
DEVELOPER Interviews
SFO
DEVELOPER Interviews
MUC
DESIGN
ENGINEERING
TOOL
REAL-TIME USER
IDEA PLATFORM
it takes two
investigating both perspectives
now.
goalt=0
DEVELOPERUSER
Tanja KORNBERGER I Diana SCHNEIDER ICED’13 I Decoding Privacy6

7. qualitative methodology
interview transcription and analysis of developer interviews in SFO and MUC
interviews min. each transcription qualitative
codes
insight
categories
selected
clusters
21 40 63 5
3
1000+
tagged quotes
Tanja KORNBERGER I Diana SCHNEIDER ICED’13 I Decoding Privacy7

8. 3
developer insights
Tanja KORNBERGER I Diana SCHNEIDER ICED’13 I Decoding Privacy8

9. layered concept of privacy
privacy as a concrete model of informational control
Tanja KORNBERGER I Diana SCHNEIDER ICED’13 I Decoding Privacy9

10. SMARTPHONEUSERUSER NETWORK
DEVICE
MANUFACTURER
OS PROVIDER
APP
MANUFACTURER
FREELANCE
Developer
IN-HOUSE
Developer
Product
MANAGER
to use or not to use
dissecting the responsibility of stakeholders
Tanja KORNBERGER I Diana SCHNEIDER ICED’13 I Decoding Privacy10

11. Degree of TECHNOLOGY INTERACTION
DegreeofUSERINITIATIVE
PHYSICAL HYPERVISOR VIRTUAL MACHINE GUEST OS LAYER APPLICATION USER
ACTIVE
in exchange with the environment
PASSIVE
restricted to oneself
PHYSICAL
layer
USER
layer
SOLUTION HEATMAP
a fine line
privacy strategies need to consider both user and technology
Tanja KORNBERGER I Diana SCHNEIDER ICED’13 I Decoding Privacy11

12. Degree of TECHNOLOGY INTERACTION
DegreeofUSERINITIATIVE
PHYSICAL HYPERVISOR VIRTUAL MACHINE GUEST OS LAYER APPLICATION USER
ACTIVE
in exchange with the environment
PASSIVE
restricted to oneself
PHYSICAL
layer
USER
layer
SOLUTION HEATMAP
opt-in instead of opt-out,
educational trainings
encrypted storage,
haptic feedback
explain reasons for
app permissions
a fine line
privacy strategies need to consider both user and technology
Tanja KORNBERGER I Diana SCHNEIDER ICED’13 I Decoding Privacy12

13. conclusions
privacy strategies need to consider both user and technology
knowledge communicationresponsibility participation
Tanja KORNBERGER I Diana SCHNEIDER ICED’13 I Decoding Privacy13

14. design tool
beta-version to design privacy in technology
4Tanja KORNBERGER I Diana SCHNEIDER ICED’13 I Decoding Privacy14

15. decoding
PRIVACYperceptions, conflicts and strategies of privacy in the mobile world
strategies
situation
description
location
participants
decoding
PRIVACYperceptions, conflicts and strategies of privacy in the mobile world
conflicts
participants
ISOLATE
Degree of INTERACTION
INTERACT
ILLUSORYENVRONMENT
SOLITUDE
INDIV
IDUALCONTENT
ENVIRONMENT
PEER GROUP
INTE
RACTION
IND
IVIDUALEXPERIENCEOFCOLLECTIVITY
PRODUCT
FRIENDSHIP
&
RELATEDNESS
C
O
LLECTIVEEXPERIENCE
BODY
INTIMAC
Y
C
REATIONOFCONT-
ISOLATE
Degree of INTERACTION
INTERACT
ILLUSORYENVRONMENT
SOLITUDE
INDIV
IDUALCONTENT
ENVIRONMENT
PEER GROUP
INTE
RACTION
IND
IVIDUALEXPERIENCEOFCOLLECTIVITY
PRODUCT
FRIENDSHIP
&
RELATEDNESS
C
O
LLECTIVEEXPERIENCE
BODY
INTIMAC
Y
C
REATIONOFCONT-
OWN SPACE OF
PERCEPTION
MOBILE TECHNOLOGIES
OWN SPACE OF
PERCEPTION
MOBILE TECHNOLOGIES
PHYSICAL HYPERVISOR VIRTUAL MACHINE GUEST OS LAYER APPLICATION USER
SOLUTION HEATMAP
PHYSICAL HYPERVISOR VIRTUAL MACHINE GUEST OS LAYER APPLICATION USER
SOLUTION HEATMAP
privacy DEFINITIONS
privacy CONFLICTS
privacy STRATEGIES
decoding
PRIVACYdesign tool
OWN SPACE OF
PERCEPTION
MOBILE TECHNOLOGIES
OWN SPACE OF
PERCEPTION
MOBILE TECHNOLOGIES
LOSS TROL
over his /
her ivacy
OF CONTROL
over his /
her SOCIAL privacy
TROL
over his /
privacy
CONTROL TAKE-OVER
of another‘s PHYSICAL
privacy over one‘s own
CONTROL TAKE-OVER
of another‘s SOCIAL
privacy over one‘s own
CONTROL TAKE-OVER
of another‘s CONTENTUAL
privacy over one‘s own
INTRUSION
Locus of TAKING CONTROL
LOSS
intrinsic
CONTROL
LOSS TROL
over his /
her ivacy
OF CONTROL
over his /
her SOCIAL privacy
TROL
over his /
privacy
CONTROL TAKE-OVER
of another‘s PHYSICAL
privacy over one‘s own
CONTROL TAKE-OVER
of another‘s SOCIAL
privacy over one‘s own
CONTROL TAKE-OVER
of another‘s CONTENTUAL
privacy over one‘s own
INTRUSION
Locus of TAKING CONTROL
LOSS
intrinsic
CONTROL
CEAL
OUTSOURCE
OWN S
MOBILE TECHNOLOGIES
CEAL
OUTSOURCE
OWN S
MOBILE TECHNOLOGIES
user insights fuel developer processes
raising awareness & understanding through a workable design tool
Tanja KORNBERGER I Diana SCHNEIDER ICED’13 I Decoding Privacy15

16. www.decodingprivacy.com
Tanja KORNBERGER I Diana SCHNEIDER ICED’13 I Decoding Privacy16

17. Tanja KORNBERGER
Privacy Researcher
tanja.kornberger@cdtm.de
www.cdtm.de
Diana SCHNEIDER
Design Thinker l Founder
d.schneider@briskroad.com
www.briskroad.com
BRISKROAD
ambassadors of design thinking
contribute!
feedback, questions, suggestions?
@Tanja KORNBERGER I Diana SCHNEIDER ICED’13 I Decoding Privacy17