Contract UX

1. Confidential | Copyright Andrew Newman
ANDREW NEWMAN - UX
HELLO

2. Confidential | Copyright Andrew Newman
UX CAREER OVERVIEW
FRONTEND.COM
SAPIENTRAZORFISH
WE ARE EXPERIENCE
(GLOBANT) INFUSION
EVENT
IMAGINATION
FOUNTAINHEAD DIGITAL
BRAND UNION
WINDMILLLANE PICTURES
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UX / STRATEGY DIRECTION
CONTRACT EXPERIENCE ACD
UX CONSULTANT
AGENCY EXPERIENCE DIRECTOR (LONDON)
DIGITAL MASTER PLANNER
DESIGN DIRECTION (JAGUAR/LAND ROVER)
CREATIVE DIRECTOR
HEAD OF DIGITAL BRANDING
CREATIVE DIRECTOR

3. Confidential | Copyright Andrew Newman
MY APPROACH TO UX
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DOUBLE DIAMOND SCALING

4. Confidential | Copyright Andrew Newman
“What people care about is that they want to
get their job done and feel happy when they’re
finished.”
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EMPATHY: CLIENTS AND USERS

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Using UX Design Thinking to solve funded problems

6. Confidential | Copyright Andrew Newman
LLOYDS, FP&R
FUTURE LAB – EXPERIENCE
DIRECTOR
LAB LEARNING & RAPID UX SPRINTS
1) UNDERSTAND
2) INCUBATION ITERATION: TEST & LEARN
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11. ENEL CREATIVE PITCH
UX-UI PITCH, ROME
THREE CREATIVE CONCEPTS
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12. ENEL OPTION 1 GLOBAL FOOTPRINT

13. ENEL OPTION 2 SUSTAINABILITY

14. ENEL OPTION 2 SUSTAINABILTY

15. ENEL OPTION 3 OPEN POWER

16. ENEL TEASER CONCEPT

17. CREDIT SUISSE – NEW YORK
CREDIT SUISSE - UX/UI
ACTIVITY DASHBOARD
TABLET & WEB
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20. SMITHWICKS EXPERIENCE WEBSITE
AND BRAND PHOTO LIBRARY
EXAMPLE OF MY ABILITY TO GET HANDS ON AND DELIVER
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HANDS ON DESIGN DELIVERY – WEBSITE AND BRAND ASSET LIBRARY

22. BANK OF MONTREAL
CORPORATE BANKING APPS MOBILE AND TABLET
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STRATEGIC DEVELOPMENT

24. KINGSPAN
MARKETING SUITE AND SOFTWARE
DESIGN AND DELIVERY
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27. IRISH DEFENSE FORCES
RECRUITMENT MULTI-CHANNEL CAMPAIGN
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29. Confidential | Copyright Andrew Newman
VIRIGIN ACTIVE
GLOBAL DIGITAL MEMBER STRATEGY
EXPERIENCE AND CONTENT DESIGN
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30. ACTIVE INTELLIGENCE
STRATEGY: IN AND OUT OF CLUB
Strategy Application
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31. GENERATING MEMBER DATA
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What we need to know Data generation

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ACTIVE INTELLIGENCE TOUCH POINTS,
SIMPLE, AUTOMATIC DATA GENERATION

33. TOUCH POINTS
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• Strategy

34. IOT, WEARABLE, MOBILE & CREATIVE TECHNOLOGY
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• Strategy
Always on...
... always connected

35. FUTURE INTERACTIONS AND
EXPERIENCES
UX DIRECTOR, NATWEST & RBS
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36. NO!
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37. GENERATING ANSWERS TO: “I WANT BIGGER IDEAS”

38. DISCOVERY AND OPPORTUNITY

39. INNOVATION PITCHING: STAKEHOLDER TO CUSTOMER

40. RAPID PITCHING IDEAS

41. Confidential | Copyright Andrew Newman
USING DESIGN THINKING
TO SOLVE UX OPPORTUNITY
OVERLOAD
EXPERIENCE STRATEGY FOR CLIENT X (UNDER NDA)
DEFINE STAGE
TYPICAL EXAMPLE OF RECENT IRISH CLIENTS
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49. LAND ROVER / JAGUAR
ACCOUNT, EXPERIENCE DIRECTOR
DELIVERING TO THE DIVERSE
NEEDS OF TWO DISSASTIFIED
AUDIENCES
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50. Confidential | Copyright Andrew Newman
TRANSFORMATION EXPEREINCE
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FEEL DON’T TELL,
CREATING FULL SENSORY CONTENT EXPERIENCES

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Link terrain…

52. BE UNEXPECTED ACROSS EVERY POINT OF THE EXPERIENCE JOURNEY
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53. TURNING EVERY BARRIER INTO AN OPPORTUNITY
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54. THANK YOU