This document presents research on possible future scenarios for the use of wearable devices by tourists on site. Four scenarios were developed through a scenario technique approach involving focus groups and factor identification. The scenarios range from "Awesome" where technology perfectly enhances travel, to "Grumpy" depicting an irritating situation, to "Evil" where technology takes over the vacation. The research identifies factors like software, hardware and networks that will shape future wearable device use on site, and discusses both positive and negative potential impacts on the tourist experience. It provides implications for tourism decision-makers to consider different outcomes and apply the scenario technique to complex problems.

1. ENTER 2017 Research Track Slide Number 1
Samsung Galaxy Gear Official TV Commercial (A Long Time Coming), 2013

2. ENTER 2017 Research Track Slide Number 2
The Future of Wearable Devices On-Site:
A Scenario Technique Approach
Fernanda Ortiz Rincón
Eleonora Tommasini
Mattia Rainoldi
Roman Egger
Salzburg University of Applied Sciences, Austria
{dortiz.imte-m2014; etommasini.imte-2014; mattia.rainoldi; roman.egger}@fh-salzburg.ac.at
http://www.fh-salzburg.ac.at/en/

3. ENTER 2017 Research Track Slide Number 3
“What are the possible future scenarios
of the use of wearable devices
by tourists on site?”

4. ENTER 2017 Research Track Slide Number 4
Which Wearables?
Smartglasses Smartwatches

5. ENTER 2017 Research Track Slide Number 5
2015 Hype Cycle for Emerging
Technologies
Gartner, 2015
Why the Future?
WD are considered
the technology of the future,
which will transform
the way people
experience their
surroundings.
(Prabu, 2012; Dickey, 2013)

6. ENTER 2017 Research Track Slide Number 6
Why on Site?
Anticipatory
Phase
Reflective
Phase
Experiential
Phase
On Site
Experience
Craig-Smith and French, 1994

7. ENTER 2017 Research Track Slide Number 7
Existing theory:
Technology as mediator of the tourist
experience
(Wang, Park& Fesenmaier,2012)
Research Gap
Contribution:
Experience on-site whilst using wearable technology

8. ENTER 2017 Research Track Slide Number 8
The Future:
A Scenario Technique Approach

9. ENTER 2017 Research Track Slide Number 9
Process Overview
Oct 2015 Nov 2015 Dec 2015
1st
and 2nd
Focus Groups
Factors
Identification
Consistency
Analysis
Scenarios
Selection
Influence
Analysis
Future
Developments

10. ENTER 2017 Research Track Slide Number 10
93 total factors clustered into 21
Oct 2015 Nov 2015 Dec 2015
1st
and 2nd
Focus Groups
Factors
Identification
Consistency
Analysis
Scenarios
Selection
Influence
Analysis
Future
Developments

11. ENTER 2017 Research Track Slide Number 11
Influence from ↓
to →
3RDPARTY
INFORMATION
COMFORT&
EMBODIMENT
CRISIS
MANAGEMENT
DEPENDENCEOFWD
ONSMARTPHONE
DEPENDANCY
EXPERIENCE
ENHANCMENT
FUNCTION&USAGES
GOVERNMENT
POLICY
GOVERNMENT
SURVEILLANCE
HARDWARE
INFORMATIONFLOW
LEGALITYOFUSE
MARKET
NETWORK&
INFRASTRUCTURE
PERMEABILITY
PERSONALSAFETY
PRICE
PUBBLICSAFETY
SOFTWARE
TERRORISM&
CRIMINALITY
USEPERMIT
ACTIVESUM
3RD PARTY
INFORMATION 0 3 0 1 2 1 3 3 0 2 2 1 1 1 2 0 2 1 2 1 28
COMFORT &
EMBODIMENT 1 0 2 2 3 3 1 0 3 1 1 0 0 2 2 2 1 1 1 2 28
CRISIS MANAGEMENT
2 0 0 1 0 1 2 2 0 2 1 0 2 0 3 0 3 1 2 0 22
DEPENDENCE OF WD ON
SMARTPHONE 0 3 0 1 2 3 0 0 3 0 0 1 1 2 0 2 0 2 0 0 20
DEPENDANCY
0 2 3 1 1 2 2 3 2 3 1 3 2 2 1 3 2 3 0 3 39
EXPERIENCE
ENHANCMENT 0 2 0 1 3 1 0 0 2 1 1 2 2 3 1 3 1 2 0 0 25
FUNCTION & USAGES
1 3 2 3 3 3 1 0 3 1 0 2 2 2 2 3 1 2 1 1 36
GOVERNMENT POLICY
2 1 0 0 1 1 1 2 0 2 2 2 1 1 0 0 3 0 2 0 21
GOVERNMENT
SURVEILLANCE 2 0 3 0 1 1 2 0 0 2 1 1 1 1 0 0 2 0 3 1 21
HARDWARE
0 3 2 3 2 3 3 0 0 1 1 2 2 2 2 3 1 3 0 1 34
INFORMATION FLOW
2 0 3 2 2 2 1 0 2 0 2 0 1 0 2 0 2 0 2 0 23
LEGALITY OF USE
2 0 3 0 0 0 2 1 0 0 2 1 1 0 1 0 1 0 1 2 17
MARKET
1 0 0 0 1 0 2 2 0 2 0 0 1 1 0 3 0 0 0 0 13
NETWORK &
INFRASTRUCTURE 1 2 3 3 3 3 3 1 1 2 1 0 3 1 1 2 1 1 0 0 32
PERMEABILITY
1 3 0 0 3 2 2 0 1 1 2 1 1 1 0 2 0 1 0 1 22
PERSONAL SAFETY
3 2 3 0 2 2 1 0 2 1 1 1 0 0 2 1 1 2 1 1 26
PRICE
1 0 0 0 1 0 0 1 0 3 1 0 3 2 2 1 0 2 0 0 17
PUBBLIC SAFETY 3 0 3 0 1 2 1 2 3 0 1 1 1 0 2 2 1 0 2 1 26
SOFTWARE 2 2 3 3 3 3 3 0 3 2 3 1 2 2 1 1 2 2 0 1 39
TERRORISM &
CRIMINALITY 2 0 2 0 0 0 0 2 2 0 0 1 0 0 0 1 0 1 0 3 14
USE PERMIT
2 1 3 0 1 2 2 1 1 0 0 2 1 0 0 1 0 1 0 1 19
PASSIVE SUM
28 24 36 18 32 32 34 19 25 24 26 19 26 22 25 23 27 25 21 18 18
Influential Matrix(Source: Snapshot Excel)
Oct 2015 Nov 2015 Dec 2015
1st
and 2nd
Focus Groups
Factors
Identification
Consistency
Analysis
Scenarios
Selection
Influence
Analysis
Future
Developments

12. ENTER 2017 Research Track Slide Number 12
Consistency Analysis(Source: Snapshot Pamenides EIDOS 7.6)
Oct 2015 Nov 2015 Dec 2015
1st
and 2nd
Focus Groups
Factors
Identification
Consistency
Analysis
Scenarios
Selection
Influence
Analysis
Future
Developments

13. ENTER 2017 Research Track Slide Number 13
Selection based on the most contrasting combinations
of the future developments of the most influential factors.
(Schüll and Schröter, 2013)
Oct 2015 Nov 2015 Dec 2015
1st
and 2nd
Focus Groups
Factors
Identification
Consistency
Analysis
Scenarios
Selection
Influence
Analysis
Future
Developments
(Source: Snapshot Pamenides EIDOS 7.6)

14. ENTER 2017 Research Track Slide Number 14
Results

15. ENTER 2017 Research Track Slide Number 15
Scenario #1:
AWESOME
“Traveling made perfect”

16. ENTER 2017 Research Track Slide Number 16
Scenario #2:
MEH
“Not much has changed”

17. ENTER 2017 Research Track Slide Number 17
Scenario #3:
GRUMPY
“An utterly irritating situation”

18. ENTER 2017 Research Track Slide Number 18
Scenario #4:
EVIL
“Technology takes over your vacation”

19. ENTER 2017 Research Track Slide Number 19
Tourist Experience on Site
Discussion
of the Results
Hindered Enhanced
WD enable positive
experiences by
maximizing values
and enriching user’s
skills.
WD pose a threat to
privacy, public safety
and protection of
private information.
Intrusive 3rd party
access.
WD deliver great
discomfort at a
premium price for
no extra value.
WD hold potential to
mediate tourist
experience,
conditional of further
developments in S&H
and N&I

20. ENTER 2017 Research Track Slide Number 20
Factors shaping the future use of WD on site
Independent Dependent
Software
Hardware
Network &
Infrastructur
e
Comfort &
Embodiment
3rd Party
Access
Functions
&Usages
Reliability

21. ENTER 2017 Research Track Slide Number 21
Limitations &
Opportunities
Analysis from the
supply side of the
industry on site

22. ENTER 2017 Research Track Slide Number 22
Managerial
Implications
• As a compass: provides
decision- makers with a broader
picture upon which decisions
may be based; taking into
consideration various outcomes,
even the less likely to occur.
• As a model: facilitates learning
and application of the scenario
technique to solve complex and
ambiguous business problems
by confronting different
perspectives from different
disciplinary bases, cultural and
ideological standpoints. (Van
der Heijden et al., 2002)

23. ENTER 2017 Research Track Slide Number 23
Thank You!
Now, ask away :)