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2013 College Week Live Presentation
This document discusses resources from the U.S. Department of Education's Federal Student Aid office to help organizations promote awareness of financial aid opportunities and engage students. It introduces the new Financial Aid Toolkit, which consolidates resources for counseling students. It then describes various tools on the toolkit including guides on learning about aid, conducting outreach, accessing training, and searching resources. The presentation also provides details on utilizing FSA's social media presence, videos, infographics, publications and other materials to support outreach efforts. Attendees are encouraged to leverage these free materials and tools to help students.
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Similar to 2013 College Week Live Presentation
2013 College Week Live Presentation
- 1. How to LeverageFSA Resources to Drive Awareness and Increase Engagement with Students Jared Anderson and Wendy Bhagat | Dec. 2013 U.S. Department of Education 2013 College Week Live Webinar
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- 3. Financial Aid Toolkit Consolidatesand organizes FSA resources and content into a searchable online toolkit • For organizations and individuals that interact with, support, or counsel students and families on funding a postsecondary education • • • FAAs may use toolkit to support student outreach efforts • • Targeted to high school guidance counselors and college access professionals FAAs can also help spread the word about the toolkit to organizations that work with students and families Replaces FSA4counselors.ed.gov 3 Old FSA4counselors Website
- 4. Homepage Site structured around fourmain content areas: • Learn About Financial Aid • Conduct Outreach • Get Training • Search Tools and Resources 4
- 5. Learn About FinancialAid • Provides individuals who are new to financial aid with some basic info and tips for working with students • Topics include: • • • Preparing for College Types of Aid and Eligibility The FAFSA • • • • FAFSA Updates FAFSA Completion Data Loan Repayment Basics Links to StudentAid.gov for detailed info 5
- 6. Conduct Outreach • Highlights key outreachtopics and resources • Topics include: • Hosting a financial aid night • Reaching certain target audiences (e.g., military and borrowers) • Using social media • Articles and e-mails • Public service announcements 6
- 7. Get Training • Shares informationon professional development opportunities including: • • Webinars • • Classroom training Resources for selfinstruction Provides information on the National Training for Counselors and Mentors initiative 7
- 8. Get Training–NT4CM National Trainingfor Counselors and Mentors (NT4CM) provides free training and resources/tools for federal, state, and local financial aid programs • Topics include: • • Program details • Participating states • Training dates and locations • Materials and resources • FAAs have opportunity to be trainers and/or help spread the word 8
- 9. Search Tools andResources • Searchable database of resources • Filter your search by: • Resource Type (e.g., videos, presentations, how to guides) • Audience Type • Topic (e.g., FAFSA completion, loan repayment) • Time of Year 9
- 10. Search Tools andResources • Results display in the search page • Results include: • Link to open/download the resource • Short description • Links to related resources • You can refine your search criteria • You can subscribe to RSS feed to be notified when a resource is added or updated 10
- 11. Federal Student AidResources • Social Media • Videos • Infographics • Public Service Announcements • Publications • Other Resources 11
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- 14. Leveraging Facebook Content “Like”our page and you’ll get all our content in your Facebook feed 14
- 15. Leveraging Facebook Content “Like”a specific post or piece of content 15
- 16. Leveraging Facebook Content “Share”our content 16
- 17. Leveraging Facebook Content Postsyou can use 17
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- 19. Twitter Post Example Shortenedlink to info on StudentAid.gov 19
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- 22. Leveraging Twitter Content Tweetsyou can use… 22
- 23. Add the @FAFSAStream to Your Site Go to: http://twitter.com/widgets (must be logged in) This is what it will look like on your site COPY & PASTE THE FOLLOWING CODE INTO YOUR WEB SITE: <a class="twitter-timeline" data-dnt=true href="https://twitter.com/FAFSA" data-widget-id="258219635218972673">Tweets by @FAFSA</a> <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)) {js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitterwjs");</script> 23
- 24. #AskFAFSA Office Hourson Twitter •Integrates social media and customer service •Different topic each month •Tweet questions using #AskFAFSA •SMEs available to answer questions live •Summarize for those not able to attend 24
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- 26. Storify www.storify.com/FAFSA All the Q&Asfrom each #AskFAFSA Office Hours are captured in Storify. This is a good resource for content. 26
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- 29. Leveraging YouTube Content Subscribeto our YouTube Channel for the latest videos Download any of our videos: FinancialAidToolkit.ed.gov Click on the video you want to automatically download 29
- 30. Embed Videos intoYour Web Site Instructions: •Go to YouTube.com/ FederalStudentAid •Select the video you’d like to embed •Click “Share” which will show you a new menu •Click the “Embed” option to receive the code •Copy and paste code to your site 30
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- 33. Add Infographics toYour Web Site 33
- 34. Video and InfographicTopics Topic About FSA Video Infographic X Why Go to College X Overview of the Financial Aid Process X Myths about Financial Aid X Types of Federal Student Aid X FAFSA Overview X How to Fill Out the FAFSA X Eligibility for Federal Student Aid X X X FAFSA: Determining Dependency Status X After the FAFSA: What Happens Next X Responsible Borrowing X Repayment: What to Expect X How to Manage Your Student Loans X X Repayment Plans Overview 2014 Income-Driven Repayment Plans 2014 Budgeting 34 2014
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- 37. Web Banners Available at:StudentAid.gov/link2us 37
- 38. Social Media Campaigns • FAFSACompletion (Dec. 28 – March 31) • • Heavily promoting the availability of the 2013-14 FAFSA and the importance of completing it early Loan Repayment Campaign (May 10 – June 30) and (November 6 – Dec. 15) • • • Messaging about responsible borrowing, repayment plans, etc. Messaging targeted to specific groups and geographic locations Collaborated with the loan servicers on a Twitter Office Hours UPCOMING (late December): Another FAFSA Completion campaign 38
- 39. Social Media Toolkits SocialMedia Toolkits are available for: • FAFSA Completion • Responsible Borrowing/Student Loan Repayment The Toolkits contain topic relevant: • Facebook Posts • Tweets • Videos • Infographics • Links to relevant blog posts 39
- 40. FSA on SocialMedia www.facebook.com/FederalStudentAid www.twitter.com/fafsa www.youtube.com/FederalStudentAid FSA’s Social Media Guidance: StudentAid.gov/social 40
- 41. Federal Student AidResources • Social Media • Videos • Infographics • Public Service Announcements • Publications • Other Resources 41
- 42. Public Service Announcements Goal: •Createawareness of Federal Student Aid and the availability of funding to help pay for college or career school Components (English and Spanish): •Television •Radio •Print •Web Airing: •Through Dec. 2013 •English television and radio will air through Dec. 2014 Available: StudentAid.gov/psa 42
- 43. Federal Student AidResources • Social Media • Videos • Infographics • Public Service Announcements • Publications • Other Resources 43
- 44. Publications These and otherFSA publications, including fact sheets, are available at StudentAid.gov/resources 44
- 45. Ordering Publications • Orderpublications from FSA Pubs: www.FSAPubs.gov • Use your OPEID to log in 45
- 46. Federal Student AidResources • Social Media • Videos • Infographics • Public Service Announcements • Publications • Other Resources 46
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- 50. StudentAid.gov New Features RepaymentEstimator •Repayment plan calculator •Available with and without log in •In Spanish and mobile-optimized Coming mid-December 2013 NSLDS Data Display •Loan and grant details •Loan servicer contact information •Data download Coming early 2014 50
- 51. Other Resources For you:FAFSA Demo Site at www.fafsademo.test.ed.gov • User name: eddemo • Password: fafsatest For you & students: Federal Student Aid Information Center • General info about federal student aid • FAFSA, PIN, and SAR assistance • 1-800-4-FED-AID (1-800-433-3243) 51
- 52. Questions and Discussion Questionson the information presented today? Any thoughts on current FSA resources? What resources are we missing that you would find helpful? 52
- 53. Contact Us Wendy Bhagat,Director of Awareness and Outreach wendy.bhagat@ed.gov Jared Anderson, Digital Engagement Operations Analyst jared.anderson@ed.gov 53