In this presentation, I provide an update on current trends in social recruiting and three key strategies to grow your career center\'s presence in the digital world. I explore the successes of other organizations that are "doing it right".

1. Social Recruiting for
Universities and Employers
Presented Monday, October 17, 2011
Jason H. Parker
@jasonhparker

2. Presentation Outline
1. Current state of “social recruiting”
2. Your students: who are they, and
how do we help them?
3. Engaging, training, and connecting:
social media through case studies
4. Facilitating connections between
students and employers

3. Why do we do
what we do?

4. I believe EVERYONE
should have a job
they absolutely LOVE

5. So…
Why Social Media?

6. Let’s do the
math: 700,000,00 +
0
266,000,00 +
0
200,000,00 +
0
490,000,00 =
0
You get the point

7. Companies and Job
Seekers

8. Let’s break that down:

9. Why Social Media?
Your students are using it
Employers are using it

10. Let’s talk about
your students

11. Gen Y is different
+ It’s Big
78,000,00
0

12. + Gen-Y is idealistic
+ And Gen-Y is
suffering in a
tough economy

13. Gen-Y sees jobs
+ and
careers differently
They’ve seen the
+ concept of “work”
change as a result

14. =
A great
opportunity
to HELP

15. So, how do we help?

16. 1. Engaging
2. Training
3. Connecting

17. Engaging Your
Students

18. Build Online Communities

19. Build Online Communities
• Goal: Create open community forum for
students, alumni & parents
• Started in 2009—goal of 1,832 members by
April 7, 2010
• Reached with 2,300 members
• Currently at 3,700+ members
• Key content: news from campus, job openings,
student questions/networking, advice and
training
Result: increase in student
“career opportunities”

20. Use Video Effectively

21. Let Students Get Involved

22. Provide Information

23. Training: Workshops
& Opportunities

24. Why Training?
You must become the
authority
Otherwise, students will find
information elsewhere

25. Create Relevant Programming

26. Create Online
Resources
& make them
accessible!

27. Example of Poor Accessibility
Took 5 clicks from main URL

28. Good Accessibility: University of Iowa
Home Page

29. Takes One Click
This is accessible!

30. Great example
DePaul makes
everything
accessible!

31. Connecting Students
and Employers

32. What are companies doing?

33. Career Site for Passive Candidates

34. Company Blog: Interns Write Articles

35. Use of Facebook

36. Use of Facebook

37. Use of Facebook

38. How do you bridge the connection?
On-campus recruiting
Highlight your alumni
Virtual “Open Houses”

39. Alumni Spotlights

40. • Video profiles
• Blog post
• Alumni panels
• Social media
interaction

41. Virtual Open Houses
& Career Fairs

44. So, where will
you start?

45. Thank You!
Find Jason:
Email: jason@brazencareerist.com
Phone: 703.879.8029 x103
Twitter: @jasonhparker or @brazencareerist