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Impact investment business plan – November 2013
Table of Contents
Introduction and Background

6

Objectives and Business Model

12

Organisational Structure and Governance

19

Operations
Marketing & Sales and Strategic
Partnerships

27

Finance and Investment

45

Community Benefits

55

Risks and Mitigation Measures

57

Implementation Plan

60

Conclusion and Recommendations

63

Appendix

65

38

2
About us

The Global Institute For Tomorrow – GIFT – is an independent think tank providing
content-rich and intellectually challenging executive education from an Asian worldview.

GIFT engages current and future leaders through an exceptional approach to executive
education and experiential learning and offers a wide range of unique action-learning
programmes to equip participants to lead effectively and succeed in a rapidly changing
and globalised world. This is achieved in a way that is both pragmatic and ethical, whilst
being fully aware of the role of business in society.

3
Executive Summary (1/2)


The Cambodian economy is heavily dependent on agriculture and rice farming in particular. The
government aims to increase its rice exports to one million tons by 2015 as compared to 0.2 million
tons in 2012.



Cambodian jasmine rice is internationally recognized and has been awarded World’s Best Rice at the
Rice Traders World Rice Conference for two consecutive years, 2012-2013.



A fragmented value chain results in significant informal export of unprocessed paddy to Vietnam and
Thailand and loss of value for the economy, keeping local rice farmers in poverty and selling under
duress.



As part of a leadership program for BASF and developed by the Global Institute For Tomorrow
(GIFT), 25 executives from 17 countries have proposed a new company, ProspeRice, to improve the
livelihoods of rice farmers by strengthening the post-harvest value chain through professional drying
and storage services, and by providing quality agricultural inputs and training.



ProspeRice will have operating companies (OpCos) in rice growing areas and be co-owned by
member farmers. These will be subsidiaries of the holding company.



Members may receive annual dividend payments, which are discretionary and according to company
performance, thereby incentivizing the farmers and ensuring consistent supply of paddy through
enhanced income and a sense of ownership.

4
Executive Summary (2/2)


Each OpCo will be equipped with a 100-ton/day dryer and 24 hermetic storage cocoons for long-term
storage. Revenues will be generated by selling dry export-quality fragrant jasmine and long-grain paddy to
millers, and supplemented by providing professional drying and storage services.



ProspeRice will be operating within 6-12 months of securing initial investment. Key activities during this
period include setting up the holding company, establishing the first OpCo, registration of member farmers,
installing the dryers and purchasing the storage cocoons, building sales networks and establishing
community development teams.



US$600,000 investment is required to establish the holding company and first OpCo in year one. Each
additional OpCo (five are proposed over ten years) requires approx. US$540,000 start-up capital which
are proposed to be staged with one coming online in year 3 and another three to come online in year 5.



Expected sales in year 1 will be 7,800 tons (US$3.5 million), rising to 15,700 tons (US$7.3 million) by Year
3, with a consistent net profit margin of 18%. The procurement of wet paddy and provision of seed/fertilizer
constitute the main variable costs.



A 50% bank financing scenario using rice stocks as short-term collateral would see ProspeRice offering an
IRR of 21% over 10 years. In this scenario the payback period to investors is 8 years.

ProspeRice provides a compelling impact investment opportunity to
benefit rice farming communities and the Cambodian economy
5
Introduction and Background
6
Cambodia at a glance
Strategically
located
in
SE
Asia,
Cambodia borders Thailand, Laos and
Vietnam.
 Land area: 181,035 km2
 Population: 15.4 million (78% rural,
approx 2.5 million farming households)
 GDP per capita ~ US$1,000
 Ranked 15th in the world for GDP growth
in the period 2000 – 2010
 Agriculture is the country’s leading sector
(30% of GDP), followed by construction,
tourism, garments and textiles.

7
Cambodian rice sector




Rice farming accounts for nearly 1/3 of
Cambodia’s total agricultural production and
utilizes 80% of cultivated land
The government is targeting 1 million tons of
milled rice exports by 2015

Total paddy production**

9.3 million tons

Local rice consumption

2.1 million tons

Export*

205,717 tons

Seeds and animal feeds

Production and Consumption of Rice in Southeast Asia – Source: USDA,
Spatial Production Allocation Model 3.1

1.2 million tons

Significant potential for surplus
paddy to be processed into milled
rice for export
* Source: Cambodian Rice Exporters Association, 2012 figures
** The average recovery rate for mills is between 60-65% for 100% of
paddy.

8
Players

Function

Rice value chain
Supply /
Production
Input supply

Seed and
fertilizer
supplier

Production

Farmer

Market
distribution and
consumption

Post-harvest Processing

Collection

Village
collector

Dehusking
(milling)

Polishing
(milling)

Wholesale &
retailing

Processors

Processor

Wholesaler

Millers

Millers

Consumption

Consumer

Retailer

Millers
Farmer

Large miller
Traders

Activities

Miller
Seed
collection

Growing

Paddy
collection

Seed supply

Crop

Wholesale

Polishing

Retail

Paddy selling

Dehusking

Rice trading
Threshing

Consumer

Grading

Drying
Fertilizer
supply

Milling

Storage

Harvesting

Drying

Grading
Selling

Quality losses resulting in 10 – 30%* loss in value due to
insufficient drying and storage facilities for small holder farmers

Consumption

9
Rice sector opportunities and challenges
Opportunities








Leverage government support as it aims
to transform Cambodia into one of the
world’s major rice exporters.
Improve farmers livelihoods by adding
value through drying and storage allowing
them to benefit from seasonal price
fluctuations.
Introduce appropriate post-harvest
solutions and benefits into rural areas,
thus stimulating the local economy.
As most millers have idle capacity (3040%) during “low season”, meeting their
demand for consistent paddy supply
throughout the year.

Challenges






Inadequate irrigation limits most farmers
to one harvest per year.
Lack of quality seeds adversely impacts
yields.
Insufficient drying and storage facilities
compels farmers to sell at a low price and
prevents them from selling during the dry
season when the price is higher.
Financial position of farmers leaves no
choice but to sell wet paddy to collectors
and millers within 48 hours, much of which
ends up in Thailand and Vietnam.

10
Proposed location for pilot initiative
Battambang province









Highly fertile and the leading rice producing province.
A leakage point for Cambodian rice due to predatory
tactics of Thai millers and traders.
Electricity supply is competitive and province is home
to Cambodia’s largest commercial rice millers.
Large quantities of wet paddy sold to Thai purchasers
via informal channels. Majority of remaining paddy
dried under poor conditions i.e. on roadside, resulting
in losses in quantity and quality.
Most of the ~ 1,800 mills running at 25% capacity due
to inconsistent supply, especially in low season.
Further due diligence is required to identify a site, with
electricity and road networks as key concerns.

Conditions in Battambang optimal for new post-harvest solutions
11
Objectives and Business Model
12
Objectives


Design a viable business model centered around
technically sound and appropriate drying and
storage solutions for Cambodian export-quality
rice.



Propose a new commercial structure that
improves livelihoods of farming communities and
positively impacts the Cambodian economy whilst
being financially viable and attractive to impact
investors.



Suggest a company structure, governance
framework and operational model that promotes
transparency and accountability to attract
investors and also enables farmers to capture
additional value for their produce.

13
Rationale for business model (1/2)







Given the Cambodian government’s commitment to increase milled rice
exports five-fold between 2012 and 2015, and millers demand for a consistent
supply of export-quality paddy, especially during the low season, there is
clearly an opportunity for investments in the post-harvest segment of the rice
value-chain.
A new commercial structure involving the creation of a holding company is
needed. It will establish operating companies (OpCos) to purchase wet paddy
from member farmers, engage in technically sound and appropriate drying and
storage activities, and sell export-quality dried paddy to mills at a premium
during low season.
Non-member farmers and paddy collectors may utilise the OpCos drying and
storage services for a fee which will generate additional revenue.
In addition, and to support its core activities, each OpCo will also provide
quality agricultural inputs and training for members to improve the quality and
quantity of their harvest.

14
Rationale for business model (2/2)









To promote loyalty and ensure a consistent supply of wet paddy, 60% of the
shares in each OpCo will be offered to member farmers in the form of “sweat
equity”.
Farmer members will share in the success of the OpCos through an annual
cash dividend, according to performance of the company and decision from the
board.
A governance framework at the holding company level will ensure that the
interests of all stakeholders are protected in a fair and transparent manner.
Key players in the business model include investors, holding and operating
company employees, member and non-member farmers, millers and
shareholders.
A growing number of investors called “Impact Investors” are interested in such
opportunities and a viable commercial plan provides a solid framework for
investors to engage with stakeholders, including the government.

A new financially viable company to fill the gap in post-harvest solutions
15
Introducing ProspeRice Ltd.

Creating prosperity for Cambodian rice farmers and the rural economy
16
A financially viable social business
Investors

 Holding company will be
responsible for financial
mgmt and establishing
OpCos






Collection of paddy
Drying
Storage
Technical support

Operating
Companies

Millers
Investment
Payment
Goods
Dividend

Option for
drying/ storage

Farmers

Business model empowers farmers by realigning the market landscape
17
Scaling the business model in stages
Long Term: (5 – 10 years)
 Three additional OpCos to come online
 Possibility to set up own milling facility
 Diversify into storage / sale of different
crops
Mid Term: (2 – 3 years)
 Develop wholesale rice brand
 Set up milling contract
 Expand additional OpCo to neighboring districts /
provinces
Short Term: (1 year)
 Set up first OpCo in Battambang
 Alliance with bank for collateralized loan
 Develop relationship / network with farmers
A phased approach to create long-term value for Cambodia’s rice sector
18
Organisational Structure and Governance
19
Key stakeholders and interests
The mandate of ProspeRice is to improve the quality of post harvest processing in the rice sector and
to ensure stakeholder interests are protected, whilst driving social development and minimising
environmental impacts.












Desire to make positive impact
on Cambodian rice sector
Seeking to drive improvements
in farmer livelihoods with
strategic investments
Reasonable investment returns
Transparency & accountability
of management team





Investors

Farmers




More predictable and consistent
supply of paddy year-round
Paddy dried and stored to
export-standards
Better utilisation of high-cost
milling facilities
Increased revenues & profits

Millers

Communities





Higher price for their produce
Affordable
access
to
drying/storage facilities
Learn crop management best
practice for improved yields
A stake in the company: 60%
as “sweat equity”
Included into the modernisation
of the rice sector
Improved agricultural livelihoods
leading to less rural-to-urban
migration (social cohesion).
Additional income allows for
improvement in nutrition, health,
education and productivity.
Greater
independence
and
more options for community
development
20
Proposed shareholding structure
ProspeRice Ltd.

10%



10%

80%

Investors

Executives

Millers and Other key stakeholers

Operating Company
40%
60%

ProspeRice





ProspeRice will seek alignment of
interests, ensure operational excellence
and transparent decision-making by
inviting key stakeholders to become
shareholders.
“Sweat equity” to be given to
ProspeRice
executives
(holding
company) and member farmers in
OpCo.
“Sweat equity” for member farmers, is
relative to land ownership and total ricegrowing acreage covered by OpCo
 i.e. assuming all farmers in area are
members, if total area expected to
be covered by one OpCo = 1000
hectares then 10 hectares = 0.6%
share in that OpCo

Farmers

21
ProspeRice Ltd. (Holding Company)
Proposed Ownership Structure
% Shares % voting rights
Investors
80
80
Managing Director
10
10
Relevant Rice Miller Association
10
10
(subject to anchor investors’ approval)
Board of
Directors

Members

Seat

Investors

2

Managing Director

1

Managing Director

Miller Association Rep.

1

Finance & Admin
Manager

Independent Director

1

Total

Relationship between
investors to be governed
by Shareholders
Agreement. Additional due
diligence to be done on
how many investors and
board seats to be allocated

5

Lean organisation structure that provides equity to key stakeholders

22
ProspeRice management team
Role

Key Responsibilities


Managing
Director






Finance &
Admin
Manager
(F&A)




Est. salary
(p.a, US$)

Acts as the public face of ProspeRice and engages in investor
and key stakeholder relations, OpCo development and
appointment of the OpCo manager(s)
Defines the strategic direction for the company.
Gives special attention to the company’s social mandate vis a
vis positive impact on the livelihoods of farming communities
via the activities of the OpCos
OpCo managers report directly to the MD

$24,000

Responsible for the budgeting, financial reporting and
forecasting
Serves as the manager for the general administration, Human
Resources, Procurement, Payroll and Legal functions of
ProspeRice.
Oversees the F&A activities at the OpCos

$12,000

Lean and efficient management team in start-up phase
23
Operating Company
Proposed Ownership Structure
% Shares % voting rights
ProspeRice
40
100
Farming communities*
60
(minimum criteria for membership = rice grower)
*Farmers’ voting rights could be a point of negotiation during the establishment of the company and if
deemed necessary should be offered as a block vote rather than on an individual member basis.

Operating Company
Manager (1)

Community
Development
Officer (1)

Field
Experts (3)

Dryer and Storage
operators (7)

Truck Drivers
(2)

Org structure easily replicable for additional OpCos
24
OpCo management team and salaries
Role

Key Responsibilities

Manager






Community
Development
Officer (CDO)





Est. salary
(p.a, US$)

Day-to-day running of OpCo and regular reporting to MD
Plans and optimises utilisation of drying/storage capacity,
supervise operational staff and quality control
Supervises and supports the field experts in customer
Community outreach i.e. technical training and farm
management.
Manage transport and logistics.

$12,000

Engages with local stakeholders, especially farming
communities to promote “sweat equity” program and
monitors impacts of membership on farming families
Develops and maintains relationships with farmers and
millers to generate supply for drying/storage and help to
secure contracts for sale of dry paddy

$12,000

OpCos will be managed by Cambodians with agriculture experience
25
OpCo operational team and salaries
Role

Headcount

Est. salary
(p.a, US$)

Field extension

3

$1,200/employee = $3,600

Dryer & Storage
Operation

5

$1,200/employee = $6,000

Dryer & Storage
Operation

2 (contract)

$100/month x 6 months x 2 employees =
$1,200

Truck Drivers

2 (contract)

$200/month x 12 months x 2 employees =
$4,800

Total Operating Company Staff :10 full-time, 4 contract @ $35,600 p.a
26
Operations
27
Overview of ProspeRice operations

Key areas of operations
Service
education*

Drying

Storage

9,000 tons / year wet paddy

Quality Control

Delivery to mill

7,800 tons / year dried paddy

28
Operational objectives
Services

Status Quo

Objectives of OpCo

Quality/yield issues due to limited
technical education & access to inputs

Improve yield of export-quality paddy by
providing quality input and technical support.

Different types/qualities of paddy
mixed together during collection

Quality control and agreements with members
to ensure no mix of fragrant with non-fragrant

Drying

Sun drying results in losses and
reduction in quality, many farmers
forced to sell wet paddy at lower price.

Dry 100 tons/day of wet paddy to 14% moisture
content within 48 hours at export standard.

Storage

Due to limited storage capacity most
millers cannot utilise over 30%
capacity

Store dried paddy for 3-9 months, safe from
moisture and insects to command higher
prices.

Quality Control

Majority of post-harvest solutions not
properly monitored and do not meet
export standards.

Stringent Quality control and potential for intl
certification i.e. ISO, HACCP, etc.

Millers cannot secure paddy at optimal
times, dependant on collectors and
truck availability. Farmers cannot get
delivery service in time.

Deliver dried paddy to millers within 24 hours of
removing from storage without loss of quality or
quantity.

Farming
Support

Paddy
collection

Mill Delivery

PropseRice will change the status quo on multiple fronts
29
Farming support (1/2)
Farming support provided
by OpCo will include:
I.
II.

Commercial activity

Land

Planting

Education of Health &
Safety issues related
to use of fertilizer,
herbicides, etc.

III. Strategic partners to
provide
technical
support to farmers:
 Land
preparation
and water mgmt
 Workshops to share
and learn bestpractice

Technical support

Seeds

Provision of seeds and
fertilizers to farmers

Nutrition

30
Farming support (2/2)
Intended benefits
Crop management

Transplanting: pregerminated seedlings are
transferred from a
seedbed to the wet field.

Nutrition management

Site-specific nutrient
management provides
principles for optimally
supplying rice.

Crop protection
Site-specific management
provided to determine if pest
management is necessary
and if so to what degree.

Operational Actions
Drying process contributes
to higher seed germination
rates

Source 200 tons of fertilizer
from partner each year to
secure timely supply.

Facilitate quarterly technical
advice from partners (CIRD,
IRRI, etc) to farmers.

31
Paddy Dryer operations and options
Why does paddy need to be
dried?
•
•
•

•

•

Rice is harvested at high
moisture content >20%
Quality deterioration starts
immediately after harvest
Paddy must be dried before
storage/milling to around 1314%
Over drying leads to
economic losses for
farmers upon sale (lower
weight) and reduced milling
yields due to cracking
Incomplete drying leads to
losses in quantity and
quality due to fungal growth
and insect infestation

■

Sun-drying
■
Traditional method for reducing the
moisture content of paddy by
spreading the paddy in the sun
■
Low cost but quality and quantity
adversely affected and dependant on
increasingly unpredictable weather

■

Flat-bed drying
■
A drying a machine that removes the
water from wet paddy by forcing
heated air through the grain bulk
■
Reasonable cost, can be constructed
from local materials but low capacity

■

Recirculation batch-drying
■
A mechanical device that removes
moisture from wet grains by forcing
either ambient air or heated air
through the grain bulk
■
High cost, high capacity industrial
system
32
Dryer options – recommendation




Based on the dryer options analysis,
ProspeRice will use the recirculating
batch drying system for the following
reasons:
 Produces export-quality dried paddy
 Large capacity (100T/day) for paddy
drying and increased speed in
humidity reduction
 Has high energy efficiency, thus
reducing operating costs
 Recyclable waste heat, contributes
to lowering operating costs
All the above benefits justify the higher
capital costs.
*See Appendix III for more information

Recirculation drying system is cost and energy efficient
33
Storage options
■ Farm level storage
■ Storage in outside granaries or in woven baskets
■ High loss from insects, rodents, birds and moisture uptake
are common in this system
■ Low cost but highly ineffective
■ Hermetic system
■ Controls paddy moisture content and insect activity for grain
stored in tropical regions
■ Provides insect control without pesticides
■ Reasonable cost given lifespan, ease of installation and
impact on quality
■ Silos
■ Big capacity and can be easily sealed for fumigation and less
grain is spilt or wasted
■ Not common in Asia due to moisture migration inside the silo
resulting in hot-spots and mold
■ High capital cost and considerable construction process
34
Storage options – recommendation


ProspeRice will use a hermetic
system such as the GrainPro SelfVerifying MegaCocoon™ storage
system.
 Designed for hermetic low-cost
storage of large quantities of
bagged
grain;
self-verifying
oxygen and humidity displays
eliminate the need for pesticides.
 Used directly on the ground.
Flexible PVC material is highly
UV-resistant, with a useful life of
over 10 years.
*See Appendix IV for more information

Hermetic storage is cost effective, mobile and easy to install
35
Quality control
Farmer

Dryer

Monitoring by two
OpCo technicians

1
1.
2.
3.
4.

2

Transportation*

Storage

3

Miller

4

Wet paddy: freshness, moisture, contamination, mud, damage, etc.
Drying: check the drying speed of paddy 25% ⇒ 14%
Quality Checks
and monitoring
Dried paddy: moisture 14%
Moisture
done to export
Just before selling: moisture 14%
meter
standards

Strict quality control ensures export-quality dried paddy to millers
*Dried paddy from storage to miller will be transported in jute bags. Any fluctuations in moisture content is expected to be insignificant.

36
Mill delivery operations
8,000
6,000
4,000

Sold
Stored

2,000
0
Oct.
Nov.
Dec.
Jan.
Feb.
Mar.
Apr.
May.
Jun.
July.
Aug.
Sep.

Dried Paddy (tons)

Stock Volumes of Dried Paddy
Opcos will manage
the storage and sale
of wet/dry paddy and
leverage price
fluctuations
throughout the year to
generate revenues
and profits by
delivering product to
millers during the low
season.

 Oct. – Dec.: Dry and store, 2,600 tons dried rice/ month, max.7,700 tons
 Jan. – Mar.: Keep in storage
 Apr. – Aug.: Sale to millers, 1,800 tons dried rice/ month when the price
increases
 Two 10-ton trucks will be operated (two to three deliveries / truck / day)
37
Marketing & Sales and Strategic Partnerships
38
ProspeRice pricing and sales strategy
ProspeRice will buy wet paddy from farmers during the peak season when prices
are lower and sell dry paddy during the off-peak season to the millers at higher price
J

F

M

A

Provide
incentives

M

Year 1
J
J

A

S

Planting
season

O

N

D

Harvest
Buy period

Price seasonality

J

F

M

Provide
incentives

A

M

Year 2
J
J

Planting
season
Sell period

A

S

O

N
Harvest

Buy period
Selling price

Dry paddy

Wet paddy

D

Buying price

ProspeRice maximises value for farmers by protecting them from
seasonal price fluctuations
39
Leveraging marketing & sales partnerships
 Key partnership with strategic stakeholders will allow adequate transfer of goods
and services, and leverage on existing know-how and networks and bring
additional expertise from partners to local farmers
 There are several advantages by working with strategic partners, such as:
 Establishing a network to access quality seeds and fertilizers

 Accessing state-of-the-art technology for drying and storage facilities
 Facilitating knowledge transfer and develop training and communication
concepts between expert organizations and faming communities
 Bringing in expertise and know-how from other countries and regions to
Cambodia’s rice industry

ProspeRice addresses critical needs of farmers and millers through
strategic partnerships
40
Potential strategic partners
Strategic
partners

Specialties

Value to the
company

Benefit for the partner

Drying and storage
equipment

Provide advise and
expertise on drying
and storing solutions

Provision of airtight storage
products in Cambodia

Develop new rice varieties
and rice crop
management techniques

Research, training and
knowledge transfer

Real-time, first-hand
feedback from user (farmers)

Ensure quality and safety
of our products, processes
and systems

Increase value and
reach of our product
through certification

Build a strong foothold in a
fast-growing emerging
market

Develop improved rice
varieties and technologies
for rice cultivation

Bring in high quality
seeds

Assist the Royal Government
of Cambodia to achieve its
rural development objectives

Collaborate on
sustainable projects
between government,
business and institutions

Offers a worldwide
network and
experience in social
engagement projects

Access to an agricultural
industry network in
Cambodia

Many additional partners will be identified during implementation
41
Communication with farmers
“Lead farmer” program:


Field expert engages with lead farmer



Incentives: service education



“Seeing is believing” model

Farmer
Community

Farmer

Farmer

Drying and storing services allow sale
of paddy at favorable market prices.



Additional income potential through
share dividends



Ownership stake, long-term value



Service education and farm inputs
(quality seed, fertilizer)

Farmer
Lead Farmers –
Village chiefs

Key benefits to be communicated:


Farmer

Field Expert
Present
Share
holding
program

Technical
Knowledge
Training

Provide
Quality
Seeds

Operating
Company
Provide
Fertilizer

Incentivize farming communities through continuous engagement
42
Communication with millers
Approach: OpCos will position
themselves as a high quality supplier
and long term partner and friend to
millers through:





Ensuring export-quality dried paddy during
off-peak seasons in order to increase the
utilisation of milling facilities
Improve quality and yield of supply
through farming services and education
Developing its own suppliers (farmers)
through different incentives

New
Company
website

Direct Sales
Engagement

Channels

Brochures

Agricultural
Forums, i.e
IRRI

ProspeRice is THE reliable partner and friend of the millers
43
Communication with investors
Potential investors could include impact investment funds, angel investors, local
Cambodian investors, MNCs and Commercial Banks.

Approach: emphasis on social investing to deliver sustainable financial
returns based on community and farmer engagement.
Key benefits to be communicated:






Fast growing sector key to country’s economy;
Positive social impact on the Cambodian society whilst
generating financial returns;
Community has majority ownership in OpCos but
ProspeRice retains voting rights;
Aligned with government initiatives to develop the
Cambodia rice industry;
Cambodia’s liberalised economy provides favorable
business operating environment.

Key messages: social impact, rural development, robust business plan
and long-term partnership
44
Finance and Investment
45
ProspeRice Impact Investment opportunity








The launch of ProspeRice presents an excellent opportunity for investors who wish
to create significant impact in Cambodia’s promising rice sector.
A total investment of US$2.5 million is required over the first 5 years, with an initial
capital investment of US$600,000 to start the business.
A second capital investment of US$500,000 is proposed in Year 2 for the
installation of the second OpCo, followed by an additional US$1.5 million in Year 5
for three more OpCos, contingent on company performance and growth.
Financial projections are based on securing bank financing for working capital to
collaterise the supply of paddy from member farmers. Dividend payments will
affect returns and be thus agreed by the board.
ProspeRice is also an opportunity to shape the nascent landscape for impact
investing by providing a blended return to both investors and to farmers in
Cambodian society.

ProspeRice is a unique investment to benefit Cambodia
46
Key financial assumptions








Current market value of export-quality paddy is used in the projections
Revenue from additional storage / drying services is deemed negligible
Bank interest and micro financing rates remain at current 10% and 24%
respectively
Consumer Price Index remains at the current 4%
Depreciation 10% for machinery and 5% for building
No major changes in government policies
Discount rate of 10% for net present value (NPV) calculation

47
OpCo Cap-ex breakdown
$100,000

$60,000

78% of the initial capital
required for the first OpCo will
be for the acquisition of storing
and drying equipment

$10,000
Drying equipment
Storing equipment

66%

Office buildings

$340,000

12%

2%

Trucks

20%

Relatively low cap-ex required for each OpCo - US$510,000
Labor (holding and operating company) in first year – US$72,000
48
ProspeRice revenue projection
3 new OpCos
set up

25

Million $

20

1 new OpCo
set up

15

10
5

A majority of the
revenue will be
generated by the
sale of quality dry
paddy to millers.
This revenue will
increase with every
new OpCo set-up

Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6 Yr 7 Yr 8 Yr 9 Yr 10

Revenue generated by selling dry paddy to millers

Projected increase in revenue is driven by new OpCo(s).
49
ProspeRice cost breakdown
3 new OpCos
set up

18
16

Million $

14

120
100

1 new OpCo
set up

80

12
10

60

Million $

20

8
40

6
4

The procurement of
paddy and provision
of seeds and
fertilizers make up
more than 90% of
total operating costs

20

2
-

Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6 Yr 7 Yr 8 Yr 9 Yr 10

Others

Seed/fertilizer

Wet Paddy

Accumulated cost

Consistent net operating profit margin of 18%
50
Overview of Financing Options







Two options for financing the company’s working capital have been considered
as highlighted in the following section. These include 100% investor funding
and 50/50 investor and bank funding.
Both scenarios assume an initial investment of $600,000 to cover capex to
establish the holding company and one operating company
The recommended and most likely scenario is a shared financing model
wherein both investor funds and bank financing are utilised. A 50/50 scenario
presented below yields an attractive return and provides secure cash flow for
the business.
Bank financing is essential to create the conditions for the
transformation of Cambodia’s rice sector to benefit farmers and for
government export targets thereby to be met.

Bank financing is essential and will help to transform the rice sector
51
Financing (1/2): 100% investor funding
25

Million $

20

1 new OpCo
set up

15

3 new OpCos
set up

10

5
0
Yr 1

Yr 2

Yr 3

Yr 4

Yr 5

Yr 6

Yr 7

Yr 8

Yr 9

Yr 10

-5
-10

Profit after Tax and Interest

Cash Flow After Tax

Profit after Tax and Interest Acc

Cash Flow After Tax Acc

Intensive working capital requirements result in only 2% IRR over ten
years
Financial projections not inclusive of dividends

52
Financing (2/2): 50%:50%, investor:bank
20

Million $

15

1 new OpCo
set up

10

3 new OpCos
set up

5

0
Yr 1
-5

Yr 2

Yr 3

Yr 4

Yr 5

Yr 6

Yr 7

Yr 8

Yr 9

Profit after Tax

Cash Flow After Tax

Profit after Tax Acc

Yr 10

Cash Flow After Tax Acc

Leveraging bank loan results in IRR of 21% over ten years
Financial projections not inclusive of dividends

53
Recommendation: Bank involvement is
essential to commercial viability
Working capital should be secured via bank loans
 Currently, Cambodia does not have adequate bank facilities to use floating
assets as collateral so securing 100% bank loan is unlikely
 However, a significant amount of paddy and fixed assets presents a good
opportunity to secure collateralised short-term loans from banks at a
competitive rate
 Representatives of banking industry have shown a willingness to lend
against export-quality paddy stocks over a short period (<1 year)
 Loans are necessary to reduce the financing burden of working capital
 Banks could be offered a stake in ProspeRice, the holding company

Banks are offered the opportunity to invest in social progress
54
Community Benefits
55
Community benefits










Improvements to the rice supply chain, particularly in post-harvest production where
most of the losses occur, carry benefits for various players and stakeholders, from
farmers, to the community and to the country as a whole.
Through service education, farmers will access workshops and trainings on improved
crop management and to better agricultural inputs, equipping farmers to upgrade the
Option to dry &
production of rice and to create greater security with less dependence on the weather for
store
drying.
In turn, farmers will enjoy increased income due to improved quality and yield, and
potentially dividends from ProspeRice. Overall improvements of the rice value chain
through ProspeRice will be more inclusive of farmers as the sector modernises and
becomes more export-led.
Millers will also increase their total annual income by utilizing off-peak periods for better
capacity utilisation, by accessing high quality dry paddy which increase total revenues
and reduces breakage and losses during milling.
The environmental impact of PropeRice will be minimised. Drying and storage facilities
will be energy efficient and use the best technology available. Indirect impacts from
service education include a more precise application of inputs (reducing run-offs);
improved crop rotation for improved nitrogen fixation and to better resource
management.
56
Risks and Mitigation Measures
57
Financial and operational risks
Risk

Mitigation measure

Farmers not willing to sell, e.g. due to
price competition for wet paddy from
Thai and Vietnamese traders

■ Develop loyalty through “input education”
outreach / training program
■ Farmers are shareholders in OpCos

Fluctuating availability of husks for dryer
fuel

■ Dryers can use various kinds of fuel (such as
electricity)

Low supply / overall economic or harvest
environment is bad

■ Maintain low fixed costs
■ Avoid take-or-pay contracts with miller

Low demand

■ Long term storage available

Oversupply / change of “Everything but
Arms” preferential import treatment from
EU

■ Maintain the highest export-quality standards
and explore international certification

Unusually high demand

■ Preferential treatment for loyal millers
■ Dynamic pricing
58
Social & environmental risks
Risk

Mitigation measure

ProspeRice unable to fulfill pricing or
supply commitments to farmers

■ Start small and establish credibility step by step

Fraud / crime / safety / security / social
instability or conflict

■ Good corporate governance / checks and balances
■ Create good relationship with local community

Availability of skilled labor

■ Effective training program
■ Strategic partnerships with supplier companies (crop
protection, fertilizer, seed companies)

Conflict of interest between farmers,
dryers, collectors, and millers

■ Transparent and open culture; shared objectives of
ProspeRice

Crop loss due to flood or drought

■ Maintain low fixed costs
■ Avoid take-or-pay contracts with miller
■ Hygienic storage for long-term food stability

Soil erosion / soil loss / lowered soil
quality because of intensification of
agriculture (two seasons)

■ Input education / training outreach program; use best
available technologies

Emissions (husk burning)

■ Choose lower emission technology

59
Implementation Plan
60
Implementation Plan (1/2)
Q1

Short Term
(0 - 2yrs)
Q2
Q3 Q4

Yr 2

Mid Term
(3 - 5 yrs)

Long
Term
(> 5 yrs)

Identification of investors / shareholders
and establish ProspeRice Ltd.
Establish governance framework for BoD,
2
shareholders agreement, etc
Establish first OpCo and confirm site for
3
drying and storage facility
1

4

Construction and equipping of drying and
storage facility

5

Recruitment and training of staff to work in
drying and storage facility

6

Alliance with bank for collateralized loan
using stored paddy

7

Identify millers who will purchase dried
and stored paddy and set up contracts
61
Implementation Plan (2/2)
Short Term
(0 - 2yrs)
Q1

8

Q3

Q4

Yr 2

Long
Term
(> 5 yrs)

Provide input and technical know how to
the farmer

9

Q2

Mid Term
(3 - 5 yrs)

Replicate OpCo model with additional
branches

11 Diversify into direct sales / export
12

Review following strategic options, e.g.
build own mill, diversify crop

62
Conclusion and Recommendations
63
Conclusion and recommendation
•

It is a crucial and opportune time to invest in Cambodia: the rice value
chain, currently fragmented and prone to losses, is ripe for integration that would
allow greater value to be retained in Cambodia.



ProspeRice will have a significant, positive impact for Cambodian farmers by
improving household income and empowerment, while also providing benefits to
rice local collectors and millers.
ProspeRice’s commercial viability hinges on leveraging short term bank loans
using stored paddy as collateral
Investors in ProspeRice will help realise economic benefit throughout the
Cambodian rice value chain, created by a financially self-sufficient business.




ProspeRice has the potential to directly and permanently improve the
livelihoods of thousands of farming families
64
Appendix I: Dryer specification & operation cost








Price per unit : $60,000
Capacity (Paddy) : 3,000 tons/
month
Dec.-Jan. for fragrant rice and
Feb.-Apr. for other varieties.
Energy consumption : husk and
electricity 60 KW
Moisture decrease : 4-15%/ day
Percentage of paddy breakage :
less than 0.5%
Size of machine : 4m high.








Operational Paddy dryer Unit :
Capacity rate : 100 tons / day /
machine.
Working days : 30 days per
month, 6 months/year
Total Dry paddy/years : 9,00018,000 tons
Labor cost/ months : 4 head count
($400/month)
Other cost : $275

Based on stakeholder meetings and discussions in Cambodia

65
Appendix II: GrainPro MegaCocoon™
 Storage Capacity : 320 tons
 Dimension: 14m x 10m x 3m
 Total No. required: 24

 Land space required: 10,000 m2

66
Appendix III: operational resources
Service

Asset Investment

Operational Cost

Manpower

Farming
Support

N/A

Fertilizers (200 tons at
$17/ton), seeds (140
tons at $37/ton)

1 fulltime

Drying

100 tons / day
recirculating batch dryer
7,600 m2 land

Electricity, husk /
charcoal ($1.6 / ton of
paddy)

3 fulltime

Storage

320 tons x 24 each
hermetic bags
Warehouse shelter
4,800 m2 storage area

Jute Bags (50kg x
153,000 each)

2 fulltime
2 contract

Delivery

10 ton truck x 2 each

Fuel (40km x 2 each x
2 fulltime
2 times) (volatile prices of diesel)

Hermetic bags, a dryer, and trucks are the key investments, 8 permanent
and 2 contract workers are required for operations
67

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Postharvest Solutions for Cambodian Rice Sector, Nov 2013

  • 1. Click to edit Master title style Post harvest solutions for Click to Cambodia’s riceedit Master title style farmers Impact investment business plan – November 2013
  • 2. Table of Contents Introduction and Background 6 Objectives and Business Model 12 Organisational Structure and Governance 19 Operations Marketing & Sales and Strategic Partnerships 27 Finance and Investment 45 Community Benefits 55 Risks and Mitigation Measures 57 Implementation Plan 60 Conclusion and Recommendations 63 Appendix 65 38 2
  • 3. About us The Global Institute For Tomorrow – GIFT – is an independent think tank providing content-rich and intellectually challenging executive education from an Asian worldview. GIFT engages current and future leaders through an exceptional approach to executive education and experiential learning and offers a wide range of unique action-learning programmes to equip participants to lead effectively and succeed in a rapidly changing and globalised world. This is achieved in a way that is both pragmatic and ethical, whilst being fully aware of the role of business in society. 3
  • 4. Executive Summary (1/2)  The Cambodian economy is heavily dependent on agriculture and rice farming in particular. The government aims to increase its rice exports to one million tons by 2015 as compared to 0.2 million tons in 2012.  Cambodian jasmine rice is internationally recognized and has been awarded World’s Best Rice at the Rice Traders World Rice Conference for two consecutive years, 2012-2013.  A fragmented value chain results in significant informal export of unprocessed paddy to Vietnam and Thailand and loss of value for the economy, keeping local rice farmers in poverty and selling under duress.  As part of a leadership program for BASF and developed by the Global Institute For Tomorrow (GIFT), 25 executives from 17 countries have proposed a new company, ProspeRice, to improve the livelihoods of rice farmers by strengthening the post-harvest value chain through professional drying and storage services, and by providing quality agricultural inputs and training.  ProspeRice will have operating companies (OpCos) in rice growing areas and be co-owned by member farmers. These will be subsidiaries of the holding company.  Members may receive annual dividend payments, which are discretionary and according to company performance, thereby incentivizing the farmers and ensuring consistent supply of paddy through enhanced income and a sense of ownership. 4
  • 5. Executive Summary (2/2)  Each OpCo will be equipped with a 100-ton/day dryer and 24 hermetic storage cocoons for long-term storage. Revenues will be generated by selling dry export-quality fragrant jasmine and long-grain paddy to millers, and supplemented by providing professional drying and storage services.  ProspeRice will be operating within 6-12 months of securing initial investment. Key activities during this period include setting up the holding company, establishing the first OpCo, registration of member farmers, installing the dryers and purchasing the storage cocoons, building sales networks and establishing community development teams.  US$600,000 investment is required to establish the holding company and first OpCo in year one. Each additional OpCo (five are proposed over ten years) requires approx. US$540,000 start-up capital which are proposed to be staged with one coming online in year 3 and another three to come online in year 5.  Expected sales in year 1 will be 7,800 tons (US$3.5 million), rising to 15,700 tons (US$7.3 million) by Year 3, with a consistent net profit margin of 18%. The procurement of wet paddy and provision of seed/fertilizer constitute the main variable costs.  A 50% bank financing scenario using rice stocks as short-term collateral would see ProspeRice offering an IRR of 21% over 10 years. In this scenario the payback period to investors is 8 years. ProspeRice provides a compelling impact investment opportunity to benefit rice farming communities and the Cambodian economy 5
  • 7. Cambodia at a glance Strategically located in SE Asia, Cambodia borders Thailand, Laos and Vietnam.  Land area: 181,035 km2  Population: 15.4 million (78% rural, approx 2.5 million farming households)  GDP per capita ~ US$1,000  Ranked 15th in the world for GDP growth in the period 2000 – 2010  Agriculture is the country’s leading sector (30% of GDP), followed by construction, tourism, garments and textiles. 7
  • 8. Cambodian rice sector   Rice farming accounts for nearly 1/3 of Cambodia’s total agricultural production and utilizes 80% of cultivated land The government is targeting 1 million tons of milled rice exports by 2015 Total paddy production** 9.3 million tons Local rice consumption 2.1 million tons Export* 205,717 tons Seeds and animal feeds Production and Consumption of Rice in Southeast Asia – Source: USDA, Spatial Production Allocation Model 3.1 1.2 million tons Significant potential for surplus paddy to be processed into milled rice for export * Source: Cambodian Rice Exporters Association, 2012 figures ** The average recovery rate for mills is between 60-65% for 100% of paddy. 8
  • 9. Players Function Rice value chain Supply / Production Input supply Seed and fertilizer supplier Production Farmer Market distribution and consumption Post-harvest Processing Collection Village collector Dehusking (milling) Polishing (milling) Wholesale & retailing Processors Processor Wholesaler Millers Millers Consumption Consumer Retailer Millers Farmer Large miller Traders Activities Miller Seed collection Growing Paddy collection Seed supply Crop Wholesale Polishing Retail Paddy selling Dehusking Rice trading Threshing Consumer Grading Drying Fertilizer supply Milling Storage Harvesting Drying Grading Selling Quality losses resulting in 10 – 30%* loss in value due to insufficient drying and storage facilities for small holder farmers Consumption 9
  • 10. Rice sector opportunities and challenges Opportunities     Leverage government support as it aims to transform Cambodia into one of the world’s major rice exporters. Improve farmers livelihoods by adding value through drying and storage allowing them to benefit from seasonal price fluctuations. Introduce appropriate post-harvest solutions and benefits into rural areas, thus stimulating the local economy. As most millers have idle capacity (3040%) during “low season”, meeting their demand for consistent paddy supply throughout the year. Challenges     Inadequate irrigation limits most farmers to one harvest per year. Lack of quality seeds adversely impacts yields. Insufficient drying and storage facilities compels farmers to sell at a low price and prevents them from selling during the dry season when the price is higher. Financial position of farmers leaves no choice but to sell wet paddy to collectors and millers within 48 hours, much of which ends up in Thailand and Vietnam. 10
  • 11. Proposed location for pilot initiative Battambang province       Highly fertile and the leading rice producing province. A leakage point for Cambodian rice due to predatory tactics of Thai millers and traders. Electricity supply is competitive and province is home to Cambodia’s largest commercial rice millers. Large quantities of wet paddy sold to Thai purchasers via informal channels. Majority of remaining paddy dried under poor conditions i.e. on roadside, resulting in losses in quantity and quality. Most of the ~ 1,800 mills running at 25% capacity due to inconsistent supply, especially in low season. Further due diligence is required to identify a site, with electricity and road networks as key concerns. Conditions in Battambang optimal for new post-harvest solutions 11
  • 13. Objectives  Design a viable business model centered around technically sound and appropriate drying and storage solutions for Cambodian export-quality rice.  Propose a new commercial structure that improves livelihoods of farming communities and positively impacts the Cambodian economy whilst being financially viable and attractive to impact investors.  Suggest a company structure, governance framework and operational model that promotes transparency and accountability to attract investors and also enables farmers to capture additional value for their produce. 13
  • 14. Rationale for business model (1/2)     Given the Cambodian government’s commitment to increase milled rice exports five-fold between 2012 and 2015, and millers demand for a consistent supply of export-quality paddy, especially during the low season, there is clearly an opportunity for investments in the post-harvest segment of the rice value-chain. A new commercial structure involving the creation of a holding company is needed. It will establish operating companies (OpCos) to purchase wet paddy from member farmers, engage in technically sound and appropriate drying and storage activities, and sell export-quality dried paddy to mills at a premium during low season. Non-member farmers and paddy collectors may utilise the OpCos drying and storage services for a fee which will generate additional revenue. In addition, and to support its core activities, each OpCo will also provide quality agricultural inputs and training for members to improve the quality and quantity of their harvest. 14
  • 15. Rationale for business model (2/2)      To promote loyalty and ensure a consistent supply of wet paddy, 60% of the shares in each OpCo will be offered to member farmers in the form of “sweat equity”. Farmer members will share in the success of the OpCos through an annual cash dividend, according to performance of the company and decision from the board. A governance framework at the holding company level will ensure that the interests of all stakeholders are protected in a fair and transparent manner. Key players in the business model include investors, holding and operating company employees, member and non-member farmers, millers and shareholders. A growing number of investors called “Impact Investors” are interested in such opportunities and a viable commercial plan provides a solid framework for investors to engage with stakeholders, including the government. A new financially viable company to fill the gap in post-harvest solutions 15
  • 16. Introducing ProspeRice Ltd. Creating prosperity for Cambodian rice farmers and the rural economy 16
  • 17. A financially viable social business Investors  Holding company will be responsible for financial mgmt and establishing OpCos     Collection of paddy Drying Storage Technical support Operating Companies Millers Investment Payment Goods Dividend Option for drying/ storage Farmers Business model empowers farmers by realigning the market landscape 17
  • 18. Scaling the business model in stages Long Term: (5 – 10 years)  Three additional OpCos to come online  Possibility to set up own milling facility  Diversify into storage / sale of different crops Mid Term: (2 – 3 years)  Develop wholesale rice brand  Set up milling contract  Expand additional OpCo to neighboring districts / provinces Short Term: (1 year)  Set up first OpCo in Battambang  Alliance with bank for collateralized loan  Develop relationship / network with farmers A phased approach to create long-term value for Cambodia’s rice sector 18
  • 20. Key stakeholders and interests The mandate of ProspeRice is to improve the quality of post harvest processing in the rice sector and to ensure stakeholder interests are protected, whilst driving social development and minimising environmental impacts.         Desire to make positive impact on Cambodian rice sector Seeking to drive improvements in farmer livelihoods with strategic investments Reasonable investment returns Transparency & accountability of management team     Investors Farmers   More predictable and consistent supply of paddy year-round Paddy dried and stored to export-standards Better utilisation of high-cost milling facilities Increased revenues & profits Millers Communities   Higher price for their produce Affordable access to drying/storage facilities Learn crop management best practice for improved yields A stake in the company: 60% as “sweat equity” Included into the modernisation of the rice sector Improved agricultural livelihoods leading to less rural-to-urban migration (social cohesion). Additional income allows for improvement in nutrition, health, education and productivity. Greater independence and more options for community development 20
  • 21. Proposed shareholding structure ProspeRice Ltd. 10%  10% 80% Investors Executives Millers and Other key stakeholers Operating Company 40% 60% ProspeRice   ProspeRice will seek alignment of interests, ensure operational excellence and transparent decision-making by inviting key stakeholders to become shareholders. “Sweat equity” to be given to ProspeRice executives (holding company) and member farmers in OpCo. “Sweat equity” for member farmers, is relative to land ownership and total ricegrowing acreage covered by OpCo  i.e. assuming all farmers in area are members, if total area expected to be covered by one OpCo = 1000 hectares then 10 hectares = 0.6% share in that OpCo Farmers 21
  • 22. ProspeRice Ltd. (Holding Company) Proposed Ownership Structure % Shares % voting rights Investors 80 80 Managing Director 10 10 Relevant Rice Miller Association 10 10 (subject to anchor investors’ approval) Board of Directors Members Seat Investors 2 Managing Director 1 Managing Director Miller Association Rep. 1 Finance & Admin Manager Independent Director 1 Total Relationship between investors to be governed by Shareholders Agreement. Additional due diligence to be done on how many investors and board seats to be allocated 5 Lean organisation structure that provides equity to key stakeholders 22
  • 23. ProspeRice management team Role Key Responsibilities  Managing Director     Finance & Admin Manager (F&A)   Est. salary (p.a, US$) Acts as the public face of ProspeRice and engages in investor and key stakeholder relations, OpCo development and appointment of the OpCo manager(s) Defines the strategic direction for the company. Gives special attention to the company’s social mandate vis a vis positive impact on the livelihoods of farming communities via the activities of the OpCos OpCo managers report directly to the MD $24,000 Responsible for the budgeting, financial reporting and forecasting Serves as the manager for the general administration, Human Resources, Procurement, Payroll and Legal functions of ProspeRice. Oversees the F&A activities at the OpCos $12,000 Lean and efficient management team in start-up phase 23
  • 24. Operating Company Proposed Ownership Structure % Shares % voting rights ProspeRice 40 100 Farming communities* 60 (minimum criteria for membership = rice grower) *Farmers’ voting rights could be a point of negotiation during the establishment of the company and if deemed necessary should be offered as a block vote rather than on an individual member basis. Operating Company Manager (1) Community Development Officer (1) Field Experts (3) Dryer and Storage operators (7) Truck Drivers (2) Org structure easily replicable for additional OpCos 24
  • 25. OpCo management team and salaries Role Key Responsibilities Manager     Community Development Officer (CDO)    Est. salary (p.a, US$) Day-to-day running of OpCo and regular reporting to MD Plans and optimises utilisation of drying/storage capacity, supervise operational staff and quality control Supervises and supports the field experts in customer Community outreach i.e. technical training and farm management. Manage transport and logistics. $12,000 Engages with local stakeholders, especially farming communities to promote “sweat equity” program and monitors impacts of membership on farming families Develops and maintains relationships with farmers and millers to generate supply for drying/storage and help to secure contracts for sale of dry paddy $12,000 OpCos will be managed by Cambodians with agriculture experience 25
  • 26. OpCo operational team and salaries Role Headcount Est. salary (p.a, US$) Field extension 3 $1,200/employee = $3,600 Dryer & Storage Operation 5 $1,200/employee = $6,000 Dryer & Storage Operation 2 (contract) $100/month x 6 months x 2 employees = $1,200 Truck Drivers 2 (contract) $200/month x 12 months x 2 employees = $4,800 Total Operating Company Staff :10 full-time, 4 contract @ $35,600 p.a 26
  • 28. Overview of ProspeRice operations Key areas of operations Service education* Drying Storage 9,000 tons / year wet paddy Quality Control Delivery to mill 7,800 tons / year dried paddy 28
  • 29. Operational objectives Services Status Quo Objectives of OpCo Quality/yield issues due to limited technical education & access to inputs Improve yield of export-quality paddy by providing quality input and technical support. Different types/qualities of paddy mixed together during collection Quality control and agreements with members to ensure no mix of fragrant with non-fragrant Drying Sun drying results in losses and reduction in quality, many farmers forced to sell wet paddy at lower price. Dry 100 tons/day of wet paddy to 14% moisture content within 48 hours at export standard. Storage Due to limited storage capacity most millers cannot utilise over 30% capacity Store dried paddy for 3-9 months, safe from moisture and insects to command higher prices. Quality Control Majority of post-harvest solutions not properly monitored and do not meet export standards. Stringent Quality control and potential for intl certification i.e. ISO, HACCP, etc. Millers cannot secure paddy at optimal times, dependant on collectors and truck availability. Farmers cannot get delivery service in time. Deliver dried paddy to millers within 24 hours of removing from storage without loss of quality or quantity. Farming Support Paddy collection Mill Delivery PropseRice will change the status quo on multiple fronts 29
  • 30. Farming support (1/2) Farming support provided by OpCo will include: I. II. Commercial activity Land Planting Education of Health & Safety issues related to use of fertilizer, herbicides, etc. III. Strategic partners to provide technical support to farmers:  Land preparation and water mgmt  Workshops to share and learn bestpractice Technical support Seeds Provision of seeds and fertilizers to farmers Nutrition 30
  • 31. Farming support (2/2) Intended benefits Crop management Transplanting: pregerminated seedlings are transferred from a seedbed to the wet field. Nutrition management Site-specific nutrient management provides principles for optimally supplying rice. Crop protection Site-specific management provided to determine if pest management is necessary and if so to what degree. Operational Actions Drying process contributes to higher seed germination rates Source 200 tons of fertilizer from partner each year to secure timely supply. Facilitate quarterly technical advice from partners (CIRD, IRRI, etc) to farmers. 31
  • 32. Paddy Dryer operations and options Why does paddy need to be dried? • • • • • Rice is harvested at high moisture content >20% Quality deterioration starts immediately after harvest Paddy must be dried before storage/milling to around 1314% Over drying leads to economic losses for farmers upon sale (lower weight) and reduced milling yields due to cracking Incomplete drying leads to losses in quantity and quality due to fungal growth and insect infestation ■ Sun-drying ■ Traditional method for reducing the moisture content of paddy by spreading the paddy in the sun ■ Low cost but quality and quantity adversely affected and dependant on increasingly unpredictable weather ■ Flat-bed drying ■ A drying a machine that removes the water from wet paddy by forcing heated air through the grain bulk ■ Reasonable cost, can be constructed from local materials but low capacity ■ Recirculation batch-drying ■ A mechanical device that removes moisture from wet grains by forcing either ambient air or heated air through the grain bulk ■ High cost, high capacity industrial system 32
  • 33. Dryer options – recommendation   Based on the dryer options analysis, ProspeRice will use the recirculating batch drying system for the following reasons:  Produces export-quality dried paddy  Large capacity (100T/day) for paddy drying and increased speed in humidity reduction  Has high energy efficiency, thus reducing operating costs  Recyclable waste heat, contributes to lowering operating costs All the above benefits justify the higher capital costs. *See Appendix III for more information Recirculation drying system is cost and energy efficient 33
  • 34. Storage options ■ Farm level storage ■ Storage in outside granaries or in woven baskets ■ High loss from insects, rodents, birds and moisture uptake are common in this system ■ Low cost but highly ineffective ■ Hermetic system ■ Controls paddy moisture content and insect activity for grain stored in tropical regions ■ Provides insect control without pesticides ■ Reasonable cost given lifespan, ease of installation and impact on quality ■ Silos ■ Big capacity and can be easily sealed for fumigation and less grain is spilt or wasted ■ Not common in Asia due to moisture migration inside the silo resulting in hot-spots and mold ■ High capital cost and considerable construction process 34
  • 35. Storage options – recommendation  ProspeRice will use a hermetic system such as the GrainPro SelfVerifying MegaCocoon™ storage system.  Designed for hermetic low-cost storage of large quantities of bagged grain; self-verifying oxygen and humidity displays eliminate the need for pesticides.  Used directly on the ground. Flexible PVC material is highly UV-resistant, with a useful life of over 10 years. *See Appendix IV for more information Hermetic storage is cost effective, mobile and easy to install 35
  • 36. Quality control Farmer Dryer Monitoring by two OpCo technicians 1 1. 2. 3. 4. 2 Transportation* Storage 3 Miller 4 Wet paddy: freshness, moisture, contamination, mud, damage, etc. Drying: check the drying speed of paddy 25% ⇒ 14% Quality Checks and monitoring Dried paddy: moisture 14% Moisture done to export Just before selling: moisture 14% meter standards Strict quality control ensures export-quality dried paddy to millers *Dried paddy from storage to miller will be transported in jute bags. Any fluctuations in moisture content is expected to be insignificant. 36
  • 37. Mill delivery operations 8,000 6,000 4,000 Sold Stored 2,000 0 Oct. Nov. Dec. Jan. Feb. Mar. Apr. May. Jun. July. Aug. Sep. Dried Paddy (tons) Stock Volumes of Dried Paddy Opcos will manage the storage and sale of wet/dry paddy and leverage price fluctuations throughout the year to generate revenues and profits by delivering product to millers during the low season.  Oct. – Dec.: Dry and store, 2,600 tons dried rice/ month, max.7,700 tons  Jan. – Mar.: Keep in storage  Apr. – Aug.: Sale to millers, 1,800 tons dried rice/ month when the price increases  Two 10-ton trucks will be operated (two to three deliveries / truck / day) 37
  • 38. Marketing & Sales and Strategic Partnerships 38
  • 39. ProspeRice pricing and sales strategy ProspeRice will buy wet paddy from farmers during the peak season when prices are lower and sell dry paddy during the off-peak season to the millers at higher price J F M A Provide incentives M Year 1 J J A S Planting season O N D Harvest Buy period Price seasonality J F M Provide incentives A M Year 2 J J Planting season Sell period A S O N Harvest Buy period Selling price Dry paddy Wet paddy D Buying price ProspeRice maximises value for farmers by protecting them from seasonal price fluctuations 39
  • 40. Leveraging marketing & sales partnerships  Key partnership with strategic stakeholders will allow adequate transfer of goods and services, and leverage on existing know-how and networks and bring additional expertise from partners to local farmers  There are several advantages by working with strategic partners, such as:  Establishing a network to access quality seeds and fertilizers  Accessing state-of-the-art technology for drying and storage facilities  Facilitating knowledge transfer and develop training and communication concepts between expert organizations and faming communities  Bringing in expertise and know-how from other countries and regions to Cambodia’s rice industry ProspeRice addresses critical needs of farmers and millers through strategic partnerships 40
  • 41. Potential strategic partners Strategic partners Specialties Value to the company Benefit for the partner Drying and storage equipment Provide advise and expertise on drying and storing solutions Provision of airtight storage products in Cambodia Develop new rice varieties and rice crop management techniques Research, training and knowledge transfer Real-time, first-hand feedback from user (farmers) Ensure quality and safety of our products, processes and systems Increase value and reach of our product through certification Build a strong foothold in a fast-growing emerging market Develop improved rice varieties and technologies for rice cultivation Bring in high quality seeds Assist the Royal Government of Cambodia to achieve its rural development objectives Collaborate on sustainable projects between government, business and institutions Offers a worldwide network and experience in social engagement projects Access to an agricultural industry network in Cambodia Many additional partners will be identified during implementation 41
  • 42. Communication with farmers “Lead farmer” program:  Field expert engages with lead farmer  Incentives: service education  “Seeing is believing” model Farmer Community Farmer Farmer Drying and storing services allow sale of paddy at favorable market prices.  Additional income potential through share dividends  Ownership stake, long-term value  Service education and farm inputs (quality seed, fertilizer) Farmer Lead Farmers – Village chiefs Key benefits to be communicated:  Farmer Field Expert Present Share holding program Technical Knowledge Training Provide Quality Seeds Operating Company Provide Fertilizer Incentivize farming communities through continuous engagement 42
  • 43. Communication with millers Approach: OpCos will position themselves as a high quality supplier and long term partner and friend to millers through:    Ensuring export-quality dried paddy during off-peak seasons in order to increase the utilisation of milling facilities Improve quality and yield of supply through farming services and education Developing its own suppliers (farmers) through different incentives New Company website Direct Sales Engagement Channels Brochures Agricultural Forums, i.e IRRI ProspeRice is THE reliable partner and friend of the millers 43
  • 44. Communication with investors Potential investors could include impact investment funds, angel investors, local Cambodian investors, MNCs and Commercial Banks. Approach: emphasis on social investing to deliver sustainable financial returns based on community and farmer engagement. Key benefits to be communicated:      Fast growing sector key to country’s economy; Positive social impact on the Cambodian society whilst generating financial returns; Community has majority ownership in OpCos but ProspeRice retains voting rights; Aligned with government initiatives to develop the Cambodia rice industry; Cambodia’s liberalised economy provides favorable business operating environment. Key messages: social impact, rural development, robust business plan and long-term partnership 44
  • 46. ProspeRice Impact Investment opportunity      The launch of ProspeRice presents an excellent opportunity for investors who wish to create significant impact in Cambodia’s promising rice sector. A total investment of US$2.5 million is required over the first 5 years, with an initial capital investment of US$600,000 to start the business. A second capital investment of US$500,000 is proposed in Year 2 for the installation of the second OpCo, followed by an additional US$1.5 million in Year 5 for three more OpCos, contingent on company performance and growth. Financial projections are based on securing bank financing for working capital to collaterise the supply of paddy from member farmers. Dividend payments will affect returns and be thus agreed by the board. ProspeRice is also an opportunity to shape the nascent landscape for impact investing by providing a blended return to both investors and to farmers in Cambodian society. ProspeRice is a unique investment to benefit Cambodia 46
  • 47. Key financial assumptions        Current market value of export-quality paddy is used in the projections Revenue from additional storage / drying services is deemed negligible Bank interest and micro financing rates remain at current 10% and 24% respectively Consumer Price Index remains at the current 4% Depreciation 10% for machinery and 5% for building No major changes in government policies Discount rate of 10% for net present value (NPV) calculation 47
  • 48. OpCo Cap-ex breakdown $100,000 $60,000 78% of the initial capital required for the first OpCo will be for the acquisition of storing and drying equipment $10,000 Drying equipment Storing equipment 66% Office buildings $340,000 12% 2% Trucks 20% Relatively low cap-ex required for each OpCo - US$510,000 Labor (holding and operating company) in first year – US$72,000 48
  • 49. ProspeRice revenue projection 3 new OpCos set up 25 Million $ 20 1 new OpCo set up 15 10 5 A majority of the revenue will be generated by the sale of quality dry paddy to millers. This revenue will increase with every new OpCo set-up Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6 Yr 7 Yr 8 Yr 9 Yr 10 Revenue generated by selling dry paddy to millers Projected increase in revenue is driven by new OpCo(s). 49
  • 50. ProspeRice cost breakdown 3 new OpCos set up 18 16 Million $ 14 120 100 1 new OpCo set up 80 12 10 60 Million $ 20 8 40 6 4 The procurement of paddy and provision of seeds and fertilizers make up more than 90% of total operating costs 20 2 - Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6 Yr 7 Yr 8 Yr 9 Yr 10 Others Seed/fertilizer Wet Paddy Accumulated cost Consistent net operating profit margin of 18% 50
  • 51. Overview of Financing Options     Two options for financing the company’s working capital have been considered as highlighted in the following section. These include 100% investor funding and 50/50 investor and bank funding. Both scenarios assume an initial investment of $600,000 to cover capex to establish the holding company and one operating company The recommended and most likely scenario is a shared financing model wherein both investor funds and bank financing are utilised. A 50/50 scenario presented below yields an attractive return and provides secure cash flow for the business. Bank financing is essential to create the conditions for the transformation of Cambodia’s rice sector to benefit farmers and for government export targets thereby to be met. Bank financing is essential and will help to transform the rice sector 51
  • 52. Financing (1/2): 100% investor funding 25 Million $ 20 1 new OpCo set up 15 3 new OpCos set up 10 5 0 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6 Yr 7 Yr 8 Yr 9 Yr 10 -5 -10 Profit after Tax and Interest Cash Flow After Tax Profit after Tax and Interest Acc Cash Flow After Tax Acc Intensive working capital requirements result in only 2% IRR over ten years Financial projections not inclusive of dividends 52
  • 53. Financing (2/2): 50%:50%, investor:bank 20 Million $ 15 1 new OpCo set up 10 3 new OpCos set up 5 0 Yr 1 -5 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6 Yr 7 Yr 8 Yr 9 Profit after Tax Cash Flow After Tax Profit after Tax Acc Yr 10 Cash Flow After Tax Acc Leveraging bank loan results in IRR of 21% over ten years Financial projections not inclusive of dividends 53
  • 54. Recommendation: Bank involvement is essential to commercial viability Working capital should be secured via bank loans  Currently, Cambodia does not have adequate bank facilities to use floating assets as collateral so securing 100% bank loan is unlikely  However, a significant amount of paddy and fixed assets presents a good opportunity to secure collateralised short-term loans from banks at a competitive rate  Representatives of banking industry have shown a willingness to lend against export-quality paddy stocks over a short period (<1 year)  Loans are necessary to reduce the financing burden of working capital  Banks could be offered a stake in ProspeRice, the holding company Banks are offered the opportunity to invest in social progress 54
  • 56. Community benefits      Improvements to the rice supply chain, particularly in post-harvest production where most of the losses occur, carry benefits for various players and stakeholders, from farmers, to the community and to the country as a whole. Through service education, farmers will access workshops and trainings on improved crop management and to better agricultural inputs, equipping farmers to upgrade the Option to dry & production of rice and to create greater security with less dependence on the weather for store drying. In turn, farmers will enjoy increased income due to improved quality and yield, and potentially dividends from ProspeRice. Overall improvements of the rice value chain through ProspeRice will be more inclusive of farmers as the sector modernises and becomes more export-led. Millers will also increase their total annual income by utilizing off-peak periods for better capacity utilisation, by accessing high quality dry paddy which increase total revenues and reduces breakage and losses during milling. The environmental impact of PropeRice will be minimised. Drying and storage facilities will be energy efficient and use the best technology available. Indirect impacts from service education include a more precise application of inputs (reducing run-offs); improved crop rotation for improved nitrogen fixation and to better resource management. 56
  • 57. Risks and Mitigation Measures 57
  • 58. Financial and operational risks Risk Mitigation measure Farmers not willing to sell, e.g. due to price competition for wet paddy from Thai and Vietnamese traders ■ Develop loyalty through “input education” outreach / training program ■ Farmers are shareholders in OpCos Fluctuating availability of husks for dryer fuel ■ Dryers can use various kinds of fuel (such as electricity) Low supply / overall economic or harvest environment is bad ■ Maintain low fixed costs ■ Avoid take-or-pay contracts with miller Low demand ■ Long term storage available Oversupply / change of “Everything but Arms” preferential import treatment from EU ■ Maintain the highest export-quality standards and explore international certification Unusually high demand ■ Preferential treatment for loyal millers ■ Dynamic pricing 58
  • 59. Social & environmental risks Risk Mitigation measure ProspeRice unable to fulfill pricing or supply commitments to farmers ■ Start small and establish credibility step by step Fraud / crime / safety / security / social instability or conflict ■ Good corporate governance / checks and balances ■ Create good relationship with local community Availability of skilled labor ■ Effective training program ■ Strategic partnerships with supplier companies (crop protection, fertilizer, seed companies) Conflict of interest between farmers, dryers, collectors, and millers ■ Transparent and open culture; shared objectives of ProspeRice Crop loss due to flood or drought ■ Maintain low fixed costs ■ Avoid take-or-pay contracts with miller ■ Hygienic storage for long-term food stability Soil erosion / soil loss / lowered soil quality because of intensification of agriculture (two seasons) ■ Input education / training outreach program; use best available technologies Emissions (husk burning) ■ Choose lower emission technology 59
  • 61. Implementation Plan (1/2) Q1 Short Term (0 - 2yrs) Q2 Q3 Q4 Yr 2 Mid Term (3 - 5 yrs) Long Term (> 5 yrs) Identification of investors / shareholders and establish ProspeRice Ltd. Establish governance framework for BoD, 2 shareholders agreement, etc Establish first OpCo and confirm site for 3 drying and storage facility 1 4 Construction and equipping of drying and storage facility 5 Recruitment and training of staff to work in drying and storage facility 6 Alliance with bank for collateralized loan using stored paddy 7 Identify millers who will purchase dried and stored paddy and set up contracts 61
  • 62. Implementation Plan (2/2) Short Term (0 - 2yrs) Q1 8 Q3 Q4 Yr 2 Long Term (> 5 yrs) Provide input and technical know how to the farmer 9 Q2 Mid Term (3 - 5 yrs) Replicate OpCo model with additional branches 11 Diversify into direct sales / export 12 Review following strategic options, e.g. build own mill, diversify crop 62
  • 64. Conclusion and recommendation • It is a crucial and opportune time to invest in Cambodia: the rice value chain, currently fragmented and prone to losses, is ripe for integration that would allow greater value to be retained in Cambodia.  ProspeRice will have a significant, positive impact for Cambodian farmers by improving household income and empowerment, while also providing benefits to rice local collectors and millers. ProspeRice’s commercial viability hinges on leveraging short term bank loans using stored paddy as collateral Investors in ProspeRice will help realise economic benefit throughout the Cambodian rice value chain, created by a financially self-sufficient business.   ProspeRice has the potential to directly and permanently improve the livelihoods of thousands of farming families 64
  • 65. Appendix I: Dryer specification & operation cost        Price per unit : $60,000 Capacity (Paddy) : 3,000 tons/ month Dec.-Jan. for fragrant rice and Feb.-Apr. for other varieties. Energy consumption : husk and electricity 60 KW Moisture decrease : 4-15%/ day Percentage of paddy breakage : less than 0.5% Size of machine : 4m high.       Operational Paddy dryer Unit : Capacity rate : 100 tons / day / machine. Working days : 30 days per month, 6 months/year Total Dry paddy/years : 9,00018,000 tons Labor cost/ months : 4 head count ($400/month) Other cost : $275 Based on stakeholder meetings and discussions in Cambodia 65
  • 66. Appendix II: GrainPro MegaCocoon™  Storage Capacity : 320 tons  Dimension: 14m x 10m x 3m  Total No. required: 24  Land space required: 10,000 m2 66
  • 67. Appendix III: operational resources Service Asset Investment Operational Cost Manpower Farming Support N/A Fertilizers (200 tons at $17/ton), seeds (140 tons at $37/ton) 1 fulltime Drying 100 tons / day recirculating batch dryer 7,600 m2 land Electricity, husk / charcoal ($1.6 / ton of paddy) 3 fulltime Storage 320 tons x 24 each hermetic bags Warehouse shelter 4,800 m2 storage area Jute Bags (50kg x 153,000 each) 2 fulltime 2 contract Delivery 10 ton truck x 2 each Fuel (40km x 2 each x 2 fulltime 2 times) (volatile prices of diesel) Hermetic bags, a dryer, and trucks are the key investments, 8 permanent and 2 contract workers are required for operations 67