In Vietnam, $262 million per year of economic loss results from poor sanitation, a figure which includes costs of health care, productivity loss and premature death. In Oct 2010, GIFT collaborated with International Development Enterprises (IDE) to write a plan for the production and sales of low-cost household hand washing devices in rural Vietnam. This was part of the World Bank’s Water and Sanitation Programme (WSP) behaviour change initiative to promote handwashing with soap as a way to improve health and hygiene. During the field visit, participants worked closely with the Vietnam Women’s Union (WU), one of the largest and most influential government mass organisations in Vietnam. The programme research covers the current hygiene and sanitation conditions in rural Vietnam, the socio-economic importance of handwashing and why it is crucial for rural communities in developing countries to incorporate this as part of a healthy lifestyle.