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There is an increasingly important need to deliver quality care services to the ageing population in China. In part due to the one-child policy and pension schemes in different parts of China, many elderly do not have the financial capabilities to acquire the services they sorely need. The partner for this programme was Hetong Association, one of China’s leading elderly homes and services provider. The participants were tasked with producing strategic recommendations for Hetong’s expansion plans and transition from a non-profit organisation into a social enterprise. Our pre-programme research it includes an overview of the issues faced by Chinese elderly and the state of elderly care in China. In addition it includes information on Hetong’s operations and history, including their involvement in the aftermath of the Sichuan Earthquake of 2008.
This business plan proposes the setup of a new commercial company, Hetong China Holdings (HCH), and to start a new showcase elderly care facility in Shenzhen.