1. Services Research Innovation Thailand
Special Interested Group in Agriculture
Tailor Made Fertilizer Services
Pisuth Paiboonrat
National Electronic and Computer Technology Center
National Science and Technology Development Agency
Ministry of Science and Technology
2. Nation First
Value proposition
Localized/Personalized
ICT for agriculture... Reflection...
SIG
DSS Policy
Agriculture
Precision farming Action
Mobile application..... HRD....
NECTEC
Smart Farm Flagship
Services Research Innovation
Platform
NSTDA Optimize cost of production
Food & Agriculture Cluster Increasing yields
ICT 2020 Reducing risk
MOAC policy Food safety
Kitchen of the World National Agenda Food security
AEC ready?
3. Agriculture
monitoring
system
SIG
GI for agriculture
predic- Data
tion Standardiza-
Crop in- tion/
Activities that on-process surance Legal compli-
ance
DOAE, BAAC,
Rice Dept., Seri culture
SRI
Services SI platform
Blue print platform TMEC
(domain specif-
ic) AAERU
IDSRU
TU
ICCRU
SPTU
4. Co-creation
Farmers association
Fertilizer company
Co-op
Rice department
Kasetsart University
Sriprathum University
Asian Institute of Technology
FAO
NARO
NECTEC
How to share knowledge to services experiences?
5. Outcome: from service experiences to
Improve quality of life
Reduce cost of production
Right fertilizer for each soil condition
Higher yield-more income
New business concept: direct services
Reducing environmental degradation
6. Step of works
Designing process
Business canvas
Technology
Physical Guiding Input Package
Innovation
evident principle of Offering
Platform/
Knowledge
As a services
Co-creation Services blueprint
Value in context
Absorb variety
Services offering
Services design
7. Service receivers/Potential service providers
Central Thailand, irrigated area
Rice seed production group: Huay Kamin, Saraburi P.
Create value-in-use/value-in-context
8. Service receivers/Potential service providers
Northern Thailand, rainfed area
Rice seed production group: Nikom Pattana, Pitsanulok P.
commitment learning innovation
9. Potential service providers
All area
Sinsuwan Fertilizer Import Company
Co-created value with Value-in-use
new services innovation with farmers
10. Potential service providers
All area
Government Agencies: Rice Department, Department of
Agriculture Extension, University
Platform-as-a-Services
Knowledge-as-a-Services
11. Step of works
Designing process
Business canvas
Technology
Physical Guiding Input Package
Innovation
evident principle of Offering
Platform/
Knowledge
As a services
Co-creation Services blueprint
Value in context
Absorb variety
Services offering
Services design
12. Guiding Principles
From physical evident
80-120 days/crop calendar
Quality Soil Planting Farm
Seed preparation management Harvesting
& logistics
Seed
preparation Soil testing
Seedling nursery
services
Plowing services
Planting services
by machine, throwing
Chemical spray services
Aging society, labor shortage, Fertilizer spray services
New generation going out of farm,
Harvesting/logistics
High cost of production
services (machine)
13. Guiding Principles
From physical evident
80-120 days/crop calendar, What is a new services innovation?
Quality
Seed
Seed
preparation
traceability
Seedling nursery
services
Good seed certify seed
Government produce only 20% of demand
Farmer buy good seed from local shop (117 US$/25 kg.)
Buy from Rice seed production center 27 centers
storage
Self-produce under control by Rice Dept.(2000 centers)
14. Guiding Principles
From physical evident
80-120 days/crop calendar, What is a new services innovation?
Soil
preparation
Soil testing
Plowing services
soil sampling soil testing for N-P-K
Smarter farmers do soil testing by themselves
Government services for soil testing
Tractor services for land preparation (50 US$/1 hectare)
15. Guiding Principles
From physical evident
80-120 days/crop calendar, What is a new services innovation?
Planting
Seedling prepared for throwing technics
Planting services
by machine, throwing
Planting machine services (270 US$/hectare)
Seedling throwing (37 US$/hectare)
16. Guiding Principles
From physical evident
80-120 days/crop calendar, What is a new services innovation?
Farm
management
Chemical and fertilizer spray services
Chemical spray services (12.5 US$/hectare)
Fertilizer spray services
17. Guiding Principles
From physical evident
80-120 days/crop calendar, What is a new services innovation?
Harvesting
& logistics
Harvest by combine, 105 US$/hectare
Logistic to rice mill, 600 US$/ton
Harvesting/logistics
services (machine)
18. Step of works
Designing process
Business canvas
Technology
Physical Guiding Input Package
Innovation
evident principle of Offering
Platform/
Knowledge
As a services
Co-creation Services blueprint
Value in context
Absorb variety
Services offering
Services design
19. Soil Soil Mobile GIS/RS Fertilizer Fertilizer Fertilizer
sampling Test kit application Localized stocking mixture sprayer
PE
Fertilizer formula order Fertilizer Fertilizer
Soil sampler N-P-K analysis calculating applying
fertilizer mixing
CA farmers
te
Soil sampler N-P-K analysis Printed Priva y Mobile Fertilizer
an
W/ test kit Community map comp Fertilizer Spraying
VSA Mixing unit device
การพฒนา mobile pre-order vices
การทุนการาแผนทุนการ)(ชำนาญมชำนาญน l Ser r
ISA App. fertilizer Loca vide
pro
ลดต้นนทุนการนการผลต้น พรบ.ปุ๋ยย ปุ๋ยยสั่งต(งต้นด ขอม!ลชำนาญดดน
PP
Mobile GIS/RS Data collecting/Report
Data collecting(before)
(after)
ISS application Localized
Data processing Mobile network/cloud
ESS As-Is
ขอแนะนาการให้ปุ๋ย8ปุ๋ยย ขอแนะนาการบนทุนการกขอม!ล
ค่าววิเคราะามชำนาญานาญของเกษต้นรกร ขอม!ลชำนาญดดน
ต้นามค่าวาวิเคราะเค่าวราะห้ปุ๋ย8ดน บน mobile application
RR
21. Step of works
Designing process
Business canvas
Technology
Physical Guiding Input Package
Innovation
evident principle of Offering
Platform/
Knowledge
As a services
Co-creation Services blueprint
Value in context
Absorb variety
Services offering
Services design
22. Services Platform
Designing process
Tools developers
Application 1-n,....
APIs
Open RD
Platform
Module 1-n,.....
cloud
Infrastructure Social distribution
Big Data
Sensors network
23. Possibility of services
Smart Farmers-Smart Farming
Co-Creation:
● Social network
● Skill workers
● Facilitators
Understanding, learning, empowering
Technology Support::
● Focus group
● Learning by doing
● Facilitators training
24. Possibility of services
Smart Farmers-Smart Farming
Mapping Services:
● Rice paddy field mapping
● Soil fertility map
Community Map
Technology Support::
● GIS/RS
● UAV
● Soil Series Data
● Soil Analysis Data
Soil fertility map
25. Possibility of services
Smart Farmers-Smart Farming
Field data collection:
● Micro climate
● Water level
● Soil/water pH
● Leaf nitrogen measurement
● Farm management
● GAP production process
Tablet for field data collecting ● Pest detection
Technology Support::
● Field server
● Field sensors
● Mobile data collecting
● Photonics
● Image processing
Field Server Field Sensors
26. Possibility of services
Smart Farmers-Smart Farming
Farm machinery:
● Social network
● Skill workers
● Facilitators
● Spatial data for
Fertilizer/chemical spraying service farm management
Harvesting service
Technology Support::
● Field sensors
● Smarter farm machine
● Mapping/spatial analysis
● Mobile application
Rice planting service
27. Possibility of services
Smart Farmers-Smart Farming
White Light
Source
Field sensors:
UV-A Light
● Social network
Source
● Skill workers
Image ● Facilitators
Capturing
Ripeness Level ● Spatial data for
Analysis
Spectral imaging base for
Mobile Phone farm management
Nitrogen measuring device Ripening estimation
Technology Support::
● Sensors
● Photonics
● Image processing
Wireless e-Nose Sensors automate system
28. Possibility of services
Smart Farmers-Smart Farming
Season planing:
● Forecasting model
● Warning system
● Prediction model
Technology Support::
● Modeling
Crop yield prediction ● Sensors
Pest forecasting system ● Mobile application
29. Step of works
Designing process
Business canvas
Technology
Physical Guiding Input Package
Innovation
evident principle of Offering
Platform/
Knowledge
As a services
Co-creation Services blueprint
Value in context
Absorb variety
Services offering
Services design
30. Conceptual Services System
Designing process 6 attributes
Core services
Accessibility Value density Interaction
of Services
Re
e
lu
al
Services
va
ize
d
Ad
va
Concept
lu
e
Enhancing services Enabling services
interchange
Value creation Value network
Participation
