The document summarizes presentations from the 2012 US and Japanese digital book conferences. In the US conference, topics included self-publishing, e-singles, free giveaways to discover new authors, and how ebooks have become the new normal. In Japan, discussions involved the partnership between Kobo and Rakuten, the EPUB3 format, reading ebooks in browsers, and telecommunications companies moving away from ebooks.

1. 美、⽇日電⼦子書展分享
龐⽂文真
Readmoo電⼦子書店總經理
TDPF 顧問
2012.09.25

2. 美國電⼦子書展
• self publishing (cover design)
• e-singles
• giveaway (discovery)
• ebook is new normal
• social network

5. self publishing (cover)

6. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Bella_Andre.pdf

7. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Bella_Andre.pdf

8. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Bella_Andre.pdf

9. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Bella_Andre.pdf

10. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Bella_Andre.pdf

11. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Bella_Andre.pdf

12. • 了解讀者要什麼，⽴立刻寫出來給他們
• ⾃自助出版或（紐約）出版社出版，對讀
者來說，似無區別
• 甜蜜價格：$2.99 (40,000 words) and
$4.99 - $5.99 (65,000 - 80,000 words)
• 其他可能性：Audio, foreign ebooks, film/
TV...
• ⼀一切⾃自⼰己來，真的很費⼒力、費時

13. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/ignite/DB2012_Andrew_Rhomberg.pdf

14. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/ignite/DB2012_Brian_Felsen.pdf

15. Text
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/ignite/DB2012_Brian_Felsen.pdf

16. e-singles
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf

17. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf

18. 誰在做？
• 傳統出版社
• 報紙/雜誌
• 新創公司
• Amazon
• 獨⽴立作家

19. 傳統出版社
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf

22. http://www.youtube.com/watch?feature=player_detailpage&v=9LGHo6-SGR0

23. 報紙/雜誌
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf

24. Harvard Business Review Press

25. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf

26. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf

27. 哪些內容適合？
• ⼩小說
• 深度新聞報導、分析
• 個⼈人記錄、觀點、回憶錄
• 實⽤用內容（減肥、學習......）

28. 如何產⽣生？
• 就寫啊 (Original)
• 改寫/重⽣生：雜誌和報紙內容

29. 在哪販售？
• 各e-bookstore (Amazon/Apple/Nook/Kobo...)
• ⾃自⽴立⾨門⼾戶的新創網站和作者⾃自⼰己的網站
• Apps

31. Kindle Singles
• 最⼤大：2011年⼀一月開始，236個作品。約
每週三件新作品。
• 賣出200萬次
• （作者）⾃自助上傳；編輯幫忙
• 原⽣生：編輯、封⾯面設計、封⾯面⽂文案
• 特案推廣⾏行銷

32. 價格區間
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf

33. Apple’s Quick Reads

37. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf

38. 為何要做？好處？
• 報紙/雜誌的特刊：增加收⼊入
• 出版社：
• 為持讀者在下⼀一本新書出來前的熱度
• 有些內容，此⼀一時也，彼⼀一時也
• 增加收⼊入，往上upsell，往下free

39. giveaway (discovery)
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf

40. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf

41. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf

42. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf

43. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf

44. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf

45. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf

46. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf

47. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf

48. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf

49. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf

50. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf

51. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf

52. 從送書開始，不斷地利⽤用各種⽅方式，來創造話
題，讓潛在讀者接觸到，最後，買下。
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf

58. ebook is new normal

60. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Kiyo_Toma.pdf

61. http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Kiyo_Toma.pdf

62. social network

64. 其他... ...

71. ⽇日本電⼦子書展
• kobo x 樂天（Rakuten）
• epub3
• ebook in browser
• ebook is new normal
• telco getting small

72. from:Voyager

73. Kobo x 樂天

84. epub3

109. ebook in browser

115. 網路連線，可以更新

119. ebook is new normal

123. 其他... ...

127. 謝謝⼤大家！

128. from: Readmoo電⼦子書店粉絲⾴頁 https://www.facebook.com/media/set/?set=a.211492255647986.50893.179874532143092&type=1

131. 參考資料
• 美國： IDPF’s website, Digital Book 2012
program (http://idpf.org/digital-book-2012/
program)
• ⽇日本：EPUB3 IDPF Conference (http://
www.voyager.co.jp/archive/
speaking_sessions/index.html)