The publishing industry is undergoing major changes as digital content and e-books grow in popularity. Publishers are shifting to focus more on digital formats and exploring new business models like becoming cloud content providers. Major companies like Amazon and Kobo are expanding their e-book businesses and platforms in Japan, increasing accessibility of digital books and challenging traditional publishers. As digital content becomes the norm, the roles and strategies of all players in the industry, from publishers to bookstores, will continue to evolve.

1. 2013
2013.08.09

3. Changing Times, Changing Publishing
photo from: http://www.bunkanews.jp/news/news.php?id=14046

4. 2011

5. ✓ IT
2011

6. ✓ IT
✓
2011

7. ✓ IT
✓
✓
2011

8. Epub3
Amazon
入日本
樂天
Kobo
出版社
出版權

9. Epub3
Amazon
入日本
樂天
Kobo
出版社
出版權
Paradigm Shift ( )

10. ✓digital content ≠ ebook
✓publisher as cloud provider

11. ✓digital content ≠ ebook
✓publisher as cloud provider
✓screen-based era
✓90% PC
✓10%

12. ✓digital content ≠ ebook
✓publisher as cloud provider
✓screen-based era
✓90% PC
✓10%
✓Amazon JP
✓15 yrs
✓B2C → B2B, O2O

15. photo from: http://www.bunkanews.jp/news/news.php?id=14046

16. photo from: http://www.bunkanews.jp/news/news.php?id=14046

19. photo credit:Voyager, Japan

20. 10
• 40
• 394
• 600%

21. photo from: http://topsites.jp/kingdom10.jp
4 5 2

22. photo from: http://topsites.jp/kingdom10.jp
4 5 2

23. ✓ 4
✓ 21 6
✓ 179
✓ 11-28 6
✓ 1-10 1.5

24. ✓ 4
✓ 21 6
✓ 179
✓ 11-28 6
✓ 1-10 1.5
✓ 5
✓ 18
✓ 215

25. ✓ 4
✓ 21 6
✓ 179
✓ 11-28 6
✓ 1-10 1.5
✓ 5
✓ 18
✓ 215
✓ 2
✓

26. 興趣 發酵 購買

27. 興趣 發酵 購買 追讀

29. photo from: http://internet.watch.impress.co.jp/docs/event/20130705_606606.html

30. Impress
photo from: http://internet.watch.impress.co.jp/docs/event/20130705_606606.html

31. Impress
•
• feature phone 348
• 2600
7.5

32. •
• Kindle 120, 108
• Kindle 1, 916, 694
• 229,636
15.95
Impress

33. Impress
photo from: Sophie Pang

34. Kindle Japan
photo from: Sophie Pang

35. Kindle Japan
photo from: Sophie Pang

36. Kindle Japan
• AmazonVision
• 60
• Kindle =
• Amazon
• 50%
(2012.10.25)
• Kindle Discoverability ↑

37. Kindle Japan
photo from: Sophie Pang

38. Kindle Japan
photo from: Sophie Pang

39. Kindle Japan
Kindle
1)
2)
photo from: Sophie Pang

40. Kindle Japan
photo from: Sophie Pang

41. Kindle Japan
photo from: Sophie Pang

42. Kindle Japan
—
92 100 Kindle 39
128 Kindle 331 3.3 photo from: Sophie Pang

43. PHP
• Digital first
•
• metadata

44. PHP
photo from: Sophie Pang

45. PHP
photo from: Sophie Pang

46. PHP
photo from: Sophie Pang

47. PHP
photo from: Sophie Pang

48. Gene Mapper
photo from: Sophie Pang
https://readmoo.com/book/210001189000101

49. Gene Mapper
photo from: Sophie Pang
2013?
https://readmoo.com/book/210001189000101

50. 同步
行銷

52. •
•
• 20% 80%
•

53. •
• 1988
95/96
-48% 5%
•
• Kobo
•

55. photo from: http://tsite.jp/daikanyama/store-service/tsutaya.html

56. photo from: http://tsite.jp/daikanyama/store-service/tsutaya.html

57. photo from: http://tsite.jp/daikanyama/store-service/tsutaya.html

58. photo from: http://tsite.jp/daikanyama/store-service/tsutaya.html

60. photo from: Sophie Pang

61. photo from: Sophie Pang

62. photo from: Sophie Pang

63. photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606476.html

64. photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606476.html

65. photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606476.html

66. photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606476.html

67. photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606476.html

68. photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606476.html

69. photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606476.html

70. photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606476.html

71. photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606476.html

72. O2O

73. ...

74. http://Bookplac E.Jp /

79. Nintendo 3DS
photo from: http://internet.watch.impress.co.jp/docs/event/20130704_606411.html

82. Kobo
photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606448.html

83. Kobo
photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606448.html

84. Kobo
photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606448.html

85. Kobo
photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606448.html

86. Kobo
photos from: http://internet.watch.impress.co.jp/docs/event/20130704_606448.html

87. Kobo
photos from: http://internet.watch.impress.co.jp/docs/news/20130722_608595.html

88. Kobo
photos from: http://internet.watch.impress.co.jp/docs/news/20130722_608595.html

89. Kobo
photos from: http://internet.watch.impress.co.jp/docs/news/20130722_608595.html

90. Kobo
photos from: http://internet.watch.impress.co.jp/docs/news/20130722_608595.html

91. Kobo
photos from: http://internet.watch.impress.co.jp/docs/news/20130722_608595.html

92. Kobo
photos from: http://internet.watch.impress.co.jp/docs/news/20130722_608595.html

97. http://readmoo.com/m