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Social Media Accessibility:  Where Are We Today? A modest attempt at awaking the giants CSUN 2012 San Diego – March 1 st , 2012 /  2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550
Attribution  ⬌  NonCommercial  ⬌  ShareAlike 2.5 Canada /  Some Rights Reserved 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550
Speaker Denis Boudreau 11+ yrs experience - Web Accessibility Chairman, AccessibilitéWeb  Co-editor, SGQRI 008 standards Invited Expert, W3C  /  2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550
Social Media Offer Great Opportunities... /  2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 ...If you’re lucky enough to be able to use them
Jumping in What's an organization to do? Governement onLine Communication strategies Social media infatuation Accessibility requirements Moral responsibility Populations at risk of exclusion Expectations from PWD groups Public pressure /  2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550
Social Poorly Accessible Media?! /  2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 (To be fair, just to name a few...) SPAM 2.0
Social Media Should be About People Communicating, Sharing, Interacting, Contributing, Bonding, Networking... ...With each other & on the Web. /  2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550
As It Turns Out... This is not always the case! (Real) people get left behind based on... Physical disability Aging conditions Technological illiteracy PREJUDICE appearances /  2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550
The Quebec  Government  Dilemma How Can We Play Along, with EVERYONE on Board? Dealing with inclusion and accessibility requirements Are social media accessible at all? Are social media compliant with our requirements? If not, can social media be made accessible? Can we influence the social media giants positively? How can we make sure no one gets left behind? /  2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550
Evaluation Results Overview Total of success criteria successfully met (2011) /  2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 Most Common a11y Problems #1 – Section Headings 0/3 0/3 2/3 1/3 1/3 #2 – Color Contrasts 0/1 0/1 0/1 1/1 0/1 #3 – Labels and Form Fields 0/2 0/2 0/2 1/2 0/2 #4 – Keyboard Navigation 0/7 1/7 2/7 0/7 0/7 #5 – Text Equivs for Images 0/1 0/1 0/1 0/1 0/1 #6 – Multimedia NA 0/3 NA 0/3 0/3 #7 – Language 0/2 1/2 1/2 1/2 1/2 #8 – Validation  0/1 0/1 0/1 0/1 0/1 Total Success Criteria Met 0/15 2/20 5/15 4/20 2/20
Criteria #1: Section Headings Percentage of success criteria successfully met /  2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 WCAG 2.0 - Success Criteria 1.3.1 - Info and Relationships 0% 0% 0% 0% 0% 2.4.2 - Page Titled 0% 0% 100% 100% 0% 4.1.1 - Parsing 0% 0% 100% 0% 100% Percentage of Success Criteria Met 0% 0% 67% 33% 33%
Criteria #2: Color Contrasts Percentage of success criteria successfully met /  2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 WCAG 2.0 - Success Criteria 1.4.3 - Contrast (Minimum) 0% 0% 0% 100% 0% Percentage of Success Criteria Met 0% 0% 0% 100% 0%
Criteria #3: Labels and Form Fields Percentage of success criteria successfully met /  2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 WCAG 2.0 - Success Criteria 1.3.1 - Info and Relationships 0% 0% 0% 0% 0% 3.3.2 - Labels or Instructions 0% 0% 0% 100% 0% Percentage of Success Criteria Met 0% 0% 0% 50% 0%
Criteria #4: Keyboard Navigation Percentage of success criteria successfully met /  2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 WCAG 2.0 - Success Criteria 1.3.1 - Info and Relationships 0% 100% 0% 0% 0% 1.3.2 - Meaningful Sequence 0% 0% 100% 0% 0% 1.4.4 - Resize text 0% 0% 0% 0% 0% 2.1.1 - Keyboard 0% 0% 0% 0% 0% 2.4.1 - Bypass Blocks 0% 0% 0% 0% 0% 2.4.3 - Focus Order 0% 0% 100% 0% 0% 2.4.7 - Focus Visible 0% 0% 0% 0% 0% Percentage of Success Criteria Met 0% 14% 29% 0% 0%
Criteria #5: Text Equivalents for Images Percentage of success criteria successfully met /  2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 WCAG 2.0 - Success Criteria 1.1.1 - Non-text Content 0% 0% 0% 0% 0% Percentage of Success Criteria Met 0% 0% 0% 0% 0%
Criteria #6: Multimedia Percentage of success criteria successfully met /  2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 WCAG 2.0 - Success Criteria 1.1.1 - Non-text Content NA 0% NA 0% 0% 1.2.1 - Audio & Video-only (Prerec.) NA 0% NA 0% 0% 1.2.2 - Captions (Prerecorded) NA 0% NA 0% 0% Percentage of Success Criteria Met NA 0% NA 0% 0%
Criteria #7: Language Percentage of success criteria successfully met /  2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 WCAG 2.0 - Success Criteria 3.1.1 - Language of Page 0% 100% 100% 100% 100% 3.1.2 - Language of Parts 0% 0% 0% 0% 0% Percentage of Success Criteria Met 0% 50% 50% 50% 50%
Criteria #8: Validation Percentage of success criteria successfully met /  2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 WCAG 2.0 - Success Criteria 4.1.1 - Parsing 0% 0% 0% 0% 0% Percentage of Success Criteria Met 0% 0% 0% 0% 0%
Overall success rating... Could they do any WORSE if they tried? /  2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550
Well, let’s take a look, shall we? Six months later... What are the improvements? ✔  Adjacent links and link images combined ✔  Properly closed HTML tags No noticeable improvements ✔  Decorative images made invisible to screen readers ✘ Some HTML tags aren’t properly closed anymore ✘ Some presentation aspects are now handled in HTML ✔  Contextual metadata are now used to describe pages ✔  Adjacent links and link images combined No noticeable improvements /  2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550
2012: Just as bad as it was six months ago Not enough to make a difference! /  2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 Most Common a11y Problems #1 – Section Headings 0/3 0/3 2/3 1/3 1/3 #2 – Color Contrasts 0/1 0/1 0/1 1/1 0/1 #3 – Labels and Form Fields 0/2 0/2 0/2 1/2 0/2 #4 – Keyboard Navigation 0/7 1/7 2/7 0/7 0/7 #5 – Text Equivs for Images 0/1 0/1 0/1 0/1 0/1 #6 – Multimedia NA 0/3 NA 0/3 0/3 #7 – Language 0/2 1/2 1/2 1/2 1/2 #8 – Validation  0/1 0/1 0/1 0/1 0/1 Total Success Criteria Met 0/15 2/20 5/15 4/20 2/20
What Can Organizations Do About This? Setting rules & adopting a “social a11y gameplan” Allowing? Controling? Prohibiting? Reinventing the (social media) wheel? The Quebec government's approach What's yours? How can organizations tackle social media responsibly? /  2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550
Helping Social Media Giants Understand Slice of life: “The Survey Monkey Incident” Using constructive criticism to get results Getting Involved! Contribute! Build! Hack! (Beg if you have to!) Promote accessible options (Easy Chirp, Amaze, etc.) Reach out to existing initiatives (Fix The Web, W3C, etc.) /  2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550
Communicating, Sharing, Interacting, Contributing, Bonding, Networking... ...With each other & on the Web. /  2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 ...what can WE do  to put the worms  back in the can  and improve social  media accessibility? So, if THEY won’t take accessibility seriously...
Thank You! Denis Boudreau, President Coopérative AccessibilitéWeb 1751 Richardson street, suite 6111 Montreal (Quebec), Canada H3K 1G6 Toll Free: +1 (877) 315-5550 Email: dboudreau@accessibiliteweb.com Web: www.accessibiliteweb.com Blog: www.accessiblogue.com Twitter : @AccessibiliteWb    @dboudreau Spkr8  - Comments, suggestions? http://spkr8.com/t/9365 Slideshare  – present yourself! http://is.gd/ernyQx /  2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550

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Social media accessibility: where are we today?

  • 1. Social Media Accessibility: Where Are We Today? A modest attempt at awaking the giants CSUN 2012 San Diego – March 1 st , 2012 / 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550
  • 2. Attribution ⬌ NonCommercial ⬌ ShareAlike 2.5 Canada / Some Rights Reserved 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550
  • 3. Speaker Denis Boudreau 11+ yrs experience - Web Accessibility Chairman, AccessibilitéWeb Co-editor, SGQRI 008 standards Invited Expert, W3C / 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550
  • 4. Social Media Offer Great Opportunities... / 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 ...If you’re lucky enough to be able to use them
  • 5. Jumping in What's an organization to do? Governement onLine Communication strategies Social media infatuation Accessibility requirements Moral responsibility Populations at risk of exclusion Expectations from PWD groups Public pressure / 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550
  • 6. Social Poorly Accessible Media?! / 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 (To be fair, just to name a few...) SPAM 2.0
  • 7. Social Media Should be About People Communicating, Sharing, Interacting, Contributing, Bonding, Networking... ...With each other & on the Web. / 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550
  • 8. As It Turns Out... This is not always the case! (Real) people get left behind based on... Physical disability Aging conditions Technological illiteracy PREJUDICE appearances / 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550
  • 9. The Quebec Government Dilemma How Can We Play Along, with EVERYONE on Board? Dealing with inclusion and accessibility requirements Are social media accessible at all? Are social media compliant with our requirements? If not, can social media be made accessible? Can we influence the social media giants positively? How can we make sure no one gets left behind? / 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550
  • 10. Evaluation Results Overview Total of success criteria successfully met (2011) / 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 Most Common a11y Problems #1 – Section Headings 0/3 0/3 2/3 1/3 1/3 #2 – Color Contrasts 0/1 0/1 0/1 1/1 0/1 #3 – Labels and Form Fields 0/2 0/2 0/2 1/2 0/2 #4 – Keyboard Navigation 0/7 1/7 2/7 0/7 0/7 #5 – Text Equivs for Images 0/1 0/1 0/1 0/1 0/1 #6 – Multimedia NA 0/3 NA 0/3 0/3 #7 – Language 0/2 1/2 1/2 1/2 1/2 #8 – Validation 0/1 0/1 0/1 0/1 0/1 Total Success Criteria Met 0/15 2/20 5/15 4/20 2/20
  • 11. Criteria #1: Section Headings Percentage of success criteria successfully met / 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 WCAG 2.0 - Success Criteria 1.3.1 - Info and Relationships 0% 0% 0% 0% 0% 2.4.2 - Page Titled 0% 0% 100% 100% 0% 4.1.1 - Parsing 0% 0% 100% 0% 100% Percentage of Success Criteria Met 0% 0% 67% 33% 33%
  • 12. Criteria #2: Color Contrasts Percentage of success criteria successfully met / 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 WCAG 2.0 - Success Criteria 1.4.3 - Contrast (Minimum) 0% 0% 0% 100% 0% Percentage of Success Criteria Met 0% 0% 0% 100% 0%
  • 13. Criteria #3: Labels and Form Fields Percentage of success criteria successfully met / 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 WCAG 2.0 - Success Criteria 1.3.1 - Info and Relationships 0% 0% 0% 0% 0% 3.3.2 - Labels or Instructions 0% 0% 0% 100% 0% Percentage of Success Criteria Met 0% 0% 0% 50% 0%
  • 14. Criteria #4: Keyboard Navigation Percentage of success criteria successfully met / 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 WCAG 2.0 - Success Criteria 1.3.1 - Info and Relationships 0% 100% 0% 0% 0% 1.3.2 - Meaningful Sequence 0% 0% 100% 0% 0% 1.4.4 - Resize text 0% 0% 0% 0% 0% 2.1.1 - Keyboard 0% 0% 0% 0% 0% 2.4.1 - Bypass Blocks 0% 0% 0% 0% 0% 2.4.3 - Focus Order 0% 0% 100% 0% 0% 2.4.7 - Focus Visible 0% 0% 0% 0% 0% Percentage of Success Criteria Met 0% 14% 29% 0% 0%
  • 15. Criteria #5: Text Equivalents for Images Percentage of success criteria successfully met / 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 WCAG 2.0 - Success Criteria 1.1.1 - Non-text Content 0% 0% 0% 0% 0% Percentage of Success Criteria Met 0% 0% 0% 0% 0%
  • 16. Criteria #6: Multimedia Percentage of success criteria successfully met / 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 WCAG 2.0 - Success Criteria 1.1.1 - Non-text Content NA 0% NA 0% 0% 1.2.1 - Audio & Video-only (Prerec.) NA 0% NA 0% 0% 1.2.2 - Captions (Prerecorded) NA 0% NA 0% 0% Percentage of Success Criteria Met NA 0% NA 0% 0%
  • 17. Criteria #7: Language Percentage of success criteria successfully met / 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 WCAG 2.0 - Success Criteria 3.1.1 - Language of Page 0% 100% 100% 100% 100% 3.1.2 - Language of Parts 0% 0% 0% 0% 0% Percentage of Success Criteria Met 0% 50% 50% 50% 50%
  • 18. Criteria #8: Validation Percentage of success criteria successfully met / 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 WCAG 2.0 - Success Criteria 4.1.1 - Parsing 0% 0% 0% 0% 0% Percentage of Success Criteria Met 0% 0% 0% 0% 0%
  • 19. Overall success rating... Could they do any WORSE if they tried? / 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550
  • 20. Well, let’s take a look, shall we? Six months later... What are the improvements? ✔ Adjacent links and link images combined ✔ Properly closed HTML tags No noticeable improvements ✔ Decorative images made invisible to screen readers ✘ Some HTML tags aren’t properly closed anymore ✘ Some presentation aspects are now handled in HTML ✔ Contextual metadata are now used to describe pages ✔ Adjacent links and link images combined No noticeable improvements / 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550
  • 21. 2012: Just as bad as it was six months ago Not enough to make a difference! / 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 Most Common a11y Problems #1 – Section Headings 0/3 0/3 2/3 1/3 1/3 #2 – Color Contrasts 0/1 0/1 0/1 1/1 0/1 #3 – Labels and Form Fields 0/2 0/2 0/2 1/2 0/2 #4 – Keyboard Navigation 0/7 1/7 2/7 0/7 0/7 #5 – Text Equivs for Images 0/1 0/1 0/1 0/1 0/1 #6 – Multimedia NA 0/3 NA 0/3 0/3 #7 – Language 0/2 1/2 1/2 1/2 1/2 #8 – Validation 0/1 0/1 0/1 0/1 0/1 Total Success Criteria Met 0/15 2/20 5/15 4/20 2/20
  • 22. What Can Organizations Do About This? Setting rules & adopting a “social a11y gameplan” Allowing? Controling? Prohibiting? Reinventing the (social media) wheel? The Quebec government's approach What's yours? How can organizations tackle social media responsibly? / 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550
  • 23. Helping Social Media Giants Understand Slice of life: “The Survey Monkey Incident” Using constructive criticism to get results Getting Involved! Contribute! Build! Hack! (Beg if you have to!) Promote accessible options (Easy Chirp, Amaze, etc.) Reach out to existing initiatives (Fix The Web, W3C, etc.) / 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550
  • 24. Communicating, Sharing, Interacting, Contributing, Bonding, Networking... ...With each other & on the Web. / 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550 ...what can WE do to put the worms back in the can and improve social media accessibility? So, if THEY won’t take accessibility seriously...
  • 25. Thank You! Denis Boudreau, President Coopérative AccessibilitéWeb 1751 Richardson street, suite 6111 Montreal (Quebec), Canada H3K 1G6 Toll Free: +1 (877) 315-5550 Email: dboudreau@accessibiliteweb.com Web: www.accessibiliteweb.com Blog: www.accessiblogue.com Twitter : @AccessibiliteWb @dboudreau Spkr8 - Comments, suggestions? http://spkr8.com/t/9365 Slideshare – present yourself! http://is.gd/ernyQx / 2012. AccessibilitéWeb Toll Free: 1 (877) 315-5550