The Rotary membership campaign in Africa, held by the ROTA Committee in July 2012, aims to boost membership through various strategies including individual recruitment and a member bring member approach. A structured scorecard and advertising campaign, supported by grants, will facilitate participation across districts while emphasizing the importance of retention and mentorship. Results will be measured monthly, and resources will be made available online and through social media for potential members.

1. Rotary Membership
Campaign in Africa
ROTA Committee
Meeting
22-23 July 2012
Livingstone, Zambia
Rotary International

2. Membership
 Ask people to join
 Ownership at the individual level
 Structure, tools to support individual
recruitment
 Scorecard

3. 35,000

4. 4 parts

5. 3 month club membership drive
 Boost membership in 1st half
of year
 All clubs to participate
 Promotes member bring
member approach
 District membership team to
provide guidelines
 Growth goals to be aligned to
ROTA team goals
 Recognition for Rotarians and
Clubs

6. Advertising campaign
 Funded through PR Grant
 7 District joint grant approved
 8 districts in Zone 20A have PR grant this year
 3 months
 Faces of Rotary
 Website with potential member info on the
home page
 Social media

8. Member education
 Best practice
recruitment process
 Why recruitment is
important
 Membership retention
 Mentorship

9. Measuring results
 Monthly scorecard for clubs
& members
 Special recognition on an on
going basis
 Review advertising campaign
and website effectiveness
 Review membership
education

10. Rotary membership campaign