The internet and related technologies that come under the new media umbrella play a highly significant role as the most powerful business channels in today's globalized business world.
The concept of tourism has shifted away from being a one dimensional experience to that of a multifaceted one.
Adopting a sound global strategy NOW will be the best thing you can do for your business sales & development.
Targeted Online Visibility in Tourism Sector - Let Travelers smell your Rich ...CopperBridge Media
Travel and Tourism industry is driven by the visual impulse and inclinations of its consumers. Visual impulse is catalyzed by the use of rich media techniques and not surprisingly, Rich Media is at the center of the decision making as far as the modern day traveler is concerned. Creation and distribution of professional rich media segments is the cornerstone of the marketing strategy for the leading players in the industry. While the need for a visual presence is recognized by everyone, consistent high quality rich media content coupled with pinpointed propagation is the need of the hour.
This document discusses trends in the travel and tourism industry. It covers how annual holidays, exotic locations, and adventure activities are popular attractions. New forms of niche tourism are emerging, like learning vacations, spiritual retreats, and transit tourism. Conservation and responsible tourism are growing in importance. The tourism industry is increasingly utilizing new media like social networks and mobile technologies to engage customers. This allows them to create brand awareness, target specific interest groups, and leverage influencers. Adopting a global strategy that includes new media is important for business success.
The document summarizes 4 key trends impacting the global travel industry and potential opportunities for Finnish travel companies:
1. Technology-enabled travel using mobile apps and location-based services. This trend offers opportunities for Finnish companies to develop innovative mobile travel apps.
2. Growing number of active travelers aged 55+ seeking unique experiences and wellness activities. Finnish nature tourism could attract these wealthy older travelers.
3. Increased interest in wellness and escaping urban environments has grown nature and sustainability-focused travel. Finland is well-positioned to meet this demand.
4. Emergence of a new middle class from countries like China and India will drive major growth in international travel. Finnish companies need customized offerings and
This document provides information about tourism in the Greater Mekong Subregion (GMS). It notes that international tourism is a large and growing global industry, and the GMS region aims to compete for more tourists and the economic benefits they bring. Specific initiatives discussed include the Mekong Tourism Office, which was established to coordinate tourism marketing and development projects across the GMS countries. It analyzes strengths, weaknesses, opportunities and threats to tourism in the region. Details are also given about tourism trends and facilities in individual GMS countries such as Laos. The document proposes the "Explore Mekong" branding and marketing campaign to promote the GMS as a tourism destination.
Pan-go Business Plan
Pan-go is a travel platform that aims to connect college-aged international travelers through sharing local experiences at affordable prices. It functions as both a social community and peer-to-peer marketplace. The target market is the 880 million international travelers annually, focusing on study abroad students, recent graduates, and backpackers aged 18-25 who value flexibility and cultural exchange. Competitors like Skyara and Like-a-Local offer peer-to-peer experiences but lack Pan-go's global network and sense of community. The website will feature a database of experiences offered by members and tools for members to connect and offer their own unique local experiences to the community.
Tourism, landscapes, authenticity and the experience economy. Our Land.Justin Francis
What are landscapes, and why is putting them at the heart of the the tourism experience good marketing? What is the Our Land tourism project and how does it deliver this?
This is the final presentation of eTourismBook Project of VL at Stanford University entrepreneurship course of 2012. All rights to the contents are reserved with SPH Consultancy & eServices Pvt. Ltd. who have sponsored this project.
Targeted Online Visibility in Tourism Sector - Let Travelers smell your Rich ...CopperBridge Media
Travel and Tourism industry is driven by the visual impulse and inclinations of its consumers. Visual impulse is catalyzed by the use of rich media techniques and not surprisingly, Rich Media is at the center of the decision making as far as the modern day traveler is concerned. Creation and distribution of professional rich media segments is the cornerstone of the marketing strategy for the leading players in the industry. While the need for a visual presence is recognized by everyone, consistent high quality rich media content coupled with pinpointed propagation is the need of the hour.
This document discusses trends in the travel and tourism industry. It covers how annual holidays, exotic locations, and adventure activities are popular attractions. New forms of niche tourism are emerging, like learning vacations, spiritual retreats, and transit tourism. Conservation and responsible tourism are growing in importance. The tourism industry is increasingly utilizing new media like social networks and mobile technologies to engage customers. This allows them to create brand awareness, target specific interest groups, and leverage influencers. Adopting a global strategy that includes new media is important for business success.
The document summarizes 4 key trends impacting the global travel industry and potential opportunities for Finnish travel companies:
1. Technology-enabled travel using mobile apps and location-based services. This trend offers opportunities for Finnish companies to develop innovative mobile travel apps.
2. Growing number of active travelers aged 55+ seeking unique experiences and wellness activities. Finnish nature tourism could attract these wealthy older travelers.
3. Increased interest in wellness and escaping urban environments has grown nature and sustainability-focused travel. Finland is well-positioned to meet this demand.
4. Emergence of a new middle class from countries like China and India will drive major growth in international travel. Finnish companies need customized offerings and
This document provides information about tourism in the Greater Mekong Subregion (GMS). It notes that international tourism is a large and growing global industry, and the GMS region aims to compete for more tourists and the economic benefits they bring. Specific initiatives discussed include the Mekong Tourism Office, which was established to coordinate tourism marketing and development projects across the GMS countries. It analyzes strengths, weaknesses, opportunities and threats to tourism in the region. Details are also given about tourism trends and facilities in individual GMS countries such as Laos. The document proposes the "Explore Mekong" branding and marketing campaign to promote the GMS as a tourism destination.
Pan-go Business Plan
Pan-go is a travel platform that aims to connect college-aged international travelers through sharing local experiences at affordable prices. It functions as both a social community and peer-to-peer marketplace. The target market is the 880 million international travelers annually, focusing on study abroad students, recent graduates, and backpackers aged 18-25 who value flexibility and cultural exchange. Competitors like Skyara and Like-a-Local offer peer-to-peer experiences but lack Pan-go's global network and sense of community. The website will feature a database of experiences offered by members and tools for members to connect and offer their own unique local experiences to the community.
Tourism, landscapes, authenticity and the experience economy. Our Land.Justin Francis
What are landscapes, and why is putting them at the heart of the the tourism experience good marketing? What is the Our Land tourism project and how does it deliver this?
This is the final presentation of eTourismBook Project of VL at Stanford University entrepreneurship course of 2012. All rights to the contents are reserved with SPH Consultancy & eServices Pvt. Ltd. who have sponsored this project.
Justin Francis, Responsible Travel: Norway as destination. A tour operators´s...Innovation Norway
This document discusses trends in responsible tourism and how to market Norway accordingly. It notes that experiences have become more important than value, tourists seek authentic experiences, and sustainability is increasingly important. Responsible tourism involves co-creating experiences with local communities, utilizing local guides and businesses, and telling the authentic backstories of places. This builds a more distinctive brand for Norway as a destination and shifts perceptions beyond just fjords. The document advocates marketing Norway through authentic experiences, storytelling, social media, collaboration, and responsibility to make tourism more sustainable.
Visitors now have sophisticated needs and
high expectations and increasingly are
choosing their holiday on “perceived added
value”.Ireland is uniquely placed to offer this kind of holiday experience. Natural Resource Tourism has the potential to meet visitors' needs with a strategic focus on close to home market segments.
The document discusses the future of tourism in Orkney and the importance of responsible tourism. It makes three key points:
1) Orkney has a choice in whether tourism will be used for sustainable development or whether it will use tourism. It emphasizes the importance of local control and management of tourism.
2) Uncontrolled tourism risks damaging the environment and culture that attract visitors. Responsible tourism aims to minimize negative impacts and maximize benefits for local communities.
3) For tourism to benefit Orkney, it requires cooperation across sectors to spread visitors out, manage popular sites, and ensure tourism revenues improve livelihoods and protect natural and cultural heritage for the long term. The future of tourism in Ork
This document discusses using tourism to improve places for both residents and visitors. It outlines the history of sustainable development and defines responsible tourism. Responsible tourism aims to minimize negative impacts, benefit local communities, and involve local people. For tourism to be successful, it must offer unique experiences, maintain cultural heritage and environments, and create a sense of place. However, mass tourism can degrade destinations and lower the quality of life for residents, leading to overtourism. For tourism's benefits to be realized, it must support local employment, facilities, and ownership while limiting leaks from the local economy. The experiences visitors seek are often found through interactions with local people and culture rather than large-scale development. Communities must decide how to develop in
This document outlines an agenda for a rural tourism conference on understanding reality, facing challenges, and creating the future. It includes a presentation on repositioning and rebranding the traditional sun and sea destination of Cyprus through authentic active tourism offers. The presentation will discuss the role of active tourism in destination image, using Cyprus as a case study. It will cover Cyprus' current state as a stagnating, seasonally dependent destination and efforts to diversify. It will argue that active tourism, as a niche sector, can help reposition Cyprus but will need more coordinated supply and promotion to realize its potential.
Røros, Norway has implemented several successful sustainable tourism programs:
1) Over 90 businesses and 350 people have enrolled in a hospitality and local knowledge program to promote local culture and businesses.
2) A sustainable business development program is available to 175 member businesses.
3) Local food safaris educate visitors about local producers and summer mountain farms.
4) University students have helped design new sustainable waste systems.
5) The town supports maintaining a historic winter market to preserve local culture.
8 Emerging Tourism Sectors in India_ Insights by Hotel Management CompaniesPromiller
In recent years, the world of tourism has undergone a significant transformation. It's no longer confined to just a few traditional sectors. Instead, it has expanded to embrace a myriad of niche sectors, each catering to the diverse interests and preferences of modern travelers. This evolution has breathed new life into the tourism and hospitality industry, fueling remarkable growth and diversification. Travelers today are no longer satisfied with cookie-cutter experiences; they crave uniqueness and authenticity. In this blog, we embark on a journey to explore the vibrant tapestry of this dynamic industry, shedding light on the emerging trends and sectors that have captivated the imagination of both tourists and industry experts, as various hotel management companies have suggested. These sectors represent the exciting future of travel, where one can delve into new worlds, traditions, and experiences, providing something special for every kind of traveler.
Read blog here - https://www.promiller.in/post/8-emerging-tourism-sectors-in-india-insights-by-hotel-management-companies
Ground-breaking report, the product of a series of award-winning conferences to launch the results of DFID's 5 year research programme into tourism, poverty and the environment.
Tourism and Local Economic Development by Emeritus Professor Harold Goodwin discusses how tourism can be used to improve communities rather than just exploit them. The summary is:
1. Tourism should be used to improve places for residents to live rather than just cater to visitors.
2. Responsible tourism minimizes negative impacts, generates local benefits, and involves communities in decisions affecting them.
3. Unique local characteristics and culture give destinations competitive advantages and help attract visitors interested in authentic experiences.
Responsible Tourism for the Tourism Industry M Hatchuel 2012Martin Hatchuel
Explains the principles of responsible tourism. Provides the definition of RT, and shows examples of RT in action from South Africa. Also a plea for careful and integrated tourism planning."
Responsible tourism is "Tourism that creates better places for people to live in, and better places to visit.
See also http://planeta.wikispaces.com/rtweek2012
Sustainable Development in Tourism and Hospitality Industry AnanyaSharma152
The document discusses various aspects of sustainable tourism and hospitality industry. It defines hospitality industry, tourism, and sustainable tourism. It highlights that tourism is one of the fastest growing industries and acts as a major source of income for many countries. Sustainable tourism respects local people, culture, and environment. It provides benefits to local communities. The document further describes different types of sustainable tourism like eco-tourism, cultural tourism, e-tourism, heritage tourism, and more. It provides examples of cities and hotels that have adopted sustainable tourism practices. In conclusion, sustainable tourism can improve local economies and quality of life if developed properly while protecting environment and culture.
The document discusses eco-tourism initiatives in the Caribbean region. It provides background on eco-tourism concepts, outlines key Caribbean eco-assets and destinations, and examines case studies of community-based eco-tourism projects. One highlighted case is the Community Baboon Sanctuary in Belize, which protects baboon habitats while providing sustainable livelihoods for local communities through tourism. Overall, the document emphasizes how eco-tourism can enhance conservation and sustainable development across the Caribbean.
Presentation on Conscious Travel to Ministry of Tourism, EcuadorAnna Pollock
Outlines the what, why and how of Conscious Travel as a movement, concept and collaborative learning and change agency. Presents the new "7 Ps" of an alternative tourism model to mass industrial tourism whose outcome of Plenty is achieved by a focus on People, Place, Purpose, Pull Marketing, Protection (resource conservation & rejuvenation) and Pace - the art of slow.
8 Emerging Tourism Sectors in India.pptxdiyasharmaa92
In recent years, the world of tourism has undergone a significant transformation. It's no longer confined to just a few traditional sectors. Instead, it has expanded to embrace a myriad of niche sectors, each catering to the diverse interests and preferences of modern travelers. This evolution has breathed new life into the tourism and hospitality industry, fueling remarkable growth and diversification. Travelers today are no longer satisfied with cookie-cutter experiences; they crave uniqueness and authenticity.
Embark on a journey to explore the vibrant tapestry of this dynamic industry, shedding light on the emerging trends and sectors that have captivated the imagination of both tourists and industry experts - https://www.promiller.in/post/8-emerging-tourism-sectors-in-india-insights-by-hotel-management-companies
The Tumbaga Initiative document outlines a regional competitiveness program in Quindío, Colombia focused on cluster development and tourism. It discusses trends toward experiential tourism online and motivations for tourist experiences. It also presents a regional competitiveness reinforcement initiative (CRI) to develop rural tourism in Quindío as an experiential cluster through a 6 month process of identifying challenges, leading strategy, and launching actions. The goal is to transition from generic to personalized experiential tourism supply with a virtual platform, customized trips, activities led by people rather than infrastructure alone, and customized promotion for year-round loyalty.
Heritage tourism in India remains largely unexplored territory. There are significant opportunities to expand heritage tourism given India's rich cultural heritage and the economic benefits it can provide. However, realizing this potential will require an integrated nationwide strategy that promotes preservation, development of sites and attractions, improved infrastructure and visitor services, aggressive marketing, and public-private partnerships. Coordinated efforts across multiple stakeholders are needed to develop heritage tourism as a major sector in India.
The document discusses a mobile usage academy for tourism that includes the following components:
- A theoretical part with project assignments or a research project and graduation
- A travel design lab, soft skills training, and formal Fridays
- Language agreements and a maximum number of students
It also discusses how mobile usage and location-based services are shifting people from web to apps and how new communication models are emerging in the travel industry.
This document discusses the relationship between tourism, responsibility, and identity/sense of place. It argues that responsible tourism can help maintain the unique identity and sense of place of destinations by minimizing negative impacts and maximizing local benefits. Responsible tourism requires all stakeholders, including local communities, governments, businesses and tourists, to work together and take responsibility for achieving sustainable outcomes. Maintaining a strong sense of place is important for tourism destinations to distinguish themselves and remain competitive over time.
Assessing the Influence of Transportation on the Tourism Industry in Nigeriagsochially
This research dissertation investigates the complex interplay between transportation and the tourism industry in Nigeria, aiming to unravel critical insights that contribute to the enhancement of the overall tourist experience. The study employs a multi-faceted approach, literature review establishes a robust theoretical framework, incorporating The Service Quality and Satisfaction Theory to guide the research questions and hypotheses.
The methodology involves the distribution of a structured questionnaire, ensuring a representative sample and facilitating a comprehensive analysis of the gathered data.
Key findings include the nuanced perceptions of transportation infrastructure adequacy, safety and security concerns, financial influences on travel decisions, and the cultural and ecological impacts of transportation choices. These findings culminate in a comprehensive set of recommendations for policymakers and practitioners in the Nigerian tourism industry. The findings contribute to the existing literature by providing actionable insights for policymakers, stakeholders, and researchers in the Nigerian tourism sector.
The recommendations encompass gender-sensitive planning, infrastructure enhancements, safety measures, and strategic interventions to address financial constraints, ensuring a holistic and sustainable development of the tourism industry in Nigeria.
Author: Imafidon Osademwingie Martins
Justin Francis, Responsible Travel: Norway as destination. A tour operators´s...Innovation Norway
This document discusses trends in responsible tourism and how to market Norway accordingly. It notes that experiences have become more important than value, tourists seek authentic experiences, and sustainability is increasingly important. Responsible tourism involves co-creating experiences with local communities, utilizing local guides and businesses, and telling the authentic backstories of places. This builds a more distinctive brand for Norway as a destination and shifts perceptions beyond just fjords. The document advocates marketing Norway through authentic experiences, storytelling, social media, collaboration, and responsibility to make tourism more sustainable.
Visitors now have sophisticated needs and
high expectations and increasingly are
choosing their holiday on “perceived added
value”.Ireland is uniquely placed to offer this kind of holiday experience. Natural Resource Tourism has the potential to meet visitors' needs with a strategic focus on close to home market segments.
The document discusses the future of tourism in Orkney and the importance of responsible tourism. It makes three key points:
1) Orkney has a choice in whether tourism will be used for sustainable development or whether it will use tourism. It emphasizes the importance of local control and management of tourism.
2) Uncontrolled tourism risks damaging the environment and culture that attract visitors. Responsible tourism aims to minimize negative impacts and maximize benefits for local communities.
3) For tourism to benefit Orkney, it requires cooperation across sectors to spread visitors out, manage popular sites, and ensure tourism revenues improve livelihoods and protect natural and cultural heritage for the long term. The future of tourism in Ork
This document discusses using tourism to improve places for both residents and visitors. It outlines the history of sustainable development and defines responsible tourism. Responsible tourism aims to minimize negative impacts, benefit local communities, and involve local people. For tourism to be successful, it must offer unique experiences, maintain cultural heritage and environments, and create a sense of place. However, mass tourism can degrade destinations and lower the quality of life for residents, leading to overtourism. For tourism's benefits to be realized, it must support local employment, facilities, and ownership while limiting leaks from the local economy. The experiences visitors seek are often found through interactions with local people and culture rather than large-scale development. Communities must decide how to develop in
This document outlines an agenda for a rural tourism conference on understanding reality, facing challenges, and creating the future. It includes a presentation on repositioning and rebranding the traditional sun and sea destination of Cyprus through authentic active tourism offers. The presentation will discuss the role of active tourism in destination image, using Cyprus as a case study. It will cover Cyprus' current state as a stagnating, seasonally dependent destination and efforts to diversify. It will argue that active tourism, as a niche sector, can help reposition Cyprus but will need more coordinated supply and promotion to realize its potential.
Røros, Norway has implemented several successful sustainable tourism programs:
1) Over 90 businesses and 350 people have enrolled in a hospitality and local knowledge program to promote local culture and businesses.
2) A sustainable business development program is available to 175 member businesses.
3) Local food safaris educate visitors about local producers and summer mountain farms.
4) University students have helped design new sustainable waste systems.
5) The town supports maintaining a historic winter market to preserve local culture.
8 Emerging Tourism Sectors in India_ Insights by Hotel Management CompaniesPromiller
In recent years, the world of tourism has undergone a significant transformation. It's no longer confined to just a few traditional sectors. Instead, it has expanded to embrace a myriad of niche sectors, each catering to the diverse interests and preferences of modern travelers. This evolution has breathed new life into the tourism and hospitality industry, fueling remarkable growth and diversification. Travelers today are no longer satisfied with cookie-cutter experiences; they crave uniqueness and authenticity. In this blog, we embark on a journey to explore the vibrant tapestry of this dynamic industry, shedding light on the emerging trends and sectors that have captivated the imagination of both tourists and industry experts, as various hotel management companies have suggested. These sectors represent the exciting future of travel, where one can delve into new worlds, traditions, and experiences, providing something special for every kind of traveler.
Read blog here - https://www.promiller.in/post/8-emerging-tourism-sectors-in-india-insights-by-hotel-management-companies
Ground-breaking report, the product of a series of award-winning conferences to launch the results of DFID's 5 year research programme into tourism, poverty and the environment.
Tourism and Local Economic Development by Emeritus Professor Harold Goodwin discusses how tourism can be used to improve communities rather than just exploit them. The summary is:
1. Tourism should be used to improve places for residents to live rather than just cater to visitors.
2. Responsible tourism minimizes negative impacts, generates local benefits, and involves communities in decisions affecting them.
3. Unique local characteristics and culture give destinations competitive advantages and help attract visitors interested in authentic experiences.
Responsible Tourism for the Tourism Industry M Hatchuel 2012Martin Hatchuel
Explains the principles of responsible tourism. Provides the definition of RT, and shows examples of RT in action from South Africa. Also a plea for careful and integrated tourism planning."
Responsible tourism is "Tourism that creates better places for people to live in, and better places to visit.
See also http://planeta.wikispaces.com/rtweek2012
Sustainable Development in Tourism and Hospitality Industry AnanyaSharma152
The document discusses various aspects of sustainable tourism and hospitality industry. It defines hospitality industry, tourism, and sustainable tourism. It highlights that tourism is one of the fastest growing industries and acts as a major source of income for many countries. Sustainable tourism respects local people, culture, and environment. It provides benefits to local communities. The document further describes different types of sustainable tourism like eco-tourism, cultural tourism, e-tourism, heritage tourism, and more. It provides examples of cities and hotels that have adopted sustainable tourism practices. In conclusion, sustainable tourism can improve local economies and quality of life if developed properly while protecting environment and culture.
The document discusses eco-tourism initiatives in the Caribbean region. It provides background on eco-tourism concepts, outlines key Caribbean eco-assets and destinations, and examines case studies of community-based eco-tourism projects. One highlighted case is the Community Baboon Sanctuary in Belize, which protects baboon habitats while providing sustainable livelihoods for local communities through tourism. Overall, the document emphasizes how eco-tourism can enhance conservation and sustainable development across the Caribbean.
Presentation on Conscious Travel to Ministry of Tourism, EcuadorAnna Pollock
Outlines the what, why and how of Conscious Travel as a movement, concept and collaborative learning and change agency. Presents the new "7 Ps" of an alternative tourism model to mass industrial tourism whose outcome of Plenty is achieved by a focus on People, Place, Purpose, Pull Marketing, Protection (resource conservation & rejuvenation) and Pace - the art of slow.
8 Emerging Tourism Sectors in India.pptxdiyasharmaa92
In recent years, the world of tourism has undergone a significant transformation. It's no longer confined to just a few traditional sectors. Instead, it has expanded to embrace a myriad of niche sectors, each catering to the diverse interests and preferences of modern travelers. This evolution has breathed new life into the tourism and hospitality industry, fueling remarkable growth and diversification. Travelers today are no longer satisfied with cookie-cutter experiences; they crave uniqueness and authenticity.
Embark on a journey to explore the vibrant tapestry of this dynamic industry, shedding light on the emerging trends and sectors that have captivated the imagination of both tourists and industry experts - https://www.promiller.in/post/8-emerging-tourism-sectors-in-india-insights-by-hotel-management-companies
The Tumbaga Initiative document outlines a regional competitiveness program in Quindío, Colombia focused on cluster development and tourism. It discusses trends toward experiential tourism online and motivations for tourist experiences. It also presents a regional competitiveness reinforcement initiative (CRI) to develop rural tourism in Quindío as an experiential cluster through a 6 month process of identifying challenges, leading strategy, and launching actions. The goal is to transition from generic to personalized experiential tourism supply with a virtual platform, customized trips, activities led by people rather than infrastructure alone, and customized promotion for year-round loyalty.
Heritage tourism in India remains largely unexplored territory. There are significant opportunities to expand heritage tourism given India's rich cultural heritage and the economic benefits it can provide. However, realizing this potential will require an integrated nationwide strategy that promotes preservation, development of sites and attractions, improved infrastructure and visitor services, aggressive marketing, and public-private partnerships. Coordinated efforts across multiple stakeholders are needed to develop heritage tourism as a major sector in India.
The document discusses a mobile usage academy for tourism that includes the following components:
- A theoretical part with project assignments or a research project and graduation
- A travel design lab, soft skills training, and formal Fridays
- Language agreements and a maximum number of students
It also discusses how mobile usage and location-based services are shifting people from web to apps and how new communication models are emerging in the travel industry.
This document discusses the relationship between tourism, responsibility, and identity/sense of place. It argues that responsible tourism can help maintain the unique identity and sense of place of destinations by minimizing negative impacts and maximizing local benefits. Responsible tourism requires all stakeholders, including local communities, governments, businesses and tourists, to work together and take responsibility for achieving sustainable outcomes. Maintaining a strong sense of place is important for tourism destinations to distinguish themselves and remain competitive over time.
Similar to Global Business & Development Strategy - An Overview -Travel & Tourism Sector (20)
Assessing the Influence of Transportation on the Tourism Industry in Nigeriagsochially
This research dissertation investigates the complex interplay between transportation and the tourism industry in Nigeria, aiming to unravel critical insights that contribute to the enhancement of the overall tourist experience. The study employs a multi-faceted approach, literature review establishes a robust theoretical framework, incorporating The Service Quality and Satisfaction Theory to guide the research questions and hypotheses.
The methodology involves the distribution of a structured questionnaire, ensuring a representative sample and facilitating a comprehensive analysis of the gathered data.
Key findings include the nuanced perceptions of transportation infrastructure adequacy, safety and security concerns, financial influences on travel decisions, and the cultural and ecological impacts of transportation choices. These findings culminate in a comprehensive set of recommendations for policymakers and practitioners in the Nigerian tourism industry. The findings contribute to the existing literature by providing actionable insights for policymakers, stakeholders, and researchers in the Nigerian tourism sector.
The recommendations encompass gender-sensitive planning, infrastructure enhancements, safety measures, and strategic interventions to address financial constraints, ensuring a holistic and sustainable development of the tourism industry in Nigeria.
Author: Imafidon Osademwingie Martins
Wayanad-The-Touristry-Heaven to the tour.pptxcosmo-soil
Wayanad, nestled in Kerala's Western Ghats, is a lush paradise renowned for its scenic landscapes, rich biodiversity, and cultural heritage. From trekking Chembra Peak to exploring ancient Edakkal Caves, Wayanad offers thrilling adventures and serene experiences. Its vibrant economy, driven by agriculture and tourism, highlights a harmonious blend of nature, tradition, and modernity.
How do I plan a Kilimanjaro Climb?
Planning to climb Mount Kilimanjaro is an exciting yet detailed process. Here’s a step-by-step guide to help you prepare for this incredible adventure.
Our excursions in tahiti offer stunning lagoon tours, vibrant marine life encounters, and cultural experiences. We ensure unforgettable adventures amidst breathtaking landscapes and serene waters. For more information, mail us at tracey@uniquetahiti.com.
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
Un viaje a Buenos Aires y sus alrededoresJudy Hochberg
A travelogue of my recent trip to Argentina, most to Buenos Aires, but including excursion to Iguazú waterfalls, Tigre, and Colonia del Sacramento in Uruguay
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
Best Places to Stay in New Brunswick, Canada.Mahogany Manor
New Brunswick, a picturesque province in eastern Canada, offers a plethora of unique and charming places to stay for every kind of traveler. From the historic allure of Fredericton and the vibrant culture of Saint John to the natural beauty of Fundy National Park and the serene coastal towns like St. Andrews by-the-Sea, there's something for everyone. Whether you prefer luxury resorts, cozy inns, rustic lodges, or budget-friendly options, the best places to stay in New Brunswick ensure a memorable stay, allowing you to fully immerse yourself in the province's rich history, stunning landscapes, and warm hospitality.
https://www.mmanor.ca/blog/best-5-bed-and-breakfast-new-brunswick-canada
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
3. Travel & Tourism
PRACTICE & NORM
Annual Holidays | Cocktail of Activities | Exotic Factor| Environment & Adventure
Proprietary copy of CopperBridge Media
4. Travel & Holidays: An annual celebration for most..
The notion of breaking from work periodically has taken root in the modern lifestyle. Travel
and holidays have become an annual happening for most families all around the globe.
Proprietary copy of CopperBridge Media
5. Cocktail of activities – High on the list..
In today‟s world of travel and tourism, it‟s not just about visiting the typical tourist attractions.
It‟s about engaging in different kinds of activities that can range from engaging in adventure
sports or visiting spiritual vacation retreats.
Proprietary copy of CopperBridge Media
6. Exotic factor – Of prime importance..
People are willing to experience different places that are not the normal sit back and relax
type of vacations. It could be cultural tours, coffee plantation tours or Amazon forest tours.
Proprietary copy of CopperBridge Media
7. Environment & Adventure
The 2 mainstays of tourism in the new millennium..
Eco-tourism inspires transformation. It
provides an educational and beautiful
experience, attracting many.
Adventure tourism is rapidly growing
in popularity: Mountaineering
expeditions, trekking, bungee jumping
etc are just some of the activities.
Proprietary copy of CopperBridge Media
9. Travel & Tourism in the new millennium
NICHE TOURISM | CONSERVATION & RESPONSIBLE TOURISM
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10. Niche Tourism
Learning Vacations | Spiritual Tourism | Corporate Tours | Transit Tourism
Proprietary copy of CopperBridge Media
11. Niche Tourism
Learning Vacations
• Language learning while living with a family in the country of origin
• Archaeological classes with actual experience of digging
• Acquiring culinary skills in in places like southern India,
Thailand or Indonesia
• Imbibing art and culture while living with an artist – Paying guest
accommodation. This concept is getting extremely popular in places like
France and Italy
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12. Niche Tourism contd…
Spiritual Tourism
• Faith based tourism
• Religious travel to mythology-based religious
shrines
• Trekking through the Holy Land
• Spending time with saints and meditation
gurus in Himalayas
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13. Niche Tourism contd…
Corporate Tours
• Business meetings and conferences in
exotic locations which are also
cost-effective
• Great niche tourism opportunity for
developing and transition economies
• Corporate tourism is more profitable for
both the travel operators as well as local governments
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14. Niche Tourism contd…
Transit Tourism
• Three or more hours of golden opportunity to offer niche tour packages to
travelers who are bored during their transit
• One hour sightseeing packages planned for in-transit passengers
– This might result in an extended or longer planned holiday in future
• Hourly shopping and Spa facilities
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15. Conservation & Responsible Tourism
NEED OF THE HOUR
Are you on the Map? | Conservation Tourism | Endangered Species Tourism
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16. Conservation.. Responsible…
Is your business elevated to meet the needs
of our present and positioned to cater to the future?
Are you on the map?
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17. Conservation Tourism
Conservation & Responsible
tourism go hand in hand
Positive efforts are being taken
worldwide with innovative methods
being used both offline and online to
attract Travellers to engage in
responsible tourism.
Individuals & voluntary organisations
are also making huge contributions to
strengthen awareness of
eco destinations.
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18. Endangered Species Tourism
Humankind rules the earth… but
what about the other inhabitants
of our world?
Animals like the Mountain Gorilla, Javan
Rhinoceros, Giant Panda, Tiger.. are just
some of the endangered species.
The tourism industry is in a good position to
spread awareness about the plight of these
animals whose very existence is in danger.
Whether it is through organising whale
watching tours or by introducing tours to
Tiger reserves, there is much that can be
done to create a profitable business model
that is responsible at the same time…
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19. Tourism Industry: The Marketing Pitch
THE NEW MEDIA | SOCIAL MEDIA ENGAGEMENT
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20. The New Media
WHAT THE TRAVEL & TOURISM INDUSTRY IS USING?
Utilizing New Media | Creating a Branding Landscape | Location Based Services
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21. What the Travel & Tourism industry is using?
Utilizing New Media
From tweeting to posting updates
on the hotel‟ Facebook page..
relationships between business
owners and customers has
reached a whole new level.
Utilization of social networks and
location based services have
introduced new strategies for
creating good business.
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22. What the Travel & Tourism industry is using? Contd…
Awareness Education
Create awareness Create interest through
Radio information
Utilizing New Media
marketing along with
Print traditional media to
Search create a complete
Outdoor Marketing Branding landscape
Direct mail
& response
Television
Image Direct response
Maintain brand Cycle of trial, purchase, and repeat
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23. What the Travel & Tourism industry is using? Contd…
Location Based Services
Wireless Communication GIS & GPS Tracking
The cornerstone of LBS-based
marketing is the utilization of
„Location & Need‟ of a traveller.
Internet Connectivity Location Technologies
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24. Social Media Engagement
Social Clusters | Homophiliy | Influence Ripples
Leveraging the Power of Social Media | Brand Advocacy & Law of Few
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26. SOCIAL MEDIA ENGAGEMENT contd..
Homophily
Birds of a feather flock together
The term homophily stems from study of
social networks. So, how can your business
benefit by engaging with targeted
social media circles?
The answer lies in the power of influence
within the social networks
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27. SOCIAL MEDIA ENGAGEMENT contd..
Influence Ripples
Level 4 Ripples
Distribution through individuals
(e-mail lists etc.)
Level 3 Ripples
Distribution through “closed”
networks (Facebook, MySpace etc.)
Level 2 Ripples
Distribution through “open” networks
(blogs, sites, feeds, widgets etc.)
Level 1 Ripples
Distribution through mainstream
media outlets (digital + analog)
(press, influencers, etc.)
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28. SOCIAL MEDIA ENGAGEMENT contd..
Leveraging the power of Social media / networks,
marketing can be executed through different routes:
Viral Marketing
Increases in brand awareness or to
achieve other marketing objectives
Street Marketing
Interacting at popular gathering
places like shopping malls
Influencer Marketing
Identifying and finding the influencers
Evangelist Marketing
Turning most loyal customers into
citizen marketers
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29. SOCIAL MEDIA ENGAGEMENT contd..
Being Social empowers two
important aspects in marketing:
BRAND ADVOCACY LAW of FEW
even more important 10% influence
than purchasing behavior
brand image or brand satisfaction of other 90%
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30. Short Notes
CHECKLIST | ADOPTING A GLOBAL STRATEGY
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31. Short Notes
Checklist –
Vehicles for Web Contagion
Person-to-person talking
Talking by phone
Social media tools
SMS
E-mail
IM
Utilizing all the possible
channels that are available
Blogging
will result in an effective
marketing contagion on the
Video Blog worldwide web.
Writing
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32. Short Notes
Adopting a The internet and related technologies that come under the
new media umbrella play a highly significant role as the
Global Business most powerful business channels in today's globalized
Strategy business world.
The concept of tourism has shifted away from being a one
dimensional experience to that of a multifaceted one.
Adopting a sound global strategy NOW will be the best
thing you can do for your business sales & development.
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