This document provides tips for researching companies in an alternative way before applying or interviewing. It recommends exploring a company's website, annual reports, job listings, and reviews on sites like Vault.com, Wetfeet.com and Glassdoor.com to learn about their culture, benefits, challenges, and what it's like to work there. Additionally, resources like the Chamber of Commerce, library, and speaking to current employees can help gain insider perspectives for effective preparation.