The document provides updates on Fantasy Hip Hop's operations, networking efforts, and progress towards mobile and desktop games. Key points include: 1) Operations updates include securing an intern, purchasing a Unity Pro license, researching servers, and evaluating engineering candidates. 2) Networking efforts include establishing an artist database and networking with professionals. 3) Research included attending game development sessions to enhance skills and obtain industry advice on monetization and UI/UX. 4) Mobile game progress includes wireframes, avatar customization, and defining dance mechanics. Desktop progress focused on fixing memory leaks and improving performance.

1. Update Week of March 26, 2012

2. Snapshot of Internal Developments
and Progress Towards Goals
Operations Updates
• Working with the Director of Student Life at Cogswell College to secure an intern who specializes in Unity the premiere 3D
game engine
• Purchased Unity Pro license and researching team server
• Progress towards hiring another engineer
• Evaluated top 7 candidates and narrowed down the field
Networking Efforts
• Established artist and contacts database and networking with local professionals
Research and Development
• FHH attended Game Dojos sessions to enhance current game development
• Future session with Gus Tai General Partner at Trinity Venture, Board Member at Trion Worlds and well-known for early
stage funding
• Obtained advice from Aaron Rich (EchoUser) on the UI/UX front
Progress: Mobile and Desktop
• Mobile Pre-Production Progress
• (Mobile) Art Progress
• (Desktop) Technical Progress
CONFIDENTIAL INFORMATION NOT FOR DISTRIBUTION

3. Game Dojos: Designing for Monetization
FHH attended the "Designing for Monetization" session
sponsored by Game Dojos on Monday, March 26th led by
Cynthia Woll best known for her work as Creative Director for
Disney Mobile for the high-grossing iPhone game “Where’s
My Water?”
Important points from the session which confirms that our
v trajectory is on the right track or will influence our game
development are:
• Combine monetization and design
o Use in game currency
• Avatar customization as a way to improve player stats
• Synchronous vs asynchronous gameplay
CONFIDENTIAL INFORMATION NOT FOR DISTRIBUTION

4. Game Dojos: Selling Pixels
Rob Carroll from Tapjoy held a Game Dojos sponsored session
on Thursday March 29th. Rob worked as a designer and
producer for Zynga on top titles like: Mafia Wars, Pirates and
Star Wars: The Force Unleashed.
FHH took away many monetization ideas highlighted below:
• Ad types
o discreet banners
v • Lite to full conversion
o Free game leads to purchase of full version
• Level packs to re-monetize paid users
• Virtual Goods
• Good UI which works in a call to action
• App re-engagement strategy
Golden Concepts
• Temporary/consumable stat bonus with a limited time
duration
• Make the $10 package a better deal than the $50
package as it encourages people to think "ooh I'm
getting a good deal!" This strategy get's them to buy
CONFIDENTIAL INFORMATION NOT FOR DISTRIBUTION

5. Mobile Pre-Production Progress
Completed
• First all-hands design meeting with game designer Quentin Daniel McCollum
• Basic UI wireframes are completed
In Progress
• Basic UI wireframes require real image placeholders instead of placeholder images
• Work on defining the mechanics behind how dance will be incorporated in mobile game
• Focus on details and complexity of avatar customization
• Matt (3D artist) is participating in draft 2 to include 3D renders
• Decide how much real-time 3D art will be used versus pre-rendered 3D images
CONFIDENTIAL INFORMATION NOT FOR DISTRIBUTION

6. UI/UX Development
The overlap between all three areas of art, technical
development and monetization is UI/UX development.
Fantasy Hip Hop is currently finalizing an Art Style Guide which
will critical in determining whether or not to seek an industry
expert in the field.
We obtained free advice from EchoUser which is a Plug and
Play service partner.
Aaron Rich, VP Operations & Co-Founder looked our UI
wireframes and offered advice in the following areas:
• Buttons and icon designs
• User testing at every stage to determine effectiveness of
UI
o Seeing if users can attain set goals
o Providing users with alternate designs for
evaluation
CONFIDENTIAL INFORMATION NOT FOR DISTRIBUTION

7. (Mobile) Art Progress
Completed: Upcoming:
• Tested avatar customization system in Unity and • First pass on high polygon male character for character
avatar.
works great
• Create city layout of points of interest for mobile game.
• Phone meeting with Game Designer Dan
McCollum about the visual needs and direction of
• Finish game testing latest pc version of POC.
the design for mobile game.
• UV map all clothing, body, accessories for characters.
• Sent rendered shots, UI design files to Dan
McCollum for the next stage of the wire frames for
• Create textures for male and female character avatars.
mobile game.
• Create low polygon version of female character avatar
for main game play.
• First pass on high polygon female avatar model
and outfits. • Create low polygon version of male character avatar for
main game play.
• Created test scene with 15 high polygon
characters for performance test for mobile game.
CONFIDENTIAL INFORMATION NOT FOR DISTRIBUTION

8. (Mobile) Art Progress
CONFIDENTIAL INFORMATION NOT FOR DISTRIBUTION

9. (Mobile) Art Progress
CONFIDENTIAL INFORMATION NOT FOR DISTRIBUTION

10. (Desktop) Technical Progress
Completed: Upcoming:
• Fixed a memory leak when transitioning between
rooms • Look for / track down / fix graphics memory leaks in
multithread build on Mac
• Tested and posted logs from latest build • Play through multithread build and look for / track down /
fix leaks
• Ran tests in Performance Monitor to observe
memory usage
• Get a stable PC multithreaded build
• Run more tests in Performance Monitor
• Determined consistent memory ceiling
• Tracking down one more leak when transitioning
between rooms
• Solved exe launching issue which enables more
detailed debugging
• Deal with graphics card and graphics memory issues
• Identified Issues • Find and fix any remaining memory leaks
• Make conditional citizens and calls appear faster
• Discovered we are leaking lots of memory on the
graphics card as a result of textures not being
freed • Integrate Matt's new spiral staircase
• Test logout function for memory leaks
• Ran several tests on Mac attempting to find out if/
when graphics card memory is freed
CONFIDENTIAL INFORMATION NOT FOR DISTRIBUTION