1) User experience and design are crucial to a product's success. Companies should obsess over design and iterate features many times to get them right rather than quickly adding new features.
2) Usability alone does not guarantee success. While usability ensures a product is easy to use, it does not account for emotional appeal and enjoyment that attract users.
3) Good design focuses on addressing users' immediate goals, responds rapidly to user inputs, uses simple language, follows visual design principles, and elicits positive emotions. These factors improve usability, memory, perception, exploration and task completion.
What do you want your users to do? Great design means getting people to do what you want when they use your app. To accomplish this, the app must be useful, usable and DESIRABLE. This session will focus on how to use emotional design to engage, delight and ultimately drive users to reach the product’s objective.
Norman suggests that when using a product, our emotional state affects the utility we derive and our experience. People in positive emotional states are prone to be more creative since their thinking is more expansive and helps them in finding alternatives to the problem at hand.
A negative or stressful emotional state constricts perception and narrows down our focus to quickly find a resolution–that’s how nature has programmed us to deal with threats.
Here is a breakdown of the three levels of design and how they translate to good design:
e-Commerce Trends from 2014 to 2015 by Divante.coDivante
The new and actual version of this Report is here
https://www.slideshare.net/divanteltd/ecommerce-trends-from-2017-to-2018-by-divante
e-Commerce sales worldwide will reach $1.7 trillion in 2015. The World's Leading E-Commerce Companies, Capital Market, E-Commerce startups to watch, Omnichannel, B2C e-commerce sales worldwide and more!
The 150 Most Powerful Marketing & Sales ToolsBrian Downard
Does your marketing and sales need a boost? ELIV8 created this huge list to show you the best online marketing and sales tools available today.
In the list you’ll find a variety of tools with a wide range of applications. For example; content marketing, analytic tools and customer relationship management.
What do you want your users to do? Great design means getting people to do what you want when they use your app. To accomplish this, the app must be useful, usable and DESIRABLE. This session will focus on how to use emotional design to engage, delight and ultimately drive users to reach the product’s objective.
Norman suggests that when using a product, our emotional state affects the utility we derive and our experience. People in positive emotional states are prone to be more creative since their thinking is more expansive and helps them in finding alternatives to the problem at hand.
A negative or stressful emotional state constricts perception and narrows down our focus to quickly find a resolution–that’s how nature has programmed us to deal with threats.
Here is a breakdown of the three levels of design and how they translate to good design:
e-Commerce Trends from 2014 to 2015 by Divante.coDivante
The new and actual version of this Report is here
https://www.slideshare.net/divanteltd/ecommerce-trends-from-2017-to-2018-by-divante
e-Commerce sales worldwide will reach $1.7 trillion in 2015. The World's Leading E-Commerce Companies, Capital Market, E-Commerce startups to watch, Omnichannel, B2C e-commerce sales worldwide and more!
The 150 Most Powerful Marketing & Sales ToolsBrian Downard
Does your marketing and sales need a boost? ELIV8 created this huge list to show you the best online marketing and sales tools available today.
In the list you’ll find a variety of tools with a wide range of applications. For example; content marketing, analytic tools and customer relationship management.
Com a ciência sólida como ponto de partida, Darren Bridger fornece uma solução eminentemente prática
guia para projetar para o cérebro do seu cliente. Neuro Design está repleto de recursos acionáveis
estratégias e técnicas e é uma leitura obrigatória para todo profissional de marketing e designer.
Website design--pre-testing Neuromarketing - agence de publciité Montréalb-to-one
Website design--PRE-TESTING - USER ENGAGEMENT PRETESTING Neuromarketing - agence de publciité Montréal Montreal Web design - Montreal advertisng - publicité Montréal marketing Montreéal
http://btoone.com
UCD / IxD Introduction - User centric design, interaction designsdavis6b
An introductory talk on User Centric Design / Interaction Design (IxD). This covers Alan Cooper's ideas about effective role and goal modeling to facilitate smoother software development, and ultimately, better software.
In this talk I give an overview of the elements of User Experience Design, and more importantly, why you should care about it. The goal is to provide some baseline knowledge of the user-centered design process to equip anyone to take those skills back to their desks and start applying it immediately. I discuss user experience research, content strategy, interaction design, and visual design, and how those elements work together to build great experiences.
Francisco Inchauste - RIA Mojo - Making your Flex application standout with a...360|Conferences
The interface is the product. Make it great. Creating a differentiating experience and effectively positioning your RIA in the market is key to success. We'll look at why it's important to invest in the experience in this tough economy, explore UX methodologies, and touch on real world examples.
In my presentation we will talk about what is User Experience (UX) and why it is important nowadays.
Also we will briefly talk about Usability of a product and how to contact some easy Usability tests.
Finally we will learn the 10 Heuristics of Nielsen and revers-engineer our way back to designing thoughtful User Interfaces (UI) based on those rules of thumb.
Disclaimer: I am not a UX researcher or expert! I am a UX enthusiast. I am trying to study and learn as much as I can about UX (workshop, seminars, uni classes, articles etc.) and all I am trying to de here is to make people understand the importance of it, through what I have learned so far.
Design Thinking Dallas by Chris BernardChris Bernard
These are the slides I gave for a keynote at a conference hosting by IMC2 for the Design Thinking Dallas Conference. Some of the content here is repetitive across other presentations I give.
Questions? Email me at chris.bernard@microsoft.com
Design Principles: The Philosophy of UXWhitney Hess
The visual principles of harmony, unity, contrast, emphasis, variety, balance, proportion, repetition, texture and movement (and others) are widely recognized and practiced, even when they aren’t formally articulated. But creating a good design doesn’t automatically mean creating a good experience.
In order for us to cultivate positive experiences for our users, we need to establish a set of guiding principles for experience design. Guiding principles are the broad philosophy or fundamental beliefs that steer an organization, team or individual’s decision making, irrespective of the project goals, constraints, or resources.
Whitney will share a universally-applicable set of experience design principles that we should all strive to follow, and will explore how you can create and use your own guiding principles to take your site or product to the next level.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Com a ciência sólida como ponto de partida, Darren Bridger fornece uma solução eminentemente prática
guia para projetar para o cérebro do seu cliente. Neuro Design está repleto de recursos acionáveis
estratégias e técnicas e é uma leitura obrigatória para todo profissional de marketing e designer.
Website design--pre-testing Neuromarketing - agence de publciité Montréalb-to-one
Website design--PRE-TESTING - USER ENGAGEMENT PRETESTING Neuromarketing - agence de publciité Montréal Montreal Web design - Montreal advertisng - publicité Montréal marketing Montreéal
http://btoone.com
UCD / IxD Introduction - User centric design, interaction designsdavis6b
An introductory talk on User Centric Design / Interaction Design (IxD). This covers Alan Cooper's ideas about effective role and goal modeling to facilitate smoother software development, and ultimately, better software.
In this talk I give an overview of the elements of User Experience Design, and more importantly, why you should care about it. The goal is to provide some baseline knowledge of the user-centered design process to equip anyone to take those skills back to their desks and start applying it immediately. I discuss user experience research, content strategy, interaction design, and visual design, and how those elements work together to build great experiences.
Francisco Inchauste - RIA Mojo - Making your Flex application standout with a...360|Conferences
The interface is the product. Make it great. Creating a differentiating experience and effectively positioning your RIA in the market is key to success. We'll look at why it's important to invest in the experience in this tough economy, explore UX methodologies, and touch on real world examples.
In my presentation we will talk about what is User Experience (UX) and why it is important nowadays.
Also we will briefly talk about Usability of a product and how to contact some easy Usability tests.
Finally we will learn the 10 Heuristics of Nielsen and revers-engineer our way back to designing thoughtful User Interfaces (UI) based on those rules of thumb.
Disclaimer: I am not a UX researcher or expert! I am a UX enthusiast. I am trying to study and learn as much as I can about UX (workshop, seminars, uni classes, articles etc.) and all I am trying to de here is to make people understand the importance of it, through what I have learned so far.
Design Thinking Dallas by Chris BernardChris Bernard
These are the slides I gave for a keynote at a conference hosting by IMC2 for the Design Thinking Dallas Conference. Some of the content here is repetitive across other presentations I give.
Questions? Email me at chris.bernard@microsoft.com
Design Principles: The Philosophy of UXWhitney Hess
The visual principles of harmony, unity, contrast, emphasis, variety, balance, proportion, repetition, texture and movement (and others) are widely recognized and practiced, even when they aren’t formally articulated. But creating a good design doesn’t automatically mean creating a good experience.
In order for us to cultivate positive experiences for our users, we need to establish a set of guiding principles for experience design. Guiding principles are the broad philosophy or fundamental beliefs that steer an organization, team or individual’s decision making, irrespective of the project goals, constraints, or resources.
Whitney will share a universally-applicable set of experience design principles that we should all strive to follow, and will explore how you can create and use your own guiding principles to take your site or product to the next level.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Decormart Studio is widely recognized as one of the best interior designers in Bangalore, known for their exceptional design expertise and ability to create stunning, functional spaces. With a strong focus on client preferences and timely project delivery, Decormart Studio has built a solid reputation for their innovative and personalized approach to interior design.
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
3. User experience is everything...
“ it. Get your whole company on
Obsess over it. Live and breathe
board. Better to iterate a
hundred times to get the right
”
feature right than to add a
hundred more.
Evan Williams
Twitter founder
4. Usability is not everything. If
usability engineers designed a
“ quiet, brightly lit, with lots of
nightclub, it would be clean,
places to sit down, plenty of
bartenders, menus written in 18-
point sans-serif, and easy-to-
find bathrooms. But nobody
”
would be there. They would all
be down the street at Coyote
Ugly pouring beer on each other.
Joel Spolsky
StackExchange Founder
5. Technology is a commodity…
“ is design, copywriting,
What really makes the difference
execution, clarity, passion, and
the overall customer experience.
The stuff you can’t specifically
”
define... are the things that
matter. Jason Fried
37signals Founder
6. I’ve been pitching our services
“ for 23 years and I’ve never once
successfully convinced an
executive of anything. ”
Jared Spool
User Interface Engineering
12. Rule 1: Your product should directly
address user’s immediate goals at all times
All humans are goal-oriented.
We only perceive things related to our
goal.
13. Why designing for user goals is important
25.3% conversion 47.8% conversion
15. To respond rapidly, operate on a human
time scale
We perceive and register emotional reaction to a site
.01s design.
We notice lag in scrolling and on touch-sensitive devices.
Smallest moment of time of which we’re consciously
aware.
.1s Time to identify up to 4 objects.
Deadline for displaying busy indicators (perception of
cause-effect).
Maximum allowable conversational gap.
Deadline for finishing user-requested operations like
1s opening a window.
Maximum time to delay user with unrequested
operations like auto-save.
Average time a human can concentrate on a task without
pausing.
10s
Deadline for completing one step in a multi-step
process.
20. Rule 2: Good design is highly concerned
with apparent responsiveness
Smooth animations
Use of Ajax
Use of spinners, animation and
transitions to distract while the system is
performing work
23. 0
Median number of books read annually
50%
of Americans are aliterate
2 minutes
Longest period of reading among aliterates
24. User performance on a reading-intensive task
Time it took 48 of 73 users to find the corporate address on a website.
25. Good design is written in a simple,
conversational tone
Familiar patterns of conversation speech
style aids comprehension in novice
readers
Difficult words such as jargon causes task
completion to exceed the 10 second task
span
35. Good visual design...
Follows or carefully violates Gestalt
principles
Groups objects using movement,
symmetry, proximity
Arranges those groups in a proportional
system of ratios such as the golden ratio
40. “Confession: sometimes I make too long Feathers-tweets just to
watch the bird turn red.” – @evbjone
41. Emotion and cognition are not separate
Positive emotions improve memory
Positive emotions improve the perception
usability
Positive emotions cause people to be
more open to exploring new ideas
Negative emotions cause people to focus
better and be more careful
43. Attractive things are perceived to be more usable
.76
Correlation between
emotional quality of site
.71
Correlation between
emotional quality of the
and expected site
site and reported usability
usability before site was
after site was used.
used.
.01
Correlation between
emotional quality and error
rate
Better huh? Without a doubt. And that’s the state of design understanding today among many product owners, developers and executives today. Designers are creatives who are good at making things that are bad better. That definition of design and designers is a problem. Not just for designers. For the success of products and business. As it turns out, good design has tremendous bottom line impact on our products. And we can increasingly quantify the impact of good design and understand some of it’s underlying mechanisms. For example, among the designers out there, improving the design of the title slide increased the odds that you believe my claim that I’m a fantastic designer by 8%. And among the non-designers, you’re about 20% more likely to believe everything I have to say today. Without knowing whether I’m really a designer, seeing any examples of my so-called fantastic design skills, or even knowing whether actually I’m the person who designed this presentation.\n
That what I’d like to talk about today. Qualifying and quantifying the value of design, and communicating a better understanding of how good design (and bad design) changes the way we think, work, and feel about products. And changes whether or not products are successful in the market.\n
There’s a lot of confusion of what design is. Here’s the founder of twitter saying something called User Experience Design is everything.\n
And the Joel Spolsky claiming something called usability is not everything.\n
Jason Fried - a designer - saying that design is something ineffable yet still more important than the technology of your business.\n
Perhaps the most accurate definition of design I’ve ever seen comes from Jared Spool, who characterizes it as something CEOs won’t pay for.\n
Here is my definition of design.\n
More precisely, design is 4 things. What it does. Whether I can accomplish something I need to do. Whether I find it appealing. How I feel about it before, during and after. Or functionality, usability, aesthetics and emotion. And specifically, how design adheres to the capabilities and infirmities of the human mind.\n
I need two volunteers, preferably from the first row.\nAsk a volunteer to leave.\nPerson that remains. You remember college, right? Well, it turns out that when people go to college websites, the thing they look for most is a map of campus. Makes sense, right? So, I’m going to show you a typical college home page. I want you to find a way to navigate to a map of campus. When you find one, please let me know. I’m going to keep track of how long it takes. And remember… everyone here is judging you on how fast you do this. \n\nPerson Two - Ok, I’m going to show you a typical college home page. On it there’s a link saying that I’ll give you $20 bucks, no questions asked. I want you to find that link and tell me when you do. I’m going to keep track of the time it takes. Great - mind if I ask - how many links to a map of the campus were located directly on the home page?\n
\n
I need two volunteers, preferably from the first row.\nAsk a volunteer to leave.\nPerson that remains. You remember college, right? Well, it turns out that when people go to college websites, the thing they look for most is a map of campus. Makes sense, right? So, I’m going to show you a typical college home page. I want you to find a way to navigate to a map of campus. When you find one, please let me know. I’m going to keep track of how long it takes. And remember… everyone here is judging you on how fast you do this. \n\nPerson Two - Ok, I’m going to show you a typical college home page. On it there’s a link saying that I’ll give you $20 bucks, no questions asked. I want you to find that link and tell me when you do. I’m going to keep track of the time it takes. Great - mind if I ask - how many links to a map of the campus were located directly on the home page?\n
\n
\n
\n
\n
cited by 40% of participants in an Akamai study\n
\n
\n
Mathematical model based on an Akamai study\n
\n
\n
Humans speak naturally. Untaught humans will teach themselves a language\nBy contrast, humans require over ten years of intense training to read at an advanced level\nIf we don’t read regularly, our ability degrades\n
\nTime average American spends reading anything at all daily: 24 minutes\nThere are more HS dropouts than college graduates in the U.S.\n
Vast discrepancies between proficient and novice readers. User entirely different areas of the brain to read. Novice readers put forth so much effort towards simple text processing they don’t understand the meaning.\n
\n
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\n
Give you two names. You’ll tell me which name belongs to which shape. The words are Booba. And Kiki. Point to the one you think is named Kiki. Remember, once again, you’re being judged. Congratulations. You are a neurotypical human. 90% of all people in every language group and every culture ever tested agree with you. This is an example of synethsia. Profound synethsia is sometimes described famously by musicians, who claim to see colors associated with musical notes. Nearly everyone has some form of mild cross activation of the senses, however, as we see here where vision and sound and meaning are triggered. Interestingly, autistic people do not perform the same way as neurotypicals on this test. In any case, this is called the Booba Kiki effect, and it’s considered to be a part of visual appeal. \n
Is there a universal set of rules that describe vision? Yes. And they’re called the Gestalt principles of perception. The first is called closure. Do you see a dalmation sniffing the ground? Most people will. That’s because our brain will attempt to perceive patterns and close figures where none exist.\n
Next up is the law of similarity. When asked to describe this figure, the vast majority of people will say they see three rows of white dots and three rows of black dots. Not six rows of dots nor 36 dots in total.\n
Law of proximity. We can also induce a change in the way a the mind perceives groups by adjusting the distance between objects. Once again, people will describe the left figure as 6 rows of dots and the left as 3 groups of dots.\n
Principle of continuity. We follow the straightest possible line. So we see two lines here. ((show which))\n
Things that move or change together share a relationship\n
Golden Ratio\n
Ahamed Altaboli and Yingzi Lin\nSound simple, doesn’t it? So simple, it seems like… even a computer could measure it!\n
Sound simple, doesn’t it? So simple, it seems like… even a computer could measure it!\n
\n
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Raise your hand if you remember the name of your dentist when you were 16 years old. Now, raise your hand if you remember the name of the first person you kissed.\n