1. The document discusses how enterprise architecture can be used as a tool to drive innovation in organizations. It argues that enterprise architecture is not just about IT, but understanding how the enterprise operates as a whole. 2. It notes that historically IT has focused on reducing costs rather than generating revenue, but IT is increasingly about information and technology. There are three ways for organizations to create value: by producing products, solving problems, or enabling transactions. 3. Understanding the enterprise from the perspective of all its constituents, its offerings and outcomes, capabilities and systems, and objectives is critical for enterprise architecture. Architecture helps explain complexity and remove artificial complexity.

1. Virksomhetsarkitektur som verktøy for
innovasjon
Francis D’Silva – Feb 2012
francis.dsilva@accenture.com
© Accenture 2012. All rights reserved.

2. Enterprise Architecture as a tool to
drive innovation
Francis D’Silva – Feb 2012
francis.dsilva@accenture.com
© Accenture 2012. All rights reserved.

3. My position
1. «Enterprise Architecture» is a pretentious term
2. An enterprise must be understood by people from within
3. «Innovation» is just as pretentious
4. An enterprise must renew their offerings to be relevant to its
constituents
“Marketing and innovation produce revenue. All other functions
produce costs” – Peter Drucker
© Accenture 2012. All rights reserved.
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4. Purpose of this presentation
Share my observations
• IT evolution
• Value creation
• EA
(Provide context to discuss the nature of architecture work)
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5. But first … clearing the air for this talk
«Enterprise Architecture» is the architecture of the enterprise
(not just an enterprise view of IT)
Innovation is the implementation of a change in an offering
providing benefit to its constituents (not just about inventions)
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6. Observation: IT has been largely about reducing
cost – and less about generating revenue*
*for the public sector «revenue»  «outcomes»
IT as a product
IT for core functions
Business
value
IT for support
functions
Productivity tools
IT maturity
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7. More than ever before - IT is about «Information»
and «Technology»
Source: 20.8.11 – Wall Street Journal
Source: 5.2.12 – nytimes.com
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8. There are three ways to create economic value
Courtesy: Vegard Kolbjørnsrud
Value creation logics
Producing products
Solving problems
Mediation/transactions
Long-linked technology:
Transforming raw materials/
components into products
 Assembly line
manufacturing
 Process industry
 Retail
Intensive technology: Solving
unique customer problems
 Design
 Consulting
 Oil exploration
 Health sector
Mediating technology:
Enabling exchanges between
customers
 Telecom
 Banking
 Insurance
 Transportation/post
Source: Thompson (1967), Stabell and Fjeldstad (1998)
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9. Understanding the enterprise is critical – by all
Value proposition («for who and what offering») Roadmap («When and what»)
Constituents
Offerings
Services
Capabilities
Organisation
Systems
Infrastructure
Objectives and goals
Vision
and
Strategy
«Why
and
How»
Outcomes and
deliverables
Initiatives and projects
Enterprise («How and with who/what»)
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10. Understand the value creation logic of your
business … or the possible combinations
1. «Enterprise Architecture» is a pretentious term
2. An enterprise must be understood by people from within
3. «Innovation» is just as pretentious
4. An enterprise must renew their offerings to be relevant to its
constituents
«Architecture is about explaining inherent complexity and
helping remove artificial complexity» - Francis D’Silva
© Accenture 2012. All rights reserved.
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11. Takk for meg!
Francis D’Silva
francis.dsilva@accenture.com
© Accenture 2012. All rights reserved.
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12. Accenture Technology Vision 2012 (link)
3.Industrialized data
services
1.Context-based Services
2.Converging data architectures
Changing IT from
Roadblock to Driver
4.Social-driven IT
6. Orchestrated analytical
security
5.PaaS-enabled agility
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13. Accenture Technology Vision 2012 (1/2)
Context-based services. Where you are and what you
are doing will drive the next wave of digital services.
Converging data architectures. Successfully
rebalancing the data architecture portfolio and blending
the structured with the unstructured are key to turning
data into new streams of value.
Industrialized data services. The ability to share data
will make it more valuable—but only if it is managed
differently.
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14. Accenture Technology Vision 2012 (2/2)
Social-driven IT. Realize that social is not just a bolt-on
marketing channel. It will have true business-wide impact
PaaS-enabled agility. The maturing platform-as-a-service
(PaaS) market will shift the emphasis from cost-cutting to
business innovation, supporting rapid evolution for business
processes that need continuous change.
Orchestrated analytical security. Organizations will have to
accept that their gates will be breached and begin preparing
their second line of defense—data platforms—to mitigate the
damage caused by attacks that get through.
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