Tech Startup Growth Hacking 101 - Basics on Growth Marketing
20110914 gridpoint english_combined
1. An Analysis of Demand Side Management
Sep 14, 2011
ⓒ 2011 insprout Corporation.
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2. Table of Contents
1st Part: Introduction
Introduction
Our Focus in the Technological Domains of Smart Grid
Demand Side Management
Big News!
2nd Part: 6th Case Study
GridPoint
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3. Introduction
Purpose
-In the previous research, we identify the business opportunities in
Demand Side Management (DSM) that include the Energy
Management Services (EMS) and Advanced Metering Infrastructures
(AMI) & Field Area Network (FAN).
-In this research, we will deeply take a look at the structure of these
technological domains, and pick up & analyze some companies
active in these domain as case study.
Methodology
-We will present an diagram of Demand Side Management,
identifying each technological component within the system.
-We will then pick up some companies that are actively doing
businesses within these fields to get case studies for Japanese startups.
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4. 2．Our Focus in the Technological Domains of Smart Grid
Generation Transmission Distribution Consumption
1 2 3 Energy Consumption
Energy Production Monitoring&Control of System Power Supply
1） Renewable Energies 4） Wide Area Monitoring System 5）Distribution Automation 6） EMS
2） Alternative Energies 7） EV
4
Effective Operation of System Power Supply
3）Fossil Fuel Efficiency 8） Recycle
10）Superconducting Transmission
9） Energy Saving
11） Power Electronics Applied Equipment
5
Advanced Interface Technologies
12） AMI / FAM
13） Power Conditioner Technologies
6
Energy Storage
14） Energy Storage Technologies
4 ⓒ 2011 insprout Corporation.
※Classifications are based on Japan’s New Energy and Industrial Technology Development Organization (NEDO) “Renewable Energy Technology White Paper 2010.” All rights reserved
5. 2．Detailed Descriptions of DSM Domains
Technological
Description
Domain
Process of managing the consumption of energy, generally to
③Energy Consumption
6) EMS Technologies
optimize available and planned generation resources.
It includes HEMS, BEMS, FEMS, and Demand Response.
AMI refers to a system that integrates smart meter and various
⑤Advanced Interface
control devices for energy management. FAN is a network that
Technologies
12) AMI / FAN bundles multiple smart meters and connects to public
communication lines.
5 ⓒ 2011 insprout Corporation.
※Classifications are based on Japan’s New Energy and Industrial Technology Development Organization (NEDO) “Renewable Energy Technology White Paper 2010.” All rights reserved
6. 3．Structure of DSM
Block Diagram
Demand Response Network Household
Power Company Energy
Business Generator
AMI HEMS Household
System
Controller Devices
Distribution Energy
MDMS Concentrator Communication
Storage
Automation
System Building/Commercial/Industrial
Energy
Generator
Measure
Control
Gas Company
BEMS/FEMS Household
Controller Devices
Service Energy
Provider Storage
System Structure Wired/Wirelsss
Communication
Unit MDMS Smart Meter
EMS Controller
Concentrator 6 ⓒ 2011 insprout Corporation.
※Source: “Technologies and Standardization of Smart Grid” published in 2010 by Japan Standard Association All rights reserved
7. 3．Structure of DSM
AMI assumes communications among Smart Meter, Service Providers
including utility companies and Energy Management System placed in the
demand side.
Between service providers and consumers AMI provides information to
various systems through Meter Data Management System (MDMS). For
example, billing automation system, distribution automation system are done
through AMI.
The introduction of AMI makes it possible to
measure power consumption real time.
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8. 4．Big News!
California PUC adopted the world’s first comprehensive set of rules
to ensure that consumers can access the detailed energy usage data
gathered by their smart meter. This decision calls for:
1. Web Presentment
-Utilities must provide via their websites such information as detailed energy usage.
2. Tier Alerts
-When customers move from one price tier to the next, the utilities are to provide notification.
3. Rate Option Calculator
-Help consumers understand whether they would save money by switching to a time-of-use rate.
4. Real-time Data
-Decision requires them to file plans that “include an initial phase with a rollout that enables a
minimum of 5,000 HAN-enabled devices to be directly connected with smart meters.
5. Third-Party Data Service
- Consumers can authorize third parties to receive their backhauled smart meter data directly from the
utility to support services such as energy efficiency. Will use OpenADE as standard.
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9. 4．Big News! ~OpenADE (Automated Data Exchange)
How the Open Automated Data Exchange communication standard works
Utility Data Center Authorized Third Party
Meter Utility Utility Open
Open Internet ADE
Data Billing Web
ADE Energy Info
Mgmt & CIS Site
Application
Smart Network
Application Platform
Communication Network
Head End
Internet
Smart Meter Next Day Data
Communications AMI
Network Radio
9 ⓒ 2011 insprout Corporation.
※Source：http://www.emeter.com/smart-grid-watch/2011/california-puc-adopts-consumer-data-access-and-privacy-rules-for-smart-meters/ All rights reserved
10. Case Study 6
GridPoint
Sep 14, 2011
ⓒ 2011 insprout Corporation.
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11. Company Overview
Name GridPoint, Inc.
2801 Clarendon Blvd. Suite 100
Headquarters
Arlington, VA, 22201
Year Founded 2003
Employees 117 employees (registered on linkedin as of Sep. 2011)
Business Provides utility companies software solutions for electrical grid
Sectors management and electric power demand and supply balancing
Partners Utility companies
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12. Funding History
Year Amount Participants in the Round
Skypoint Capital
Series A Mar. 2006 8M
BDC Venture Capital
Advantage Capital Partners, Altira Group
Series B May. 2006 16M
Contango Capital Partners
Series C Sep. 2006 21M Goldman Sachs
Altira Group, Goldman Sachs, New Enterprise
Series D Oct. 2007 48.5M Associates, Perella Weinberg Partners,
SIG Private Equity Investments
Series E Sep. 2008 120M
Total - 252M -
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13. Focus Area
Block Diagram
Demand Response Network Household
Power Company Energy
Business Generator
AMI HEMS Household
System
Controller Devices
Distribution Energy
MDMS Concentrator Communication
Storage
Automation
System Building/Commercial/Industrial
Energy
Generator
Measure
Control
Gas Company
BEMS/FEMS Household
Controller Devices
Service Energy
Provider Storage
System Structure Wired/Wirelsss
Communication
Unit MDMS Smart Meter
EMS Controller
Concentrator 13 ⓒ 2011 insprout Corporation.
※Source: “Technologies and Standardization of Smart Grid” published in 2010 by Japan Standard Association All rights reserved
14. Description of GridPoint Solutions
GridPoint provides utility companies software solutions for
electrical grid management and electric power demand and
supply balancing.
GridPoint provides enterprises software solutions for effective
energy management.
GridPoint provides a comprehensive platform that controls the
flow of electricity to plug-in vehicles and charging stations,
allowing to balance real-time grid conditions.
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15. GridPoint Solutions
Enterprise Solutions Utility Solutions
Energy Management Systems(EMS) Enterprise Energy Efficiency(EEE)
consists of design and installation, same as EMS
monitoring, control, dashboards and
energy advisory services Home Energy Management
Renewable Energy Sokutions Electric Vehicle Management
provides solar energy solutions for that
controls the flow of electricity to plug-in
include design and engineering, hardware
vehicles and charging stations
assets such as solar panels and inverters
Load Management
EV Infrastructure Management shapes and shifts peak residential load.
integrates with EVSE hardware and utility
metering systems to provide charge service Storage Management
providers with the analytics and control aggregates and dispatch grid resources
15 ⓒ 2011 insprout Corporation.
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16. Aggressive M&A Strategy
V2Green Lixar ADMMicro
(Acquired in Sep.2008) (Acquired in Jun.2009) (Acquired in Nov.2009)
helps utilities manage power makes home energy manages heating&cooling
demands of charging PHEV management software and lighting and provide
from the electric grid. and systems with online reports
Home Energy
Management
Electric
Vehicle GridPoint’s C&I
Focus Businesses
GridPoint aggressively expands into various domains in
energy management services through M&As
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17. A Big Deal with US Postal Service (USPS)
-provide its energy management
system to 2,250 USPS locations.
-enables to track, monitor and manage
the energy consumption in its buildings
Aim at reducing energy use in its facilities by 30 percent by 2015.
17 ⓒ 2011 insprout Corporation.
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19. TO BE CONTINUED
We will analyze in detail various EMS technologies and
companies in those domains
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