Presentation of fishing tourism network Seatrout Fyn - EU Bruxelles nov. 2011

1. FISH ARE GOLD
Seatrouts from Fyn are silver

2. The World
General facts about DK
43.000 km2
5,4 mill. inhabitants
7.400 km coastline
Europe
Member of the European Union since 1973
Denmark

3. General facts about Fyn:
3. large s t is land in D e nm ark
2,985 km 2
478,000 inh ab itants
1 .400 km coas tline
O d e ns e – H .C . And e rs e n
1 0 m u nicip alite s

4. Public organization – 10 municipalities

5. Vision To develop the best place for
coastal seatrout fishing

6. The 3 components of Seatrout Fyn
PPC: Public-Private-
Collaboration incl. 40
private tourism
companies
450.000 Euro
annually since 1990
stocking
stream restor
tourism dev.

7. Value chain

8. Tourism key figures (Source: Evaluation, 2008)
Bed nights 64.400
Spending pr vacation €650 (Dkr 4.790)
Daily spending €95
Spending fishing tackle €30 (Dkr 209) per day
Turn over €5 mill per year (+ unknown)
Tax revenue, municipalities €0,5 mill. annually
Job creation 28,3 full time
Annual municipality contribution €0,4 mill. annually
€0,07 mill. (marketing)

9. Fishing guide handbook
’117 fine fishing spots on
Other strengths (Source: Evaluation, 2008)
Fyn’ sold in more than
90.000 copies. Most
popular commercial fishing
publication in Europe …
UNEP Live Award:
Silver Medal 2010

10. From Offline to Online – new web 2.0 site

11. From standard web to trendy web 2.0 site
Web Online catch
funding reports,
by EU personalized
-FLAG fishing diary
Real time info • All standard web features
to fishermen via Seatrout •Mobile weather forecast
Live Twits + Fyn on •Personal Seatrout Fyn site if
blog by fishing Faceboo
guides you are registered
k •Tourist information
• Many other features

12. Google maps

13. Strengthen the concept…
E conom ic
s u s tainab ility Im p roving a b e tte r
C as e e xam p le : d ialogu e with
C om m e rcial fis h ing com m e rcial fis h ing
ind u s try on S ou th ind u s try / fis h e rm e n
F yn e .g. to cre ate ne w
1 990: 1 1 00 j sob j alte rnative s for
ob
201 0: 1 20 j sob th e m
2020: 20 j s ob
E nvironm e ntal S ocio-
s u s tainab ility cu ltu ral
s u s tainab ility

14. Thank you!