The document provides a promotional plan for marketing swamp tours in Southeast Louisiana. It includes an analysis of the target populations in key parishes, objectives to increase tours and visitor spending, and strategies using social media (Twitter, Facebook, YouTube, Foursquare). A budget is outlined for a social media manager and promotional items like t-shirts. Strengths include clear goals and organization, while weaknesses could include redundancy and more external data. Key lessons are the importance of teamwork, reasonable plans, creative advertising, and under-promising.

1. [DISCOVER]
Louisiana
Matthew Bagot
Catherine Cole
Willie Hughes
Chelsey Zeringue

2. Analysis
Population
3% 2%
5%
9%
St. Charles
Lafourche
10%
31% Terrebonne
Jefferson
Orleans
St. Bernard
40% Plaquemines

3. Analysis
Source; Louis Armstrong International Airport, New Orleans
www.flymsy.com

4. Objectives &  We ultimately want to
market to anyone
Economic interested in nature
Impact including:
 Elders
 Adults
 Families
 Overall, with the use of all
of our social media
sites, we want swamp tours
in the region to have one
additional tour per month.

5. Objectives &
Economic
Impact
 One boat full (8) at $50 per
person
 $400 more per month
 $4800 more per year
 If 15 swamp tours in the
region followed, the
region would generate an
additional $72,000 in sales
per year

6. Objectives &
Economic
Impact
Increase the
average amount a
leisure overnight
visitor spends in
Louisiana from
$512 to $562 by
them visiting a
local swamp tour.
Source; Louisiana Office of Tourism,
US Travel Association, TNS, UNO, and LSU

7. Swamp Tours
in Southeast Louisiana
Source; Google Maps

8. Strategies & Products

9. Project Budget
Social Media Manager T-Shirts Postage
$25-69K Annual Salary 100 for $855 / 100 for $535
www.payscale.com www.customink.com

10. Marketing Support
Airboat Tours by Arthur

11. Marketing the
Promotional Plan
We plan to advertise through
the use of:
 Twitter
 Facebook
 YouTube
 Foursquare

12. Strengths & Weaknesses of
our Promotional Plan
Strengths Weaknesses
 Outlined our goals  Redundancy
 The Analysis  Could have provided more
data from outside sources
 Well organized
 Easy to understand
 Thorough

13. What We  Teamwork is the most
Learned… essential part of a project
 When writing a
promotional plan, make
sure the plans are
reasonable
 Creative advertisement is
efficient advertising
 Under-promise and over-
deliver